BESTSELLER UNITED A/S

CVR 26508347Public limited company (A/S)Ikke-finansielle holdingselskaber (642120)Aarhus CFounded 4 Mar 2002

Employees

CVR registry, 2017

Revenue

DKK, annual report 2025

Result

+4B

DKK, annual report 2025

Equity

17B

DKK, annual report 2025

Who Is Behind It

Owner: HEARTLAND A/SCVR 28502370, 100% of capital and votes, since 1 Aug 2009
Ultimate controller: Anders Holch Povlsenthrough HEARTLAND A/S, a Dandex estimate, owner-managed
Director: Anders Holch Povlsensince 5 Oct 2009

Ownership

HEARTLAND A/S
CVR 28502370100% of capital and votessince 1 Aug 2009

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (1)

BESTSELLER UNITED A/S
CVR 2650834710% to under 15% of capital, 5% to under 10% of votes1 Aug 2009 to 24 Jan 2018

Control Chain

Ultimate controller
Anders Holch Povlsen
Holds 33,3% to under 50% of capital and 50% to under 66,7% of votes in HEARTLAND A/S, since 12 Dec 2017
Capital33,3% to under 50%
Votes50% to under 66,7%
Holding company
HEARTLAND A/S
CVR 28502370Public limited company (A/S)
Holds 100% of capital and votes in BESTSELLER UNITED A/S, since 1 Aug 2009
Capital100%
Votes100%
This company
BESTSELLER UNITED A/S
CVR 26508347

Each holds the one below it. Control follows votes: an owner with 50% or more controls. Each bar shows the registered band, solid to its lower bound and faint across the range CVR records, with a mark at 50%. Dandex estimate, computed 19 Oct 2026.

Owned Companies

9 Danish companies, which own 8 more one level down.

Aktieselskabet af 1.2.2017
CVR 38784382100% of capital and votes
Aktieselskabet af 1.9.2021
CVR 44426358100% of capital and votes
Aktieselskabet af 22.1.2021
CVR 27439977100% of capital and votes
AKTIESELSKABET AF 5.5.2010
CVR 32892337100% of capital and votes
- AKTIESELSKABET AF 5.8.2013
  CVR 35410279100% of capital and votes
AKTIESELSKABET AF 5.6.2014
CVR 35868577100% of capital and votes
BESTSELLER A/S
CVR 88216512100% of capital and votes
- BESTSELLER Logistics A/S
  CVR 33751605100% of capital and votes
- BESTSELLER Stores Denmark A/S
  CVR 29287511100% of capital and votes
- BESTSELLER Wholesale A/S
  CVR 39365871100% of capital and votes
- VILA A/S
  CVR 67756819100% of capital and votes
- BESTSELLER RETAIL EUROPE A/S
  CVR 1908207566,7% to under 90% of capital and votes
Invest FWD A/S
CVR 40021841100% of capital and votes
United Capital 2009 A/S
CVR 32565581100% of capital and votes
MIINTO HOLDING A/S
CVR 3303619166,7% to under 90% of capital and votes
- Miinto Trading EU A/S
  CVR 44582538100% of capital and votes
- The Vintage Bar ApS
  CVR 39106744100% of capital and votes

Found by searching the CVR owner register (ejerregister) for BESTSELLER UNITED A/S as owner: Danish companies it holds 5% or more of, and their holdings one level down. Foreign holdings are not in CVR.

Former holdings (15)

