CVR 31620899Public limited company (A/S)Agenturhandel med ikke-specialiseret varesortiment (461900)Secondary industries: Andre reklameaktiviteter (731190), Planlægning og design af reklamekampagner (731110)SkanderborgFounded 1 Jul 2008
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about RELATIONMEDIA A/S, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexEmployees
211
CVR registry, Aug 2026
-2 (-0.9%) over 12 months
Gross profit
39.5M
DKK, annual report 2026
+2.5% on 2025
Result
+983.1K
DKK, annual report 2026
Equity
2.4M
DKK, annual report 2026
OLE NORRE HOLDING ApSCVR 31888697, 50% to under 66.7% of capital and votes, since 18 Dec 2008
RM Holding 2024 ApSCVR 44921669, 50% to under 66.7% of capital and votes, since 1 Jul 2024
Kim Juhl Sørensensince 1 Nov 2023
CVR 3188869750% to under 66.7% of capital and votesnotified 14 Oct 2024since 18 Dec 2008
CVR 4492166950% to under 66.7% of capital and votesnotified 14 Oct 2024since 1 Jul 2024
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
CVR records founders at incorporation. It does not record whether they are alive or still involved.
1 Jul 2008 to 5 Nov 2026.
1 Jul 2008 to 5 Nov 2026.
Aug 2026, monthly: 211 employees, 94 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | 2008 | 2009 | Q1 2010 | Q2 2010 | Q3 2010 | Q4 2010 | 2011 | 2012 | 2013 | 2014 | Jan 2015 | Feb 2015 | Mar 2015 | Apr 2015 | May 2015 | Jun 2015 | Jul 2015 | Aug 2015 | Sep 2015 | Oct 2015 | Nov 2015 | Dec 2015 | Jan 2016 | Feb 2016 | Mar 2016 | Apr 2016 | May 2016 | Jun 2016 | Jul 2016 | Aug 2016 | Sep 2016 | Oct 2016 | Nov 2016 | Dec 2016 | Jan 2017 | Feb 2017 | Mar 2017 | Apr 2017 | May 2017 | Jun 2017 | Jul 2017 | Aug 2017 | Sep 2017 | Oct 2017 | Nov 2017 | Dec 2017 | Jan 2018 | Feb 2018 | Mar 2018 | Apr 2018 | May 2018 | Jun 2018 | Jul 2018 | Aug 2018 | Sep 2018 | Oct 2018 | Nov 2018 | Dec 2018 | Jan 2019 | Feb 2019 | Mar 2019 | Apr 2019 | May 2019 | Jun 2019 | Jul 2019 | Aug 2019 | Sep 2019 | Oct 2019 | Nov 2019 | Dec 2019 | Jan 2020 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | Jun 2020 | Jul 2020 | Aug 2020 | Sep 2020 | Oct 2020 | Nov 2020 | Dec 2020 | Jan 2021 | Feb 2021 | Mar 2021 | Apr 2021 | May 2021 | Jun 2021 | Jul 2021 | Aug 2021 | Sep 2021 | Oct 2021 | Nov 2021 | Dec 2021 | Jan 2022 | Feb 2022 | Mar 2022 | Apr 2022 | May 2022 | Jun 2022 | Jul 2022 | Aug 2022 | Sep 2022 | Oct 2022 | Nov 2022 | Dec 2022 | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | Feb 2024 | Mar 2024 | Apr 2024 | May 2024 | Jun 2024 | Jul 2024 | Aug 2024 | Sep 2024 | Oct 2024 | Nov 2024 | Dec 2024 | Jan 2025 | Feb 2025 | Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employees | 128 | 122 | No count | No count | No count | No count | 152 | 155 | 141 | 152 | 158 | 193 | 197 | 168 | 195 | 185 | 146 | 196 | 233 | 197 | 229 | 189 | 168 | 203 | 209 | 222 | 230 | 226 | 171 | 224 | 201 | 228 | 227 | 181 | 204 | 179 | 213 | 230 | 224 | 214 | 235 | 228 | 246 | 231 | 227 | 225 | 259 | 257 | 268 | 245 | 248 | 245 | 196 | 230 | 221 | 263 | 262 | 262 | 236 | 277 | 293 | 315 | 296 | 367 | 325 | 328 | 371 | 391 | 376 | 353 | 334 | 328 | 361 | 273 | 252 | 281 | 298 | 280 | 259 | 256 | 245 | 213 | 215 | 217 | 220 | 225 | 241 | 271 | 298 | 310 | 312 | 294 | 282 | 260 | 263 | 257 | 268 | 273 | 295 | 295 | 292 | 293 | 299 | 287 | 283 | 268 | 236 | 210 | 218 | 221 | 234 | 249 | 241 | 238 | 231 | 235 | 243 | 247 | 272 | 241 | 220 | 225 | 257 | 265 | 240 | 237 | 236 | 215 | 230 | 238 | 228 | 212 | 202 | 207 | 228 | 217 | 205 | 213 | 220 | 218 | 208 | 197 | 200 | 182 | 173 | 182 | 201 | 205 | 214 | 211 |
