CVR 32319238Private limited company (ApS)Reklameplads i medier (731200)Aarhus CFounded 24 Apr 2013
Dandex has recorded no changes to this company since it began following the register.
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about Adtraction ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexEmployees
2
CVR registry, 2024
Gross profit
19.3M
DKK, annual report 2023
Result
+9.4M
DKK, annual report 2023
Equity
10.1M
DKK, annual report 2023
Adtraction AB100% of capital and votes, until 27 Nov 2024
Emma Isabell Sellénuntil 27 Nov 2024
No current owner is registered.
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
CVR 3289257490% to under 100% of capital and votes9 Aug 2014 to 21 Jan 2016
CVR 3552254910% to under 15% of capital and votes9 Aug 2014 to 21 Jan 2016
CVR 37389536100% of capital and votesnotified 12 Oct 202122 Jan 2016 to 12 Oct 2021
100% of capital and votes12 Oct 2021 to 27 Nov 2024
CVR lists no current officers for this company.
CVR records founders at incorporation. It does not record whether they are alive or still involved.
24 Apr 2013 to 10 Nov 2026.
Nov 2024, monthly: 2 employees, 1 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | 2013 | 2014 | Jan 2015 | Feb 2015 | Mar 2015 | Apr 2015 | May 2015 | Jun 2015 | Jul 2015 | Aug 2015 | Sep 2015 | Oct 2015 | Nov 2015 | Dec 2015 | Jan 2016 | Feb 2016 | Mar 2016 | Apr 2016 | May 2016 | Jun 2016 | Jul 2016 | Aug 2016 | Sep 2016 | Oct 2016 | Nov 2016 | Dec 2016 | Jan 2017 | Feb 2017 | Mar 2017 | Apr 2017 | May 2017 | Jun 2017 | Jul 2017 | Aug 2017 | Sep 2017 | Oct 2017 | Nov 2017 | Dec 2017 | Jan 2018 | Feb 2018 | Mar 2018 | Apr 2018 | May 2018 | Jun 2018 | Jul 2018 | Aug 2018 | Sep 2018 | Oct 2018 | Nov 2018 | Dec 2018 | Jan 2019 | Feb 2019 | Mar 2019 | Apr 2019 | May 2019 | Jun 2019 | Jul 2019 | Aug 2019 | Sep 2019 | Oct 2019 | Nov 2019 | Dec 2019 | Jan 2020 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | Jun 2020 | Jul 2020 | Aug 2020 | Sep 2020 | Oct 2020 | Nov 2020 | Dec 2020 | Jan 2021 | Feb 2021 | Mar 2021 | Apr 2021 | May 2021 | Jun 2021 | Jul 2021 | Aug 2021 | Sep 2021 | Oct 2021 | Nov 2021 | Dec 2021 | Jan 2022 | Feb 2022 | Mar 2022 | Apr 2022 | May 2022 | Jun 2022 | Jul 2022 | Aug 2022 | Sep 2022 | Oct 2022 | Nov 2022 | Dec 2022 | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | Feb 2024 | Mar 2024 | Apr 2024 | May 2024 | Jun 2024 | Jul 2024 | Aug 2024 | Sep 2024 | Oct 2024 | Nov 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employees | 2 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 7 | 7 | 8 | 8 | 8 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 9 | 9 | 9 | 10 | 10 | 10 | 10 | 11 | 12 | 12 | 11 | 13 | 15 | 16 | 15 | 15 | 17 | 18 | 18 | 18 | 20 | 20 | 19 | 19 | 19 | 19 | 21 | 20 | 18 | 18 | 19 | 19 | 18 | 19 | 20 | 19 | 18 | 18 | 19 | 20 | 18 | 18 | 18 | 18 | 17 | 13 | 15 | 14 | 13 | 13 | 12 | 12 | 12 | 12 | 12 | 13 | 15 | 15 | 14 | 14 | 13 | 13 | 12 | 12 | 9 | 12 | 11 | 13 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 15 | 15 | 15 | 14 | 13 | 12 | 12 | 12 | 11 | 11 | 11 | 11 | 10 | 11 | 8 | 8 | 5 | 3 | 3 | 3 | 2 | 2 | 2 | 2 |
| FTE | 1 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 2 | 4 | 6 | 6 | 6 | 6 | 6 | 6 | 6 | 7 | 7 | 7 | 6 | 6 | 6 | 6 | 6 | 7 | 7 | 7 | 6 | 8 | 9 | 8 | 8 | 10 | 13 | 13 | 12 | 14 | 15 | 16 | 17 | 17 | 18 | 18 | 17 | 17 | 17 | 17 | 17 | 18 | 16 | 16 | 17 | 16 | 16 | 17 | 17 | 17 | 16 | 16 | 17 | 17 | 16 | 17 | 16 | 17 | 16 | 12 | 11 | 11 | 11 | 10 | 11 | 10 | 10 | 11 | 10 | 11 | 12 | 11 | 11 | 11 | 10 | 10 | 9 | 9 | 6 | 10 | 9 | 11 | 11 | 11 | 11 | 11 | 12 | 11 | 11 | 11 | 11 | 12 | 10 | 10 | 10 | 9 | 10 | 9 | 11 | 10 | 9 | 9 | 8 | 7 | 7 | 4 | 2 | 2 | 1 | 1 | 1 | 1 | 1 |
| Series | Annual | Annual | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 2013 to 2014; monthly Jan 2015 to Nov 2024.
