THE EFFECT LAB ApS (CVR 29917833) Company Profile

Ownership

Tall & Valley ApS
CVR 3006723150% to under 66.7% of capital and votessince 23 Nov 2006
OLP Advisory ApS
CVR 3023588650% to under 66.7% of capital and votessince 29 Jan 2007

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Owned Companies

THE EFFECT LAB ApS holds no Danish company now.

Found by searching the CVR owner register (ejerregister) for THE EFFECT LAB ApS as owner: Danish companies it holds 5% or more of, and their holdings one level down. Foreign holdings are not in CVR.

Former holdings (3)

VirkPLAN Partners ApS
CVR 4174731520% to under 25% of capital1 Jul 2022 to 10 Dec 2024
EFFECTLAUNCHER ApS
CVR 3567422566.7% to under 90% of capital and votes3 Mar 2014 to 1 Jul 2022
EFFECTMANAGER ApS
CVR 3505532033.3% to under 50% of capital and votes11 Mar 2013 to 29 Sep 2016

People

Current (2)

Ove Lindbjerg PedersenExecutive board since 21 Sep 2006
Kennet Duedal PetersenExecutive board since 21 Sep 2006

Founders (2)

KDP ESBJERG ApSFounded 21 Sep 2006
OLP ÅRHUS ApSFounded 21 Sep 2006

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (7)

Flemming Ploug JensenBoard of directors 26 May 2008 to 21 Sep 2016
Bjarne Johannes Warming JensenBoard of directors 2 Jan 2007 to 26 May 2008
Claus Fedder SørensenBoard of directors 21 Sep 2006 to 21 Sep 2016
Alex LysemoseBoard of directors 26 May 2008 to 21 Sep 2016
Line JespersenBoard of directors 21 Sep 2006 to 2 Jan 2007
Karsten Schlei RewitzBoard of directors 2 Jan 2007 to 2 Oct 2013
Lene Høi HemmingsenBoard of directors 21 Sep 2006 to 2 Jan 2007

Network

Roles Over Time

Ove Lindbjerg Pedersen: Executive board, 21 Sep 2006 to today; Board of directors, 21 Sep 2006 to 21 Sep 2016.
Kennet Duedal Petersen: Executive board, 21 Sep 2006 to today; Board of directors, 21 Sep 2006 to 21 Sep 2016.

21 Sep 2006 to 4 Nov 2026.

Former (7)

Flemming Ploug Jensen: Board of directors, 26 May 2008 to 21 Sep 2016.
Claus Fedder Sørensen: Board of directors, 21 Sep 2006 to 21 Sep 2016.
Alex Lysemose: Board of directors, 26 May 2008 to 21 Sep 2016.
Karsten Schlei Rewitz: Board of directors, 2 Jan 2007 to 2 Oct 2013.
Bjarne Johannes Warming Jensen: Board of directors, 2 Jan 2007 to 26 May 2008.
Line Jespersen: Board of directors, 21 Sep 2006 to 2 Jan 2007.
Lene Høi Hemmingsen: Board of directors, 21 Sep 2006 to 2 Jan 2007.

21 Sep 2006 to 4 Nov 2026.

Executive board (Direktion)Board of directors (Bestyrelse)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

