wearetrue.io ApS (CVR 38947362) Company Profile

Ownership

A22 HOLDING ApS
CVR 33046405100% of capital and votessince 14 Sep 2017

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Control Chain

Ultimate controller
Jan Ligaard
Holds 100% of capital and votes in A22 HOLDING ApS, since 28 Jun 2010
Capital100%
Votes100%
Holding company
A22 HOLDING ApS
CVR 33046405Private limited company (ApS)
Holds 100% of capital and votes in wearetrue.io ApS, since 14 Sep 2017
Capital100%
Votes100%
This company
wearetrue.io ApS
CVR 38947362

Each holds the one below it. Control follows votes: an owner with 50% or more controls. Each bar shows the registered band, solid to its lower bound and faint across the range CVR records, with a mark at 50%. Dandex estimate, computed 10 Nov 2026.

Dandex Estimates

Legal ownership resolution (Ejerforholdenes opløsning): Ends at a personThe chain of majority owners ends at a person, through 1 company; legal owners in the CVR owner register only. Dandex estimate, rule v3, computed 10 Nov 2026.
Control tenure (Ejerskabsperiode): Pro: in the Pro plan, see pricingHow long the current ultimate controller has held control, from the CVR owner register.
Group position (Koncernforhold): Has a parent, and no majority holding in a Danish companyControlled by a company in CVR; it holds 50% or more of no Danish company. Dandex estimate, rule v2, computed 10 Nov 2026.
Holding company assets (Holdingselskabets aktiver): Pro: in the Pro plan, see pricingFor a holding company, the kind of asset that makes up half its balance sheet or more.
Signing authority, structured (Tegningsregel, struktureret): One person can bind the companyThe registered signing rule lets one person bind the company. Dandex estimate, rule v2, computed 10 Nov 2026.

Decided by Dandex with fixed rules from the CVR register and the filed annual reports, not registered by the company. Each label links to its definition.

People

Current (1)

Jan LigaardExecutive board since 14 Sep 2017

Network

Roles Over Time

Jan Ligaard: Executive board, 14 Sep 2017 to today.

14 Sep 2017 to 10 Nov 2026.

Executive board (Direktion)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

EmployeesFTE

Aug 2026, monthly: 3 employees, 2 FTE

Show as Table

Registry headcount, Oct 2017 to Aug 2026, oldest left to newest right
Period	Oct 2017	Nov 2017	Dec 2017	Jan 2018	Feb 2018	Mar 2018	Apr 2018	May 2018	Jun 2018	Jul 2018	Aug 2018	Sep 2018	Oct 2018	Nov 2018	Dec 2018	Jan 2019	Feb 2019	Mar 2019	Apr 2019	May 2019	Jun 2019	Jul 2019	Aug 2019	Sep 2019	Oct 2019	Nov 2019	Dec 2019	Jan 2020	Feb 2020	Mar 2020	Apr 2020	May 2020	Jun 2020	Jul 2020	Aug 2020	Sep 2020	Oct 2020	Nov 2020	Dec 2020	Jan 2021	Feb 2021	Mar 2021	Apr 2021	May 2021	Jun 2021	Jul 2021	Aug 2021	Sep 2021	Oct 2021	Nov 2021	Dec 2021	Jan 2022	Feb 2022	Mar 2022	Apr 2022	May 2022	Jun 2022	Jul 2022	Aug 2022	Sep 2022	Oct 2022	Nov 2022	Dec 2022	Jan 2023	Feb 2023	Mar 2023	Apr 2023	May 2023	Jun 2023	Jul 2023	Aug 2023	Sep 2023	Oct 2023	Nov 2023	Dec 2023	Jan 2024	Feb 2024	Mar 2024	Apr 2024	May 2024	Jun 2024	Jul 2024	Aug 2024	Sep 2024	Oct 2024	Nov 2024	Dec 2024	Jan 2025	Feb 2025	Mar 2025	Apr 2025	May 2025	Jun 2025	Jul 2025	Aug 2025	Sep 2025	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026
Employees	2	2	2	2	2	2	2	2	2	2	2	3	3	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	3	3	3	3	3	3	3	5	5	5	5	5	5	5	4	4	4	4	4	4	4	2	2	4	4	4	4	4	4	4	4	4	4	3	2	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	2	2	2	2	2	4	4	4	4	4	4	4	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3
FTE	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	3	3	3	3	3	3	3	5	3	3	3	3	3	3	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2
Series	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly

The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Monthly Oct 2017 to Aug 2026.

