PUBLICIS REPUTATION ApS (CVR 27299474) Company Profile

Ownership

No current owner is registered.

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (2)

V40A Holding ApS
CVR 2718749820% to under 25% of capital and votesnotified 7 Mar 201930 Jun 2003 to 7 Mar 2019
Publicis Groupe Holding B.V.
100% of capital and votesnotified 7 Mar 201930 Jun 2003 to 9 Mar 2020

People

Current (0)

CVR lists no current officers for this company.

Founders (2)

PUBLICIS A/SFounded 30 Jun 2003
V40A Holding ApSFounded 30 Jun 2003

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (21)

Kenneth BrinkmannExecutive board 21 Feb 2020 to 9 Mar 2020
Jacob Alexander PeitersenExecutive board 30 Jun 2003 to 1 Sep 2017, Board of directors 30 Jun 2003 to 25 Sep 2018
Christian Lundquist MadsenExecutive board 1 Sep 2017 to 21 Feb 2020, Board of directors 27 Jun 2017 to 7 Mar 2019
Per Villendrup JensterBoard of directors 30 Jun 2003 to 27 Jun 2017
Morten NielsenBoard of directors 27 May 2004 to 15 Mar 2007
Mikkel Rahbek JønssonBoard of directors 14 May 2018 to 7 Mar 2019
Philippe Francois Pierre CouretBoard of directors 30 Jun 2003 to 8 May 2006
Jean-Yves NaouriBoard of directors 30 Jun 2003 to 27 May 2004
André Albert PintoBoard of directors 24 May 2007 to 1 Apr 2008
Patrick Verner Ragnvald TepfersBoard of directors 1 Sep 2007 to 1 Feb 2011
Janne-Merethe BjørnsenBoard of directors 1 Apr 2008 to 1 Feb 2011
Thierry LacazeBoard of directors 24 May 2007 to 1 Sep 2007
Stephen Paul DucatBoard of directors 1 Feb 2012 to 27 Oct 2015
Loris Phillippe NoldBoard of directors 1 Feb 2011 to 31 Mar 2014
Leif Aage FredstedBoard of directors 25 Sep 2018 to 9 Mar 2020
Justin Kenneth BillingsleyBoard of directors 27 Jun 2017 to 25 Sep 2018
Ann Garreaud De MainvilliersBoard of directors 31 Mar 2014 to 30 Jun 2016
Patrick Jean Paul DumouchelBoard of directors 30 Jun 2016 to 27 Jun 2017
Guillaume Jean Daniel HerbetteBoard of directors 30 Jun 2016 to 27 Jun 2017
Mari-Ann MortensenBoard of directors 25 Sep 2018 to 9 Mar 2020
David ClarkBoard of directors 7 Mar 2019 to 9 Mar 2020

Roles Over Time

Former (21)

Kenneth Brinkmann: Executive board, 21 Feb 2020 to 9 Mar 2020.
Leif Aage Fredsted: Board of directors, 25 Sep 2018 to 9 Mar 2020.
Mari-Ann Mortensen: Board of directors, 25 Sep 2018 to 9 Mar 2020.
David Clark: Board of directors, 7 Mar 2019 to 9 Mar 2020.
Christian Lundquist Madsen: Board of directors, 27 Jun 2017 to 7 Mar 2019; Executive board, 1 Sep 2017 to 21 Feb 2020.
Mikkel Rahbek Jønsson: Board of directors, 14 May 2018 to 7 Mar 2019.
Jacob Alexander Peitersen: Executive board, 30 Jun 2003 to 1 Sep 2017; Board of directors, 30 Jun 2003 to 25 Sep 2018.
Justin Kenneth Billingsley: Board of directors, 27 Jun 2017 to 25 Sep 2018.
Per Villendrup Jenster: Board of directors, 30 Jun 2003 to 27 Jun 2017.
Patrick Jean Paul Dumouchel: Board of directors, 30 Jun 2016 to 27 Jun 2017.
Guillaume Jean Daniel Herbette: Board of directors, 30 Jun 2016 to 27 Jun 2017.
Ann Garreaud De Mainvilliers: Board of directors, 31 Mar 2014 to 30 Jun 2016.
Stephen Paul Ducat: Board of directors, 1 Feb 2012 to 27 Oct 2015.
Loris Phillippe Nold: Board of directors, 1 Feb 2011 to 31 Mar 2014.
Patrick Verner Ragnvald Tepfers: Board of directors, 1 Sep 2007 to 1 Feb 2011.
Janne-Merethe Bjørnsen: Board of directors, 1 Apr 2008 to 1 Feb 2011.
André Albert Pinto: Board of directors, 24 May 2007 to 1 Apr 2008.
Thierry Lacaze: Board of directors, 24 May 2007 to 1 Sep 2007.
Morten Nielsen: Board of directors, 27 May 2004 to 15 Mar 2007.
Philippe Francois Pierre Couret: Board of directors, 30 Jun 2003 to 8 May 2006.
Jean-Yves Naouri: Board of directors, 30 Jun 2003 to 27 May 2004.

