CVR 35252754Public limited company (A/S)Formidlingsaktiviteter inden for forretningsservice i.a.n. (824000)København KFounded 21 May 2013
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about DEAL.DK A/S, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexEmployees
36
CVR registry, Aug 2026
+4 (+12.5%) over 12 months
Gross profit
23.2M
DKK, annual report 2025
+19.6% on 2024
Result
-2.9M
DKK, annual report 2025
Equity
20.3M
DKK, annual report 2025
JFM Gruppen ApSCVR 37307149, 50% to under 66.7% of capital and votes, since 1 Jan 2016
SJÆLLANDSKE MEDIER A/SCVR 68435617, 15% to under 20% of capital and votes, since 28 May 2015
and 2 moreMorten Lykkesince 1 May 2020
CVR 446621165% to under 10% of capital and votessince 28 May 2015
CVR 6843561715% to under 20% of capital and votessince 28 May 2015
CVR 1809664115% to under 20% of capital and votessince 28 May 2015
CVR 3730714950% to under 66.7% of capital and votessince 1 Jan 2016
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
CVR 3650333550% to under 66.7% of capital and votes28 May 2015 to 31 Dec 2015
Ultimate controller
CVR 36503335Public limited company (A/S)
Holds 100% of capital and votes in JFM Gruppen ApS, since 21 Dec 2015
Holding company
CVR 37307149Private limited company (ApS)
Holds 50% to under 66.7% of capital and votes in DEAL.DK A/S, since 1 Jan 2016
This company
DEAL.DK A/S
CVR 35252754
DEAL.DK A/S holds no Danish company now.
Found by searching the CVR owner register (ejerregister) for DEAL.DK A/S as owner: Danish companies it holds 5% or more of, and their holdings one level down. Foreign holdings are not in CVR.
CVR 40066284100% of capital and votes31 Dec 2022 to 19 Jun 2026
CVR 32331173100% of capital and votes8 Jan 2019 to 15 Jan 2021
CVR records founders at incorporation. It does not record whether they are alive or still involved.
21 May 2013 to 9 Nov 2026.
21 May 2013 to 9 Nov 2026.
Aug 2026, monthly: 36 employees, 33 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | 2013 | 2014 | Jan 2015 | Feb 2015 | Mar 2015 | Apr 2015 | May 2015 | Jun 2015 | Jul 2015 | Aug 2015 | Sep 2015 | Oct 2015 | Nov 2015 | Dec 2015 | Jan 2016 | Feb 2016 | Mar 2016 | Apr 2016 | May 2016 | Jun 2016 | Jul 2016 | Aug 2016 | Sep 2016 | Oct 2016 | Nov 2016 | Dec 2016 | Jan 2017 | Feb 2017 | Mar 2017 | Apr 2017 | May 2017 | Jun 2017 | Jul 2017 | Aug 2017 | Sep 2017 | Oct 2017 | Nov 2017 | Dec 2017 | Jan 2018 | Feb 2018 | Mar 2018 | Apr 2018 | May 2018 | Jun 2018 | Jul 2018 | Aug 2018 | Sep 2018 | Oct 2018 | Nov 2018 | Dec 2018 | Jan 2019 | Feb 2019 | Mar 2019 | Apr 2019 | May 2019 | Jun 2019 | Jul 2019 | Aug 2019 | Sep 2019 | Oct 2019 | Nov 2019 | Dec 2019 | Jan 2020 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | Jun 2020 | Jul 2020 | Aug 2020 | Sep 2020 | Oct 2020 | Nov 2020 | Dec 2020 | Jan 2021 | Feb 2021 | Mar 2021 | Apr 2021 | May 2021 | Jun 2021 | Jul 2021 | Aug 2021 | Sep 2021 | Oct 2021 | Nov 2021 | Dec 2021 | Jan 2022 | Feb 2022 | Mar 2022 | Apr 2022 | May 2022 | Jun 2022 | Jul 2022 | Aug 2022 | Sep 2022 | Oct 2022 | Nov 2022 | Dec 2022 | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | Feb 2024 | Mar 2024 | Apr 2024 | May 2024 | Jun 2024 | Jul 2024 | Aug 2024 | Sep 2024 | Oct 2024 | Nov 2024 | Dec 2024 | Jan 2025 | Feb 2025 | Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 |
