PROMOVATOR A/S (CVR 20595248) Company Profile

Ownership

CVR registers no owner holding 5% or more.

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Dandex Estimates

Control tenure (Ejerskabsperiode): Pro: in the Pro plan, see pricingHow long the current ultimate controller has held control, from the CVR owner register.
Holding company assets (Holdingselskabets aktiver): Pro: in the Pro plan, see pricingFor a holding company, the kind of asset that makes up half its balance sheet or more.

Decided by Dandex with fixed rules from the CVR register and the filed annual reports, not registered by the company. Each label links to its definition.

People

Current (0)

CVR lists no current officers for this company.

Founders (1)

ApS KBUS 38 nr.3117Founded 15 Oct 1997

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (21)

Preben Elkjær LarsenExecutive board 30 Apr 1998 to 5 Feb 2002
Peter Andreas StakemannExecutive board 15 Oct 1997 to 30 Apr 1998, Board of directors 15 Oct 1997 to 30 Apr 1998
Per Emil Hasselbalch StakemannExecutive board 15 Oct 1997 to 19 Mar 1998, Board of directors 15 Oct 1997 to 19 Mar 1998
Lars Bo JeppesenExecutive board 30 Apr 1998 to 24 Jan 2007, Board of directors 30 Jan 2004 to 2 Jan 2014
Jeppe Madsbad LauritzenExecutive board 24 Jan 2007 to 15 Apr 2009
Christian VollerslevExecutive board 15 Apr 2009 to 2 Jan 2014
Henrik Kofoed JensenBoard of directors 25 Oct 2002 to 11 Apr 2013
Henrik Bernt SandersBoard of directors 5 Feb 2002 to 25 Oct 2002
Hans-Henrik RasmussenBoard of directors 30 May 1998 to 12 Oct 2000
Kim MadsenBoard of directors 15 Oct 1997 to 30 Apr 1998
Mads Bredal HedegaardBoard of directors 11 Apr 2013 to 2 Jan 2014
Søren Holstein ThygesenBoard of directors 5 Feb 2002 to 25 Oct 2002
Flemming Ammentorp ØstergaardBoard of directors 30 Apr 1998 to 5 Feb 2002
Michael Christiani HavemannBoard of directors 30 Apr 1998 to 5 Feb 2002
Dan Krause ThomsenBoard of directors 25 Oct 2002 to 2 Jan 2014
Carl Erik KjærsgaardBoard of directors 30 Apr 1998 to 12 Oct 2000
Jens Wittrup WillumsenBoard of directors 20 Feb 2002 to 30 Jan 2004
Steen AlbrechtslundBoard of directors 5 Feb 2002 to 30 Jan 2004
Orla MadsenBoard of directors 30 Apr 1998 to 5 Feb 2002
Annemette HellerBoard of directors 15 Oct 1997 to 30 Apr 1998
Johan Viktor Patrik StåhleBoard of directors 25 Oct 2002 to 3 Nov 2006

Roles Over Time

Former (21)

