CVR 29309469Private limited company (ApS)IT-infrastruktur, databehandling, hosting og relaterede aktiviteter (631000)Aarhus NFounded 19 Jan 2006
Dandex has recorded no changes to this company since it began following the register.
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about Hey Group ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexEmployees
1
CVR registry, 2021
Gross profit
-23.2K
DKK, annual report 2025
Result
+1.8M
DKK, annual report 2025
Equity
3.5M
DKK, annual report 2025
Arnsbo Group Holding ApSCVR 33588879, 50% to under 66.7% of capital and votes, since 23 Jun 2015
LADIGES HOLDING ApSCVR 29221626, 25% to under 33.3% of capital and votes, since 23 Jun 2015
and 1 moreNicolaj Balle Ladigessince 19 Jan 2006
CVR 2737942710% to under 15% of capital and votessince 15 Jun 2023
CVR 2922162625% to under 33.3% of capital and votesnotified 15 Jun 2023since 23 Jun 2015
CVR 3358887950% to under 66.7% of capital and votessince 23 Jun 2015
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
3 Danish companies.
SubsidiaryCVR 29394458100% of capital and votes
SubsidiaryCVR 31282322100% of capital and votes
SubsidiaryCVR 27379494100% of capital and votes
Found by searching the CVR owner register (ejerregister) for Hey Group ApS as owner: Danish companies it holds 5% or more of, and their holdings one level down. Foreign holdings are not in CVR.
CVR records founders at incorporation. It does not record whether they are alive or still involved.
19 Jan 2006 to 5 Nov 2026.
2 Jan 2006 to 5 Nov 2026.
Mar 2021, monthly: 1 employee, 1 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | 2006 | 2007 | 2008 | 2009 | Q1 2010 | Q2 2010 | Q3 2010 | Q4 2010 | 2011 | 2012 | 2013 | 2014 | Jan 2015 | Feb 2015 | Mar 2015 | Apr 2015 | May 2015 | Jun 2015 | Jul 2015 | Aug 2015 | Sep 2015 | Oct 2015 | Nov 2015 | Dec 2015 | Jan 2016 | Feb 2016 | Mar 2016 | Apr 2016 | May 2016 | Jun 2016 | Jul 2016 | Aug 2016 | Sep 2016 | Oct 2016 | Nov 2016 | Dec 2016 | Jan 2017 | Feb 2017 | Mar 2017 | Apr 2017 | May 2017 | Jun 2017 | Jul 2017 | Aug 2017 | Sep 2017 | Oct 2017 | Nov 2017 | Dec 2017 | Jan 2018 | Feb 2018 | Mar 2018 | Apr 2018 | May 2018 | Jun 2018 | Jul 2018 | Aug 2018 | Sep 2018 | Oct 2018 | Nov 2018 | Dec 2018 | Jan 2019 | Feb 2019 | Mar 2019 | Apr 2019 | May 2019 | Jun 2019 | Jul 2019 | Aug 2019 | Sep 2019 | Oct 2019 | Nov 2019 | Dec 2019 | Jan 2020 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | Jun 2020 | Jul 2020 | Aug 2020 | Sep 2020 | Oct 2020 | Nov 2020 | Dec 2020 | Jan 2021 | Feb 2021 | Mar 2021 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employees | 9 | 10 | 17 | 13 | No count | No count | No count | No count | 20 | 22 | 10 | 10 | 9 | 7 | 6 | 5 | 6 | 7 | 8 | 7 | 6 | 7 | 6 | 7 | 6 | 6 | 7 | 7 | 7 | 5 | 3 | 6 | 5 | 5 | 6 | 6 | 5 | 5 | 5 | 5 | 6 | 4 | 5 | 5 | 6 | 7 | 6 | 6 | 5 | 6 | 8 | 7 | 10 | 7 | 8 | 8 | 8 | 9 | 8 | 8 | 6 | 7 | 8 | 7 | 8 | 7 | 9 | 9 | 8 | 9 | 7 | 9 | 8 | 7 | 7 | 7 | 5 | 4 | 4 | 7 | 4 | 7 | 3 | 3 | 2 | 1 | 1 |
| FTE | 5 | 9 | 14 | 14 | 16 | 17 | 17 | 19 | 19 | 20 | 16 | 9 | 5 | 4 | 3 | 3 | 4 | 3 | 6 | 6 | 6 | 6 | 6 | 6 | 6 | 5 | 4 | 4 | 4 | 3 | 3 | 4 | 3 | 3 | 4 | 4 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 5 | 5 | 7 | 6 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 3 | 2 | 1 | 1 |
| Series | Annual | Annual | Annual | Annual | Quarterly | Quarterly | Quarterly | Quarterly | Annual | Annual | Annual | Annual | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 2006 to 2009 and 2011 to 2014; quarterly Q1 2010 to Q4 2010; monthly Jan 2015 to Mar 2021.