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| Employees | 7 | 9 | 14 | 14 | 13 | 14 | 16 | 14 | 17 | 16 | 14 | 14 | 14 | 15 | 13 | 7 | 13 | 13 | 12 | 12 | 13 | 12 | 13 | 9 | 12 | 13 | 13 | 14 | 14 | 14 | 13 | 14 | 13 | 13 | 12 | 12 | 12 | 12 | 13 | 16 | 13 | 14 | 12 | 12 | 13 | 13 | 14 | 13 | 12 | 12 | 12 | 14 | 17 | 13 | 13 | 13 | 13 | 13 | 11 | 15 | 13 | 12 | 13 | 12 | 12 | 12 | 13 | 13 | 12 | 14 | 14 | 15 | 15 | 15 | 30 | 28 | 28 | 28 | 28 | 28 | 28 | 25 | 25 | 25 | 26 | 25 | 27 | 28 | 27 | 26 | 25 | 27 | 26 | 26 | 26 | 25 | 25 | 26 | 26 | 25 | 27 | 27 | 30 | 30 | 30 | 29 | 29 | 28 | 27 | 28 | 27 | 27 | 28 | 28 | 28 | 25 | 25 | 26 | 26 | 26 | 25 | 27 | 33 | 33 | 33 | 33 | 33 | 33 | 32 | 32 | 31 | 32 | 32 | 34 | 31 | 31 | 30 | 29 | 37 | 36 | 36 | 36 |
| FTE | 2 | 5 | 6 | 7 | 7 | 8 | 9 | 7 | 8 | 9 | 8 | 8 | 8 | 8 | 7 | 6 | 8 | 8 | 7 | 8 | 8 | 8 | 7 | 7 | 7 | 8 | 8 | 9 | 9 | 8 | 8 | 9 | 8 | 9 | 8 | 8 | 9 | 8 | 9 | 10 | 9 | 10 | 9 | 9 | 10 | 9 | 9 | 9 | 9 | 9 | 9 | 10 | 10 | 9 | 11 | 11 | 10 | 11 | 9 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 12 | 12 | 11 | 13 | 13 | 14 | 15 | 13 | 29 | 28 | 28 | 28 | 28 | 27 | 25 | 23 | 24 | 24 | 25 | 24 | 25 | 26 | 25 | 25 | 25 | 26 | 25 | 24 | 25 | 24 | 24 | 25 | 24 | 25 | 25 | 27 | 29 | 30 | 29 | 28 | 28 | 27 | 26 | 28 | 26 | 26 | 26 | 26 | 26 | 24 | 23 | 24 | 25 | 25 | 24 | 25 | 31 | 32 | 32 | 33 | 33 | 31 | 30 | 30 | 30 | 30 | 31 | 31 | 28 | 30 | 28 | 27 | 36 | 35 | 33 | 33 |
| Series | Annual | Annual | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 2013 to 2014; monthly Jan 2015 to Aug 2026.
CVR changed its monthly method in Oct 2019, so a step at that month need not be real.
Latest Aug 2026, published 21 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Gross profit | 20,285 | 18,381 | 23,576 | 19,384 | 23,184 |
| Operating profit | +3,920 | +1,069 | +5,542 | +1,781 | -7,864 |
| Result for the year | +2,451 | +363 | +6,140 | +6,796 | -2,884 |
| Equity | 20,283 | 18,246 | 24,386 | 27,181 | 20,297 |
| Total assets | 84,438 | 103,357 | 84,548 | 87,105 | 92,879 |
| Employees (average) | 26 | 25 | 29 | 25 | 31 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | -5% | -9.4% | 27.8% | -17.8% | 19.6% |
| EBITDA | 6,420 | 3,569 | 8,042 | 4,451 | 4,668 |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) | 31.7% | 19.4% | 34.1% | 23% | 20.1% |
| Employee growth (vækst i antal ansatte) | -3.7% | -3.9% | 16% | -13.8% | 24% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | -66,518note 1 | 0note 1 | 0note 1 | Not reportednote 2 | Not reportednote 2 |
| Gearing, NIBD / EBITDA | Net cashnote 1 | Net cashnote 1 | Net cashnote 1 | Not reportednote 2 | Not reportednote 2 |
| ROIC (afkast af investeret kapital) | n.m.note 3 | n.m.note 3 | 18.1%note 1 | Not reportednote 2 | Not reportednote 2 |
| Capex (investeringer i anlægsaktiver) | 0note 4 | 0note 4 | 4,164note 5 | 6,038note 5 | 0note 4 |
| NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender) | -65,588note 1 | -47,506note 1 | -43,259note 1 | Not reportednote 2 | Not reportednote 2 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement: included in the group's (ÅRL § 86, stk. 4).
Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 10 Mar 2026
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 24 Apr 2025
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 7 May 2024
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 10 May 2023
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 18 May 2022
DEAL.DK A/S has new leadership, a good time to reach out.
Signal, a Dandex estimate. Lapses 11 Nov 2026.
Each registered value from the day it took effect, newest first.
Merger (Fusion), as the continuing company (Fortsættende selskab)
Merger (Fusion), as the continuing company (Fortsættende selskab)
From CVR, read 9 Nov 2026. Text such as the signing rule and purpose is shown as registered.
28 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Bestyrelse:
Fratrådte:
Brian Wested Laursen, den 03.08.2026, Alex Nielsen, den 03.08.2026, Jesper Sondrup Rosener, (formand), den 03.08.2026.
Tiltrådte:
Stinus Errboe, den 03.08.2026, Anne Katrine Jensen, den 03.08.2026, Christian Thu, (formand), den 03.08.2026.
Erhvervsstyrelsen har modtaget oplysning om, at der er truffet beslutning om nedenstående fusion.
Virksomheden er fusioneret med CVR-nummer: 40066284 Sweet Media Group ApS, der samtidigt er opløst.
Vedtægter ændret: 19.06.2026
Nye binavne: Sweet Media Group A/S, Sweetbox A/S, Sweetdeal A/S, Sweetdeal Travel A/S, UrbanGuide A/S
Erhvervsstyrelsen har modtaget erklæring fra vurderingsmændene om kreditorernes stilling angående den påtænkte fusion mellem CVR-nummer: 35252754 DEAL.DK A/S (fortsættende), der tillige driver virksomhed under navnene Designerbrands.dk A/S, SPOT A/S og CVR-nummer: 40066284 Sweet Media Group ApS (ophørende), der tillige driver virksomhed under navnene Sweetdeal ApS, Sweetbox ApS, Sweetdeal Travel ApS, UrbanGuide ApS. Modtagelse af fusionsplan er bekendtgjort den 13.05.2026.
I erklæringen antages det, at kreditorerne i CVR-nummer: 35252754 DEAL.DK A/S og CVR-nummer: 40066284 Sweet Media Group ApS må antages at være tilstrækkeligt sikrede efter fusionen.
Erhvervsstyrelsen har modtaget fusionsplan for den påtænkte fusion mellem CVR-nummer: 35252754 DEAL.DK A/S (fortsættende), der tillige driver virksomhed under navnene Designerbrands.dk A/S, SPOT A/S og CVR-nummer: 40066284 Sweet Media Group ApS (ophørende), der tillige driver virksomhed under navnene Sweetdeal ApS, Sweetbox ApS, Sweetdeal Travel ApS, UrbanGuide ApS.
Bestyrelse:
Fratrådte:
Bjarne Werner Munck, (formand), den 01.05.2026.
Tiltrådte:
Jesper Sondrup Rosener, (formand), den 01.05.2026.
Ny adresse: Pilestræde 34, 2., 1112 København K
Ny adresse: Pilestræde 34, 1112 København K
Ny kommune: København
Bestyrelse:
Fratrådte:
Jens Bundgaard Andersen, den 01.07.2025.
Tiltrådte:
Brian Wested Laursen, den 01.07.2025.
Bestyrelse:
Fratrådte:
Økonomidirektør Tommy Voigt Hansen, den 19.04.2023.
Tiltrådte:
Jens Nicolaisen, den 19.04.2023.
Bestyrelse:
Fratrådte:
Kommerciel direktør Jens Bundgaard Poulsen, den 31.03.2021.
Tiltrådte:
Jens Bundgaard Andersen, den 31.03.2021.
Erhvervsstyrelsen har modtaget oplysning om, at der er truffet beslutning om nedenstående fusion.
Virksomheden er fusioneret med CVR-nummer: 32331173 SPOT A/S, der samtidigt er opløst.
Vedtægter ændret: 15.01.2021
Nyt binavn: SPOT A/S
Erhvervsstyrelsen har modtaget fusionsplan for den påtænkte fusion mellem CVR-nummer: 35252754 DEAL.DK A/S (fortsættende), der tillige driver virksomhed under navnene Designerbrands.dk A/S og CVR-nummer: 32331173 SPOT A/S (ophørende).
Der er endvidere modtaget erklæring fra vurderingsmændene om, at kreditorerne i CVR-nummer: 35252754 DEAL.DK A/S og CVR-nummer: 32331173 SPOT A/S må antages at være tilstrækkeligt sikrede efter fusionen.
