CVR 28694733Private limited company (ApS)Indrykning af reklamer i medier (731200)HellerupFounded 1 May 2005
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about SGD-Group ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexEmployees
2
CVR registry, 2025
Gross profit
2.1M
DKK, annual report 2025
+85.7% on 2024
Result
+1.2M
DKK, annual report 2025
Equity
3.6M
DKK, annual report 2025
SGD HOLDING ApSCVR 27450784, 100% of capital and votes, since 1 May 2005
Operating company
Dandex estimate: 2 employees registered in 2025Søren Simonsensince 1 May 2005
CVR 27450784100% of capital and votessince 1 May 2005
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
Ultimate controller
Holds 100% of capital and votes in SGD HOLDING ApS, since 25 Nov 2003
Holding company
CVR 27450784Private limited company (ApS)
Holds 100% of capital and votes in SGD-Group ApS, since 1 May 2005
This company
SGD-Group ApS
CVR 28694733
Decided by Dandex with fixed rules from the CVR register and the filed annual reports, not registered by the company. Each label links to its definition.
CVR records founders at incorporation. It does not record whether they are alive or still involved.
Oct 2025, monthly: 2 employees, 1 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | Q4 2009 | Q1 2010 | Q2 2010 | Q3 2010 | Q4 2010 | 2011 | 2012 | 2013 | 2014 | Jan 2015 | Feb 2015 | Mar 2015 | Apr 2015 | May 2015 | Jun 2015 | Jul 2015 | Aug 2015 | Sep 2015 | Oct 2015 | Nov 2015 | Dec 2015 | Jan 2016 | Feb 2016 | Mar 2016 | Apr 2016 | May 2016 | Jun 2016 | Jul 2016 | Aug 2016 | Sep 2016 | Oct 2016 | Nov 2016 | Dec 2016 | Jan 2017 | Feb 2017 | Mar 2017 | Apr 2017 | May 2017 | Jun 2017 | Jul 2017 | Aug 2017 | Sep 2017 | Oct 2017 | Nov 2017 | Dec 2017 | Jan 2018 | Feb 2018 | Mar 2018 | Apr 2018 | May 2018 | Jun 2018 | Jul 2018 | Aug 2018 | Sep 2018 | Oct 2018 | Nov 2018 | Dec 2018 | Jan 2019 | Feb 2019 | Mar 2019 | Apr 2019 | May 2019 | Jun 2019 | Jul 2019 | Aug 2019 | Sep 2019 | Oct 2019 | Nov 2019 | Dec 2019 | Jan 2020 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | Jun 2020 | Jul 2020 | Aug 2020 | Sep 2020 | Oct 2020 | Nov 2020 | Dec 2020 | Jan 2021 | Feb 2021 | Mar 2021 | Apr 2021 | May 2021 | Jun 2021 | Jul 2021 | Aug 2021 | Sep 2021 | Oct 2021 | Nov 2021 | Dec 2021 | Jan 2022 | Feb 2022 | Mar 2022 | Apr 2022 | May 2022 | Jun 2022 | Jul 2022 | Aug 2022 | Sep 2022 | Oct 2022 | Nov 2022 | Dec 2022 | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | Feb 2024 | Mar 2024 | Apr 2024 | May 2024 | Jun 2024 | Jul 2024 | Aug 2024 | Sep 2024 | Oct 2024 | Nov 2024 | Dec 2024 | Jan 2025 | Feb 2025 | Mar 2025 | May 2025 | Sep 2025 | Oct 2025 |
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| Employees | No count | No count | No count | No count | No count | 3 | 3 | 3 | 7 | 2 | 2 | 2 | 2 | 2 | 1 | 5 | 5 | 4 | 5 | 5 | 4 | 5 | 1 | 4 | 4 | 5 | 5 | 4 | 4 | 6 | 4 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 4 | 4 | 2 | 2 | 2 | 2 | 2 | 3 | 4 | 3 | 2 | 2 | 2 | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 4 | 7 | 5 | 2 | 3 | 3 | 3 | 3 | 2 | 3 | 8 | 7 | 6 | 5 | 3 | 3 | 2 | 3 | 4 | 2 | 1 | 3 | 2 | 4 | 4 | 3 | 3 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 2 | 4 | 4 | 4 | 3 | 3 | 4 | 4 | 4 | 4 | 5 | 5 | 4 | 2 | 4 | 5 | 4 | 4 | 2 | 4 | 4 | 2 | 1 | 3 | 3 | 3 | 3 | 3 | 1 | 2 |
| FTE | 4 | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 2 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 3 | 3 | 3 | 2 | 2 | 2 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 2 | 3 | 3 | 1 | 3 | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 1 | 1 | 2 | 2 | 2 | 2 | 0 | 3 | 2 | 2 | 1 | 1 | 2 | 2 | 2 | 1 | 2 | 2 | 2 | 1 | 2 | 2 | 2 | 2 | 1 | 3 | 2 | 1 | 1 | 2 | 2 | 1 | 1 | 3 | 1 | 1 |
| Series | Quarterly | Quarterly | Quarterly | Quarterly | Quarterly | Annual | Annual | Annual | Annual | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 2011 to 2014; quarterly Q4 2009 to Q4 2010; monthly Jan 2015 to Oct 2025.
CVR changed its monthly method in Oct 2019, so a step at that month need not be real.
