CVR 29394458Private limited company (ApS)Anden udgivelse af software (582900)Aarhus NFounded 1 Jan 2006
Dandex has recorded no changes to this company since it began following the register.
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about Heyloyalty ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexEmployees
20
CVR registry, Aug 2026
0 (0%) over 12 months
Gross profit
11.5M
DKK, annual report 2025
+5% on 2024
Result
+1.4M
DKK, annual report 2025
Equity
3.9M
DKK, annual report 2025
Hey Group ApSCVR 29309469, 100% of capital and votes, since 14 Jun 2023
Operating company
Dandex estimate: 20 employees registered in 2026Nicolaj Balle Ladigessince 22 May 2007
CVR 29309469100% of capital and votessince 14 Jun 2023
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
CVR 2922162633.3% to under 50% of capital and votesnotified 14 Jun 202323 Jun 2015 to 14 Jun 2023
CVR 3358887950% to under 66.7% of capital and votesnotified 14 Jun 202323 Jun 2015 to 14 Jun 2023
Ultimate controller
CVR 33588879Private limited company (ApS)
Holds 50% to under 66.7% of capital and votes in Hey Group ApS, since 23 Jun 2015
Holding company
CVR 29309469Private limited company (ApS)
Holds 100% of capital and votes in Heyloyalty ApS, since 14 Jun 2023
This company
Heyloyalty ApS
CVR 29394458
Heyloyalty ApS holds no Danish company now.
Found by searching the CVR owner register (ejerregister) for Heyloyalty ApS as owner: Danish companies it holds 5% or more of, and their holdings one level down. Foreign holdings are not in CVR.
CVR 2547854166.7% to under 90% of capital and votes1 Dec 2016 to 2 Jun 2020
Decided by Dandex with fixed rules from the CVR register and the filed annual reports, not registered by the company. Each label links to its definition.
CVR records founders at incorporation. It does not record whether they are alive or still involved.
1 Jan 2006 to 10 Nov 2026.
1 Jan 2006 to 10 Nov 2026.
Aug 2026, monthly: 20 employees, 18 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | Q4 2006 | 2011 | 2012 | 2013 | 2014 | Jan 2015 | Feb 2015 | Mar 2015 | Apr 2015 | May 2015 | Jun 2015 | Jul 2015 | Aug 2015 | Sep 2015 | Oct 2015 | Nov 2015 | Dec 2015 | Jan 2016 | Feb 2016 | Mar 2016 | Apr 2016 | May 2016 | Jun 2016 | Jul 2016 | Aug 2016 | Sep 2016 | Oct 2016 | Nov 2016 | Dec 2016 | Jan 2017 | Feb 2017 | Mar 2017 | Apr 2017 | May 2017 | Jun 2017 | Jul 2017 | Aug 2017 | Sep 2017 | Oct 2017 | Nov 2017 | Dec 2017 | Jan 2018 | Feb 2018 | Mar 2018 | Apr 2018 | May 2018 | Jun 2018 | Jul 2018 | Aug 2018 | Sep 2018 | Oct 2018 | Nov 2018 | Dec 2018 | Jan 2019 | Feb 2019 | Mar 2019 | Apr 2019 | May 2019 | Jun 2019 | Jul 2019 | Aug 2019 | Sep 2019 | Oct 2019 | Nov 2019 | Dec 2019 | Jan 2020 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | Jun 2020 | Jul 2020 | Aug 2020 | Sep 2020 | Oct 2020 | Nov 2020 | Dec 2020 | Jan 2021 | Feb 2021 | Mar 2021 | Apr 2021 | May 2021 | Jun 2021 | Jul 2021 | Aug 2021 | Sep 2021 | Oct 2021 | Nov 2021 | Dec 2021 | Jan 2022 | Feb 2022 | Mar 2022 | Apr 2022 | May 2022 | Jun 2022 | Jul 2022 | Aug 2022 | Sep 2022 | Oct 2022 | Nov 2022 | Dec 2022 | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | Feb 2024 | Mar 2024 | Apr 