EmployeesFTE

Aug 2026, monthly: 2 employees, 0 FTE

Show as Table

Registry headcount, 2006 to Aug 2026, oldest left to newest right
Period	2006	2007	2008	2009	Q1 2010	Q2 2010	Q3 2010	Q4 2010	2011	2012	2013	2014	Jan 2015	Feb 2015	Mar 2015	Apr 2015	May 2015	Jun 2015	Jul 2015	Aug 2015	Sep 2015	Oct 2015	Nov 2015	Dec 2015	Jan 2016	Feb 2016	Mar 2016	Apr 2016	May 2016	Jun 2016	Jul 2016	Aug 2016	Sep 2016	Oct 2016	Nov 2016	Dec 2016	Jan 2017	Feb 2017	Mar 2017	Apr 2017	May 2017	Jun 2017	Jul 2017	Aug 2017	Sep 2017	Oct 2017	Nov 2017	Dec 2017	Jan 2018	Feb 2018	Mar 2018	Apr 2018	May 2018	Jun 2018	Jul 2018	Aug 2018	Sep 2018	Oct 2018	Nov 2018	Dec 2018	Jan 2019	Feb 2019	Mar 2019	Apr 2019	May 2019	Jun 2019	Jul 2019	Aug 2019	Sep 2019	Oct 2019	Dec 2019	Jan 2020	Feb 2020	Mar 2020	Apr 2020	May 2020	Jun 2020	Jul 2020	Aug 2020	Sep 2020	Oct 2020	Nov 2020	Dec 2020	Jan 2021	Feb 2021	Mar 2021	Apr 2021	May 2021	Jun 2021	Jul 2021	Aug 2021	Sep 2021	Oct 2021	Nov 2021	Dec 2021	Jan 2022	Feb 2022	Mar 2022	Apr 2022	May 2022	Jun 2022	Jul 2022	Aug 2022	Sep 2022	Oct 2022	Nov 2022	Dec 2022	Jan 2023	Feb 2023	Mar 2023	Jul 2023	Aug 2023	Sep 2023	Oct 2023	Nov 2023	Dec 2023	Jan 2024	Feb 2024	Mar 2024	Apr 2024	May 2024	Jun 2024	Jul 2024	Aug 2024	Sep 2024	Oct 2024	Nov 2024	Dec 2024	Jan 2025	Feb 2025	Mar 2025	Apr 2025	May 2025	Jun 2025	Jul 2025	Aug 2025	Sep 2025	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026
Employees	1	4	6	4	No count	No count	No count	No count	4	4	3	3	4	3	3	3	3	3	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2
FTE	1	2	4	4	4	4	2	3	3	3	3	2	3	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	0	2	2	2	2	2	2	2	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1	1	0	1	1	1	1	1	1	1	1	0	0
Series	Annual	Annual	Annual	Annual	Quarterly	Quarterly	Quarterly	Quarterly	Annual	Annual	Annual	Annual	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly

The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 2006 to 2009 and 2011 to 2014; quarterly Q1 2010 to Q4 2010; monthly Jan 2015 to Aug 2026.

CVR changed its monthly method in Oct 2019, so a step at that month need not be real.

Latest Aug 2026, published 21 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Gross profit	1,122	194	322	278	-117
Operating profit	+856	-55	+128	+101	-313
Result for the year	+776	-62	+102	+42	-366
Equity	766	705	806	849	333
Total assets	994	1,443	1,503	887	370
Employees (average)	0	0	0	0	1
Credit metrics (Dandex calculations)
Gross profit growth (vækst i bruttofortjeneste)	169.6%	-82.7%	66.5%	-13.6%	-141.9%
EBITDA	1,000	69	207	160	-287
EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)	89.2%	35.9%	64.3%	57.6%	n.m.^{note 1}
Net interest-bearing debt (NIBD, nettorentebærende gæld)	30	-407	-673^{note 2}	-804^{note 2}	-284^{note 2}
Gearing, NIBD / EBITDA	0x	Net cash	Net cash^{note 2}	Net cash^{note 2}	n.m.^{note 3}
ROIC (afkast af investeret kapital)	117.6%	-7.9%^{note 4}	55.4%^{note 2}	88.7%^{note 5}	-521.4%^{note 6}
Capex (investeringer i anlægsaktiver)	0^{note 7}	0^{note 7}	0^{note 7}	0^{note 7}	0^{note 7}

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).

1 n.m.: gross profit not positive
2 no interest-bearing debt reported
3 n.m.: EBITDA not positive
4 Dandex estimate: statutory 22% used: profit before tax not positive
5 Dandex estimate: statutory 22% used: effective rate outside 0 to 40%; no interest-bearing debt reported
6 Dandex estimate: statutory 22% used: profit before tax not positive; no interest-bearing debt reported
7 Dandex estimate: capex from the balance sheet change plus D&A

Annual Reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 29 Jun 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 26 Jun 2025
XHTML
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 17 Jun 2024
XHTML
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 5 Jul 2023
XHTML
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 27 Jun 2022
XHTML

Financials

Changes

Dandex has recorded no changes to this company since it began following the register.