AKTIESELSKABET AF 14.10.2012
CVR 34722781100% of capital and votes14 Oct 2012 to 9 Aug 2022
BIANCO FOOTWEAR A/S
CVR 18912236100% of capital and votes2 Feb 2016 to 9 Aug 2021
CA'SHOTT A/S
CVR 30360192100% of capital and votes1 Aug 2020 to 9 Aug 2021
AKTIESELSKABET AF 21. NOVEMBER 2001
CVR 26332389100% of capital and votes4 Mar 2002 to 31 Jul 2020
BESTSELLER LEASE MANAGEMENT A/S
CVR 19288390100% of capital and votes4 Mar 2002 to 10 Jul 2020
UNITED INSURANCE AF 01.08.2011 A/S
CVR 33953062100% of capital and votes17 Aug 2011 to 12 May 2020
AAA United FM A/S
CVR 36435135100% of capital and votes17 Nov 2014 to 24 Jan 2020
VILA A/S
CVR 6775681950% to under 66,7% of capital and 100% of votes11 Jul 2011 to 10 May 2019
VILA Wholesale A/S
CVR 3936659250% to under 66,7% of capital and votes22 Feb 2018 to 10 May 2019
BESTSELLER Wholesale A/S
CVR 39365871100% of capital and votes22 Feb 2018 to 2 Aug 2018
Aktieselskabet af 12.6.2018
CVR 39672960100% of capital and votes26 Jun 2018 to 31 Jul 2018
UBsend A/S
CVR 3645857766,7% to under 90% of capital and votes30 Jan 2015 to 31 Jul 2017
AKTIESELSKABET AF 17.9.2014
CVR 36202726100% of capital and votes22 Sep 2014 to 10 Dec 2015
AKTIESELSKABET AF 24.9.2014
CVR 36405619100% of capital and votes6 Oct 2014 to 10 Dec 2015
UNION NINE A/S
CVR 36031824100% of capital and votes1 Jul 2014 to 10 Dec 2015

People

Current (4)

Anders Holch PovlsenExecutive board since 5 Oct 2009, Board of directors since 5 Oct 2009
Troels Holch PovlsenBoard of directors since 4 Mar 2002
Merete Bech PovlsenBoard of directors since 5 Oct 2009
Lise KaaeBoard of directors since 12 Dec 2025

Former (2)

Poul Bækgaard LaursenBoard of directors 4 Mar 2002 to 24 Nov 2016
Niels Holch PovlsenBoard of directors 2 Dec 2005 to 21 Nov 2018

Network

CompanyPersonShared by two or more of its peopleThicker lines are ownership+N: more companies of that personSource: CVR, read 19 Oct 2026. Each current person is followed to their other current roles, at most 10 companies each. Their own people are not drawn. 197 more of their companies are not drawn.

The Network as a List

Shared by two or more of its people

&Aplace A/S CVR 40370765, 3 people
26. april 2017 A/S CVR 38749811, 3 people
AAA UNITED A/S CVR 32563872, 3 people
AAA United FM A/S CVR 36435135, 3 people
AKTIESELSKABET AF 1.8.1996 CVR 33072147, 3 people
Aktieselskabet af 1.2.2017 CVR 38784382, 2 people
6a A/S CVR 40615660, 2 people
Aktieselskabet af 1.1.2019 CVR 40202102, 2 people
Aktieselskabet af 1.3.2017 CVR 38614193, 2 people
7n7 A/S CVR 33071566, 2 people
7n7 Properties A/S CVR 35653171, 2 people
AKTIESELSKABET AF 1. APRIL 2003 CVR 27090540, 2 people