CVR changed its monthly method in Oct 2019, so a step at that month need not be real.
Latest Nov 2024, published 22 Jan 2025. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|
| Gross profit | 12,540 | 8,531 | 9,175 | 16,102 | 19,302 |
| Operating profit | +2,756 | +771 | +3,583 | +7,251 | +12,142 |
| Result for the year | +2,177 | +458 | +2,842 | +5,604 | +9,407 |
| Equity | 5,344 | 5,802 | 6,944 | 6,171 | 10,078 |
| Total assets | 14,465 | 11,708 | 14,033 | 11,568 | 14,177 |
| Employees (average) | 17 | 14 | 11 | 13 | 10 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | 3.3% | -32% | 7.5% | Not reportednote 1 | Not reportednote 1 |
| EBITDA | 2,820 | 831 | 3,628 | 7,251 | Not reportednote 2 |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) | 22.5% | 9.7% | 39.5% | 45% | Not reportednote 2 |
| Employee growth (vækst i antal ansatte) | 6.3% | -17.7% | -21.4% | Not reportednote 1 | Not reportednote 1 |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | -2,147 | -4,540 | -6,506 | Not reportednote 3 | Not reportednote 3 |
| Gearing, NIBD / EBITDA | Net cash | Net cash | Net cash | Not reportednote 1 | Not reportednote 3 |
| Interest coverage (rentedækning) | 11.7x | 7.1x | 46.9x | 234.8x | 127.4x |
| Adjusted equity ratio (justeret soliditetsgrad) | 37%note 4 | 49.6%note 4 | 49.5%note 4 | 53.3%note 4 | 71.1%note 4 |
| ROIC (afkast af investeret kapital) | 166.2% | 22.4% | 339.2% | Not reportednote 1 | Not reportednote 3 |
| Capex (investeringer i anlægsaktiver) | Not reportednote 5 | 0note 6 | 0note 6 | Not reportednote 7 | Not reportednote 7 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group. Not every period is a full year: 2022 covers 15 months (1 Oct 2021 to 31 Dec 2022). Changes against it compare periods of different length.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 2 Feb 2024
Annual report 2022
1 Oct 2021 to 31 Dec 2022, published 27 Jan 2023
Annual report 2021
1 Oct 2020 to 30 Sep 2021, published 22 Nov 2021
Annual report 2020
1 Oct 2019 to 30 Sep 2020, published 2 Feb 2021
Annual report 2019
1 Oct 2018 to 30 Sep 2019, published 21 Jan 2020
Each registered value from the day it took effect, newest first.
Merger (Fusion), as the ceasing company (Ophørende selskab)
Merger (Fusion), as the continuing company (Fortsættende selskab)
From CVR, read 10 Nov 2026. Text such as the signing rule and purpose is shown as registered.
17 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Erhvervsstyrelsen har modtaget oplysning om, at der er truffet beslutning om nedenstående fusion.
Virksomheden er d. 27.11.2024 opløst ved fusion med CVR-nummer: 30545532 ADSERVICE A/S.
Erhvervsstyrelsen har modtaget fusionsplan for den påtænkte fusion mellem CVR-nummer: 30545532 ADSERVICE A/S (fortsættende), der tillige driver virksomhed under navnene ADSERVICE MEDIA A/S og CVR-nummer: 32319238 Adtraction ApS (ophørende), der tillige driver virksomhed under navnene Digital Advisor ApS.