Registry Facts

Signing rule (Tegningsregel): Selskabet tegnes af en direktør alene.since 14 Oct 2025
Purpose (Formål): Selskabets formål er at drive konsulentvirksomhed og dermed tilknyttede aktiviteter.since 30 Jul 2010
Audit opted out (Revision fravalgt): Yessince 9 Jun 2017
Articles of association last changed (Seneste vedtægtsdato): 30 Sep 2025
Share classes (Kapitalklasser): Nosince 7 Oct 2016
Anti-money-laundering act (Hvidvaskloven): Not covered (Ikke omfattet)since 23 Sep 2016

Share Capital

Each registered value from the day it took effect, newest first.

7 Oct 201650,000 DKK-450,000
21 Sep 2006500,000 DKKEarliest in CVR

From CVR, read 4 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry Facts

Registrations (Registreringer)

19 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

29 Jun 2026
Address change
Ny adresse: Langdalsparken 15, Sejs-Svejbæk, 8600 Silkeborg
Ny kommune: Silkeborg
14 Oct 2025
Other
Vedtægter ændret: 30.09.2025
Selskabet tegnes af en direktør alene.
14 Feb 2023
Address change
Ny adresse: Yrsavej 36, st., 8230 Åbyhøj
Ny kommune: Århus
13 Feb 2018
Audit change
Revision:
Fratrådte:
ERNST & YOUNG Godkendt Revisionspartnerselskab, den 09.06.2017.
23 Jan 2017
Audit change
Revision:
Fratrådte:
VISTISEN & LUNDE STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 18.01.2017.
Tiltrådte:
CVR-NR. 30700228 ERNST & YOUNG Godkendt Revisionspartnerselskab, Værkmestergade 25, 8000 Aarhus C, den 18.01.2017.
13 Oct 2016
Address change
Ny adresse: Fruebjergvej 3, 2100 København Ø
Ny kommune: København
10 Oct 2016
Capital change
Vedtægter ændret: 07.10.2016
Kapitalnedsættelse besluttet 07.10.2016 og gennemført 10.10.2016 dækning af underskud kr. 450.000,00 til kurs 100,00.
Kapitalen udgør herefter kr. 50.000,00.
22 Sep 2016
People change Conversion
Virksomheden er omdannet til et anpartsselskab med CVR-NR. 29917833
Vedtægter ændret: 21.09.2016
Nyt navn: THE EFFECT LAB ApS
Bestyrelse:
Fratrådte:
Flemming Ploug Jensen, den 21.09.2016, Alex Lysemose, den 21.09.2016, Ove Lindbjerg Pedersen, den 21.09.2016, Kennet Duedal Petersen, den 21.09.2016, Claus Fedder Sørensen, den 21.09.2016.
Show the full announcement
Direktion:
Fratrådte:
.
3 Mar 2014
Other Audit change
Revision:
Udtrådt af revisionen:
CVR-NR. 21046930 AKTIESELSKABET AF 10. AUGUST 1998, den 01.03.2014.
Indtrådt i revisionen:
CVR-NR. 35658432 VISTISEN & LUNDE STATSAUTORISERET REVISIONSPARTNERSELSKAB, Guldborgvej 1, 7400 Herning, den 01.03.2014.
2 Oct 2013
People change Other
Bestyrelse:
Udtrådt af bestyrelsen:
Karsten Schlei Rewitz, den 02.10.2013.

