CVR 42421308Private limited company (ApS)Virksomhedsrådgivning og anden ledelsesrådgivning (702000)HøjbjergFounded 25 May 2021
Dandex has recorded no changes to this company since it began following the register.
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about Dansk Salgsoptimering ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexEmployees
7
CVR registry, Jan 2026
0 (0%) over 12 months
Result
+201.4K
DKK, annual report 2024
Equity
382.5K
DKK, annual report 2024
SSOlsen Holding ApSCVR 37660388, 100% of capital and votes, until 11 Feb 2026
Søren Søndergaard Olsenuntil 11 Feb 2026
No current owner is registered.
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
CVR 37660388100% of capital and votes15 Dec 2025 to 11 Feb 2026
CVR 42413356100% of capital and votesnotified 15 Dec 202525 May 2021 to 15 Dec 2025
Dansk Salgsoptimering ApS holds no Danish company now.
Found by searching the CVR owner register (ejerregister) for Dansk Salgsoptimering ApS as owner: Danish companies it holds 5% or more of, and their holdings one level down. Foreign holdings are not in CVR.
CVR 4241335610% to under 15% of capital and votes1 Jul 2024 to 11 Feb 2026
CVR lists no current officers for this company.
CVR records founders at incorporation. It does not record whether they are alive or still involved.
25 May 2021 to 5 Nov 2026.
Jan 2026, monthly: 7 employees, 6 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | Aug 2021 | Sep 2021 | Oct 2021 | Nov 2021 | Dec 2021 | Jan 2022 | Feb 2022 | Mar 2022 | Apr 2022 | May 2022 | Jun 2022 | Jul 2022 | Aug 2022 | Sep 2022 | Oct 2022 | Nov 2022 | Dec 2022 | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | Feb 2024 | Mar 2024 | Apr 2024 | May 2024 | Jun 2024 | Jul 2024 | Aug 2024 | Sep 2024 | Oct 2024 | Nov 2024 | Dec 2024 | Jan 2025 | Feb 2025 | Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employees | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 6 | 7 | 7 | 6 | 5 | 6 | 7 | 9 | 10 | 12 | 11 | 12 | 12 | 11 | 12 | 12 | 10 | 10 | 9 | 9 | 10 | 10 | 10 | 10 | 11 | 10 | 9 | 8 | 7 | 10 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 8 | 7 | 6 | 6 | 6 | 7 |
| FTE | 3 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 6 | 7 | 6 | 5 | 6 | 7 | 8 | 9 | 10 | 9 | 10 | 10 | 10 | 10 | 10 | 5 | 7 | 8 | 8 | 9 | 8 | 9 | 9 | 10 | 9 | 8 | 8 | 6 | 5 | 7 | 6 | 7 | 7 | 6 | 7 | 7 | 7 | 7 | 7 | 6 | 7 | 6 | 5 | 6 | 6 | 6 |
| Series | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Monthly Aug 2021 to Jan 2026.
Latest Jan 2026, published 28 Mar 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2022 | 2023 | 2024 |
|---|---|---|---|
| Operating profit | +270 | +186 | +292 |
| Result for the year | +206 | +135 | +201 |
| Equity | 246 | 381 | 383 |
| Total assets | 1,051 | 1,638 | 1,524 |
| Employees (average) | 4 | 8 | 8 |
| Credit metrics (Dandex calculations) | |||
| EBITDA | Not reportednote 1 | Not reportednote 1 | 295 |
| Employee growth (vækst i antal ansatte) | Not reportednote 2 | Not reportednote 3 | -11.1% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | -48note 4 | Not reportednote 5 | -436note 4 |
| Gearing, NIBD / EBITDA | Not reportednote 3 | Not reportednote 5 | Net cashnote 4 |
| ROIC (afkast af investeret kapital) | Not reportednote 3 | Not reportednote 5 | 945.3%note 4 |
| Capex (investeringer i anlægsaktiver) | Not reportednote 6 | Not reportednote 6 | 60note 7 |
| NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender) | 167note 4 | Not reportednote 5 | 270note 4 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group. Not every period is a full year: 2022 covers 17 months (25 May 2021 to 31 Oct 2022). Changes against it compare periods of different length.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. No cash flow statement filed (class A and B are exempt).
Each registered value from the day it took effect, newest first.
Merger (Fusion), as the ceasing company (Ophørende selskab)
From CVR, read 5 Nov 2026. Text such as the signing rule and purpose is shown as registered.
7 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Erhvervsstyrelsen har modtaget oplysning om, at der er truffet beslutning om nedenstående fusion.
Virksomheden er d. 11.02.2026 opløst ved fusion med CVR-nummer: 38445723 LeadMotor ApS.
Erhvervsstyrelsen har modtaget oplysning om, at der påtænkes at gennemføre en fusion mellem CVR-nummer: 38445723 LeadMotor ApS (fortsættende), der tillige driver virksomhed under navnene Zen Media ApS og CVR-nummer: 42421308 Dansk Salgsoptimering ApS (ophørende) og kapitalejerne har i enighed besluttet, at der ikke skal udarbejdes en fusionsplan.
Kapitalejerne i CVR-nummer: 38445723 LeadMotor ApS og CVR-nummer: 42421308 Dansk Salgsoptimering ApS har i enighed besluttet, at der ikke skal udarbejdes en erklæring om kreditorernes stilling i forbindelse med fusionen. Kreditorer, hvis fordringer er stiftet forud for bekendtgørelsen om fusionen, og for hvilke der ikke er stillet særskilt sikkerhed, kan anmelde deres fordringer senest 4 uger efter denne offentliggørelse.
Direktion:
Fratrådte:
Bestyrelsesformand Pehr Horsbøl, den 15.12.2025.
Tiltrådte:
Søren Søndergaard Olsen, (adm. dir), den 15.12.2025.
Ny adresse: Axel Gruhns Vej 10S, 1. th, 8270 Højbjerg
Ny kommune: Århus
Ny adresse: Industrivej 5, 6630 Rødding
Vedtægter ændret: 21.12.2021
Første regnskabsår: 25.05.2021 - 31.10.2022
Regnskabsår ændret til: 01.11 - 31.10
Stiftelsesdato: 25.05.2021.
Virkningsdato: 25.05.2021.
Seneste vedtægtsdato: 25.05.2021.
Kapital:
kr. 40.000,00.
Kapitalklasser: Nej
Indbetalingsmåde: Indbetalt kontant kr. 40.000,00 til kurs 100,00, fuldt indbetalt.
Stifter:
CVR-NR. 42413356 Horsbøl Olsen Holding ApS, Sdr Tingvej 6, 6630 Rødding, den 25.05.2021.
Direktion:
Pehr Horsbøl Knudsen, den 25.05.2021.
Virksomheden tegnes af 1 direktør
Første regnskabsår:
25.05.2021 - 31.12.2021.
Regnskabsår:
01.01 - 31.12.
Formål:
Virksomhedens formål er at drive konsulentbistand og rådgivning vedr. drift af virksomhed og optimering heraf, samt anden efter direktionens skøn dermed beslægtet virksomhed
2 registered in CVR.
P-number 1028107397Axel Gruhns Vej 10, 8270 Højbjerg
P-number 1027205441Industrivej 5, 6630 Rødding
