STEP A/S

CVR 25506227Public limited company (A/S)Planlægning og design af reklamekampagner (731110)Odense CFounded 1 Jul 2000

Employees

CVR registry, Aug 2026

-34 (-57.6%) over 12 months

Gross profit

43.2M

DKK, annual report 2025

+1% on 2024

Result

+4.8M

DKK, annual report 2025

Equity

6.5M

DKK, annual report 2025

Ownership

People

Network

Financials

Changes

Registration

Address: Banegårdspladsen 1
5000 Odense C
Odense Municipality
CVR record last changed: 23 Sep 2026
Data read: 3 Nov 2026

Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

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Dandex is Danish company data. Connect it once and ask about STEP A/S, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.

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Ownership

People

Financials

STEP A/S

CVR 25506227Public limited company (A/S)Planlægning og design af reklamekampagner (731110)Odense CFounded 1 Jul 2000

Employees

CVR registry, Aug 2026

-34 (-57.6%) over 12 months

Gross profit

43.2M

DKK, annual report 2025

+1% on 2024

Result

+4.8M

DKK, annual report 2025

Equity

6.5M

DKK, annual report 2025

Who Is Behind It

Owner: JFM Gruppen ApSCVR 37307149, 100% of capital and votes, since 1 Jan 2016
Ultimate controller: JFM A/SCVR 36503335, through JFM Gruppen ApS, a Dandex estimate
Director: Richard Wraaesince 2 Jul 2018

Ownership

JFM Gruppen ApS
CVR 37307149100% of capital and votessince 1 Jan 2016

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (2)

FYNSKE MEDIER A/S
CVR 29847193100% of capital and votes1 Jul 2014 to 31 Dec 2014
JFM A/S
CVR 36503335100% of capital and votes1 Jan 2015 to 31 Dec 2015

Control Chain

Ultimate controller
JFM A/S
CVR 36503335Public limited company (A/S)
Holds 100% of capital and votes in JFM Gruppen ApS, since 21 Dec 2015
Capital100%
Votes100%
Holding company
JFM Gruppen ApS
CVR 37307149Private limited company (ApS)
Holds 100% of capital and votes in STEP A/S, since 1 Jan 2016
Capital100%
Votes100%
This company
STEP A/S
CVR 25506227

Each holds the one below it. Control follows votes: an owner with 50% or more controls. Each bar shows the registered band, solid to its lower bound and faint across the range CVR records, with a mark at 50%. Dandex estimate, computed 3 Nov 2026.

People

Current (4)

Richard WraaeExecutive board since 2 Jul 2018
Jesper Sondrup RosenerBoard of directors since 8 Jul 2014
Emil Steen JørgensenBoard of directors since 28 Jun 2024
Christian ThuBoard of directors since 3 Aug 2026

Founders (1)

ApS KBUS 38 nr.3117Founded 1 Jul 2000

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (12)

Bjarne Werner MunckExecutive board 15 Sep 2016 to 16 Sep 2016, Board of directors 16 Aug 2016 to 1 May 2026
Peter Andreas StakemannExecutive board 1 Jul 2000 to 8 Sep 2000
Peter Mikael RingtvedExecutive board 27 Feb 2015 to 29 Apr 2016, Board of directors 27 Feb 2015 to 23 May 2016
Ian Ulric Michael HelgensExecutive board 8 Sep 2000 to 8 Jul 2014, Board of directors 8 Jul 2014 to 16 Sep 2016
Michael Brink PedersenExecutive board 8 Jul 2014 to 27 Feb 2015, Board of directors 8 Jul 2014 to 16 Aug 2016
Keld RørmoseExecutive board 2 May 2016 to 15 Sep 2016
Henrik Bo LundBoard of directors 1 Mar 2009 to 23 May 2016
Erik Storm ThomsenBoard of directors 1 Mar 2009 to 8 Jul 2014
Jens Bundgaard PoulsenBoard of directors 16 Sep 2016 to 2 Jul 2018
Thomas LadefogedBoard of directors 16 Sep 2016 to 3 Aug 2026
Jacob Melgaard KnobelBoard of directors 1 Oct 2021 to 10 Apr 2024
Per NielsenAuditor 8 Sep 2000 to 8 Sep 2003