30 Jun 2003 to 9 Nov 2026.

Executive board (Direktion)Board of directors (Bestyrelse)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

EmployeesFTE

Jan 2020, monthly: 11 employees, 11 FTE

Show as Table

Registry headcount, 2004 to Jan 2020, oldest left to newest right
Period	2004	2005	2006	2007	2008	2009	Q1 2010	Q2 2010	Q3 2010	Q4 2010	2011	2012	2013	2014	Jan 2015	Feb 2015	Mar 2015	Apr 2015	May 2015	Jun 2015	Jul 2015	Aug 2015	Sep 2015	Oct 2015	Nov 2015	Dec 2015	Jan 2016	Feb 2016	Mar 2016	Apr 2016	May 2016	Jun 2016	Jul 2016	Aug 2016	Sep 2016	Oct 2016	Nov 2016	Dec 2016	Jan 2017	Feb 2017	Mar 2017	Apr 2017	May 2017	Jun 2017	Jul 2017	Aug 2017	Sep 2017	Oct 2017	Nov 2017	Dec 2017	Jan 2018	Feb 2018	Mar 2018	Apr 2018	May 2018	Jun 2018	Jul 2018	Aug 2018	Sep 2018	Oct 2018	Nov 2018	Dec 2018	Jan 2019	Feb 2019	Mar 2019	Apr 2019	May 2019	Jun 2019	Jul 2019	Aug 2019	Sep 2019	Oct 2019	Nov 2019	Dec 2019	Jan 2020
Employees	9	12	18	33	31	28	No count	No count	No count	No count	25	26	23	30	26	27	28	27	26	25	27	24	23	25	25	23	23	23	25	25	25	23	22	22	22	21	20	20	21	21	23	22	22	21	20	21	23	21	20	20	19	19	20	17	17	17	17	16	16	15	15	15	14	14	14	12	12	11	12	12	12	12	11	11	11
FTE	6	10	15	21	32	29	25	24	24	24	24	23	24	25	23	24	24	24	22	22	21	21	21	22	23	21	21	22	23	23	22	22	20	19	20	20	19	19	19	19	20	19	19	19	19	19	20	18	18	18	17	16	16	14	14	15	14	15	15	14	14	14	13	13	13	11	11	10	11	11	11	11	11	11	11
Series	Annual	Annual	Annual	Annual	Annual	Annual	Quarterly	Quarterly	Quarterly	Quarterly	Annual	Annual	Annual	Annual	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly

The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 2004 to 2009 and 2011 to 2014; quarterly Q1 2010 to Q4 2010; monthly Jan 2015 to Jan 2020.

CVR changed its monthly method in Oct 2019, so a step at that month need not be real.

Latest Jan 2020, published 13 Mar 2020. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).

