CVR 41561165Private limited company (ApS)Planlægning og design af reklamekampagner (731110)København KFounded 1 Aug 2020
Dandex has recorded no changes to this company since it began following the register.
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about MediaBrands Denmark ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexEmployees
1
CVR registry, 2025
Revenue
50.7M
DKK, annual report 2024
-32.7% on 2023
Result
-16.7M
DKK, annual report 2024
Equity
14.4M
DKK, annual report 2024
Interpublic Group (Luxembourg) S.à.r.l.100% of capital and votes, until 2 Oct 2025
Allan Petersenuntil 2 Oct 2025
No current owner is registered.
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
100% of capital and votes1 Aug 2020 to 2 Oct 2025
100% of capital and votes1 Aug 2020 to 1 Aug 2020
MediaBrands Denmark ApS holds no Danish company now.
Found by searching the CVR owner register (ejerregister) for MediaBrands Denmark ApS as owner: Danish companies it holds 5% or more of, and their holdings one level down. Foreign holdings are not in CVR.
CVR 37310743100% of capital and votes1 Aug 2020 to 2 Oct 2025
CVR 24205576100% of capital and votes1 Aug 2020 to 2 Oct 2025
CVR lists no current officers for this company.
1 Aug 2020 to 10 Nov 2026.
Oct 2025, monthly: 1 employee, 1 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | Oct 2020 | Nov 2020 | Dec 2020 | Jan 2021 | Feb 2021 | Mar 2021 | Apr 2021 | May 2021 | Jun 2021 | Jul 2021 | Aug 2021 | Sep 2021 | Oct 2021 | Nov 2021 | Dec 2021 | Jan 2022 | Feb 2022 | Mar 2022 | Apr 2022 | May 2022 | Jun 2022 | Jul 2022 | Aug 2022 | Sep 2022 | Oct 2022 | Nov 2022 | Dec 2022 | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | Feb 2024 | Mar 2024 | Apr 2024 | May 2024 | Jun 2024 | Jul 2024 | Aug 2024 | Sep 2024 | Oct 2024 | Nov 2024 | Dec 2024 | Jan 2025 | Feb 2025 | Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employees | 50 | 56 | 53 | 69 | 51 | 50 | 47 | 46 | 46 | 49 | 48 | 42 | 41 | 41 | 42 | 45 | 46 | 44 | 44 | 47 | 48 | 47 | 47 | 46 | 46 | 47 | 45 | 45 | 47 | 49 | 49 | 48 | 49 | 49 | 48 | 53 | 55 | 58 | 54 | 55 | 54 | 53 | 52 | 52 | 50 | 47 | 46 | 44 | 46 | 42 | 40 | 38 | 39 | 38 | 36 | 37 | 36 | 35 | 36 | 36 | 1 |
| FTE | 45 | 46 | 46 | 44 | 45 | 43 | 42 | 42 | 42 | 42 | 42 | 39 | 36 | 35 | 35 | 39 | 41 | 37 | 39 | 43 | 45 | 44 | 43 | 44 | 44 | 44 | 44 | 44 | 45 | 46 | 47 | 46 | 46 | 46 | 45 | 50 | 52 | 53 | 51 | 51 | 51 | 50 | 51 | 51 | 49 | 46 | 45 | 42 | 43 | 40 | 39 | 36 | 38 | 37 | 35 | 34 | 35 | 34 | 35 | 34 | 1 |
| Series | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Monthly Oct 2020 to Oct 2025.
Latest Oct 2025, published 20 Dec 2025. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 50,355 | 57,321 | 67,502 | 75,375 | 50,691 |
| Operating profit | -19,987 | -11,605 | +6,964 | +2,179 | -2,422 |
| Result for the year | -25,735 | -5,934 | +1,279 | -4,651 | -16,669 |
| Equity | 40,410 | 34,476 | 35,755 | 31,104 | 14,434 |
| Total assets | 171,959 | 198,121 | 223,508 | 268,581 | 93,034 |
| Employees (average) | 46 | 42 | 45 | 54 | 47 |
| Credit metrics (Dandex calculations) | |||||
| Revenue growth (omsætningsvækst) | Not reportednote 1 | 13.8% | 17.8% | 11.7% | -32.8% |
| EBIT margin (overskudsgrad) | -39.7% | -20.3% | 10.3% | 2.9% | -4.8% |
| EBITDA | -18,180 | -9,696 | 8,819 | 4,128 | -1,140 |
| EBITDA margin | -36.1% | -16.9% | 13.1% | 5.5% | -2.3% |
| Employee growth (vækst i antal ansatte) | Not reportednote 1 | -8.7% | 7.1% | 20% | -13% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | Not reportednote 2 | -727note 3 | -994note 3 | -2,140note 3 | -4,660note 3 |
| Gearing, NIBD / EBITDA | Not reportednote 2 | n.m.note 4 | Net cashnote 3 | Net cashnote 3 | n.m.note 4 |
| Interest coverage (rentedækning) | -37.1x | -10.4x | 2.6x | 0.2x | -0.3x |
| Adjusted equity ratio (justeret soliditetsgrad) | 21.4%note 5 | 16%note 5 | 15.2%note 5 | 11.4%note 5 | 15.5%note 6 |
| ROIC (afkast af investeret kapital) | Not reportednote 1 | -24.4%note 7 | 15.7%note 3 | 5.3%note 7 | -9.8%note 7 |
| Capex (investeringer i anlægsaktiver) | Not reportednote 8 | 536note 9 | 620note 9 | 1,437note 9 | 299note 9 |
| Capex % of sales (investeringer i procent af omsætningen) | Not reportednote 8 | 0.9%note 9 | 0.9%note 9 | 1.9%note 9 | 0.6%note 9 |
| NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender) | Not reportednote 2 | 50,223note 3 | 53,259note 3 | 49,173note 3 | 61,085note 3 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Definitions. No cash flow statement: included in the group's (ÅRL § 86, stk. 4).