| FTE | 39 | 32 | 49 | 47 | 55 | 55 | 38 | 42 | 41 | 43 | 41 | 46 | 49 | 49 | 67 | 55 | 48 | 55 | 63 | 66 | 60 | 56 | 55 | 61 | 66 | 63 | 72 | 75 | 60 | 71 | 71 | 72 | 75 | 67 | 64 | 69 | 60 | 74 | 79 | 76 | 79 | 87 | 95 | 90 | 92 | 90 | 96 | 108 | 110 | 98 | 103 | 101 | 87 | 98 | 79 | 102 | 102 | 98 | 87 | 99 | 102 | 111 | 118 | 151 | 126 | 142 | 128 | 119 | 128 | 121 | 110 | 105 | 103 | 98 | 93 | 99 | 102 | 105 | 93 | 99 | 102 | 94 | 90 | 88 | 90 | 93 | 101 | 110 | 122 | 116 | 114 | 115 | 110 | 101 | 106 | 109 | 109 | 112 | 120 | 125 | 133 | 129 | 126 | 122 | 115 | 109 | 75 | 76 | 73 | 76 | 80 | 86 | 91 | 78 | 74 | 71 | 68 | 74 | 78 | 73 | 72 | 75 | 80 | 88 | 89 | 86 | 84 | 79 | 83 | 85 | 73 | 72 | 71 | 73 | 82 | 86 | 82 | 84 | 76 | 76 | 81 | 79 | 77 | 76 | 75 | 77 | 80 | 91 | 103 | 94 |
| Series | Annual | Annual | Quarterly | Quarterly | Quarterly | Quarterly | Annual | Annual | Annual | Annual | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 2008 to 2009 and 2011 to 2014; quarterly Q1 2010 to Q4 2010; monthly Jan 2015 to Aug 2026.
CVR changed its monthly method in Oct 2019, so a step at that month need not be real.
Latest Aug 2026, published 21 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| Gross profit | 52,593 | 47,511 | 36,276 | 38,489 | 39,451 |
| Operating profit | -1,648 | +326 | +90 | +661 | +1,343 |
| Result for the year | -1,428 | +21 | -1,240 | +435 | +983 |
| Equity | 3,525 | 3,546 | 988 | 1,424 | 2,407 |
| Total assets | 19,391 | 19,962 | 15,735 | 19,413 | 16,932 |
| Employees (average) | 102 | 91 | 70 | 83 | 82 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | 11.7% | -9.8% | -23.7% | 10.6% | 2.5% |
| EBITDA | -737 | 966 | 481 | 1,035 | 1,763 |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) | -1.4% | 2% | 1.3% | 2.7% | 4.5% |
| Employee growth (vækst i antal ansatte) | 14.6% | -10.8% | -23.1% | 18.6% | -1.2% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | 1,811 | -450 | -251note 1 | -4,118note 1 | -1,064note 1 |
| Gearing, NIBD / EBITDA | n.m.note 2 | Net cash | Net cashnote 1 | Net cashnote 1 | Net cashnote 1 |
| ROIC (afkast af investeret kapital) | -27.8%note 3 | 6%note 4 | 5.6%note 5 | n.m.note 6 | n.m.note 6 |
| Capex (investeringer i anlægsaktiver) | 344note 7 | 274note 7 | 576note 7 | 301note 7 | 531note 7 |
| NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender) | 6,268 | 5,027 | 4,462note 1 | 1,539note 1 | 1,754note 1 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).
Annual report 2026
1 Jul 2025 to 30 Jun 2026, published 2 Oct 2026
Annual report 2025
1 Jul 2024 to 30 Jun 2025, published 22 Sep 2025
Annual report 2024
1 Jul 2023 to 30 Jun 2024, published 1 Oct 2024
Annual report 2023
1 Jul 2022 to 30 Jun 2023, published 21 Dec 2023
Annual report 2022
1 Jul 2021 to 30 Jun 2022, published 1 Feb 2023
RELATIONMEDIA A/S has changed ownership. A new strategy and new needs can be expected.
Signal, a Dandex estimate. Lapses 8 Jan 2027.
RELATIONMEDIA A/S has changed industry. A new direction may mean new needs.
Signal, a Dandex estimate. Lapses 5 Jan 2027.
Each registered value from the day it took effect, newest first.
From CVR, read 5 Nov 2026. Text such as the signing rule and purpose is shown as registered.