Vedtægter ændret: 11.06.2020
Nyt binavn: Designerbrands.dk A/S
Bestyrelse:
Fratrådte:
Jens Nicolaisen, den 26.05.2020.
Tiltrådte:
Økonomidirektør Tommy Voigt Hansen, den 26.05.2020.
Bestyrelse:
Fratrådte:
Viceadministrerende direktør og COO Bjarne Werner Munck, den 15.04.2020, Jesper Sondrup Rosener, (formand), den 15.04.2020.
Tiltrådte:
Viceadministrerende direktør og COO Bjarne Werner Munck, (formand), den 15.04.2020, Peter Strøhemann Olsen, den 15.04.2020.
Direktion:
Bestyrelse:
Fratrådte:
Søren Martin Mørch, den 10.12.2019.
Tiltrådte:
Martin Sander Rasmussen, den 10.12.2019.
Direktion:
Fratrådte:
Klavs Ole Beck Steenhof, den 15.08.2019.
Tiltrådte:
Peter Strøhemann Olsen, den 15.08.2019.
Vedtægter ændret: 19.06.2019
Kapitalforhøjelsen er besluttet den 19.06.2019.
kr. 16.000,00, indbetalt kontant, kurs 100.000,00.
Kapitalen udgør herefter kr. 516.000,00.
Revision:
Fratrådte:
DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 19.06.2019.
Tiltrådte:
CVR-NR. 33771231 PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB, Esbjerg Brygge 28, 6700 Esbjerg, den 19.06.2019.
Direktion:
Fratrådte:
Richard Wraae, den 30.06.2018.
Tiltrådte:
Klavs Ole Beck Steenhof, den 01.07.2018.
Bestyrelse:
Fratrådte:
Claus Hovge Andersen, den 12.09.2017.
Tiltrådte:
Søren Martin Mørch, den 12.09.2017.
Bestyrelse:
Fratrådte:
Henrik Fuglsang Damgaard-Hansen, den 22.07.2016.
Tiltrådte:
Claus Hovge Andersen, den 30.09.2016, COO Bjarne Werner Munck, den 30.09.2016.
Bestyrelse:
Fratrådt som formand, men forbliver i bestyrelsen: Jens Bundgaard Poulsen, den 09.02.2015, Fratrådt som næstformand tiltrådt som formand: Jesper Sondrup Rosener, den 09.02.2015.
Udtrådt af bestyrelsen:
Uffe Hyldgaard, den 09.02.2015, Per Westergaard Jensen, den 02.02.2015, Alex Kjeld Pedersen, den 09.02.2015.
Indtrådt i bestyrelsen:
Salgsdirektør Henrik Fuglsang Damgaard-Hansen, den 09.02.2015, Digital direktør Richard Wraae, den 09.02.2015.
Stiftelsesdato:
21.05.2013.
Seneste vedtægtsdato:
21.05.2013.
Kapital:
kr. 500.000,00.
Indbetalingsmåde:
Indbetalt kontant kr. 500.000,00 til kurs 100,00.
Stifter:
CVR-NR. 33784023 GULOGGRATIS.DK A/S, Banegårdspladsen 1, 5000 Odense C, den 21.05.2013.
Bestyrelse:
Direktør Jens Bundgaard Poulsen (formand), den 21.05.2013, Jesper Sondrup Rosener (næstformand), den 21.05.2013, Uffe Hyldgaard, den 21.05.2013, Ansv. chefredaktør Per Westergaard Jensen, den 21.05.2013.
Direktion:
Richard Wraae, den 21.05.2013.
Selskabet tegnes af den samlede bestyrelse, af formanden i forening med to bestyrelsesmedlemmer eller i forening med direktøren.
Revision:
DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB, Tværkajen 5, 5000 Odense C, den 21.05.2013.
Første regnskabsår:
21.05.2013 - 31.12.2013.
Regnskabsår:
01.01 - 31.12.
9 registered in CVR.
P-number 1023355716Norgesgade 1, 6700 Esbjerg
P-number 1029180284Norgesgade 1, 6700 Esbjerg
P-number 1030936082Banegårdspladsen 11, 8000 Aarhus C
P-number 1027451248Nørregade 44, 6100 Haderslev
P-number 1032085020Pilestræde 34, 1112 København K
P-number 1029872666Bugattivej 8, 7100 Vejle
P-number 1018530526Banegårdspladsen 1, 5000 Odense C
P-number 1027105706H P Christensens Vej 1, 3000 Helsingør
P-number 1026829891Gammel Kongevej 60, 1850 Frederiksberg C
No other current company drawn.
No other current company drawn.