Lars Bo Jeppesen: Executive board, 30 Apr 1998 to 24 Jan 2007; Board of directors, 30 Jan 2004 to 2 Jan 2014.
Christian Vollerslev: Executive board, 15 Apr 2009 to 2 Jan 2014.
Mads Bredal Hedegaard: Board of directors, 11 Apr 2013 to 2 Jan 2014.
Dan Krause Thomsen: Board of directors, 25 Oct 2002 to 2 Jan 2014.
Henrik Kofoed Jensen: Board of directors, 25 Oct 2002 to 11 Apr 2013.
Jeppe Madsbad Lauritzen: Executive board, 24 Jan 2007 to 15 Apr 2009.
Johan Viktor Patrik Ståhle: Board of directors, 25 Oct 2002 to 3 Nov 2006.
Jens Wittrup Willumsen: Board of directors, 20 Feb 2002 to 30 Jan 2004.
Steen Albrechtslund: Board of directors, 5 Feb 2002 to 30 Jan 2004.
Henrik Bernt Sanders: Board of directors, 5 Feb 2002 to 25 Oct 2002.
Søren Holstein Thygesen: Board of directors, 5 Feb 2002 to 25 Oct 2002.
Preben Elkjær Larsen: Executive board, 30 Apr 1998 to 5 Feb 2002.
Flemming Ammentorp Østergaard: Board of directors, 30 Apr 1998 to 5 Feb 2002.
Michael Christiani Havemann: Board of directors, 30 Apr 1998 to 5 Feb 2002.
Orla Madsen: Board of directors, 30 Apr 1998 to 5 Feb 2002.
Hans-Henrik Rasmussen: Board of directors, 30 May 1998 to 12 Oct 2000.
Carl Erik Kjærsgaard: Board of directors, 30 Apr 1998 to 12 Oct 2000.
Peter Andreas Stakemann: Executive board, 15 Oct 1997 to 30 Apr 1998; Board of directors, 15 Oct 1997 to 30 Apr 1998.
Kim Madsen: Board of directors, 15 Oct 1997 to 30 Apr 1998.
Annemette Heller: Board of directors, 15 Oct 1997 to 30 Apr 1998.
Per Emil Hasselbalch Stakemann: Executive board, 15 Oct 1997 to 19 Mar 1998; Board of directors, 15 Oct 1997 to 19 Mar 1998.

15 Oct 1997 to 10 Nov 2026.

Executive board (Direktion)Board of directors (Bestyrelse)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

EmployeesFTE

2013, annual: 37 employees, 15 FTE

Show as Table

Registry headcount, 1998 to 2013, oldest left to newest right
Period	1998	1999	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	Q1 2010	Q2 2010	Q3 2010	Q4 2010	2011	2012	2013
Employees	4	7	7	6	6	17	24	36	33	41	22	34	No count	No count	No count	No count	45	64	37
FTE	2	5	6	7	5	6	7	9	10	9	11	9	6	7	8	6	10	11	15
Series	Annual	Annual	Annual	Annual	Annual	Annual	Annual	Annual	Annual	Annual	Annual	Annual	Quarterly	Quarterly	Quarterly	Quarterly	Annual	Annual	Annual

The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 1998 to 2009 and 2011 to 2013; quarterly Q1 2010 to Q4 2010.

Latest 2013, published 14 May 2016. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).

Financials

Annual report figures by year, DKK thousands
Metric	2008	2009	2010	2011	2012
Gross profit	Not reported	Not reported	Not reported	Not reported	5,365
Operating profit	Not reported	Not reported	Not reported	Not reported	+1,810
Result for the year	Not reported	Not reported	Not reported	Not reported	+1,342
Equity	Not reported	Not reported	Not reported	Not reported	1,867
Total assets	Not reported	Not reported	Not reported	Not reported	10,224
Credit metrics (Dandex calculations)
Gross profit growth (vækst i bruttofortjeneste)	Not reported	Not reported	Not reported	Not reported	28.7%
EBITDA	Not reported	Not reported	Not reported	Not reported	1,828
EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)	Pro: in the Pro plan, see pricingEBITDA as a share of gross profit.
Net interest-bearing debt (NIBD, nettorentebærende gæld)	Pro: in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash.
Gearing, NIBD / EBITDA	Pro: in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes.
Interest coverage (rentedækning)	Pro: in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest.
Adjusted equity ratio (justeret soliditetsgrad)	Pro: in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis.
ROIC (afkast af investeret kapital)	Pro: in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt.
Capex (investeringer i anlægsaktiver)	Not reported	Not reported	Not reported	Not reported	0^{note 1}
Capex % of sales (investeringer i procent af omsætningen)	Pro: in the Pro plan, see pricingCapex as a share of revenue.
FCFF / EBITDA (pengestrømskonvertering)	Pro: in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA.