2024 | May 2024 | Jun 2024 | Jul 2024 | Aug 2024 | Sep 2024 | Oct 2024 | Nov 2024 | Dec 2024 | Jan 2025 | Feb 2025 | Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employees | No count | 10 | 14 | 8 | 7 | 9 | 8 | 10 | 10 | 9 | 9 | 2 | 3 | 3 | 3 | 2 | 2 | 2 | 2 | 2 | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 3 | 4 | 5 | 5 | 5 | 6 | 6 | 6 | 7 | 7 | 7 | 7 | 8 | 7 | 7 | 7 | 7 | 8 | 8 | 8 | 7 | 8 | 8 | 7 | 7 | 7 | 9 | 9 | 9 | 8 | 12 | 12 | 12 | 12 | 12 | 12 | 13 | 14 | 13 | 13 | 12 | 11 | 10 | 9 | 10 | 11 | 11 | 11 | 11 | 13 | 13 | 13 | 13 | 13 | 13 | 12 | 13 | 14 | 14 | 13 | 14 | 15 | 15 | 16 | 16 | 15 | 15 | 16 | 15 | 15 | 14 | 15 | 14 | 15 | 15 | 16 | 16 | 16 | 16 | 18 | 17 | 18 | 18 | 18 | 18 | 18 | 18 | 18 | 18 | 18 | 18 | 19 | 20 | 20 | 20 | 19 | 21 | 21 | 21 | 21 | 21 | 18 | 19 | 20 | 22 | 21 | 23 | 22 | 22 | 21 | 20 | 23 | 23 | 22 | 22 | 20 |
| FTE | 0 | 6 | 12 | 9 | 5 | 5 | 8 | 9 | 9 | 8 | 8 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 6 | 6 | 6 | 6 | 6 | 7 | 8 | 7 | 7 | 7 | 8 | 7 | 7 | 7 | 8 | 8 | 9 | 8 | 12 | 12 | 12 | 11 | 12 | 12 | 13 | 13 | 12 | 12 | 11 | 10 | 9 | 9 | 9 | 10 | 10 | 10 | 10 | 12 | 12 | 13 | 13 | 12 | 12 | 11 | 12 | 13 | 13 | 12 | 13 | 14 | 14 | 16 | 15 | 14 | 14 | 16 | 15 | 15 | 14 | 15 | 14 | 15 | 15 | 16 | 16 | 16 | 16 | 18 | 17 | 18 | 18 | 18 | 17 | 18 | 17 | 18 | 18 | 18 | 18 | 19 | 20 | 20 | 20 | 19 | 20 | 20 | 20 | 20 | 19 | 18 | 17 | 18 | 20 | 20 | 21 | 21 | 22 | 21 | 20 | 23 | 23 | 22 | 20 | 18 |
| Series | Quarterly | Annual | Annual | Annual | Annual | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 2011 to 2014; quarterly Q4 2006; monthly Jan 2015 to Aug 2026.
CVR changed its monthly method in Oct 2019, so a step at that month need not be real.
Latest Aug 2026, published 21 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Gross profit | 4,382 | 5,273 | 9,778 | 10,910 | 11,457 |
| Operating profit | +213 | +361 | +1,232 | +1,312 | +2,031 |
| Result for the year | +276 | +143 | +728 | +646 | +1,378 |
| Equity | 965 | 1,108 | 1,836 | 2,482 | 3,860 |
| Total assets | 11,521 | 11,006 | 11,412 | 12,515 | 13,674 |
| Employees (average) | 11 | 13 | 15 | 18 | 19 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | -13.2% | 20.3% | 23.5% | 11.6% | 5% |
| EBITDA | 2,058 | 1,963 | 3,004 | 2,929 | 3,207 |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) | 46.9% | 37.2% | 30.7% | 26.9% | 28% |
| Employee growth (vækst i antal ansatte) | -8.3% | 18.2% | 15.4% | 20% | 5.6% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | 1,431 | 2,519 | 2,516 | 4,475 | 3,830 |
| Gearing, NIBD / EBITDA | 0.7x | 1.3x | 0.8x | 1.5x | 1.2x |
| Interest coverage (rentedækning) | 0.8x | 1x | 3.1x | 2x | 5.2x |
| Adjusted equity ratio (justeret soliditetsgrad) | -185.7%note 1 | -377.3%note 1 | -389%note 1 | -276.9%note 1 | -219%note 1 |
| ROIC (afkast af investeret kapital) | 12.6%note 2 | 9.3%note 2 | 24% | 17.7% | 21.6% |
| Capex (investeringer i anlægsaktiver) | 2,612note 3 | 2,641note 3 | 2,228note 3 | 1,949note 3 | 1,852note 3 |
| NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender) | 3,324 | 4,018 | 3,626 | 3,045 | 1,908 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).