Network

Roles Over Time

Jesper Sondrup Rosener: Board of directors, 8 Jul 2014 to today; Executive board, 16 Sep 2016 to 2 Jul 2018.
Richard Wraae: Executive board, 2 Jul 2018 to today; Board of directors, 16 Sep 2016 to 2 Jul 2018.
Emil Steen Jørgensen: Board of directors, 28 Jun 2024 to today.
Christian Thu: Board of directors, 3 Aug 2026 to today.

8 Jul 2014 to 3 Nov 2026.

Former (12)

Thomas Ladefoged: Board of directors, 16 Sep 2016 to 3 Aug 2026.
Bjarne Werner Munck: Board of directors, 16 Aug 2016 to 1 May 2026; Executive board, 15 Sep 2016 to 16 Sep 2016.
Jacob Melgaard Knobel: Board of directors, 1 Oct 2021 to 10 Apr 2024.
Jens Bundgaard Poulsen: Board of directors, 16 Sep 2016 to 2 Jul 2018.
Ian Ulric Michael Helgens: Executive board, 8 Sep 2000 to 8 Jul 2014; Board of directors, 8 Jul 2014 to 16 Sep 2016.
Keld Rørmose: Executive board, 2 May 2016 to 15 Sep 2016.
Michael Brink Pedersen: Executive board, 8 Jul 2014 to 27 Feb 2015; Board of directors, 8 Jul 2014 to 16 Aug 2016.
Peter Mikael Ringtved: Executive board, 27 Feb 2015 to 29 Apr 2016; Board of directors, 27 Feb 2015 to 23 May 2016.
Henrik Bo Lund: Board of directors, 1 Mar 2009 to 23 May 2016.
Erik Storm Thomsen: Board of directors, 1 Mar 2009 to 8 Jul 2014.
Per Nielsen: Auditor, 8 Sep 2000 to 8 Sep 2003.
Peter Andreas Stakemann: Executive board, 1 Jul 2000 to 8 Sep 2000.

1 Jul 2000 to 3 Nov 2026.

Executive board (Direktion)Board of directors (Bestyrelse)Other rolesEach bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Gross profit	57,775	59,421	50,364	42,782	43,196
Operating profit	+3,873	+6,257	-7,491	-7,252	+6,380
Result for the year	+3,028	+4,739	-5,868	-5,737	+4,810
Equity	8,564	13,303	7,435	1,698	6,508
Total assets	37,339	34,105	24,928	18,464	20,060
Employees (average)	98	87	92	75	53
Credit metrics (Dandex calculations)
Gross profit growth (vækst i bruttofortjeneste)	1.4%	2.9%	-12.8%	-15%	1%
EBITDA	5,038	7,057	-6,481	-5,993	6,721
EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)	8.7%	11.9%	-12.9%	-14%	15.6%
Employee growth (vækst i antal ansatte)	-16.2%	-11.2%	5.8%	-18.5%	-29.3%
Net interest-bearing debt (NIBD, nettorentebærende gæld)	Not reported^{note 1}	0^{note 2}	Not reported^{note 3}	Not reported^{note 3}	Not reported^{note 3}
Gearing, NIBD / EBITDA	Not reported^{note 1}	Net cash^{note 2}	Not reported^{note 3}	Not reported^{note 3}	Not reported^{note 3}
ROIC (afkast af investeret kapital)	Not reported^{note 1}	74.4%^{note 2}	Not reported^{note 3}	Not reported^{note 3}	Not reported^{note 3}
Capex (investeringer i anlægsaktiver)	312^{note 4}	449^{note 4}	2,816^{note 4}	0^{note 5}	0^{note 5}
NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender)	Not reported^{note 1}	-14,291^{note 2}	Not reported^{note 3}	Not reported^{note 3}	Not reported^{note 3}

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement: included in the group's (ÅRL § 86, stk. 4).