Financials

Annual report figures by year, DKK thousands
Metric	2014	2015	2016	2017	2018
Gross profit	20,172	Not reported	14,497	13,010	8,793
Operating profit	+3,486	Not reported	+858	+753	-927
Result for the year	+2,415	+208	+365	+421	-733
Equity	8,558	6,955	7,320	2,421	1,687
Total assets	16,430	10,690	13,614	12,068	7,577
Employees (average)	Not reported	Not reported	22	19	15
Credit metrics (Dandex calculations)
Gross profit growth (vækst i bruttofortjeneste)	22.9%	Not reported^{note 1}	-11.1%	-10.3%	-32.4%
EBITDA	3,496	834^{note 2}	886	778	-891
EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)	17.3%	Not reported^{note 1}	6.1%	6%	-10.1%
Employee growth (vækst i antal ansatte)	Not reported^{note 3}	Not reported^{note 3}	-12%	-13.6%	-21.1%
Net interest-bearing debt (NIBD, nettorentebærende gæld)	-6,758^{note 4}	-6,450^{note 4}	-6,414^{note 4}	513	-170
Gearing, NIBD / EBITDA	Net cash^{note 4}	Net cash^{note 5}	Net cash^{note 4}	0.7x	n.m.^{note 6}
ROIC (afkast af investeret kapital)	68.6%^{note 4}	49.5%^{note 7}	91.4%^{note 4}	28.6%	-32.5%^{note 8}
Capex (investeringer i anlægsaktiver)	86^{note 9}	0^{note 10}	0^{note 10}	94^{note 10}	101^{note 10}
NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender)	-6,226^{note 4}	-6,705^{note 4}	-6,492^{note 4}	99	-1,661

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).

1 no gross profit filed
2 Dandex estimate: EBIT rebuilt from profit before tax and financial items
3 no average employee figure in the annual report (ESEF reports carry none); the registry's monthly headcount is in company-profile
4 no interest-bearing debt reported
5 Dandex estimate: no interest-bearing debt reported; EBIT rebuilt from profit before tax and financial items
6 n.m.: EBITDA not positive
7 Dandex estimate: EBIT rebuilt from profit before tax and financial items; no interest-bearing debt reported
8 Dandex estimate: statutory 22% used: profit before tax not positive
9 additions per the fixed asset notes
10 Dandex estimate: capex from the balance sheet change plus D&A

Annual Reports

Annual report 2018
1 Jan 2018 to 31 Dec 2018, published 25 Jun 2019
PDF
Annual report 2017
1 Jan 2017 to 31 Dec 2017, published 10 Jul 2018
PDF
Annual report 2016
1 Jan 2016 to 31 Dec 2016, published 2 Jun 2017
PDF
Annual report 2015
1 Jan 2015 to 31 Dec 2015, published 31 May 2016
PDF
Annual report 2014
1 Jan 2014 to 31 Dec 2014, published 29 May 2015
PDF

Financials

Changes

Dandex has recorded no changes to this company since it began following the register.

Registry Facts

Signing rule (Tegningsregel): Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem eller af den samlede bestyrelse.4 Oct 2010 to 9 Mar 2020
Purpose (Formål): Selskabets formål er at drive internationale og nationale aktiviteter inden for reklamebranchen, herunder reputation management og healtcare marketing, samt tilsvarende aktiviteter.4 Oct 2010 to 9 Mar 2020
Audit opted out (Revision fravalgt): No30 Jun 2003 to 9 Mar 2020
Articles of association last changed (Seneste vedtægtsdato): 7 Mar 2019until 9 Mar 2020
Owners under 5% registered (Ejerregistrering under 5 procent): No13 Nov 2015 to 9 Mar 2020
Cannot identify beneficial owners (Kan ikke identificere reelle ejere): Yes1 Dec 2017 to 9 Mar 2020

Share Capital

Each registered value from the day it took effect, newest first.

30 Jun 2003125,000 DKKEarliest in CVR

Mergers and Demergers

9 Mar 2020
Merger (Fusion), as the ceasing company (Ophørende selskab)
- Publicis Denmark A/SCVR 25298977, continuing company, active

From CVR, read 9 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry Facts

Registrations (Registreringer)