CVR changed its monthly method in Oct 2019, so a step at that month need not be real.

Latest Aug 2026, published 21 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Gross profit	1,760	1,140	1,356	Not reported	1,248
Operating profit	+56	-275	+49	+170	-206
Result for the year	+40	-216	+36	+130	-160
Equity	224	8	44	173	13
Total assets	527	297	338	536	310
Employees (average)	2	2	2	2	2
Credit metrics (Dandex calculations)
Gross profit growth (vækst i bruttofortjeneste)	-2.5%	-35.2%	18.9%	Not reported^{note 1}	-25%
EBITDA	138	-235	49	Not reported^{note 2}	Not reported^{note 2}
EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)	Pro: in the Pro plan, see pricingEBITDA as a share of gross profit.
Employee growth (vækst i antal ansatte)	-33.3%	0%	0%	0%	Not reported^{note 3}
Net interest-bearing debt (NIBD, nettorentebærende gæld)	Pro: in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash.
Gearing, NIBD / EBITDA	Pro: in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes.
Interest coverage (rentedækning)	Pro: in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest.
Adjusted equity ratio (justeret soliditetsgrad)	Pro: in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis.
ROIC (afkast af investeret kapital)	Pro: in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt.
Capex (investeringer i anlægsaktiver)	0^{note 4}	0^{note 4}	0^{note 4}	Not reported^{note 5}	Not reported^{note 5}
Capex % of sales (investeringer i procent af omsætningen)	Pro: in the Pro plan, see pricingCapex as a share of revenue.
FCFF / EBITDA (pengestrømskonvertering)	Pro: in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA.

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Rows marked Pro hold a value in the Pro plan. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may.

1 no gross profit filed
2 no depreciation line filed
3 no average employee figure for the year before
4 Dandex estimate: capex from the balance sheet change plus D&A
5 no capex filed

Credit rating (kreditvurdering): Pro: in the Pro plan, see pricingA score from 0 to 100.
Capital loss (kapitaltab): Pro: in the Pro plan, see pricingNegative equity, or equity below half the share capital, in the latest report.
Filing deadline and punctuality (indsendelsesfrist): Pro: in the Pro plan, see pricingThe next annual report deadline.

Annual Reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 22 Jun 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 30 Jun 2025
PDF
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 31 May 2024
PDF
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 14 Jun 2023
PDF
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 20 Jun 2022
PDF

Financials

Changes

Dandex has recorded no changes to this company since it began following the register.

Signals (signaler)

Pro: in the Pro plan, see pricingChanges worth a look, raised from the registry and new annual reports.

New leadership (Nyt lederskab), New company (Ny virksomhed), Ownership change (Ejerskifte), Relocation (Flytning), Growth surge (Vækstspurt), Headcount decline (Nedgang i ansatte), Restructuring (Omstrukturering), Industry change (Brancheskift), Board change (Bestyrelsesændring), Dissolution (Ophør), Distress warning (Risikoadvarsel), Fund investment (Fondsinvestering), Fund exit (Fondsexit), Fund board seat (Fondsbestyrelsespost).

Changes

Pro for This Company

The rows marked Pro on this page hold values in the Pro plan. For wearetrue.io ApS, that is:

Credit and debt: Net interest-bearing debt, gearing, NIBD / EBITDA, interest coverage and adjusted equity ratio, for 2021 to 2025.Credit rating, capital loss and filing deadline and punctuality.
Returns and cash flow: EBITDA / gross profit, ROIC, capex % of sales and FCFF / EBITDA, for 2021 to 2025.
Advanced estimates: Control tenure and holding company assets.
Signals and monitoring: Signals on this company, as Dandex raises them.

See the Pro plan

Have Pro? Sign in to see the values on this page.

