CVR 39332574Private limited company (ApS)Planlægning og design af reklamekampagner (731110)Aarhus CFounded 13 Feb 2018
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about Hood Agency ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexEmployees
6
CVR registry, Aug 2026
-6 (-50%) over 12 months
Gross profit
6.6M
DKK, annual report 2025
+1.7% on 2024
Result
+1.9M
DKK, annual report 2025
Equity
2.2M
DKK, annual report 2025
Brand Institute Group A/SCVR 45028275, 100% of capital and votes, since 29 Aug 2024
Jannick Lyneborg-Lindbergsince 15 Feb 2024
CVR 45028275100% of capital and votesnotified 29 Dec 2024since 29 Aug 2024
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
5% to under 10% of capital and votesnotified 29 Dec 202420 Jul 2022 to 29 Dec 2024
CVR 3305986890% to under 100% of capital and votesnotified 29 Aug 202413 Feb 2018 to 29 Aug 2024
CVR 3927489215% to under 20% of capital and votesnotified 27 Mar 202413 Feb 2018 to 27 Mar 2024
Ultimate controller
Holds 100% of capital and votes in MS2 Holding ApS, since 29 Dec 2000
Holding company
CVR 25809424Private limited company (ApS)
Holds 66.7% to under 90% of capital and votes in MS2 INVEST ApS, since 26 Jun 2014
Holding company
CVR 34092354Private limited company (ApS)
Holds 50% to under 66.7% of capital and votes in Brand Institute Invest ApS, since 14 Aug 2024
Holding company
CVR 45012956Private limited company (ApS)
Holds 100% of capital and votes in Brand Institute Group A/S, since 30 Aug 2024
Holding company
CVR 45028275Public limited company (A/S)
Holds 100% of capital and votes in Hood Agency ApS, since 29 Aug 2024
This company
Hood Agency ApS
CVR 39332574
CVR records founders at incorporation. It does not record whether they are alive or still involved.
Aug 2026, monthly: 6 employees, 5 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | Feb 2018 | Mar 2018 | Apr 2018 | May 2018 | Jun 2018 | Jul 2018 | Aug 2018 | Sep 2018 | Oct 2018 | Nov 2018 | Dec 2018 | Jan 2019 | Feb 2019 | Mar 2019 | Apr 2019 | May 2019 | Jun 2019 | Jul 2019 | Aug 2019 | Sep 2019 | Oct 2019 | Nov 2019 | Dec 2019 | Jan 2020 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | Jun 2020 | Jul 2020 | Aug 2020 | Sep 2020 | Oct 2020 | Nov 2020 | Dec 2020 | Jan 2021 | Feb 2021 | Mar 2021 | Apr 2021 | May 2021 | Jun 2021 | Jul 2021 | Aug 2021 | Sep 2021 | Oct 2021 | Nov 2021 | Dec 2021 | Jan 2022 | Feb 2022 | Mar 2022 | Apr 2022 | May 2022 | Jun 2022 | Jul 2022 | Aug 2022 | Sep 2022 | Oct 2022 | Nov 2022 | Dec 2022 | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | Feb 2024 | Mar 2024 | Apr 2024 | May 2024 | Jun 2024 | Jul 2024 | Aug 2024 | Sep 2024 | Oct 2024 | Nov 2024 | Dec 2024 | Jan 2025 | Feb 2025 | Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employees | 1 | 1 | 1 | 1 | 1 | 2 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 5 | 6 | 6 | 6 | 6 | 6 | 6 | 8 | 7 | 7 | 6 | 6 | 3 | 3 | 3 | 3 | 6 | 7 | 6 | 6 | 5 | 7 | 6 | 7 | 7 | 8 | 8 | 8 | 8 | 7 | 8 | 6 | 7 | 7 | 7 | 9 | 9 | 8 | 8 | 7 | 7 | 7 | 8 | 8 | 8 | 8 | 6 | 10 | 9 | 10 | 9 | 8 | 7 | 12 | 12 | 11 | 12 | 12 | 11 | 12 | 13 | 12 | 12 | 12 | 11 | 12 | 12 | 13 | 14 | 12 | 10 | 6 |
| FTE | 1 | 1 | 1 | 1 | 1 | 2 | 3 | 3 | 3 | 3 | 3 | 2 | 2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 4 | 6 | 6 | 6 | 6 | 6 | 6 | 7 | 7 | 6 | 6 | 5 | 3 | 3 | 3 | 3 | 4 | 6 | 6 | 7 | 6 | 7 | 6 | 6 | 5 | 7 | 6 | 7 | 7 | 7 | 6 | 6 | 6 | 6 | 6 | 8 | 8 | 8 | 8 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 6 | 7 | 6 | 6 | 7 | 6 | 5 | 9 | 9 | 9 | 9 | 9 | 9 | 10 | 9 | 9 | 9 | 10 | 8 | 9 | 9 | 10 | 10 | 8 | 8 | 5 |
| Series | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Monthly Feb 2018 to Aug 2026.
CVR changed its monthly method in Oct 2019, so a step at that month need not be real.
