CVR 41845821Private limited company (ApS)Engroshandel med parfumerivarer og kosmetik (464500)KoldingFounded 13 Nov 2020
Compiled by Dandex from the Danish Business Registry (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish Company Data. Connect it once and ask about Apeer Beauty ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set up DandexEmployees
3
CVR, Aug 2026
-1 (-25%) over 12 months
Gross profit
-2.9M
DKK, annual report 2025
Result
-6M
DKK, annual report 2025
Equity
-4.9M
DKK, annual report 2025
FOGED HOLDING ApSCVR 31935768, 66.7% to under 90% of capital and votes, since 13 Nov 2020
Emvic ApSCVR 43735217, 10% to under 15% of capital and votes, since 27 Apr 2023
and 1 moreOperating company
Dandex estimate: 3 employees registered in 2026Frank Foged Birkegaardsince 17 Dec 2021
CVR 3193576866.7% to under 90% of capital and votesnotified 11 Jul 2025since 13 Nov 2020
CVR 435862545% to under 10% of capital and votessince 11 Jul 2025
CVR 4373521710% to under 15% of capital and votessince 27 Apr 2023
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
CVR 2751235610% to under 15% of capital and votesnotified 30 Jun 202327 Jun 2022 to 30 Jun 2023
CVR 4183069750% to under 66.7% of capital and votesnotified 17 Dec 202113 Nov 2020 to 17 Dec 2021
CVR 4408397310% to under 15% of capital and votesnotified 3 Apr 202430 Jun 2023 to 3 Apr 2024
CVR 441626875% to under 10% of capital and votesnotified 28 Feb 20263 Oct 2023 to 28 Feb 2026
Ultimate controller
Holds 100% of capital and votes in FOGED HOLDING ApS, since 12 Jan 2009
Holding company
CVR 31935768Private limited company (ApS)
Holds 66.7% to under 90% of capital and votes in Apeer Beauty ApS, since 13 Nov 2020
This company
Apeer Beauty ApS
CVR 41845821
Decided by Dandex with fixed rules from CVR and the filed annual reports, not registered by the company. Each label links to its definition.
CVR records founders at incorporation. It does not record whether they are alive or still involved.
Aug 2026, monthly: 3 employees, 2 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | Nov 2020 | Dec 2020 | Jan 2021 | Feb 2021 | Mar 2021 | Apr 2021 | May 2021 | Jun 2021 | Jul 2021 | Aug 2021 | Sep 2021 | Oct 2021 | Nov 2021 | Dec 2021 | Jan 2022 | Jul 2022 | Aug 2022 | Sep 2022 | Oct 2022 | Nov 2022 | Dec 2022 | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | Feb 2024 | Mar 2024 | Apr 2024 | May 2024 | Jun 2024 | Jul 2024 | Aug 2024 | Sep 2024 | Oct 2024 | Nov 2024 | Dec 2024 | Jan 2025 | Feb 2025 | Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employees | 2 | 3 | 3 | 3 | 3 | 4 | 4 | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 1 | 1 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 4 | 4 | 3 | 3 | 5 | 5 | 5 | 6 | 7 | 6 | 6 | 6 | 6 | 6 | 6 | 5 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 5 | 5 | 5 | 5 | 3 | 4 | 4 | 3 | 3 | 3 | 4 | 4 | 3 | 3 | 3 | 3 | 3 | 3 |
| FTE | 1 | 2 | 2 | 2 | 2 | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 0 | 1 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 4 | 4 | 3 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 5 | 4 | 3 | 3 | 4 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 3 | 3 | 3 | 3 | 3 | 2 |
| Series | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Monthly Nov 2020 to Aug 2026.
Latest Aug 2026, published 21 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2021 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Gross profit | 559 | -1,324 | -2,357 | -2,879 |
| Operating profit | -302 | -3,411 | -4,799 | -5,192 |
| Result for the year | -307 | -2,733 | -4,206 | -6,039 |
| Equity | -267 | -2,999 | 1,095 | -4,945 |
| Total assets | 181 | 4,636 | 9,605 | 6,868 |
| Employees (average) | 2 | 4 | 4 | 3 |
| Credit metrics (Dandex calculations) | ||||
| EBITDA | Not reportednote 1 | -3,015 | -4,266 | -4,474 |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)Pro: EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) is in the Pro plan, see pricingEBITDA as a share of gross profit. | Pro: EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) is in the Pro plan, see pricingEBITDA as a share of gross profit. | |||
| Employee growth (vækst i antal ansatte) | Not reportednote 2 | Not reportednote 3 | Not reportednote 3 | -25% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld)Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash. | Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash. | |||
| Gearing, NIBD / EBITDAPro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes. | Pro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes. | |||
| Interest coverage (rentedækning)Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest. | Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest. | |||
| Adjusted equity ratio (justeret soliditetsgrad)Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis. | Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis. | |||
| ROIC (afkast af investeret kapital)Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt. | Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt. | |||
| Capex (investeringer i anlægsaktiver) | Not reportednote 4 | 2,239note 5 | 999note 5 | 95note 5 |
| Capex % of sales (investeringer i procent af omsætningen)Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue. | Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue. | |||
| FCFF / EBITDA (pengestrømskonvertering)Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA. | Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA. | |||
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group. Not every period is a full year: 2021 covers 14 months (13 Nov 2020 to 31 Dec 2021) and 2023 covers 18 months (1 Jan 2022 to 30 Jun 2023). Changes against them compare periods of different length.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Rows marked Pro hold a value in the Pro plan. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may.
