CVR 72803116Private limited company (ApS)Indrykning af reklamer i medier (731200)HørningFounded 30 Sep 1983
Compiled by Dandex from the Danish Business Registry (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish Company Data. Connect it once and ask about FL REKLAME ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set up DandexEmployees
33
CVR, Aug 2026
-2 (-5.7%) over 12 months
Gross profit
15.4M
DKK, annual report 2025
-7.4% on 2024
Result
-32K
DKK, annual report 2025
Equity
3.2M
DKK, annual report 2025
FL Marketing ApSCVR 35631240, 100% of capital and votes, since 13 Oct 2014
Operating company
Dandex estimate: 33 employees registered in 2026Freddy Rasmussensince 20 Nov 2001
Simon Rasmussensince 4 May 2026
CVR 35631240100% of capital and votessince 13 Oct 2014
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
Decided by Dandex with fixed rules from CVR and the filed annual reports, and for the auditor's report, the business model and the revenue model a calibrated decision model reading the report's text and the purpose clause, not registered by the company. Each label links to its definition.
30 Sep 1983 to 14 Nov 2026.
30 Sep 1983 to 14 Nov 2026.
Aug 2026, monthly: 33 employees, 27 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | Q1 2010 | Q2 2010 | Q3 2010 | Q4 2010 | 2011 | 2012 | 2013 | 2014 | Jan 2015 | Feb 2015 | Mar 2015 | Apr 2015 | May 2015 | Jun 2015 | Jul 2015 | Aug 2015 | Sep 2015 | Oct 2015 | Nov 2015 | Dec 2015 | Jan 2016 | Feb 2016 | Mar 2016 | Apr 2016 | May 2016 | Jun 2016 | Jul 2016 | Aug 2016 | Sep 2016 | Oct 2016 | Nov 2016 | Dec 2016 | Jan 2017 | Feb 2017 | Mar 2017 | Apr 2017 | May 2017 | Jun 2017 | Jul 2017 | Aug 2017 | Sep 2017 | Oct 2017 | Nov 2017 | Dec 2017 | Jan 2018 | Feb 2018 | Mar 2018 | Apr 2018 | May 2018 | Jun 2018 | Jul 2018 | Aug 2018 | Sep 2018 | Oct 2018 | Nov 2018 | Dec 2018 | Jan 2019 | Feb 2019 | Mar 2019 | Apr 2019 | May 2019 | Jun 2019 | Jul 2019 | Aug 2019 | Sep 2019 | Oct 2019 | Nov 2019 | Dec 2019 | Jan 2020 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | Jun 2020 | Jul 2020 | Aug 2020 | Sep 2020 | Oct 2020 | Nov 2020 | Dec 2020 | Jan 2021 | Feb 2021 | Mar 2021 | Apr 2021 | May 2021 | Jun 2021 | Jul 2021 | Aug 2021 | Sep 2021 | Oct 2021 | Nov 2021 | Dec 2021 | Jan 2022 | Feb 2022 | Mar 2022 | Apr 2022 | May 2022 | Jun 2022 | Jul 2022 | Aug 2022 | Sep 2022 | Oct 2022 | Nov 2022 | Dec 2022 | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | Feb 2024 | Mar 2024 | Apr 2024 | May 2024 | Jun 2024 | Jul 2024 | Aug 2024 | Sep 2024 | Oct 2024 | Nov 2024 | Dec 2024 | Jan 2025 | Feb 2025 | Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 |
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| Employees | 12 | 15 | 18 | 21 | 20 | 19 | 26 | 27 | 27 | 30 | 31 | 31 | 29 | No count | No count | No count | No count | 35 | 38 | 38 | 41 | 43 | 42 | 42 | 43 | 44 | 41 | 42 | 41 | 42 | 39 | 41 | 40 | 42 | 41 | 40 | 38 | 40 | 40 | 38 | 37 | 37 | 37 | 38 | 36 | 36 | 38 | 37 | 37 | 38 | 40 | 36 | 36 | 38 | 38 | 43 | 41 | 41 | 41 | 40 | 41 | 40 | 39 | 38 | 39 | 38 | 39 | 40 | 38 | 40 | 41 | 39 | 42 | 43 | 41 | 38 | 41 | 39 | 41 | 42 | 41 | 39 | 41 | 39 | 38 | 39 | 39 | 38 | 39 | 37 | 37 | 38 | 38 | 36 | 37 | 36 | 36 | 38 | 37 | 36 | 37 | 35 | 35 | 37 | 36 | 40 | 38 | 39 | 36 | 37 | 39 | 35 | 36 | 36 | 38 | 37 | 35 | 35 | 36 | 36 | 36 | 37 | 38 | 34 | 36 | 37 | 34 | 36 | 33 | 33 | 33 | 33 | 32 | 33 | 35 | 34 | 33 | 35 | 34 | 35 | 34 | 33 | 32 | 34 | 36 | 35 | 35 | 35 | 35 | 35 | 37 | 35 | 36 | 37 | 36 | 38 | 35 | 34 | 36 | 32 | 33 |
| FTE | 9 | 11 | 14 | 15 | 18 | 17 | 19 | 23 | 23 | 23 | 26 | 28 | 28 | 17 | 27 | 30 | 31 | 31 | 32 | 34 | 38 | 40 | 40 | 39 | 39 | 41 | 39 | 40 | 36 | 38 | 37 | 38 | 35 | 38 | 38 | 37 | 36 | 38 | 37 | 35 | 35 | 34 | 35 | 36 | 34 | 34 | 35 | 35 | 35 | 36 | 36 | 35 | 35 | 34 | 34 | 37 | 36 | 36 | 35 | 35 | 36 | 34 | 34 | 34 | 34 | 34 | 35 | 33 | 34 | 35 | 36 | 34 | 37 | 36 | 35 | 34 | 35 | 35 | 34 | 35 | 36 | 34 | 35 | 34 | 34 | 34 | 33 | 32 | 33 | 32 | 32 | 32 | 33 | 32 | 32 | 31 | 32 | 34 | 33 | 32 | 32 | 30 | 32 | 32 | 32 | 34 | 33 | 31 | 31 | 32 | 34 | 31 | 30 | 30 | 32 | 31 | 30 | 29 | 31 | 30 | 31 | 31 | 32 | 29 | 29 | 30 | 29 | 31 | 29 | 29 | 29 | 29 | 29 | 29 | 30 | 29 | 29 | 30 | 29 | 29 | 29 | 29 | 29 | 29 | 31 | 30 | 30 | 29 | 30 | 30 | 31 | 30 | 31 | 31 | 31 | 31 | 31 | 30 | 30 | 28 | 27 |