Its people and their other companies

Anders Holch Povlsen Board of directors, Executive board
- &Aplace A/S CVR 40370765, Board of directors
- 26. april 2017 A/S CVR 38749811, Board of directors
- 6a A/S CVR 40615660, Board of directors
- AAA UNITED A/S CVR 32563872, Board of directors
- AAA United FM A/S CVR 36435135, Board of directors
- Aktieselskabet af 1.1.2019 CVR 40202102, Board of directors
- Aktieselskabet af 1.2.2017 CVR 38784382, Executive board, Board of directors
- Aktieselskabet af 1.3.2017 CVR 38614193, Board of directors
- AKTIESELSKABET AF 1.8.1996 CVR 33072147, Board of directors, Executive board
- Aktieselskabet af 1.9.2021 CVR 44426358, Board of directors
Troels Holch Povlsen Board of directors
- &TRADITION A/S CVR 18169304, Board of directors
- 26. april 2017 A/S CVR 38749811, Board of directors
- 7n7 A/S CVR 33071566, Board of directors
- 7n7 Properties A/S CVR 35653171, Board of directors
- AKTIESELSKABET AF 1. APRIL 2003 CVR 27090540, Board of directors
- Aktieselskabet af 26.10 2018 CVR 40002715, Board of directors
- Anpartsselskabet af 18.5.2017 CVR 38653075, Board of directors
- ANPARTSSELSKABET AF 28.6 1995 CVR 18590891, Board of directors
- BESTSELLER A/S CVR 88216512, Board of directors
- CSR CAPITAL A/S CVR 31369274, Board of directors
Merete Bech Povlsen Board of directors
- &Aplace A/S CVR 40370765, Board of directors
- 26. april 2017 A/S CVR 38749811, Board of directors, Executive board
- 7n7 A/S CVR 33071566, Board of directors, Executive board
- 7n7 Properties A/S CVR 35653171, Board of directors, Executive board
- AAA UNITED A/S CVR 32563872, Board of directors
- AAA United FM A/S CVR 36435135, Board of directors
- AKTIESELSKABET AF 1. APRIL 2003 CVR 27090540, Board of directors
- AKTIESELSKABET AF 1.8.1996 CVR 33072147, Board of directors
- Aktieselskabet af 15.04.2024 CVR 44798999, Board of directors
- AKTIESELSKABET AF 16.11.2005 CVR 29178119, Board of directors
Lise Kaae Board of directors
- &Aplace A/S CVR 40370765, Board of directors
- 6a A/S CVR 40615660, Board of directors
- AAA UNITED A/S CVR 32563872, Board of directors
- AAA United FM A/S CVR 36435135, Board of directors
- AIAYU ApS CVR 30548558, Board of directors
- Aktieselskabet af 1.1.2019 CVR 40202102, Board of directors, Executive board
- Aktieselskabet af 1.12.2016 CVR 38226258, Executive board, Board of directors
- Aktieselskabet af 1.2.2017 CVR 38784382, Board of directors
- Aktieselskabet af 1.3.2017 CVR 38614193, Board of directors, Executive board
- AKTIESELSKABET AF 1.8.1996 CVR 33072147, Board of directors

Network

Roles Over Time

Troels Holch Povlsen: Board of directors, 4 Mar 2002 to today; Executive board, 4 Mar 2002 to 5 Oct 2009.
Anders Holch Povlsen: Executive board, 5 Oct 2009 to today; Board of directors, 5 Oct 2009 to today.
Merete Bech Povlsen: Board of directors, 5 Oct 2009 to today.
Lise Kaae: Board of directors, 12 Dec 2025 to today.

4 Mar 2002 to 19 Oct 2026.

Former (2)

Niels Holch Povlsen: Board of directors, 2 Dec 2005 to 21 Nov 2018.
Poul Bækgaard Laursen: Board of directors, 4 Mar 2002 to 24 Nov 2016.

4 Mar 2002 to 19 Oct 2026.

Executive board (Direktion)Board of directors (Bestyrelse)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Revenue	Not reported	0	0	0	0
Gross profit	-550	Not reported	Not reported	Not reported	Not reported
Result for the year	+3.922.301	+2.887.973	+2.826.980	+2.523.970	+3.976.374
Equity	15.362.287	17.029.959	15.877.811	16.183.000	17.026.924
Total assets	15.749.737	17.328.256	16.899.627	16.936.035	18.849.275
Employees (average)	Not reported	Not reported	Not reported	Not reported	0

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Annual Reports

Annual report 2025
1 Aug 2024 to 31 Jul 2025, published 12 Dec 2025
XHTML
Annual report 2024
1 Aug 2023 to 31 Jul 2024, published 25 Nov 2024
PDF
Annual report 2023
1 Aug 2022 to 31 Jul 2023, published 29 Nov 2023
PDF
Annual report 2022
1 Aug 2021 to 31 Jul 2022, published 24 Nov 2022
PDF
Annual report 2021
1 Aug 2020 to 31 Jul 2021, published 22 Nov 2021
PDF

Changes

Dandex has recorded no changes to this company since it began following the register.

Registration

Address: Store Torv 1
8000 Aarhus C
Aarhus Municipality
CVR record last changed: 15 Oct 2026
Data read: 19 Oct 2026

Production Units

2 registered in CVR.

BESTSELLER UNITED A/S
P-number 1008994109Store Torv 1, 8000 Aarhus C
Bestseller United, Tranbjerg
P-number 1019538504Slet Parkvej 1, 8310 Tranbjerg

Source: the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen. Annual reports via XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

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