DKK thousands. Annual reports via XBRL.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Rows marked Pro hold a value in the Pro plan. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may.

1 Dandex estimate: capex from the balance sheet change plus D&A

Credit rating (kreditvurdering): Pro: in the Pro plan, see pricingA score from 0 to 100.
Capital loss (kapitaltab): Pro: in the Pro plan, see pricingNegative equity, or equity below half the share capital, in the latest report.
Filing deadline and punctuality (indsendelsesfrist): Pro: in the Pro plan, see pricingThe next annual report deadline.

Annual Reports

Annual report 2012
1 Jan 2012 to 31 Dec 2012, published 7 Jun 2013
PDF
Annual report 2011
1 Jan 2011 to 31 Dec 2011, published 21 May 2012
No file in the CVR archive
Annual report 2010
1 Jan 2010 to 31 Dec 2010, published 17 May 2011
No file in the CVR archive
Annual report 2009
1 Jan 2009 to 31 Dec 2009, published 18 May 2010
No file in the CVR archive
Annual report 2008
1 Jan 2008 to 31 Dec 2008, published 9 Jun 2009
No file in the CVR archive

Financials

Changes

Dandex has recorded no changes to this company since it began following the register.

Signals (signaler)

Pro: in the Pro plan, see pricingChanges worth a look, raised from the registry and new annual reports.

New leadership (Nyt lederskab), New company (Ny virksomhed), Ownership change (Ejerskifte), Relocation (Flytning), Growth surge (Vækstspurt), Headcount decline (Nedgang i ansatte), Restructuring (Omstrukturering), Industry change (Brancheskift), Board change (Bestyrelsesændring), Dissolution (Ophør), Distress warning (Risikoadvarsel), Fund investment (Fondsinvestering), Fund exit (Fondsexit), Fund board seat (Fondsbestyrelsespost).

Changes

Pro for This Company

The rows marked Pro on this page hold values in the Pro plan. For PROMOVATOR A/S, that is:

Credit and debt: Net interest-bearing debt, gearing, NIBD / EBITDA, interest coverage and adjusted equity ratio, for 2008 to 2012.Credit rating, capital loss and filing deadline and punctuality.
Returns and cash flow: EBITDA / gross profit, ROIC, capex % of sales and FCFF / EBITDA, for 2008 to 2012.
Advanced estimates: Control tenure and holding company assets.
Signals and monitoring: Signals on this company, as Dandex raises them.

See the Pro plan

Have Pro? Sign in to see the values on this page.

Registry Facts

Signing rule (Tegningsregel): Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem eller af 2 bestyrelsesmedlemmer i forening.29 Oct 2010 to 2 Jan 2014
Purpose (Formål): Selskabets formål er drift af viksomhed indenfor sponsorering, corporate hospitality og event marketing.29 Oct 2010 to 2 Jan 2014
Articles of association last changed (Seneste vedtægtsdato): 29 Oct 2010until 2 Jan 2014

Share Capital

Each registered value from the day it took effect, newest first.

28 Feb 2001525,000 DKK+25,000
15 Oct 1997500,000 DKKEarliest in CVR

Mergers and Demergers

2 Jan 2014
Merger (Fusion), as the ceasing company (Ophørende selskab)
- Dentsu Danmark A/SCVR 58227811, continuing company, active
- CARAT DANMARK A/SCVR 13685800, ceasing company, dissolved after merger
- IPROSPECT DANMARK A/SCVR 34713847, ceasing company, dissolved after merger
- ISOBAR DANMARK A/SCVR 30589378, ceasing company, dissolved after merger
- VIZEUM DANMARK A/SCVR 27234488, ceasing company, dissolved after merger

From CVR, read 10 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry Facts

Registrations (Registreringer)