Annual report 2025
1 Jul 2024 to 30 Jun 2025, published 18 Nov 2025
Annual report 2024
1 Jul 2023 to 30 Jun 2024, published 30 Sep 2024
Annual report 2023
1 Jul 2022 to 30 Jun 2023, published 16 Nov 2023
Annual report 2022
1 Jul 2021 to 30 Jun 2022, published 30 Nov 2022
Annual report 2021
1 Jul 2020 to 30 Jun 2021, published 11 Nov 2021
Each registered value from the day it took effect, newest first.
From CVR, read 10 Nov 2026. Text such as the signing rule and purpose is shown as registered.
19 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Revision:
Fratrådte:
Kvist & Jensen Statsautoriseret Revisionspartnerselskab, den 01.10.2023.
Tiltrådte:
CVR-NR. 34209936 Grant Thornton, Godkendt Revisionspartnerselskab, Tronholmen 3, 2., 8960 Randers SØ, den 01.10.2023.
Vedtægter ændret: 29.05.2020
Kapitalforhøjelsen er besluttet den 29.05.2020.
kr. 10.000,00, indbetalt ved konvertering af gæld, kurs 10.000,00. kr. 5.000,00, indbetalt kontant, kurs 10.000,00.
Kapitalen udgør herefter kr. 165.000,00.
Revision:
Fratrådte:
DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 28.06.2019.
Tiltrådte:
CVR-NR. 36717785 Kvist & Jensen Statsautoriseret Revisionspartnerselskab, Tronholmen 3, 2., 8960 Randers SØ, den 28.06.2019.
CVR-nummer:
29394458.
NAVN:
Heyloyalty ApS.
Adresse: Jens Baggesens Vej 47, 8200 Aarhus N.
Kommune: Århus.
Vedtægter ændret: 23.06.2015
Bestyrelse:
Fratrådte:
Jesper Flindt Nielsen, den 23.06.2015.
Direktion:
Fratrådte:
Jesper Flindt Nielsen, den 23.06.2015.
Regnskabsår ændret til: 01.07 - 30.06
Omlægningsperiode: 01.01.2015 - 30.06.2015
CVR-nummer
29394458.
NAVN:
LOYALITETSBUREAUET BAZAKI ApS.
Adresse: Jens Baggesens Vej 47, 8200 Aarhus N.
Kommune: Århus.
Vedtægter ændret: 29.04.2015
Nyt navn: Heyloyalty ApS
Nyt binavn: Loyalitetsbureauet Bazaki ApS
Slettet binavn: LOYALITETSBUREAUET ApS
Kapitalforhøjelse: kr. 25.000,00, indbetalt kontant, kurs 2.400,00.
Kapitalen udgør herefter kr. 150.000,00.
Bestyrelse:
Udtrådt af bestyrelsen:
Finn Hother Madsen, den 27.10.2014.
Indtrådt i bestyrelsen:
Carsten Hjorth Pedersen (formand), den 27.10.2014, Direktør Søren Arnsbo, den 27.10.2014.
Revision:
Udtrådt af revisionen:
BEIERHOLM, STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 02.05.2014.
Indtrådt i revisionen:
DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB, Åboulevarden 31, 8000 Aarhus C, den 02.05.2014.
Vedtægter ændret:
23.11.2011.