Der er endvidere modtaget erklæring fra vurderingsmændene om, at kreditorerne i CVR-nummer: 30545532 ADSERVICE A/S og CVR-nummer: 32319238 Adtraction ApS må antages at være tilstrækkeligt sikrede efter fusionen.
Bestyrelse:
Fratrådte:
Christian Madsen, den 01.03.2024.
Tiltrådte:
Emma Isabell Sellén, den 01.03.2024.
Direktion:
Ny adresse: Rosenkrantzgade 23, 1., 8000 Aarhus C
Bestyrelse:
Fratrådte:
Rune Maribo Andersen, den 20.04.2023.
Bestyrelse:
Tiltrådte:
Christian Madsen, den 20.04.2023.
Direktion:
Fratrådte:
Rune Maribo Andersen, den 20.04.2023.
Tiltrådte:
Christian Madsen, den 20.04.2023.
Revision:
Fratrådte:
PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 28.10.2022.
Tiltrådte:
CVR-NR. 20222670 BDO STATSAUTORISERET REVISIONSAKTIESELSKAB, Kystvejen 29, 8000 Aarhus C, den 28.10.2022.
Erhvervsstyrelsen har modtaget oplysning om, at der er truffet beslutning om nedenstående fusion. Kapitalejerne har i enighed besluttet, at der ikke skal udarbejdes en fusionsplan. Der er endvidere modtaget erklæring fra vurderingsmændene om, at kreditorerne i de deltagende selskaber må antages at være tilstrækkeligt sikrede efter fusionen.
Virksomheden er fusioneret med CVR-nummer: 37586285 Adtraction Marketing ApS, der samtidigt er opløst.
Vedtægter ændret: 03.02.2022
Nyt navn: Adtraction ApS
Nyt binavn: Digital Advisor ApS
Kapitalforhøjelsen er besluttet den 03.02.2022.
kr. 10.000,00, indbetalt ved fusion, kurs 1.200,27.
Kapitalen udgør herefter kr. 90.000,00.
Vedtægter ændret: 18.11.2021
Regnskabsår ændret til: 01.01 - 31.12
Omlægningsperiode: 01.10.2021 - 31.12.2022
Vedtægter ændret: 12.10.2021
Bestyrelse:
Tiltrådte:
Rune Maribo Andersen, den 12.10.2021, Markus Joakim Bjernvall, den 12.10.2021, Simon Fredrik Gustafson, (formand), den 12.10.2021.
Ny adresse: Klamsagervej 19C, 1., 8230 Åbyhøj
Revision:
Fratrådte:
BRANDT STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 30.09.2019.
Tiltrådte:
CVR-NR. 33771231 PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB, Jens Chr. Skous Vej 1, 8000 Aarhus C, den 30.09.2019.
Ny adresse: Klamsagervej 21B, 8230 Åbyhøj
Ny adresse:
Søren Frichs Vej 38K, st., 8230 Åbyhøj.
Vedtægter ændret:
19.12.2013.
Ny adresse:
Søren Frichs Vej 38K, 1., 8230 Åbyhøj.
Ny kommune:
Aarhus.
Regnskabsår ændret til:
01.10 - 30.09.
Første regnskabsår:
24.04.2013 - 30.09.2014.
Vedtægter ændret:
12.08.2013.
Nyt navn:
DIGITAL ADVISOR ApS.
Stiftelsesdato:
24.04.2013.
Seneste vedtægtsdato:
24.04.2013.
Kapital:
kr. 80.000,00.
Indbetalingsmåde:
Indbetalt kontant kr. 80.000,00 til kurs 100,00.
Stifter:
CVR-NR. 32892574 RANDERSEN HOLDING ApS, Vestergårds Allé 32, 8362 Hørning, den 24.04.2013.
Direktion:
Rune Maribo Andersen, den 24.04.2013.
Selskabet tegnes af 1 direktør alene.
Revision:
BRANDT STATSAUTORISERET REVISIONSPARTNERSELSKAB, Søren Frichs Vej 36 L, 8230 Åbyhøj, den 24.04.2013.
Første regnskabsår:
24.04.2013 - 31.12.2013.
Regnskabsår:
01.01 - 31.12.
1 registered in CVR.
P-number 1018441817Rosenkrantzgade 23, 8000 Aarhus C