26 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

27 Mar 2014
Status change
Selskabet opløst efter fusion med CVR-NR. 58227811 AEGIS MEDIA DANMARK A/S.
29 Nov 2013
Other
Erhvervsstyrelsen har modtaget fusionsplan
for den påtænkte fusion mellem
CVR-NR. 58227811 AEGIS MEDIA DANMARK A/S (fortsættende), der tillige driver virksomhed under navnet AEGIS MEDIA A/S.
CVR-NR. 13685800 CARAT DANMARK A/S (ophørende), der tillige driver virksomhed under navnene VIZEUM A/S, DAN-MEDIA ANNONCEBUREAU A/S, CARAT EXPERT A/S, CARAT INSIGHT A/S, MEDIEKOMPETENS A/S, CARAT VISION A/S, CARAT SCANDINAVIA A/S, CARAT MEDIA RESEARCH A/S, INSIGHT RESEARCH A/S.
CVR-NR. 27234488 VIZEUM DANMARK A/S (ophørende).
CVR-NR. 20595248 PROMOVATOR A/S (ophørende).
Show the full announcement
CVR-NR. 34713847 IPROSPECT DANMARK A/S (ophørende).
CVR-NR. 30589378 ISOBAR DANMARK A/S (ophørende), der tillige driver virksomhed under navnet SUDDENLY COPENHAGEN A/S.
Der er endvidere modtaget erklæring fra
vurderingsmændene om, at kreditorerne i
CVR-NR. 58227811 AEGIS MEDIA DANMARK A/S.
CVR-NR. 13685800 CARAT DANMARK A/S.
CVR-NR. 27234488 VIZEUM DANMARK A/S.
CVR-NR. 20595248 PROMOVATOR A/S.
CVR-NR. 34713847 IPROSPECT DANMARK A/S.
CVR-NR. 30589378 ISOBAR DANMARK A/S, må
antages at være tilstrækkeligt sikrede efter fusionen.
11 Apr 2013
Other People change
Bestyrelse:
Udtrådt af bestyrelsen:
Henrik Kofoed Jensen, den 11.04.2013.
Indtrådt i bestyrelsen:
Mads Bredal Hedegaard (formand), den 11.04.2013.
18 Jun 2012
Other
Ny adresse:
Overgaden Neden Vandet 7, postboks 1150, 1010 København K.
30 Sep 2011
Audit change Other
Revision:
Udtrådt af revisionen:
CVR-NR. 24213714 DELOITTE STATSAUTORISERET REVISIONSAKTIESELSKAB, den 21.09.2011.
Indtrådt i revisionen:
CVR-NR. 26052394 ERNST & YOUNG P/S, Gyngemose Parkvej 50, 2860 Søborg, den 21.09.2011.
9 Nov 2010
Other
Vedtægter ændret:
29.10.2010.
Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem eller af 2 bestyrelsesmedlemmer i forening.
2 Nov 2010
Other
Vedtægter ændret:
29.10.2010.
15 Apr 2009
People change Other
Direktion:
Udtrådt af direktionen:
Jeppe Madsbad Lauritzen, den 15.04.2009.
Indtrådt i direktionen:
Christian Vollerslev (adm. dir), den 15.04.2009.
25 Jan 2007
People change Other
Direktion:
Udtrådt af direktionen:
Lars Bo Jeppesen, den 24.01.2007.
Indtrådt i direktionen:
Jeppe Madsbad Lauritzen, den 24.01.2007.
3 Nov 2006
People change Other
Bestyrelse:
Udtrådt af bestyrelsen:
Johan Viktor Patrik Ståhle, den 03.11.2006.