1 debt not itemised
2 no interest-bearing debt reported
3 no debt or cash line filed
4 additions per the fixed asset notes
5 tangible assets only

Annual Reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 9 Mar 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 6 May 2025
PDF
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 25 Apr 2024
PDF
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 10 May 2023
PDF
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 20 May 2022
PDF

Financials

Changes

All changes

19 Oct 2026
STEP A/S has new leadership, a good time to reach out.
Signal, a Dandex estimate. Lapses 11 Nov 2026.
3 Aug 2026
Director change
STEP A/S (CVR 25506227) har foretaget direktørskifte pr. 3. august 2026: 1 indtrådt.
11 May 2026
Ownership change
STEP A/S (CVR 25506227) har foretaget ejerskifte pr. 11. maj 2026: 3 indtrådt.
28 Jun 2024
Director change
STEP A/S (CVR 25506227) har foretaget direktørskifte pr. 28. juni 2024: 1 indtrådt.
1 Oct 2021
Director change
STEP A/S (CVR 25506227) har foretaget direktørskifte pr. 1. oktober 2021: 1 indtrådt.
2 Jul 2018
Director change
STEP A/S (CVR 25506227) har foretaget direktørskifte pr. 2. juli 2018: 1 indtrådt.
16 Sep 2016
Director change
STEP A/S (CVR 25506227) har foretaget direktørskifte pr. 16. september 2016: 3 indtrådt.
15 Sep 2016
Director change
STEP A/S (CVR 25506227) har foretaget direktørskifte pr. 15. september 2016: 1 indtrådt.
2 May 2016
Director change
STEP A/S (CVR 25506227) har foretaget direktørskifte pr. 2. maj 2016: 1 indtrådt.
27 Feb 2015
Director change
STEP A/S (CVR 25506227) har foretaget direktørskifte pr. 27. februar 2015: 1 indtrådt.
8 Jul 2014
Director change
STEP A/S (CVR 25506227) har foretaget direktørskifte pr. 8. juli 2014: 1 indtrådt.

Changes

Registration

Address: Banegårdspladsen 1
5000 Odense C
Odense Municipality
CVR record last changed: 23 Sep 2026
Data read: 3 Nov 2026

Production Units

14 registered in CVR.

Step - Supply Chain
P-number 1022269395Cikorievej 24, 5220 Odense SØ
STEP
P-number 1025252310Ryttermarken 17, 5700 Svendborg
Step - Supply Chain
P-number 1022269379Ryttermarken 17, 5700 Svendborg
STEP A/S
P-number 1022269360Norgesgade 1, 6700 Esbjerg
STEP A/S
P-number 1029180292Pilestræde 40, 1112 København K

Show 9 more

Step A/S
P-number 1032085047Pilestræde 34, 1112 København K
Step A/S
P-number 1029198574Pilestræde 40, 1112 København K
STEP
P-number 1022349348Jernbanegade 18, 6700 Esbjerg
Step - Supply Chain
P-number 1022269425Østergade 3, 7323 Give
STEP
P-number 1024220822Toldboden 3, 8800 Viborg
Step
P-number 1028919952Njalsgade 21, 2300 København S
STEP
P-number 1022349313Kirkestræde 1, 7500 Holstebro
STEP
P-number 1024558440Gammel Kongevej 60, 1850 Frederiksberg C
STEP A/S
P-number 1007786294Banegårdspladsen 1, 5000 Odense C

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Current (4)