Latest Aug 2026, published 21 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Gross profit | 4,168 | 5,004 | 6,544 | 6,501 | 6,610 |
| Operating profit | +943 | +1,239 | +1,668 | +1,633 | +2,323 |
| Result for the year | +727 | +941 | +1,290 | +1,239 | +1,856 |
| Equity | 787 | 998 | 1,357 | 1,355 | 2,211 |
| Total assets | 2,602 | 3,502 | 4,057 | 6,225 | 6,110 |
| Employees (average) | 6 | 6 | 7 | 9 | 9 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | -5.1% | 20.1% | 30.8% | -0.7% | 1.7% |
| EBITDA | 1,059 | 1,430 | 1,860 | 1,754 | 2,361 |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) | 25.4% | 28.6% | 28.4% | 27% | 35.7% |
| Employee growth (vækst i antal ansatte) | 20% | 0% | 16.7% | 28.6% | 0% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | -243 | -98 | -714 | -2,487 | -473 |
| Gearing, NIBD / EBITDA | Net cash | Net cash | Net cash | Net cash | Net cash |
| ROIC (afkast af investeret kapital) | 218.7% | 133.8% | 168.3% | n.m.note 1 | 598.4% |
| Capex (investeringer i anlægsaktiver) | 98note 2 | 304note 2 | 24note 2 | 0note 2 | 0note 2 |
| NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender) | 560 | 447 | -489 | -1,991 | -1,849 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).
Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 24 Jun 2026
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 25 Jun 2025
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 4 Jun 2024
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 5 Jul 2023
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 4 Jul 2022
Each registered value from the day it took effect, newest first.
Merger (Fusion), as the continuing company (Fortsættende selskab)
From CVR, read 6 Nov 2026. Text such as the signing rule and purpose is shown as registered.
11 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Erhvervsstyrelsen har modtaget oplysning om, at der påtænkes at gennemføre en fusion mellem CVR-nummer: 33060009 Le Management ApS (fortsættende), der tillige driver virksomhed under navnene Le Management Kids ApS og CVR-nummer: 39332574 Hood Agency ApS (ophørende) og kapitalejerne har i enighed besluttet, at der ikke skal udarbejdes en fusionsplan.
Kapitalejerne i CVR-nummer: 33060009 Le Management ApS og CVR-nummer: 39332574 Hood Agency ApS har i enighed besluttet, at der ikke skal udarbejdes en erklæring om kreditorernes stilling i forbindelse med fusionen. Kreditorer, hvis fordringer er stiftet forud for bekendtgørelsen om fusionen, og for hvilke der ikke er stillet særskilt sikkerhed, kan anmelde deres fordringer senest 4 uger efter denne offentliggørelse.
Revision:
Fratrådte:
DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 01.09.2026.
Tiltrådte:
CVR-NR. 37543128 Cedra Godkendt Revisionsaktieselskab, Sønderbrogade 16, 8700 Horsens, den 01.09.2026.
Erhvervsstyrelsen har modtaget oplysning om, at der er truffet beslutning om nedenstående fusion.
Virksomheden er fusioneret med CVR-nummer: 39261235 Le Management Society ApS, der samtidigt er opløst.
Vedtægter ændret: 10.02.2025
Kapitalforhøjelsen er besluttet den 10.02.2025.
kr. 100,00, indbetalt ved fusion, kurs 384.407,00.
Kapitalen udgør herefter kr. 50.100,00.
Erhvervsstyrelsen har modtaget oplysning om, at der påtænkes at gennemføre en fusion mellem CVR-nummer: 39332574 Hood Agency ApS (fortsættende) og CVR-nummer: 39261235 Le Management Society ApS (ophørende) og kapitalejerne har i enighed besluttet, at der ikke skal udarbejdes en fusionsplan.
Kapitalejerne i CVR-nummer: 39332574 Hood Agency ApS og CVR-nummer: 39261235 Le Management Society ApS har i enighed besluttet, at der ikke skal udarbejdes en erklæring om kreditorernes stilling i forbindelse med fusionen. Kreditorer, hvis fordringer er stiftet forud for bekendtgørelsen om fusionen, og for hvilke der ikke er stillet særskilt sikkerhed, kan anmelde deres fordringer senest 4 uger efter denne offentliggørelse.
Vedtægter ændret: 28.08.2024
Direktion:
Fratrådte:
Martin Lyneborg-Lindberg, (adm. dir), den 15.02.2024.
Tiltrådte:
Jannick Lyneborg-Lindberg, (adm. dir), den 15.02.2024.
Ny adresse: Åboulevarden 52, 2., 8000 Aarhus C
Ny adresse: Åboulevarden 52, 3., 8000 Aarhus C
Revision:
Tiltrådte:
CVR-NR. 33963556 DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB, Østre Havnepromenade 26, 4., 9000 Aalborg, den 25.06.2021.
Første regnskabsår: 13.02.2018 - 31.12.2018
Regnskabsår ændret til: 01.01 - 31.12
Stiftelsesdato: 13.02.2018.
Virkningsdato: 13.02.2018.
Seneste vedtægtsdato: 13.02.2018.
Kapital:
kr. 50.000,00.
Kapitalklasser: Nej
Indbetalingsmåde: Indbetalt kontant kr. 50.000,00 til kurs 100,00, fuldt indbetalt.
Stiftere:
CVR-NR. 33059868 LYNE HOLDING ApS, c/o Le Management, Åboulevarden 52, 2. 4, 8000 Aarhus C, den 13.02.2018, CVR-NR. 39274892 Saxhøjen Holding IVS, c/o Helene Skytte, Saxhøjvej 12, 2500 Valby, den 13.02.2018.
Direktion:
Martin Lyneborg Thøgersen (adm. dir), den 13.02.2018.
Virksomheden tegnes af direktionen..
Første regnskabsår:
13.02.2018 - 31.01.2019.
Regnskabsår:
01.02 - 31.01.
Formål:
Selskabets formål er at drive reklame- og PR virksomhed, der tilrettelægger reklamekampagner, herunder markedsføringsaktiviteter.
3 registered in CVR.
P-number 1027416043Clausholms Allé 4, 8260 Viby J
P-number 1023450123Christian IX's Gade 1, 1111 København K
P-number 1023346423Åboulevarden 52, 8000 Aarhus C