Registry Facts

Signing rule (Tegningsregel): Selskabet tegnes af 1 direktørsince 14 Sep 2017
Purpose (Formål): Selskabets formål er at drive Design-, medie- og reklamevirksomhed samt dermed beslægtede virksomhed.since 14 Sep 2017
Audit opted out (Revision fravalgt): Yessince 14 Sep 2017
Articles of association last changed (Seneste vedtægtsdato): 15 Jan 2023
Share classes (Kapitalklasser): Nosince 14 Sep 2017
Owners under 5% registered (Ejerregistrering under 5 procent): Nosince 14 Sep 2017

Share Capital

Each registered value from the day it took effect, newest first.

14 Sep 201750,000 DKKEarliest in CVR

Mergers and Demergers

14 Sep 2017
Demerger (Spaltning), as the receiving company (Modtagende selskab)
- TRUECPH ApSCVR 33059426, demerged company, dissolved after demerger
- TRUE ID ApSCVR 38947354, receiving company, active

From CVR, read 10 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry Facts

Registrations (Registreringer)

5 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

3 Feb 2023
Other
Vedtægter ændret: 15.01.2023
Nyt binavn: The Makelings ApS
Slettet binavn: SLC & Likeminded ApS
1 Aug 2019
Address change
Ny adresse: Sankt Peders Stræde 39A, 4., 1453 København K
1 Aug 2019
Address change
Ny adresse: c/o Jan Ligaard, Sankt Peders Stræde 39A, 4., 1453 København K
2 Jul 2018
Address change
Ny adresse: c/o MIND - office 206, Højbro Plads 10, 1200 København K
20 Sep 2017
Merger or demerger completed
Erhvervsstyrelsen har modtaget oplysning om, at der er truffet beslutning om nedenstående spaltning. Kapitalejerne har i enighed besluttet, at der ikke skal udarbejdes en spaltningsplan. Der er endvidere modtaget erklæring fra vurderingsmændene om, at kreditorerne i de deltagende virksomheder må antages at være tilstrækkeligt sikrede efter spaltningen.
Virksomheden er d. 14.09.2017 opstået efter spaltning. Aktiver og gæld er overdraget fra CVR-nummer: 33059426 TRUECPH ApS, der samtidigt er opløst.
Binavne: true.io ApS, SLC & Likeminded ApS, TRUE beta ApS, truecph.io ApS.
Seneste vedtægtsdato: 14.09.2017.
Kapital:
kr. 50.000,00.
Show the full announcement
Kapitalklasser: Nej
Indbetalingsmåde: Indbetalt ved spaltning kr. 50.000,00 til kurs 1.264,93, fuldt indbetalt.
Direktion:
Jan Ligaard, 1870 Frederiksberg C, den 14.09.2017.
Selskabet tegnes af 1 direktør.
Første regnskabsår:
01.07.2017 - 31.12.2018.
Regnskabsår:
01.01 - 31.12.
Formål:
Selskabets formål er at drive Design-, medie- og reklamevirksomhed samt dermed beslægtede virksomhed.

Registrations (Registreringer)

Registration

Address: Sankt Peders Stræde 39
1453 København K
København Municipality
CVR record last changed: 23 May 2025
Data read: 10 Nov 2026

Production Units

1 registered in CVR.

wearetrue.io ApS
P-number 1022854697Sankt Peders Stræde 39, 1453 København K

Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Financials

Changes

Registry Facts

Registrations (Registreringer)

Registration

Dandex in Your Own Tools

Ownership

People

Financials

Who Is Behind It

Ownership

Control Chain

Dandex Estimates

People

Current (1)

Network

Roles Over Time

Network

Headcount

Financials

Annual Reports

Financials

Changes

Signals (signaler)

Changes

Pro for This Company

Registry Facts

Share Capital

Mergers and Demergers

Registry Facts

Registrations (Registreringer)

Registrations (Registreringer)

Registration

Production Units

Dandex in Your Own Tools

Who Is Behind It

Control Chain

Dandex Estimates

Current (1)

Network

Owners and the control chain

Its people and their other companies

Network

Roles Over Time

Headcount

Financials

Annual Reports

Changes

Signals (signaler)

Pro for This Company

Registry Facts

Share Capital

Mergers and Demergers

Registrations (Registreringer)

Production Units

Network

Owners and the control chain

Its people and their other companies