Richard WraaeExecutive board since 2 Jul 2018
Jesper Sondrup RosenerBoard of directors since 8 Jul 2014
Emil Steen JørgensenBoard of directors since 28 Jun 2024
Christian ThuBoard of directors since 3 Aug 2026

Founders (1)

ApS KBUS 38 nr.3117Founded 1 Jul 2000

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (12)

Bjarne Werner MunckExecutive board 15 Sep 2016 to 16 Sep 2016, Board of directors 16 Aug 2016 to 1 May 2026
Peter Andreas StakemannExecutive board 1 Jul 2000 to 8 Sep 2000
Peter Mikael RingtvedExecutive board 27 Feb 2015 to 29 Apr 2016, Board of directors 27 Feb 2015 to 23 May 2016
Ian Ulric Michael HelgensExecutive board 8 Sep 2000 to 8 Jul 2014, Board of directors 8 Jul 2014 to 16 Sep 2016
Michael Brink PedersenExecutive board 8 Jul 2014 to 27 Feb 2015, Board of directors 8 Jul 2014 to 16 Aug 2016
Keld RørmoseExecutive board 2 May 2016 to 15 Sep 2016
Henrik Bo LundBoard of directors 1 Mar 2009 to 23 May 2016
Erik Storm ThomsenBoard of directors 1 Mar 2009 to 8 Jul 2014
Jens Bundgaard PoulsenBoard of directors 16 Sep 2016 to 2 Jul 2018
Thomas LadefogedBoard of directors 16 Sep 2016 to 3 Aug 2026
Jacob Melgaard KnobelBoard of directors 1 Oct 2021 to 10 Apr 2024
Per NielsenAuditor 8 Sep 2000 to 8 Sep 2003

Network

CompanyPersonShared by two or more of its peopleThicker lines are ownership+N: more companies of that personSource: CVR, read 3 Nov 2026. Each current person is followed to their other current roles, at most 10 companies each. Their own people are not drawn. 4 more of their companies are not drawn.

The Network as a List

Shared by two or more of its people

JFM A/S CVR 36503335, 2 people
DEAL.DK A/S CVR 35252754, 2 people
GULOGGRATIS.DK A/S CVR 33784023, 2 people

Its people and their other companies

Jesper Sondrup Rosener Board of directors
- BOLIGGRUPPEN A/S CVR 18262878, Board of directors
- BOLIGGRUPPEN ERHVERV A/S CVR 29312060, Board of directors
- BOLIGGRUPPEN FYN A/S CVR 24212793, Board of directors
- DANSK AVIS OMDELING A/S CVR 26063892, Board of directors
- Grand Salon ApS CVR 39524759, Executive board
- HELSINGØR DAGBLAD A/S CVR 86736713, Board of directors
- JFM A/S CVR 36503335, Executive board
- JFM Gruppen ApS CVR 37307149, Executive board, Board of directors
- KOMPLEMENTARSELSKABET JFM A/S CVR 36457562, Executive board
- Odense Letbane P/S CVR 36478497, Board of directors
Christian Thu Board of directors
- DANSK RADIO REKLAME ApS CVR 34739331, Board of directors
- DEAL.DK A/S CVR 35252754, Board of directors
- GULOGGRATIS.DK A/S CVR 33784023, Board of directors
- JFM A/S CVR 36503335, Executive board
- JobDanmark ApS CVR 40131507, Board of directors
Richard Wraae Executive board
- DANSKE MEDIER RESEARCH ApS CVR 30082788, Board of directors
- DEAL.DK A/S CVR 35252754, Board of directors
- GULOGGRATIS.DK A/S CVR 33784023, Board of directors
- THE UNICORN A/S CVR 46329996, Board of directors
Emil Steen Jørgensen Board of directors
No other current company drawn.