26 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

28 Apr 2020
Merger or demerger completed
Erhvervsstyrelsen har modtaget oplysning om, at der er truffet beslutning om nedenstående fusion.
Virksomheden er d. 09.03.2020 opløst ved fusion med CVR-nummer: 25298977 MMS COMMUNICATIONS DENMARK A/S.
2 Mar 2020
People change
Direktion:
Fratrådte:
Christian Lundquist Madsen, den 21.02.2020.
Tiltrådte:
Kenneth Brinkmann, (adm. dir), den 21.02.2020.
20 Dec 2019
Merger or demerger announced
Erhvervsstyrelsen har modtaget fusionsplan for den påtænkte fusion mellem CVR-nummer: 25298977 MMS COMMUNICATIONS DENMARK A/S (fortsættende), der tillige driver virksomhed under navnene JKL A/S, MSL A/S, MSLGROUP DENMARK A/S, SAATCHI & SAATCHI A/S, Prodigious A/S og CVR-nummer: 27299474 PUBLICIS REPUTATION ApS (ophørende).
Kapitalejerne i CVR-nummer: 25298977 MMS COMMUNICATIONS DENMARK A/S og CVR-nummer: 27299474 PUBLICIS REPUTATION ApS har i enighed besluttet, at der ikke skal udarbejdes en erklæring om kreditorernes stilling i forbindelse med fusionen. Kreditorer, hvis fordringer er stiftet forud for bekendtgørelsen om fusionen, og for hvilke der ikke er stillet særskilt sikkerhed, kan anmelde deres fordringer senest 4 uger efter denne offentliggørelse.
13 Mar 2019
People change
Bestyrelse:
Tiltrådte:
David Clark, den 07.03.2019.
11 Mar 2019
People change
Bestyrelse:
Fratrådte:
Mikkel Rahbek Jønsson, den 07.03.2019, Christian Madsen, den 07.03.2019.
7 Mar 2019
Other
Vedtægter ændret: 07.03.2019
19 Dec 2018
Address change
Ny adresse: Vermundsgade 40A, 2., 2100 København Ø
17 Oct 2018
People change
Bestyrelse:
Fratrådte:
Jacob Alexander Peitersen (formand), den 25.09.2018, Justin Kenneth Billingsley, den 25.09.2018.
Tiltrådte:
Mari-Ann Mortensen (formand), den 25.09.2018, Leif Aage Fredsted, den 25.09.2018.
25 Jun 2018
People change
Bestyrelse:
Tiltrådte:
Mikkel Rahbek Jønsson, den 14.05.2018.
25 Jun 2018
Audit change
Revision:
Fratrådte:
MAZARS STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 01.11.2017.
Tiltrådte:
CVR-NR. 30700228 ERNST & YOUNG Godkendt Revisionspartnerselskab, Osvald Helmuths Vej 4, 2000 Frederiksberg, den 01.11.2017.

