BRANDS-DK ApS

CVR 42768529Private limited company (ApS)Agenturhandel med møbler, husholdningsartikler og isenkram (461500)DaugårdFounded 18 Oct 2021

Employees

CVR registry, Jul 2026

0 (0%) over 12 months

Gross profit

2,4M

DKK, annual report 2025

+149,7% on 2024

Result

+732,2K

DKK, annual report 2025

Equity

4,3M

DKK, annual report 2025

Who Is Behind It

Owner: MCKENZAII HOLDING ApSCVR 35240020, 100% of capital and votes, since 18 Oct 2021
Ultimate controller: Pia Udesenthrough MCKENZAII HOLDING ApS, a Dandex estimate, owner-managed
Director: Pia Udesensince 18 Oct 2021

Ownership

MCKENZAII HOLDING ApS
CVR 35240020100% of capital and votessince 18 Oct 2021

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Control Chain

Ultimate controller
Pia Udesen
Holds 100% of capital and votes in MCKENZAII HOLDING ApS, since 13 May 2013
Capital100%
Votes100%
Holding company
MCKENZAII HOLDING ApS
CVR 35240020Private limited company (ApS)
Holds 100% of capital and votes in BRANDS-DK ApS, since 18 Oct 2021
Capital100%
Votes100%
This company
BRANDS-DK ApS
CVR 42768529

Each holds the one below it. Control follows votes: an owner with 50% or more controls. Each bar shows the registered band, solid to its lower bound and faint across the range CVR records, with a mark at 50%. Dandex estimate, computed 20 Oct 2026.

People

Current (1)

Pia UdesenExecutive board since 18 Oct 2021

Founders (1)

MCKENZAII HOLDING ApSFounded 18 Oct 2021, holds a current role

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Network

CompanyPersonShared by two or more of its peopleThicker lines are ownershipSource: CVR, read 20 Oct 2026. Each current person is followed to their other current roles, at most 10 companies each. Their own people are not drawn.

The Network as a List

Its people and their other companies

Pia Udesen Executive board
- Lescudes ApS CVR 37189227, Executive board, Owner
- MCKENZAII AGENCY ApS CVR 35240047, Executive board
- MCKENZAII HOLDING ApS CVR 35240020, Executive board, Owner
- VILLA MIA ApS CVR 35860223, Executive board

Network

Roles Over Time

Pia Udesen: Executive board, 18 Oct 2021 to today.

18 Oct 2021 to 20 Oct 2026.

Executive board (Direktion)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Financials

Annual report figures by year, DKK thousands
Metric	2022	2023	2024	2025
Gross profit	2.696	2.043	976	2.436
Operating profit	+2.696	Not reported	Not reported	Not reported
Result for the year	+2.095	+1.667	+391	+732
Equity	2.135	3.602	3.793	4.325
Total assets	3.189	8.172	10.127	7.385
Employees (average)	Not reported	0	1	1

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group. Not every period is a full year: 2022 covers 14 months (18 Oct 2021 to 31 Dec 2022). Changes against it compare periods of different length.

Annual Reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 30 Jun 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 30 Jun 2025
PDF
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 10 Jul 2024
PDF
Annual report 2022
18 Oct 2021 to 31 Dec 2022, published 30 Jun 2023
XHTML

Changes

Dandex has recorded no changes to this company since it began following the register.

Registration

Address: Nordbygårdvej 128
8721 Daugård
Hedensted Municipality
CVR record last changed: 23 May 2025
Data read: 20 Oct 2026

Production Units

1 registered in CVR.

BRANDS-DK ApS
P-number 1027645832Nordbygårdvej 128, 8721 Daugård

Source: the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen. Annual reports via XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

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