Show 9 more

1 Oct 2013
Other
Ny adresse:
Hasselager Centervej 27, 1., 8260 Viby J.
22 Jan 2013
Audit change Other
Revision:
Udtrådt af revisionen:
CVR-NR. 33160364 SAND & MIKKELSEN REVISION, STATSAUTORISERET REVISIONSANPARTSSELSKAB, den 22.01.2013.
Indtrådt i revisionen:
CVR-NR. 21046930 VISTISEN & LUNDE STATSAUTORISERET REVISIONSAKTIESELSKAB, Guldborgvej 1, 7400 Herning, den 22.01.2013.
25 May 2012
Other Audit change
Revision:
Udtrådt af revisionen:
DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 21.05.2012.
Indtrådt i revisionen:
CVR-NR. 33160364 SAND & MIKKELSEN REVISION, STATSAUTORISERET REVISIONSANPARTSSELSKAB, Runetoften 14, 1. sal., Hasle, 8210 Aarhus V, den 21.05.2012.
6 Dec 2011
Audit change Other
Revision:
Udtrådt af revisionen:
DELOITTE STATSAUTORISERET REVISIONSAKTIESELSKAB, den 13.10.2011.
Indtrådt i revisionen:
DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB, Åboulevarden 31, 8000 Aarhus C, den 13.10.2011.
3 Aug 2010
Other
Vedtægter ændret:
30.07.2010.
3 Oct 2008
Other
Ny adresse:
Hasselager Centervej 13, 1., 8260 Viby J.
29 May 2008
Other People change
Bestyrelse:
Udtrådt af bestyrelsen:
Bjarne Johannes Warming Jensen, den 26.05.2008.
Indtrådt i bestyrelsen:
Direktør Flemming Ploug Jensen, den 26.05.2008, Adm. direktør Alex Lysemose, den 26.05.2008.
11 Jan 2007
People change Other
Bestyrelse:
Udtrådt af bestyrelsen:
Lene Høi Hemmingsen, den 02.01.2007, Line Jespersen, den 02.01.2007.
Indtrådt i bestyrelsen:
Cand merc Bjarne Johannes Warming Jensen, den 02.01.2007, Økonomichef Karsten Schlei Rewitz, den 02.01.2007.
21 Sep 2006
New company
Stiftelsesdato:
21.09.2006.
Seneste vedtægtsdato:
21.09.2006.
Kapital:
kr. 500.000,00.
Show the full announcement
Indbetalingsmåde:
kontant kr. 500.000,00 til kurs 100,00.
Stiftere:
CVR-NR. 29917507 OLP HOLDING ApS, Chr.Kiers Plads 7, 4. th., 8000 Århus C, den 21.09.2006, CVR-NR. 29917671 KDP HOLDING ApS, Marbækvej 6, 2. tv., 6700 Esbjerg, den 21.09.2006.
Bestyrelse:
Lene Høi Hemmingsen, den 21.09.2006, Line Jespersen, den 21.09.2006, Ove Lindbjerg Pedersen, den 21.09.2006, Kennet Duedal Petersen, den 21.09.2006, Advokat Claus Fedder Sørensen, den 21.09.2006.
Direktion:
Ove Lindbjerg Pedersen, den 21.09.2006, Kennet Duedal Petersen, den 21.09.2006.
Selskabet tegnes af direktionen i forening eller af den samlede bestyrelse.
Revision:
DELOITTE STATSAUTORISERET REVISIONSAKTIESELSKAB, c/o Arosgården, Åboulevarden 31, 8000 Århus C, den 21.09.2006.
Første regnskabsår:
21.09.2006 - 31.12.2007.
Regnskabsår:
01.01 - 31.12.

Registrations (Registreringer)

Registration

Address: Langdalsparken 15
8600 Silkeborg
Silkeborg Municipality
CVR record last changed: 19 Oct 2026
Data read: 4 Nov 2026

Production Units

1 registered in CVR.

THE EFFECT LAB ApS
P-number 1012602193Langdalsparken 15, 8600 Silkeborg

Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Financials

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Registry Facts

Registrations (Registreringer)

Registration

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Ownership

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Who Is Behind It

Ownership

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People

Current (2)

Founders (2)

Network

Roles Over Time

Network

Headcount

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Annual Reports

Financials

Changes

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Share Capital

Registry Facts

Registrations (Registreringer)

Registrations (Registreringer)

Registration

Production Units

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Who Is Behind It

Owned Companies

Current (2)

Founders (2)

Network

Shared by two or more of its people

Owners and the control chain

Its people and their other companies

Network

Roles Over Time

Headcount

Financials

Annual Reports

Registry Facts

Share Capital

Registrations (Registreringer)

Production Units

Network

Shared by two or more of its people

Owners and the control chain

Its people and their other companies