| Series | Annual | Annual | Annual | Annual | Annual | Annual | Annual | Annual | Annual | Annual | Annual | Annual | Annual | Quarterly | Quarterly | Quarterly | Quarterly | Annual | Annual | Annual | Annual | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 1997 to 2009 and 2011 to 2014; quarterly Q1 2010 to Q4 2010; monthly Jan 2015 to Aug 2026.
CVR changed its monthly method in Oct 2019, so a step at that month need not be real.
Latest Aug 2026, published 22 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Gross profit | 19,047 | 17,404 | 14,185 | 16,601 | 15,368 |
| Operating profit | +2,281 | +451 | -1,054 | +362 | -225 |
| Result for the year | +1,913 | +468 | -462 | +380 | -32 |
| Equity | 6,551 | 5,319 | 4,857 | 4,237 | 3,205 |
| Total assets | 12,364 | 10,817 | 8,597 | 7,559 | 7,613 |
| Employees (average) | 32 | 33 | 31 | 30 | 31 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | 10.8% | -8.6% | -19.7% | 17% | -4.4% |
| EBITDA | 2,377 | 528 | -952 | 460 | -138 |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)Pro: EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) is in the Pro plan, see pricingEBITDA as a share of gross profit. | Pro: EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) is in the Pro plan, see pricingEBITDA as a share of gross profit. | ||||
| Employee growth (vækst i antal ansatte) | -5.9% | 3.1% | -6.1% | -3.2% | 3.3% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld)Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash. | Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash. | ||||
| Gearing, NIBD / EBITDAPro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes. | Pro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes. | ||||
| Interest coverage (rentedækning)Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest. | Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest. | ||||
| Adjusted equity ratio (justeret soliditetsgrad)Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis. | Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis. | ||||
| ROIC (afkast af investeret kapital)Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt. | Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt. | ||||
| Capex (investeringer i anlægsaktiver) | Not reportednote 1 | 220note 2 | 95note 2 | 0note 3 | 44note 2 |
| Capex % of sales (investeringer i procent af omsætningen)Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue. | Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue. | ||||
| FCFF / EBITDA (pengestrømskonvertering)Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA. | Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA. | ||||
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Rows marked Pro hold a value in the Pro plan. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may.
Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 22 Jun 2026
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 16 Jun 2025
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 25 Jun 2024
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 5 Jul 2023
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 30 Mar 2022
Pro: Signals (signaler) are in the Pro plan, see pricingChanges worth a look, raised from the registry and new annual reports.
New leadership (nyt lederskab), New company (ny virksomhed), Ownership change (ejerskifte), Relocation (flytning), Growth surge (vækstspurt), Headcount decline (nedgang i ansatte), Restructuring (omstrukturering), Industry change (brancheskift), Board change (bestyrelsesændring), Dissolution (ophør), Distress warning (risikoadvarsel), Fund investment (fondsinvestering), Fund exit (fondsexit), Fund board seat (fondsbestyrelsespost).