Show 16 more

22 Jun 2004
Other Audit change
Revision:
Udtrådt af revisionen:
CVR-NR. 16994294 PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSAKTIESELSKAB, den 22.06.2004.
Indtrådt i revisionen:
CVR-NR. 24213714 DELOITTE STATSAUTORISERET REVISIONSAKTIESELSKAB, H.C. Andersens Boulevard 2, 1780 København V, den 22.06.2004.
4 Feb 2004
Other People change
Bestyrelse:
Udtrådt af bestyrelsen:
Steen Albrechtslund, den 30.01.2004, Jens Wittrup Willumsen, den 30.01.2004.
Indtrådt i bestyrelsen:
Lars Bo Jeppesen, den 30.01.2004.
28 Jan 2004
Address change
Ny adresse:
Pilestræde 58, 5., 1010 København K.
27 Jan 2003
People change Other
Vedtægter ændret:
25.10.2002.
Bestyrelse:
Indtrådt i bestyrelsen:
Johan Viktor Patrik Ståhle, den 25.10.2002.
18 Dec 2002
Audit change People change
Bestyrelse:
Udtrådt af bestyrelsen:
Søren Holstein Thygesen, Henrik Bernt Sanders.
Indtrådt i bestyrelsen:
Marketingschef Henrik Kofoed Jensen (formand), Dan Krause Thomsen.
Revision:
Show the full announcement
Udtrådt af revisionen:
DL Revision.
Indtrådt i revisionen:
PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSAKTIESELSKAB, Strandvejen 44, 2900 Hellerup.
22 Mar 2002
Other People change
Bestyrelse:
Tiltrådt som formand:
Henrik Bernt Sanders.
26 Feb 2002
People change Other
Vedtægter ændret:
20.02.2002.
Bestyrelse:
Indtrådt i bestyrelsen:
Direktør Jens Wittrup Willumsen, den 20.02.2002.
11 Feb 2002
People change Other
Vedtægter ændret:
05.02.2002.
Bestyrelse:
Udtrådt af bestyrelsen:
Flemming Ammentorp Østergaard, den 05.02.2002, Michael Christiani Havemann, den 05.02.2002, Orla Madsen, den 05.02.2002.
Indtrådt i bestyrelsen:
Show the full announcement
Steen Albrechtslund, den 05.02.2002, Advokat Henrik Bernt Sanders, den 05.02.2002, Sælger Søren Holstein Thygesen, den 05.02.2002.
Direktion:
Udtrådt af direktionen:
Preben Elkjær Larsen, den 05.02.2002.
2 Mar 2001
Capital change Other
Vedtægter ændret:
28.02.2001.
Kapitalforhøjelse:
kr. 25.000,00 indbetalt i værdier, kurs 200,00.
Kapitalen udgør herefter kr. 525.000,00.
5 Dec 2000
People change
Bestyrelse:
Udtrådt af bestyrelsen:
Carl Erik Kjærsgaard , Hans-Henrik Rasmussen.
19 Jun 2000
Other
Vedtægter ændret:
23.05.2000.
8 Mar 2000
Address change
Ny adresse:
P.H.Lings Alle 4, 1., 2100 København Ø.
19 Aug 1999
Audit change
Revision:
Udtrådt af revisionen:
PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSAKTIESELSKAB.
Indtrådt i revisionen:
Revisionsfirmaet Danstrup & Wyrwik, Statsaut. revisorer, 2840 Holte.
29 Jul 1998
Address change Other People change Audit change
Vedtægter ændret:
30.04.1998.
Nyt navn:
PROMOVATOR A/S.
Ny adresse:
Langebrogade 6 V, 1411 København K.
Show the full announcement
Bestyrelse:
Udtrådt af bestyrelsen:
Kim Madsen, den 30.04.1998, Annemette Kristoffersen, den 30.04.1998, Peter Andreas Stakemann, den 30.04.1998.
Indtrådt i bestyrelsen:
Direktør Flemming Ammentorp Østergaard, den 30.04.1998, Advokat Michael Christiani Havemann, den 30.04.1998, Direktør Carl Erik Kjærsgaard, den 30.04.1998, Direktør Orla Madsen, den 30.04.1998, Direktør Hans-Henrik Rasmussen, den 30.05.1998.