Latest Oct 2025, published 19 Dec 2025. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Gross profit | 928 | 1,074 | 1,320 | 1,106 | 2,054 |
| Operating profit | +181 | +344 | +610 | +323 | +1,593 |
| Result for the year | +145 | +272 | +483 | +252 | +1,233 |
| Equity | 1,634 | 1,906 | 2,389 | 2,416 | 3,649 |
| Total assets | 1,860 | 2,289 | 2,694 | 2,980 | 4,125 |
| Employees (average) | 4 | 4 | 3 | 3 | 1 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | -29.2% | 20.1% | 22.9% | -16.2% | 85.7% |
| EBITDA | 245 | 411 | 676 | 387 | 1,636 |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) | Pro: in the Pro plan, see pricingEBITDA as a share of gross profit. | ||||
| Employee growth (vækst i antal ansatte) | 33.3% | 0% | -25% | 0% | -66.7% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | Pro: in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash. | ||||
| Gearing, NIBD / EBITDA | Pro: in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes. | ||||
| Interest coverage (rentedækning) | Pro: in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest. | ||||
| Adjusted equity ratio (justeret soliditetsgrad) | Pro: in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis. | ||||
| ROIC (afkast af investeret kapital) | Pro: in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt. | ||||
| Capex (investeringer i anlægsaktiver) | 12note 1 | 0note 1 | 0note 1 | 130note 1 | 0note 1 |
| Capex % of sales (investeringer i procent af omsætningen) | Pro: in the Pro plan, see pricingCapex as a share of revenue. | ||||
| FCFF / EBITDA (pengestrømskonvertering) | Pro: in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA. | ||||
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Rows marked Pro hold a value in the Pro plan. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may.
Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 15 Jun 2026
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 29 Jun 2025
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 27 Jun 2024
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 14 Jun 2023
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 31 May 2022
Dandex has recorded no changes to this company since it began following the register.
Pro: in the Pro plan, see pricingChanges worth a look, raised from the registry and new annual reports.
New leadership (Nyt lederskab), New company (Ny virksomhed), Ownership change (Ejerskifte), Relocation (Flytning), Growth surge (Vækstspurt), Headcount decline (Nedgang i ansatte), Restructuring (Omstrukturering), Industry change (Brancheskift), Board change (Bestyrelsesændring), Dissolution (Ophør), Distress warning (Risikoadvarsel), Fund investment (Fondsinvestering), Fund exit (Fondsexit), Fund board seat (Fondsbestyrelsespost).
The rows marked Pro on this page hold values in the Pro plan. For SGD-Group ApS, that is:
Have Pro? Sign in to see the values on this page.
Each registered value from the day it took effect, newest first.
From CVR, read 11 Nov 2026. Text such as the signing rule and purpose is shown as registered.
15 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Ny adresse: Strandvejen 122, 2900 Hellerup
Ny kommune: Gentofte
Revision:
Fratrådte:
Augusta A/S, den 10.06.2021.
Tiltrådte:
CVR-NR. 21148148 BAAGØE SCHOU STATSAUTORISERET REVISIONSAKTIESELSKAB, Fiolstræde 44, 3. th, 1171 København K, den 10.06.2021.
Vedtægter ændret: 25.03.2019
Nyt navn: SGD-Group ApS
Ny adresse: Lyskær 1, 3., 2730 Herlev
Formål ændret: Selskabets formål er at drive handel samt beslægtet virksomhed og aktiviteter.
Vedtægter ændret: 01.05.2018
Nyt navn: SGD Group ApS
Slettet binavn: EFTERLYSNINGER ApS
Revision:
Udtrådt af revisionen:
CVR-NR. 34487545 IN REVISION GODKENDT REVISIONSAKTIESELSKAB, den 13.03.2013.
Revision:
Indtrådt i revisionen:
CVR-NR. 15915641 CHRISTENSEN KJÆRULFF, STATSAUTORISERET REVISIONSAKTIESELSKAB, Store Kongensgade 68, postboks 9015, 1264 København K, den 12.03.2013.
Vedtægter ændret:
10.11.2010.
Nyt binavn: EFTERLYSNINGER ApS (SERVICE GRUPPEN DANMARK ApS).
Ny adresse:
Marielundvej 50N, 2730 Herlev.
Vedtægter ændret:
28.10.2009.
Regnskabsår ændret til:
01.01 - 31.12.
Omlægningsperiode:
01.05.2009 - 31.12.2009.
Vedtægter ændret:
07.10.2009.
Nyt navn:
SERVICE GRUPPEN DANMARK ApS.
Nyt binavn: SGD-REKLAME ApS (SERVICE GRUPPEN DANMARK ApS).
Vedtægter ændret:
07.10.2009.
Vedtægter ændret:
05.03.2007.
Nyt navn:
SGD-REKLAME ApS.
Selskabet tegnes af direktionen.
Regnskabsår ændret til:
01.05 - 30.04.
Omlægningsperiode:
01.11.2006 - 30.04.2007.
Stiftelsesdato:
01.05.2005.
Seneste vedtægtsdato:
01.05.2005.
Kapital:
kr. 125.000,00.
Indbetalingsmåde:
kontant kr. 125.000,00 til kurs 100,00.
Stifter:
CVR-NR. 27450784 SGD HOLDING ApS, Marielundvej 32, c., 2730 Herlev, den 01.05.2005.
Direktion:
Direktør Søren Simonsen, den 01.05.2005.
Selskabet tegnes af selskabets direktør, der på selskabets ordinære generalforsamling vælges for 1 år af gangen.
Revision:
CVR-NR. 20436034 IN-REVISION STATSAUTORISEREDE REVISORER A/S, Strandagervej 25, 2900 Hellerup, den 01.05.2005.
Første regnskabsår:
01.05.2005 - 31.10.2006.
Regnskabsår:
01.11 - 31.10.
1 registered in CVR.
P-number 1011296730Strandvejen 122, 2900 Hellerup