26 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Vedtægter ændret: 30.09.2026
Formål ændret: Selskabets formål er at drive virksomhed inden for salg, marketing, merchandising, brand activation, events, demonstration og sampling samt udvikling, produktion og håndtering af POS-materialer og anden hermed beslægtet virksomhed.
Revision:
Fratrådte:
DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 01.09.2026.
Tiltrådte:
CVR-NR. 37543128 Cedra Godkendt Revisionsaktieselskab, Sønderbrogade 16, 8700 Horsens, den 01.09.2026.
Vedtægter ændret: 01.02.2024
Slettet binavn: Shoptimizer A/S
Bestyrelse:
Fratrådte:
Christian Flamand Goldschmidt, (formand), den 01.02.2024, Ole Norré, den 01.02.2024.
Tiltrådte:
Magnus Dalsgaard, den 01.02.2024, Ole Norré, (formand), den 01.02.2024.
Direktion:
Fratrådte:
Chief Commercial Officer Jarl Vestergaard, den 01.02.2024.
Selskabet tegnes af bestyrelsesformanden og direktøren i forening.
Bestyrelse:
Fratrådte:
Chief Financial Officer Christian Albæk Lorenzen, den 01.11.2023.
Tiltrådte:
Kim Juhl Sørensen, den 01.11.2023.
Direktion:
Fratrådte:
Chief Financial Officer Christian Albæk Lorenzen, den 01.11.2023.
Tiltrådte:
Kim Juhl Sørensen, (adm. dir), den 01.11.2023.
Direktion:
Fratrådte:
Chief Business Development Officer Bjarke Nordestgaard Petersen, den 31.08.2023.
Vedtægter ændret: 02.05.2023
Bestyrelse:
Fratrådte:
Christian Flamand Goldschmidt, den 01.05.2023, Ole Norré, (formand), den 01.05.2023.
Tiltrådte:
Christian Flamand Goldschmidt, (formand), den 01.05.2023, Ole Norré, den 01.05.2023.
Direktion:
Fratrådte:
Christian Flamand Goldschmidt, (adm. dir), den 01.05.2023.
Tiltrådte:
Christian Albæk Lorenzen, den 01.05.2023, Bjarke Nordestgaard Petersen, den 01.05.2023, Jarl Vestergaard, den 01.05.2023.
Selskabet tegnes af to direktører i forening eller af bestyrelsesformanden og en direktør i forening.
Bestyrelse:
Fratrådte:
Kristina Norré, den 01.02.2023.
Tiltrådte:
Christian Albæk Lorenzen, den 01.02.2023.
Vedtægter ændret: 01.11.2022
Nye binavne: Shoptimizer A/S, Relevant Agency A/S, Brand Activators A/S, RelationMedia Salesforce A/S
Vedtægter ændret: 27.10.2014
Bestyrelse:
Fratrådte:
Kristina Norré, (formand), den 01.01.2020, Ole Norré, den 01.01.2020.
Tiltrådte:
Kristina Norré, den 01.01.2020, Ole Norré, (formand), den 01.01.2020.
Direktion:
Fratrådte:
Ole Norré, den 31.12.2019.
Tiltrådte:
Christian Flamand Goldschmidt, (adm. dir), den 01.01.2020.
Bestyrelse:
Fratrådte:
Claus Bak, den 28.06.2019, Lars Kromand, (formand), den 28.06.2019.
Tiltrådte:
Christian Flamand Goldschmidt, den 28.06.2019, Kristina Norré, (formand), den 28.06.2019.
Ny adresse: Godthåbsvej 79, 8660 Skanderborg
Ny kommune: Skanderborg
Revision:
Fratrådte:
PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 31.08.2015.
Tiltrådte:
CVR-NR. 33963556 DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB, Værkmestergade 2, 18., 8000 Aarhus C, den 31.08.2015.
Revision:
Udtrådt af revisionen:
CVR-NR. 29782687 DANSAM REVISION ApS, den 21.08.2012.
Indtrådt i revisionen:
PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB, Jens Chr.Skous Vej 1, 8000 Aarhus C, den 21.08.2012.
Vedtægter ændret:
20.09.2011.
Bestyrelse:
Udtrådt af bestyrelsen:
Jette Fogh Hansen, den 20.09.2011, Jesper Hansen, den 20.09.2011.
Direktion:
Udtrådt af direktionen:
Jesper Hansen, den 20.09.2011.
Selskabet tegnes af en direktør eller den samlede bestyrelse.
Revision:
Udtrådt af revisionen:
CVR-NR. 26670330 REVISIONSKONTORET JYTTE AAGESEN REGISTRERET REVISIONSAKTIESELSKAB, den 20.09.2011.
Ny adresse:
Krøyer Kielbergs Vej 3, 8660 Skanderborg.