Pro: Signals (signaler) are in the Pro plan, see pricingChanges worth a look, raised from the registry and new annual reports.
New leadership (nyt lederskab), New company (ny virksomhed), Ownership change (ejerskifte), Relocation (flytning), Growth surge (vækstspurt), Headcount decline (nedgang i ansatte), Restructuring (omstrukturering), Industry change (brancheskift), Board change (bestyrelsesændring), Dissolution (ophør), Distress warning (risikoadvarsel), Fund investment (fondsinvestering), Fund exit (fondsexit), Fund board seat (fondsbestyrelsespost).
The rows marked Pro on this page hold values in the Pro plan. For Apeer Beauty ApS, that is:
Have Pro? Sign in to see the values on this page.
Each registered value from the day it took effect, newest first.
From CVR, read 12 Nov 2026. Text such as the signing rule and purpose is shown as registered.
8 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Vedtægter ændret: 28.06.2024
Kapitalforhøjelsen er besluttet den 28.06.2024.
kr. 6.000,00, indbetalt kontant, kurs 20.750,00. kr. 34.000,00, indbetalt ved konvertering af gæld, kurs 20.750,00.
Kapitalen udgør herefter kr. 80.000,00.
Vedtægter ændret: 08.01.2023
Nyt navn: Apeer Beauty ApS
Nyt binavn: Embrace ApS
Slettet binavn: Apeer Beauty ApS
Vedtægter ændret: 23.11.2022
Nye binavne: Apeer ApS, Apeer Beauty ApS, Apeer Care ApS, Refleect ApS, I.Remedy ApS
Slettede binavne: Embrace active hair care ApS, Embrace active skin care ApS, Embrace your beauty ApS, Embrace your make-up ApS, Embracing real skin ApS
Vedtægter ændret: 27.06.2022
Vedtægter ændret: 27.05.2022
Regnskabsår ændret til: 01.07 - 30.06
Omlægningsperiode: 01.01.2022 - 30.06.2023
Vedtægter ændret: 17.03.2022
Nyt navn: Embrace ApS
Nye binavne: Embrace active skin care ApS, Embrace active hair care ApS, Embrace your make-up ApS, Embrace your beauty ApS, Embracing real skin ApS
Formål ændret: Selskabets formål er at udøve virksomhed med handel og produktion af kosmetik produkter, herunder private label indenfor personal care samt aktiviteter i tilknytninger hertil.
Ny adresse: Trapholtparken 1, Strandhuse, 6000 Kolding
Direktion:
Fratrådte:
Lotte Brynning Holm, den 17.12.2021.
Tiltrådte:
Frank Foged Birkegaard, den 17.12.2021.
Stiftelsesdato: 13.11.2020.
Virkningsdato: 13.11.2020.
Seneste vedtægtsdato: 13.11.2020.
Kapital:
kr. 40.000,00.
Kapitalklasser: Nej
Indbetalingsmåde: Indbetalt kontant kr. 40.000,00 til kurs 100,00, fuldt indbetalt.
Stiftere:
CVR-NR. 31935768 FOGED HOLDING ApS, Trapholtparken 1, Strandhuse, 6000 Kolding, den 13.11.2020, CVR-NR. 41830697 Heimild Holding ApS, c/o Lotte Brynning Holm, Regnars Ager 4, Dalby, 6000 Kolding, den 13.11.2020.
Direktion:
Lotte Brynning Holm, den 13.11.2020.
Selskabet tegnes af en direktør
Første regnskabsår:
13.11.2020 - 31.12.2021.
Regnskabsår:
01.01 - 31.12.
Formål:
Selskabets formål er at drive virksomhed med markedsføring, online service og øvrige beslægtede aktiviteter
1 registered in CVR.
P-number 1026468554Trapholtparken 1, 6000 Kolding