CVR changed its monthly method in Oct 2019, so a step at that month need not be real.
Latest Mar 2021, published 7 Jun 2021. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Gross profit | 970 | -46 | -49 | -47 | -23 |
| Operating profit | +47 | -18 | -49 | -47 | -23 |
| Result for the year | +286 | +139 | +652 | +1,307 | +1,847 |
| Equity | -1,364 | -1,225 | 1,427 | 2,635 | 3,482 |
| Total assets | 2,207 | 1,951 | 4,156 | 6,241 | 7,591 |
| Employees (average) | 1 | 0 | 0 | Not reported | 1 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | 2.1% | -104.8% | n.m.note 1 | n.m.note 1 | n.m.note 1 |
| Employee growth (vækst i antal ansatte) | -75% | -100% | -100% | Not reportednote 2 | 0% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | -132note 3 | -3note 3 | 1 | -44 | -1note 3 |
| ROIC (afkast af investeret kapital) | n.m.note 4 | n.m.note 4 | -37.9%note 5 | -1.8%note 5 | -0.6%note 6 |
| NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender) | 2,903note 3 | 2,871note 3 | 1,945 | 3,049 | 3,610note 3 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).
Annual report 2025
1 Jul 2024 to 30 Jun 2025, published 18 Nov 2025
Annual report 2024
1 Jul 2023 to 30 Jun 2024, published 30 Sep 2024
Annual report 2023
1 Jul 2022 to 30 Jun 2023, published 21 Nov 2023
Annual report 2022
1 Jul 2021 to 30 Jun 2022, published 30 Nov 2022
Annual report 2021
1 Jul 2020 to 30 Jun 2021, published 15 Nov 2021
Each registered value from the day it took effect, newest first.
From CVR, read 5 Nov 2026. Text such as the signing rule and purpose is shown as registered.
17 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Revision:
Fratrådte:
Kvist & Jensen Statsautoriseret Revisionspartnerselskab, den 01.10.2023.
Tiltrådte:
CVR-NR. 34209936 Grant Thornton, Godkendt Revisionspartnerselskab, Tronholmen 3, 2., 8960 Randers SØ, den 01.10.2023.
Vedtægter ændret: 01.08.2023
Vedtægterne er yderligere ændret
Vedtægter ændret: 15.06.2023
Nyt binavn: Hey Invest ApS
Bestyrelse:
Fratrådte:
Søren Ancher Arnsbo, den 15.06.2023, Carsten Hjorth Pedersen, (formand), den 15.06.2023.
Tiltrådte:
Søren Ancher Arnsbo, (formand), den 15.06.2023, Carsten Hjorth Pedersen, den 15.06.2023.
Formål ændret: Selskabets formål er at besidde kapitalandele i andre selskaber samt at foretage investering, finansiering og forretningsudvikling af enhver art og al hermed beslægtet virksomhed. Selskabet beskæftiger sig primært inden for software udvikling, e-mail marketing systemer og kommunikation.
Vedtægter ændret: 15.06.2023
Nyt navn: Hey Group ApS
Kapitalforhøjelsen er besluttet den 15.06.2023.
kr. 13.333,33, indbetalt ved konvertering af gæld, kurs 10.000,00. kr. 6.666,67, indbetalt kontant, kurs 10.000,00.
Kapitalen udgør herefter kr. 260.000,00.
Bestyrelse:
Tiltrådte:
David Johannes Eiersted Mc Nally, den 15.06.2023, Jeff Hornshøj Rasmussen, den 15.06.2023.