Network

Roles Over Time

Jesper Sondrup Rosener: Board of directors, 8 Jul 2014 to today; Executive board, 16 Sep 2016 to 2 Jul 2018.
Richard Wraae: Executive board, 2 Jul 2018 to today; Board of directors, 16 Sep 2016 to 2 Jul 2018.
Emil Steen Jørgensen: Board of directors, 28 Jun 2024 to today.
Christian Thu: Board of directors, 3 Aug 2026 to today.

8 Jul 2014 to 3 Nov 2026.

Former (12)

Thomas Ladefoged: Board of directors, 16 Sep 2016 to 3 Aug 2026.
Bjarne Werner Munck: Board of directors, 16 Aug 2016 to 1 May 2026; Executive board, 15 Sep 2016 to 16 Sep 2016.
Jacob Melgaard Knobel: Board of directors, 1 Oct 2021 to 10 Apr 2024.
Jens Bundgaard Poulsen: Board of directors, 16 Sep 2016 to 2 Jul 2018.
Ian Ulric Michael Helgens: Executive board, 8 Sep 2000 to 8 Jul 2014; Board of directors, 8 Jul 2014 to 16 Sep 2016.
Keld Rørmose: Executive board, 2 May 2016 to 15 Sep 2016.
Michael Brink Pedersen: Executive board, 8 Jul 2014 to 27 Feb 2015; Board of directors, 8 Jul 2014 to 16 Aug 2016.
Peter Mikael Ringtved: Executive board, 27 Feb 2015 to 29 Apr 2016; Board of directors, 27 Feb 2015 to 23 May 2016.
Henrik Bo Lund: Board of directors, 1 Mar 2009 to 23 May 2016.
Erik Storm Thomsen: Board of directors, 1 Mar 2009 to 8 Jul 2014.
Per Nielsen: Auditor, 8 Sep 2000 to 8 Sep 2003.
Peter Andreas Stakemann: Executive board, 1 Jul 2000 to 8 Sep 2000.

1 Jul 2000 to 3 Nov 2026.

Executive board (Direktion)Board of directors (Bestyrelse)Other rolesEach bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Gross profit	57,775	59,421	50,364	42,782	43,196
Operating profit	+3,873	+6,257	-7,491	-7,252	+6,380
Result for the year	+3,028	+4,739	-5,868	-5,737	+4,810
Equity	8,564	13,303	7,435	1,698	6,508
Total assets	37,339	34,105	24,928	18,464	20,060
Employees (average)	98	87	92	75	53
Credit metrics (Dandex calculations)
Gross profit growth (vækst i bruttofortjeneste)	1.4%	2.9%	-12.8%	-15%	1%
EBITDA	5,038	7,057	-6,481	-5,993	6,721
EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)	8.7%	11.9%	-12.9%	-14%	15.6%
Employee growth (vækst i antal ansatte)	-16.2%	-11.2%	5.8%	-18.5%	-29.3%
Net interest-bearing debt (NIBD, nettorentebærende gæld)	Not reported^{note 1}	0^{note 2}	Not reported^{note 3}	Not reported^{note 3}	Not reported^{note 3}
Gearing, NIBD / EBITDA	Not reported^{note 1}	Net cash^{note 2}	Not reported^{note 3}	Not reported^{note 3}	Not reported^{note 3}
ROIC (afkast af investeret kapital)	Not reported^{note 1}	74.4%^{note 2}	Not reported^{note 3}	Not reported^{note 3}	Not reported^{note 3}
Capex (investeringer i anlægsaktiver)	312^{note 4}	449^{note 4}	2,816^{note 4}	0^{note 5}	0^{note 5}
NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender)	Not reported^{note 1}	-14,291^{note 2}	Not reported^{note 3}	Not reported^{note 3}	Not reported^{note 3}

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

1 debt not itemised
2 no interest-bearing debt reported
3 no debt or cash line filed
4 additions per the fixed asset notes
5 tangible assets only

Annual Reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 9 Mar 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 6 May 2025
PDF
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 25 Apr 2024
PDF
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 10 May 2023
PDF
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 20 May 2022
PDF