The rows marked Pro on this page hold values in the Pro plan. For FL REKLAME ApS, that is:
Have Pro? Sign in to see the values on this page.
Each registered value from the day it took effect, newest first.
From CVR, read 14 Nov 2026. Text such as the signing rule and purpose is shown as registered.
From CVR, read 14 Nov 2026. A change is counted each time the registry records a new value, so a corrected address or an audit firm under a new entity counts too.
21 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Vedtægter ændret: 23.08.2023
Slettet binavn: FL Marketing ApS
Bestyrelse:
Fratrådte:
Steffen Boutrup Møller, den 31.12.2021.
Vedtægter ændret: 28.09.2021
Nyt binavn: FL Marketing ApS
Vedtægter ændret: 20.05.2020
Slettet binavn: FL TRYK ApS
Revision:
Fratrådte:
BEIERHOLM, STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 15.11.2019.
Tiltrådte:
CVR-NR. 37557064 Advosion, Statsautoriseret Revisionspartnerselskab, Krøyer Kielbergs Vej 3, 5., 8660 Skanderborg, den 15.11.2019.
Vedtægter ændret:
13.10.2014.
Opdeling i kapitalklasser er ophævet.
Revision:
Indtrådt i revisionen:
BEIERHOLM, STATSAUTORISERET REVISIONSPARTNERSELSKAB, Dusager 16, 8200 Aarhus N, den 13.10.2014.
Vedtægter ændret:
10.04.2014.
Bestyrelse:
Udtrådt af bestyrelsen:
Ninna Rasmussen, den 10.04.2014.
Selskabet tegnes af en direktør eller af den samlede bestyrelse.
Ny adresse:
Agerbakken 21, 8362 Hørning.
Ved kommunalreformen den 1. januar 2007 er hjemstedskommunen ændret.
Vedtægter ændret:
11.10.2006.
Nye binavne:
FL SPORTMARKETING ApS (FL REKLAME ApS), FL TRYK ApS (FL REKLAME ApS).
Selskabet tegnes af direktøren, et medlem af bestyrelsen eller af den samlede bestyrelse.
Ny adresse:
Danmarksvej 30 G, 2., 8660 Skanderborg.
Ny kommune:
Skanderborg.
Vedtægter ændret:
01.11.2005.
Nyt binavn: SPORT MARKETING ApS (FL REKLAME ApS).
Vedtægter ændret:
21.04.2005.
Kapitalen er opdelt i klasser:
A-anparter kr. 72.000,00, B-anparter kr. 38.000,00, C-anparter kr. 50.000,00, D-anparter kr. 40.000,00.
Regnskabsår ændret til:
01.01 - 31.12.
Omlægningsperiode:
01.10.2004 - 31.12.2005.
Ny adresse:
Danmarksvej 30 G, 2., 8660 Skanderborg.
Direktion:
Udtrådt af direktionen:
Hans Laurits Rasmussen, den 19.11.2001.
Indtrådt i direktionen:
Reklamekonsulent Freddy Rasmussen, den 20.11.2001.
Revision:
Udtrådt af revisionen:
Michael Vilhelm Jeppesen, den 19.03.1998.
Indtrådt i revisionen:
REVISIONSFIRMAET ELSE HØY ApS, Skanderborgvej 3, 8362 Hørning, den 19.03.1998.
Vedtægter ændret:
08.02.1996.
Kapitalforhøjelse:
kr. 120.000,00 indbetalt ved konvertering af gæld, kurs 100,00.
Kapitalen udgør herefter kr. 200.000,00.
Bestyrelse:
Indtrådt i bestyrelsen:
Kontorassistent Susanne Rasmussen, den 08.02.1996.
REG.NR. ApS59052
NAVN: FL REKLAME ApS
ADRESSE: Søballevej 2 D, Veng, 8660 Skanderborg
Stiftelsesdato:
30.09.1983
Seneste vedtægtsdato:
30.09.1983
Kapital:
kr. 80.000,00
Indbetalingsmåde:
kontant/i værdier kr. 80.000,00 til kurs 100,0
Bestyrelse:
Reklamekonsulent Lars Rasmussen, Fru Ninna Rasmussen, Salgschef Hans Laurits Rasmussen, Reklamekonsulent Freddy Rasmussen
Direktion:
Salgschef Hans Laurits Rasmussen
Revision:
Michael Vilhelm Jeppesen, 8362 Hørning
Første regnskabsår:
01.10.1983 - 30.09.1984
Regnskabsår:
01.10 - 30.09
2 registered in CVR.
P-number 10067775872, 9999 Ukendt
P-number 1002383211Agerbakken 21, 8362 Hørning