Show 16 more

7 Sep 2017
People change
Direktion:
Fratrådte:
Jacob Alexander Peitersen, den 01.09.2017.
Tiltrådte:
Christian Madsen, den 01.09.2017.
11 Aug 2017
People change
Bestyrelse:
Fratrådte:
Per Villendrup Jenster, den 27.06.2017, Jacob Alexander Peitersen, den 27.06.2017, Guillaume Jean Daniel Herbette (formand), den 27.06.2017, Patrick Jean Paul Dumouchel, den 27.06.2017.
Tiltrådte:
Christian Madsen, den 27.06.2017, Jacob Alexander Peitersen (formand), den 27.06.2017, Justin Kenneth Billingsley, den 27.06.2017.
Direktion:
Fratrådte:
.
10 Aug 2016
People change
Bestyrelse:
Fratrådte:
Ann Garreaud De Mainvilliers (formand), den 30.06.2016.
Tiltrådte:
Guillaume Jean Daniel Herbette (formand), den 30.06.2016, Patrick Jean Paul Dumouchel, den 30.06.2016.
6 Apr 2016
People change
Bestyrelse:
Fratrådte:
Stephen Paul Ducat, den 27.10.2015.
7 Apr 2015
People change
CVR-nummer
27299474.
NAVN:
PUBLICIS REPUTATION ApS.
Adresse: Bredgade 15, 1260 København K.
Kommune: København.
Show the full announcement
Bestyrelse:
Fratrådte:
Loris Phillippe Nold (formand), den 31.03.2014.
Tiltrådte:
Ann Garreaud De Mainvilliers (formand), den 01.04.2014.
17 Feb 2012
Other People change
Bestyrelse:
Udtrådt af bestyrelsen:
Patrick Verner Ragnvald Tepfers, den 01.02.2011, Janne-Merethe Bjørnsen, den 01.02.2011.
Indtrådt i bestyrelsen:
Vice President Loris Phillippe Nold (formand), den 01.02.2011, Regional CFO Stephen Paul Ducat, den 01.02.2012.
8 Dec 2010
Other
Vedtægter ændret:
04.10.2010.
Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem eller af den samlede bestyrelse.
12 Oct 2010
Other
Vedtægter ændret:
04.10.2010.
22 May 2008
Other People change
Bestyrelse:
Udtrådt af bestyrelsen:
André Albert Pinto, den 01.04.2008.
Indtrådt i bestyrelsen:
Janne-Merethe Bjørnsen, den 01.04.2008.
3 Apr 2008
Audit change Other
Revision:
Udtrådt af revisionen:
MAZARS, STATSAUTORISERET REVISIONSAKTIESELSKAB, den 02.04.2008.
Indtrådt i revisionen:
CVR-NR. 31061741 MAZARS DENMARK STATSAUTORISERET REVISIONSPARTNERSELSKAB, Øster Alle 48-50, 2100 København Ø, den 02.04.2008.
4 Dec 2007
People change Other
Bestyrelse:
Udtrådt af bestyrelsen:
Thierry Lacaze, den 01.09.2007.
Indtrådt i bestyrelsen:
Patrick Verner Ragnvald Tepfers (formand), den 01.09.2007.
25 May 2007
People change Other
Bestyrelse:
Tiltrådt som formand:
Thierry Lacaze, den 24.05.2007.
Udtrådt af bestyrelsen:
Morten Nielsen, den 15.03.2007.
Indtrådt i bestyrelsen:
André Albert Pinto, den 24.05.2007.
8 May 2006
People change Other
Bestyrelse:
Udtrådt af bestyrelsen:
Philippe Francois Pierre Couret, den 08.05.2006.
Indtrådt i bestyrelsen:
Thierry Lacaze, den 08.05.2006.
9 Jun 2004
Other People change
Bestyrelse:
Udtrådt af bestyrelsen:
Jean-Yves Naouri, den 27.05.2004.
Indtrådt i bestyrelsen:
Morten Nielsen (formand), den 27.05.2004.
17 Oct 2003
Audit change
Revision:
Udtrådt af revisionen:
ERNST & YOUNG STATSAUTORISERETREVISIONSAKTIESELSKAB, den 23.09.2003.
Indtrådt i revisionen:
MAZARS & GUERARD STATSAUTORISERET REVISIONSAKTIESELSKAB, Øster Alle 56, 2100 København Ø, den 23.09.2003.
19 Aug 2003
New company
Stiftelsesdato:
30.06.2003.
Seneste vedtægtsdato:
30.06.2003.
Kapital:
kr. 125.000,00.
Show the full announcement
Indbetalingsmåde:
kontant kr. 62.400,00 til kurs 100,00, i værdier kr. 62.600,00 til kurs 100,00.
Stiftere:
CVR-NR. 67162811 PUBLICIS A/S, Bredgade 19, 1260 København K, den 30.06.2003, CVR-NR. 27187498 REPUTATION HOLDING ApS, Bredgade 15, 1260 København K, den 30.06.2003.
Bestyrelse:
Jean-Yves Naouri (formand), den 30.06.2003, Philippe Francois Pierre Couret, den 30.06.2003, Professor Per Villendrup Jenster, den 30.06.2003, Jacob Alexander Peitersen, den 30.06.2003.
Direktion:
Jacob Alexander Peitersen, den 30.06.2003.
Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem eller af den samlede bestyrelse.
Revision:
CVR-NR. 73317428 ERNST & YOUNG STATSAUTORISERET REVISIONSAKTIESELSKAB, Tagensvej 86, 2200 København N, den 30.06.2003.
Første regnskabsår:
01.01.2003 - 31.12.2003.
Regnskabsår:
01.01 - 31.12.

Registrations (Registreringer)

Registration

Address: Vermundsgade 40
2100 København Ø
København Municipality
CVR record last changed: 17 Mar 2022
Data read: 9 Nov 2026

Production Units

1 registered in CVR.

PUBLICIS REPUTATION ApS
P-number 1010040104Vermundsgade 40, 2100 København Ø

Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

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Network

Financials

Changes

Registry Facts

Registrations (Registreringer)

Registration

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Ownership

People

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Who Is Behind It

Ownership

People

Current (0)

Founders (2)

Roles Over Time

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Headcount

Financials

Annual Reports

Financials

Changes

Registry Facts

Share Capital

Mergers and Demergers

Registry Facts

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Registrations (Registreringer)

Registration

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Who Is Behind It

Current (0)

Founders (2)

Roles Over Time

Headcount

Financials

Annual Reports

Registry Facts

Share Capital

Mergers and Demergers

Registrations (Registreringer)

Production Units