CVR 40066284Private limited company (ApS)Andre reklameaktiviteter (731190)Secondary industries: Rejsearrangørers aktiviteter (791200)København KFounded 30 Nov 2018
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about Sweet Media Group ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexEmployees
7
CVR registry, Apr 2026
0 (0%) over 12 months
Gross profit
11.8M
DKK, annual report 2025
-0.3% on 2024
Result
+5.6M
DKK, annual report 2025
Equity
16.9M
DKK, annual report 2025
DEAL.DK A/SCVR 35252754, 100% of capital and votes, until 19 Jun 2026
Morten Lykkeuntil 19 Jun 2026
No current owner is registered.
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
CVR 31055393100% of capital and votesnotified 31 Dec 202230 Nov 2018 to 31 Dec 2022
CVR 35252754100% of capital and votes31 Dec 2022 to 19 Jun 2026
CVR lists no current officers for this company.
CVR records founders at incorporation. It does not record whether they are alive or still involved.
30 Nov 2018 to 10 Nov 2026.
Apr 2026, monthly: 7 employees, 6 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | Jan 2019 | Feb 2019 | Mar 2019 | Apr 2019 | May 2019 | Jun 2019 | Jul 2019 | Aug 2019 | Sep 2019 | Oct 2019 | Nov 2019 | Dec 2019 | Jan 2020 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | Jun 2020 | Jul 2020 | Aug 2020 | Sep 2020 | Oct 2020 | Nov 2020 | Dec 2020 | Jan 2021 | Feb 2021 | Mar 2021 | Apr 2021 | May 2021 | Jun 2021 | Jul 2021 | Aug 2021 | Sep 2021 | Oct 2021 | Nov 2021 | Dec 2021 | Jan 2022 | Feb 2022 | Mar 2022 | Apr 2022 | May 2022 | Jun 2022 | Jul 2022 | Aug 2022 | Sep 2022 | Oct 2022 | Nov 2022 | Dec 2022 | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | Feb 2024 | Mar 2024 | Apr 2024 | May 2024 | Jun 2024 | Jul 2024 | Aug 2024 | Sep 2024 | Oct 2024 | Nov 2024 | Dec 2024 | Jan 2025 | Feb 2025 | Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employees | 26 | 28 | 29 | 28 | 26 | 27 | 25 | 25 | 23 | 22 | 24 | 25 | 22 | 22 | 22 | 22 | 22 | 17 | 17 | 18 | 18 | 18 | 20 | 21 | 20 | 19 | 19 | 20 | 20 | 20 | 22 | 23 | 24 | 24 | 25 | 24 | 22 | 21 | 21 | 20 | 22 | 20 | 20 | 18 | 20 | 19 | 20 | 18 | 15 | 13 | 16 | 14 | 12 | 12 | 12 | 12 | 10 | 11 | 10 | 10 | 10 | 8 | 8 | 8 | 8 | 8 | 8 | 7 | 8 | 8 | 8 | 8 | 8 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 |
| FTE | 22 | 25 | 25 | 25 | 23 | 24 | 22 | 22 | 22 | 20 | 24 | 23 | 21 | 20 | 20 | 19 | 17 | 15 | 15 | 16 | 15 | 16 | 17 | 17 | 16 | 16 | 15 | 17 | 17 | 17 | 19 | 19 | 20 | 22 | 23 | 22 | 20 | 19 | 19 | 18 | 19 | 19 | 19 | 18 | 18 | 18 | 18 | 18 | 13 | 12 | 12 | 12 | 11 | 11 | 11 | 11 | 9 | 10 | 10 | 10 | 9 | 8 | 8 | 8 | 8 | 8 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 6 |
| Series | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Monthly Jan 2019 to Apr 2026.
CVR changed its monthly method in Oct 2019, so a step at that month need not be real.