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 9 Jul 2025
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 12 Jul 2024
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 13 Jul 2023
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 19 Jul 2022
Annual report 2020
1 Jan 2020 to 31 Dec 2020, published 16 Jul 2021
Each registered value from the day it took effect, newest first.
Merger (Fusion), as the ceasing company (Ophørende selskab)
Demerger (Spaltning), as the receiving company (Modtagende selskab)
From CVR, read 10 Nov 2026. Text such as the signing rule and purpose is shown as registered.
8 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Erhvervsstyrelsen har modtaget oplysning om, at der er truffet beslutning om nedenstående fusion.
Virksomheden er d. 02.10.2025 opløst ved fusion med CVR-nummer: 24205576 IUM A/S.
Bestyrelse:
Fratrådte:
Jes Uffe Durup Henriksen, den 17.09.2025.
Tiltrådte:
Adrian Michael Terry, den 17.09.2025.
Direktion:
Erhvervsstyrelsen har modtaget fusionsplan for den påtænkte fusion mellem CVR-nummer: 24205576 IUM A/S (fortsættende), der tillige driver virksomhed under navnene BRAND CONNECTION A/S, MEDIABRANDS A/S, OUTDOOR SERVICES A/S, INITIATIVE UNIVERSAL MEDIA HOLDINGS A/S, FASTBRIDGE A/S, GENIUS MARKETING INTERNATIONAL A/S, PUBLI MEDIA INTERNATIONAL A/S, POOL MEDIA INTERNATIONAL A/S, PROGRAMMING MEDIA INTERNATIONAL A/S, INITIATIVE UNIVERSAL MEDIA A/S, BPN BRAND PROGRAMMING NETWORK A/S, UM Danmark A/S, Initiative Danmark A/S, CVR-nummer: 41561165 MediaBrands Denmark ApS (ophørende), der tillige driver virksomhed under navnene IPG Mediabrands Nordic ApS, Ignite Denmark ApS, Reprise Media ApS, Dyce ApS, Marvelous ApS og CVR-nummer: 36930039 Kinesso Denmark ApS (ophørende), der tillige driver virksomhed under navnene Cadreon ApS.
Der er endvidere modtaget erklæring fra vurderingsmændene om, at kreditorerne i CVR-nummer: 24205576 IUM A/S, CVR-nummer: 41561165 MediaBrands Denmark ApS og CVR-nummer: 36930039 Kinesso Denmark ApS må antages at være tilstrækkeligt sikrede efter fusionen.
Vedtægter ændret: 20.01.2025
Bestyrelse:
Fratrådte:
Adrian Michael Terry, den 01.10.2021.
Tiltrådte:
Jes Uffe Durup Henriksen, den 01.10.2021.
Direktion:
Bestyrelse:
Fratrådte:
Michael Thimm, den 05.05.2021.
Tiltrådte:
Adrian Michael Terry, den 05.05.2021.
Direktion:
Erhvervsstyrelsen har modtaget oplysning om, at der er truffet beslutning om nedenstående spaltning. Kapitalejerne har i enighed besluttet, at der ikke skal udarbejdes en spaltningsplan. Der er endvidere modtaget erklæring fra vurderingsmændene om, at kreditorerne i de deltagende virksomheder må antages at være tilstrækkeligt sikrede efter spaltningen.
Virksomheden er d. 01.08.2020 opstået efter spaltning. Aktiver og gæld er overdraget fra CVR-nummer: 36930039 Mediabrands Denmark ApS.
Binavne: IPG Mediabrands Nordic ApS, Ignite Denmark ApS, Reprise Media ApS, Dyce ApS, Marvelous ApS.
Seneste vedtægtsdato: 01.08.2020.
Kapital:
kr. 40.000,00.
Kapitalklasser: Nej
Indbetalingsmåde: Indbetalt ved spaltning kr. 40.000,00 til kurs 184.848,93, fuldt indbetalt.
Bestyrelse:
Heine Jørgensen, den 01.08.2020, Michael Thimm, den 01.08.2020, Alessandro Francesco Nisita, den 01.08.2020.
Direktion:
Michael Thimm, den 01.08.2020.
Selskabet tegnes af to bestyrelsesmedlemmer i forening eller af en direktør i forening med et andetbestyrelsesmedlem eller af den samlede bestyrelse.
Revision:
CVR-NR. 33771231 PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB, Strandvejen 44, 2900 Hellerup, den 01.08.2020.
Første regnskabsår:
01.01.2020 - 31.12.2020.
Regnskabsår:
01.01 - 31.12.
Formål:
Selskabets formål er at drive reklamevirksomhed og anden i forbindelse hermed stående virksomhed.
1 registered in CVR.
P-number 1026090446Sankt Petri Passage 5, 1165 København K