Selskabet tegnes af en direktør eller den samlede bestyrelse.
Vedtægter ændret:
23.11.2011.
Bestyrelse:
Indtrådt i bestyrelsen:
Finn Hother Madsen (formand), den 23.11.2011, Direktør Nicolaj Balle Ladiges, den 23.11.2011, Direktør Jesper Flindt Nielsen, den 23.11.2011.
Selskabet tegnes af 1 direktør eller den samlede bestyrelse.
Vedtægter ændret:
23.11.2011.
Bestyrelse:
Udtrådt af bestyrelsen:
Annette Susann Balle, den 12.11.2010, Gert Ladiges, den 12.11.2010, Nicolaj Balle Ladiges, den 12.11.2010, Jesper Flindt Nielsen, den 12.11.2010.
Selskabet tegnes af den administrerende direktør.
Vedtægter ændret:
12.11.2010.
Revision:
Udtrådt af revisionen:
BEIERHOLM, STATSAUTORISERET REVISIONSAKTIESELSKAB, den 13.09.2010.
Indtrådt i revisionen:
BEIERHOLM, STATSAUTORISERET REVISIONSPARTNERSELSKAB, Guldsmedgade 3, 8000 Århus C, den 13.09.2010.
Ny adresse:
Jens Baggesens Vej 47, 8200 Århus N.
Vedtægter ændret:
01.12.2009.
Nyt navn:
LOYALITETSBUREAUET BAZAKI ApS.
Nye binavne:
BAZAKI ApS (LOYALITETSBUREAUET BAZAKI ApS), LOYALITETSBUREAUET ApS (LOYALITETSBUREAUET BAZAKI ApS).
Bestyrelse:
Udtrådt af bestyrelsen:
Claus Jacobsen, den 22.05.2007, Brian Sørensen, den 22.05.2007.
Indtrådt i bestyrelsen:
Annette Susann Balle, den 22.05.2007, Gert Ladiges, den 22.05.2007.
Direktion:
Udtrådt af direktionen:
Anders Løvbom Petersen, den 22.05.2007.
Indtrådt i direktionen:
Nicolaj Balle Ladiges, den 22.05.2007, Jesper Flindt Nielsen, den 22.05.2007.
Stiftelsesdato:
01.01.2006.
Seneste vedtægtsdato:
01.01.2006.
Kapital:
kr. 125.000,00.
Indbetalingsmåde:
kontant kr. 25.000,00 til kurs 800,00, kontant kr. 100.000,00 til kurs 100,00.
Stiftere:
CVR-NR. 87761916 ROYAL B ApS, Højvangsvej 1, Følle, 8410 Rønde, den 01.01.2006, CVR-NR. 28893809 LIFE ENHANCING PRODUCTS ApS, Gl Kolding Landevej 61, 7100 Vejle, den 01.01.2006, CVR-NR. 29221642 JFBL HOLDING ApS, Bronzealdervej 175, 8210 Århus V, den 01.01.2006, CVR-NR. 29221626 LADIGES HOLDING ApS, Bronzealdervej 175, 8210 Århus V, den 01.01.2006, UPWOOD S.A reg.nr. 19 136, den 01.01.2006.
Bestyrelse:
Claus Jacobsen (formand), den 01.01.2006, Nicolaj Balle Ladiges, den 01.01.2006, Jesper Flindt Nielsen, den 01.01.2006, Brian Sørensen, den 01.01.2006.
Direktion:
Anders Løvbom Petersen, den 01.01.2006.
Selskabet tegnes af den administrerende direktør, af to bestyrelsesmedlkemmer i forening eller af den samlede bestyrelse.
Revision:
HLB MORTENSEN & BEIERHOLM, STATSAUTORISERET REVISIONSAKTIESELSKAB, Guldsmedegade 3, 8100 Århus C, den 01.01.2006.
Første regnskabsår:
01.01.2006 - 31.12.2006.
Regnskabsår:
01.01 - 31.12.
1 registered in CVR.
P-number 1012062334Jens Baggesens Vej 47, 8200 Aarhus N