Latest Apr 2026, published 22 Jun 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Gross profit | 6,844 | 5,767 | 8,964 | 11,821 | 11,784 |
| Operating profit | -5,233 | -10,266 | +1,900 | +7,025 | +6,854 |
| Result for the year | -5,226 | -13,173 | +3,543 | +7,462 | +5,554 |
| Equity | -6,519 | 308 | 3,852 | 11,314 | 16,868 |
| Total assets | 12,041 | 23,449 | 27,813 | 32,254 | 40,497 |
| Employees (average) | 18 | 18 | 11 | 8 | 7 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | -44.6% | -15.7% | 40.4% | 31.9% | -0.3% |
| EBITDA | -4,111 | -4,614 | 1,974 | 7,048 | 6,876 |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) | -60.1% | -80% | 22% | 59.6% | 58.4% |
| Employee growth (vækst i antal ansatte) | 12.5% | 0% | -38.9% | -27.3% | -12.5% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | -2,713 | -942note 1 | 0note 1 | 0note 1 | 0note 1 |
| Gearing, NIBD / EBITDA | n.m.note 2 | n.m.note 2 | Net cashnote 1 | Net cashnote 1 | Net cashnote 1 |
| Interest coverage (rentedækning) | -207.5x | -3.5x | 47.9x | 193.1x | 90.4x |
| Adjusted equity ratio (justeret soliditetsgrad) | -169%note 3 | 1.3%note 4 | 13.9%note 4 | 35.1%note 4 | 41.7%note 4 |
| ROIC (afkast af investeret kapital) | n.m.note 5 | n.m.note 5 | 92.1%note 6 | 91.8%note 1 | 37.9%note 1 |
| Capex (investeringer i anlægsaktiver) | 68note 7 | 471note 7 | 0note 8 | 0note 8 | 0note 8 |
| NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender) | -5,699 | -20,942note 1 | -24,952note 1 | -30,043note 1 | -40,163note 1 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).
Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 6 Mar 2026
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 24 Apr 2025
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 25 Apr 2024
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 27 Jun 2023
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 4 Jul 2022
Each registered value from the day it took effect, newest first.
Merger (Fusion), as the ceasing company (Ophørende selskab)
From CVR, read 10 Nov 2026. Text such as the signing rule and purpose is shown as registered.
17 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Erhvervsstyrelsen har modtaget oplysning om, at der er truffet beslutning om nedenstående fusion.
Virksomheden er d. 19.06.2026 opløst ved fusion med CVR-nummer: 35252754 DEAL.DK A/S.
Erhvervsstyrelsen har modtaget erklæring fra vurderingsmændene om kreditorernes stilling angående den påtænkte fusion mellem CVR-nummer: 35252754 DEAL.DK A/S (fortsættende), der tillige driver virksomhed under navnene Designerbrands.dk A/S, SPOT A/S og CVR-nummer: 40066284 Sweet Media Group ApS (ophørende), der tillige driver virksomhed under navnene Sweetdeal ApS, Sweetbox ApS, Sweetdeal Travel ApS, UrbanGuide ApS. Modtagelse af fusionsplan er bekendtgjort den 13.05.2026.
I erklæringen antages det, at kreditorerne i CVR-nummer: 35252754 DEAL.DK A/S og CVR-nummer: 40066284 Sweet Media Group ApS må antages at være tilstrækkeligt sikrede efter fusionen.
Erhvervsstyrelsen har modtaget fusionsplan for den påtænkte fusion mellem CVR-nummer: 35252754 DEAL.DK A/S (fortsættende), der tillige driver virksomhed under navnene Designerbrands.dk A/S, SPOT A/S og CVR-nummer: 40066284 Sweet Media Group ApS (ophørende), der tillige driver virksomhed under navnene Sweetdeal ApS, Sweetbox ApS, Sweetdeal Travel ApS, UrbanGuide ApS.
Bestyrelse:
Fratrådte:
Bjarne Werner Munck, (formand), den 01.05.2026.
Tiltrådte:
Jesper Sondrup Rosener, (formand), den 01.05.2026.