Vedtægter ændret: 28.06.2021
Nyt navn: Hey Invest ApS
Nyt binavn: Loyalitetsbureauet ApS
Revision:
Fratrådte:
DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 28.06.2019.
Tiltrådte:
CVR-NR. 36717785 Kvist & Jensen Statsautoriseret Revisionspartnerselskab, Tronholmen 3, 2., 8960 Randers SØ, den 28.06.2019.
CVR-nummer:
29309469.
NAVN:
LOYALITETSBUREAUET ApS.
Adresse: Jens Baggesens Vej 47, 8200 Aarhus N.
Kommune: Århus.
Vedtægter ændret: 23.06.2015
Bestyrelse:
Fratrådte:
Jesper Flindt Nielsen, den 23.06.2015.
Direktion:
Fratrådte:
Jesper Flindt Nielsen, den 23.06.2015.
Regnskabsår ændret til: 01.07 - 30.06
Omlægningsperiode: 01.01.2015 - 30.06.2015
CVR-nummer
29309469.
NAVN:
LOYALITETSBUREAUET LOOK4FASHION ApS.
Adresse: Jens Baggesens Vej 47, 8200 Aarhus N.
Kommune: Århus.
Vedtægter ændret: 29.04.2015
Nyt navn: LOYALITETSBUREAUET ApS
Nyt binavn: LOYALITETSBUREAUET LOOK4FASHION ApS
Kapitalforhøjelse: kr. 40.000,00, indbetalt kontant, kurs 750,00.
Kapitalen udgør herefter kr. 240.000,00.
Bestyrelse:
Udtrådt af bestyrelsen:
Finn Hother Madsen, den 27.10.2014.
Indtrådt i bestyrelsen:
Carsten Hjorth Pedersen (formand), den 27.10.2014, Direktør Søren Arnsbo, den 27.10.2014.
Revision:
Udtrådt af revisionen:
BEIERHOLM, STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 02.05.2014.
Indtrådt i revisionen:
DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB, Åboulevarden 31, 8000 Aarhus C, den 02.05.2014.
Vedtægter ændret:
23.11.2011.
Bestyrelse:
Indtrådt i bestyrelsen:
Finn Hother Madsen (formand), den 23.11.2011, Direktør Nicolaj Balle Ladiges, den 23.11.2011, Direktør Jesper Flindt Nielsen, den 23.11.2011.
Revision:
Udtrådt af revisionen:
BEIERHOLM, STATSAUTORISERET REVISIONSAKTIESELSKAB, den 13.09.2010.
Indtrådt i revisionen:
BEIERHOLM, STATSAUTORISERET REVISIONSPARTNERSELSKAB, Guldsmedgade 3, 8000 Århus C, den 13.09.2010.
Ny adresse:
Jens Baggesens Vej 47, 8200 Århus N.
Vedtægter ændret:
01.12.2009.
Nyt navn:
LOYALITETSBUREAUET LOOK4FASHION ApS.
Nyt binavn: LOOK4FASHION ApS (LOYALITETSBUREAUET LOOK4FASHION ApS).
Stiftelsesdato:
19.01.2006.
Seneste vedtægtsdato:
19.01.2006.
Kapital:
kr. 200.000,00.
Indbetalingsmåde:
kontant kr. 200.000,00 til kurs 100,00.
Stiftere:
CVR-NR. 29221642 JFBL HOLDING ApS, Bronzealdervej 175, 8210 Århus V, den 19.01.2006, CVR-NR. 29221626 NBL HOLDING ApS, Bronzealdervej 175, 8210 Århus V, den 19.01.2006.
Direktion:
Nicolaj Balle Ladiges, den 19.01.2006.
Selskabet tegnes af en direktør.
Revision:
HLB MORTENSEN & BEIERHOLM, STATSAUTORISERET REVISIONSAKTIESELSKAB, Guldsmedegade 3, 8100 Århus C, den 19.01.2006.
Første regnskabsår:
19.01.2006 - 31.12.2006.
Regnskabsår:
01.01 - 31.12.
1 registered in CVR.
P-number 1011984548Jens Baggesens Vej 47, 8200 Aarhus N
