CVR 42353523Private limited company (ApS)Virksomhedsrådgivning og anden ledelsesrådgivning (702000)KarlslundeFounded 3 May 2021
Employees
8
CVR registry, Aug 2026
+3 (+60%) over 12 months
Gross profit
1.6M
DKK, annual report 2025
-30.9% on 2024
Result
-1.7M
DKK, annual report 2025
Equity
-1.5M
DKK, annual report 2025
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about Pricia ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexSeven of 2021 ApSCVR 42305294, 50% to under 66.7% of capital and votes, since 3 May 2021
Effusa Holding ApSCVR 46357191, 33.3% to under 50% of capital and votes, since 1 Apr 2026
and 1 morePaw Trebbiensince 3 May 2021
Equity was negative at 31 Dec 2025: -1.5M DKK. Dandex estimate, computed 27 Oct 2026.
CVR 4230529450% to under 66.7% of capital and votessince 3 May 2021
CVR 4628938210% to under 15% of capital and votessince 1 Apr 2026
CVR 4635719133.3% to under 50% of capital and votessince 1 Apr 2026
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
CVR 4230580425% to under 33.3% of capital and votes1 Sep 2021 to 3 Dec 2024
Ultimate controller
Holds 50% to under 66.7% of capital and 100% of votes in Seven of 2021 ApS, since 8 Apr 2021
Holding company
CVR 42305294Private limited company (ApS)
Holds 50% to under 66.7% of capital and votes in Pricia ApS, since 3 May 2021
This company
Pricia ApS
CVR 42353523
CVR records founders at incorporation. It does not record whether they are alive or still involved.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Gross profit | 1,727 | 2,293 | 1,478 | 2,266 | 1,567 |
| Operating profit | Not reported | +516 | -811 | -391 | -1,662 |
| Result for the year | +1,139 | +313 | -659 | -573 | -1,706 |
| Equity | 1,179 | 1,492 | 733 | 160 | -1,546 |
| Total assets | 2,410 | 2,531 | 1,826 | 1,825 | 1,315 |
| Employees (average) | 1 | 2 | 2 | 3 | 2 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | Not reportednote 1 | Not reportednote 2 | -36.2% | 71.7% | -30.9% |
| EBITDA | Not reportednote 3 | 517 | -789 | -240 | -584 |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) | Not reportednote 3 | 22.5% | -53.3% | -10.6% | -37.3% |
| Employee growth (vækst i antal ansatte) | Not reportednote 1 | Not reportednote 2 | Not reportednote 4 | 50% | -33.3% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | -1,978note 5 | -1,249 | -708 | 664 | 1,333 |
| Gearing, NIBD / EBITDA | Not reportednote 2 | Net cash | n.m.note 6 | n.m.note 6 | n.m.note 6 |
| ROIC (afkast af investeret kapital) | Not reportednote 2 | n.m.note 7 | -492.6%note 8 | -71.8%note 8 | -424.1%note 8 |
| Capex (investeringer i anlægsaktiver) | Not reportednote 9 | 71note 10 | 280note 10 | 944note 11 | 0note 10 |
| NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender) | -1,948note 5 | -895 | -715 | 669 | 1,390 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group. Not every period is a full year: 2021 covers 8 months (3 May to 31 Dec 2021). Changes against it compare periods of different length.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).
Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 10 Jun 2026
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 20 May 2025
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 3 Apr 2024
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 31 May 2023
Annual report 2021
3 May 2021 to 31 Dec 2021, published 12 Apr 2022
Pricia ApS has changed ownership. A new strategy and new needs can be expected.
Signal, a Dandex estimate. Lapses 16 Jan 2027.
2 registered in CVR.
P-number 1028886442Løngangstræde 37, 1468 København K
P-number 1027119480Holmebuen 4, 2690 Karlslunde