Ny adresse: Pilestræde 34, 2., 1112 København K
Ny adresse: Pilestræde 34, 1112 København K
Ny kommune: København
Bestyrelse:
Fratrådte:
Jens Bundgaard Andersen, den 01.07.2025.
Tiltrådte:
Brian Wested Laursen, den 01.07.2025.
Bestyrelse:
Fratrådte:
Økonomidirektør Tommy Voigt Hansen, den 19.04.2023.
Tiltrådte:
Jens Nicolaisen, den 19.04.2023.
Ny adresse: Gammel Kongevej 60, 1850 Frederiksberg C
Ny kommune: Frederiksberg
Vedtægter ændret: 02.01.2023
Bestyrelse:
Tiltrådte:
Jens Bundgaard Andersen, den 02.01.2023, Økonomidirektør Tommy Voigt Hansen, den 02.01.2023, Viceadministrerende direktør og COO Bjarne Werner Munck, (formand), den 02.01.2023, Alex Nielsen, den 02.01.2023, Peter Strøhemann Olsen, den 02.01.2023, Martin Sander Rasmussen, den 02.01.2023, Richard Wraae, den 02.01.2023.
Direktion:
Fratrådte:
Carsten Blom-Hanssen, den 02.01.2023.
Tiltrådte:
Morten Lykke, den 02.01.2023.
Selskabet tegnes af den samlede bestyrelse, af formanden i forening med 2 bestyrelsesmedlemmer eller af formanden i forening med direktøren.
Revision:
Fratrådte:
CHRISTENSEN KJÆRULFF STATSAUTORISERET REVISIONSAKTIESELSKAB, den 02.01.2023.
Tiltrådte:
CVR-NR. 33771231 PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB, Esbjerg Brygge 28, 6700 Esbjerg, den 02.01.2023.
Ny adresse: Frederiksholms Kanal 4, st. th, 1220 København K
Ny adresse: Frederiksholms Kanal 4B, 5., 1220 København K
Vedtægter ændret: 29.03.2019
Nyt binavn: UrbanGuide ApS
Vedtægter ændret: 02.01.2019
Nye binavne: Sweetdeal ApS, Sweetbox ApS, Sweetdeal Travel ApS
Ny adresse: c/o Berlingske Media A/S, Pilestræde 34, 1112 København K
Ny kommune: København
Stiftelsesdato: 30.11.2018.
Virkningsdato: 30.11.2018.
Seneste vedtægtsdato: 30.11.2018.
Kapital:
kr. 50.000,00.
Kapitalklasser: Nej
Indbetalingsmåde: Indbetalt kontant kr. 50.000,00 til kurs 100,00, fuldt indbetalt.
Stifter:
CVR-NR. 31055393 ELFI HOLDING ApS, c/o Carsten Blom-Hanssen, Strandvænget 4, 2680 Solrød Strand, den 30.11.2018.
Direktion:
Carsten Blom-Hanssen, den 30.11.2018.
Selskabet tegnes af direktøren.
Revision:
CVR-NR. 15915641 CHRISTENSEN KJÆRULFF STATSAUTORISERET REVISIONSAKTIESELSKAB, Store Kongensgade 68, 1264 København K, den 30.11.2018.
Første regnskabsår:
30.11.2018 - 31.12.2019.
Regnskabsår:
01.01 - 31.12.
Formål:
Selskabets formål er at udgive medier og andre annonceplatforme
7 registered in CVR.
P-number 1024188864Pilestræde 34, 1112 København K
P-number 1024765179Gammel Kongevej 60, 1850 Frederiksberg C
P-number 1028923313Gammel Kongevej 60, 1850 Frederiksberg C
P-number 1029051212Bugattivej 8, 7100 Vejle
P-number 1024183277Strandvænget 4, 2680 Solrød Strand
P-number 1024256932M.P. Bruuns Gade 30, 8000 Aarhus C
P-number 1032085039Pilestræde 34, 1112 København K