Direktion:
Udtrådt af direktionen:
Peter Andreas Stakemann, den 30.04.1998.
Indtrådt i direktionen:
Lars Bo Jeppesen, den 30.04.1998, Preben Elkjær Larsen, den 30.04.1998.
Selskabet tegnes af en direktør og bestyrelsensformanden eller af en direktør og to ordinære bestyrelsesmedlemmer eller af den samlede bestyrelse.
Revision:
Udtrådt af revisionen:
ERNST & YOUNG STATSAUTORISERET REVISIONSAKTIESELSKAB, den 30.04.1998.
Indtrådt i revisionen:
REG.NR. A/S212885 PRICE WATERHOUSE/ SEIER-PETERSEN STATSAUTORISERET REVISIONSAKTIESELSKAB, Tuborg Boulevard 1, 2900 Hellerup, den 30.04.1998.
3 Apr 1998
People change Address change Other
Ny adresse:
c/o Adv.fa.Stakemann, Kronprinsessegade 18, 1306 København K.
Bestyrelse:
Udtrådt af bestyrelsen:
Per Emil Hasselbalch Stakemann.
Indtrådt i bestyrelsen:
Show the full announcement
Peter Andreas Stakemann.
Direktion:
Udtrådt af direktionen:
Per Emil Hasselbalch Stakemann.
Indtrådt i direktionen:
Peter Andreas Stakemann.
14 Jan 1998
New company
Stiftelsesdato:
15.10.1997.
Seneste vedtægtsdato:
15.10.1997.
Kapital:
kr. 500.000,00.
Show the full announcement
Indbetalingsmåde:
kontant kr. 500.000,00 til kurs 100,00.
Stifter:
REG.NR. ApS227774 ApS KBUS 38 NR. 3117, Kronprinsessegade 18, 1306 København K, den 15.10.1997.
Bestyrelse:
Kim Madsen (formand), den 15.10.1997, Annemette Kristoffersen, den 15.10.1997, Landsretssagfører Per Emil Hasselbalch Stakemann, den 15.10.1997.
Direktion:
Landsretssagfører Per Emil Hasselbalch Stakemann, den 15.10.1997.
Selskabet tegnes af 2 medlemmer af bestyrelsen i forening, af en direktør alene eller af bestyrelsesformanden alene.
Revision:
ERNST & YOUNG STATSAUTORISERET REVISIONSAKTIESELSKAB, Østergade 11, 4000 Roskilde, den 15.10.1997.
Første regnskabsår:
15.10.1997 - 31.12.1998.
Regnskabsår:
01.01 - 31.12.

Registrations (Registreringer)

Registration

Address: Overgaden Neden Vandet 7
1414 København K
København Municipality
CVR record last changed: 25 Nov 2021
Data read: 10 Nov 2026

Production Units

2 registered in CVR.

PROMOVATOR A/S
P-number 1015713662Åboulevarden 20, 8000 Århus C
PROMOVATOR A/S
P-number 1004809850Pilestræde 58, 1112 København K

Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Financials

Changes

Registry Facts

Registrations (Registreringer)

Registration

Dandex in Your Own Tools

Ownership

People

Financials

Who Is Behind It

Ownership

Dandex Estimates

People

Current (0)

Founders (1)

Roles Over Time

Network

Headcount

Financials

Annual Reports

Financials

Changes

Signals (signaler)

Changes

Pro for This Company

Registry Facts

Share Capital

Mergers and Demergers

Registry Facts

Registrations (Registreringer)

Registrations (Registreringer)

Registration

Production Units

Dandex in Your Own Tools

Who Is Behind It

Dandex Estimates

Current (0)

Founders (1)

Roles Over Time

Headcount

Financials

Annual Reports

Changes

Signals (signaler)

Pro for This Company

Registry Facts

Share Capital

Mergers and Demergers

Registrations (Registreringer)

Production Units