Ny kommune:
Skanderborg.
Vedtægter ændret:
22.02.2010.
Selskabet er omdannet til et A/S med CVR-nr 31620899.
NAVN: RELATIONMEDIA A/S.
ADRESSE: Marselis Boulevard 175, 8000 Århus C.
Kommune:
Århus.
Binavn:
RM DANSK DEMO SALG A/S (RELATIONMEDIA A/S).
Kapital kr. 500.000,00.
Bestyrelse:
Ejendomsmægler Lars Kromand (formand), Claus Bak, Jesper Hansen, Maj Brit Harding Nielsen, den 16.03.2010, Ole Norré Pedersen.
Direktion:
Jesper Hansen, Ole Norré Pedersen.
Selskabet tegnes af den samlede direktion, en direktør i forening med to bestyrelsesmedlemmer eller af den samlede bestyrelse.
Revision:
CVR-NR. 26670330 REVISIONSKONTORET JYTTE AAGESEN REGISTRERET REVISIONSAKTIESELSKAB, Mekuvej 32, 7171 Uldum, CVR-NR. 29782687 DANSAM REVISION ApS, Kongsgårdsvej 20, 8260 Viby J.
Regnskabsår:
01.07 - 30.06.
Vedtægter ændret:
17.11.2009.
Kapitalforhøjelse:
kr. 187.500,00 indbetalt ved spaltning, kurs 100,00.
Aktiver og gæld er overdraget fra CVR-NR. 28488548 RELATIONMEDIA ApS, der samtidig er opløst.
Kapitalen udgør herefter kr. 500.000,00.
Selskabet tegnes af den samlede direktion, en direktør i forening med to bestyrelsesmedlemmer eller af den samlede bestyrelse.
Erhvervs- og Selskabsstyrelsen har modtaget
spaltningsplan i henhold til anpartsselskabslovens § 67
a, stk. 1 angående den påtænkte spaltning af
CVR-NR. 28488548 RELATIONMEDIA ApS.
De øvrige deltagende selskaber er:
CVR-NR. 31620899 RM DANSK DEMO SALG ApS (modtagende). samt et/flere nye selskaber.
Endvidere er modtaget erklæring fra
Vurderingsmændene om kreditorernes retsstilling jf.
anpartsselskabslovens § 67 a, stk. 1.
Bestyrelse:
Udtrådt af bestyrelsen:
Jette Fogh Hansen, den 06.08.2009, Maj Brit Harding Nielsen, den 06.08.2009.
Indtrådt i bestyrelsen:
Jesper Hansen, den 06.08.2009, Ole Norré Pedersen, den 06.08.2009.
Vedtægter ændret:
06.08.2009.
Bestyrelse:
Indtrådt i bestyrelsen:
Claus Bak, den 06.08.2009, Otto Klercke, den 06.08.2009.
Vedtægter ændret:
17.12.2008.
Kapitalforhøjelse:
kr. 187.500,00 indbetalt i værdier, kurs 373,33.
Kapitalen udgør herefter kr. 312.500,00.
Stiftelsesdato:
01.07.2008.
Seneste vedtægtsdato:
01.07.2008.
Kapital:
kr. 125.000,00.
Indbetalingsmåde:
kontant kr. 125.000,00 til kurs 100,00.
Stiftere:
CVR-NR. 26647894 DANSK DEMO SALG ApS, Ouskær 28, Andkær, 7080 Børkop, den 01.07.2008, CVR-NR. 28488548 RELATIONMEDIA ApS, Marselis Boulevard 175, 8000 Århus C, den 01.07.2008.
Bestyrelse:
Ejendomsmægler Lars Kromand (formand), den 01.07.2008, Jette Fogh Hansen, den 01.07.2008, Maj Brit Harding Nielsen, den 01.07.2008.
Direktion:
Jesper Hansen, den 01.07.2008, Ole Norré Pedersen, den 01.07.2008.
Selskabet tegnes af den samlede direktion, en direktør i forening med to be-styrelsesmedlemmer eller af den samlede bestyrelse.
Revision:
CVR-NR. 26670330 REVISIONSKONTORET JYTTE AAGESEN REGISTRERET REVISIONSAKTIESELSKAB, Mekuvej 32, 7171 Uldum, den 01.07.2008, CVR-NR. 29782687 DANSAM REVISION ApS, Kongsgårdsvej 20, 8260 Viby J, den 01.07.2008.
Første regnskabsår:
01.07.2008 - 30.06.2009.
Regnskabsår:
01.07 - 30.06.
3 registered in CVR.
P-number 1014633460Godthåbsvej 79, 8660 Skanderborg
P-number 1017199931Bernstorffsgade 16, 1577 København V
P-number 1016772352Industrivej 27, 7080 Børkop