Wakey ApS (CVR 41704780) Company Profile

Ownership

SJL Ventures ApS
CVR 4639073333.3% to under 50% of capital and votessince 25 Mar 2026
RVP Capital ApS
CVR 4639072533.3% to under 50% of capital and votessince 25 Mar 2026
Wonka Group ApS
CVR 4639070933.3% to under 50% of capital and votessince 25 Mar 2026

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (5)

Mikael Lundgaard
50% to under 66.7% of capital and votes19 Sep 2020 to 9 Dec 2020
Sofus Johannes Lundgaard
33.3% to under 50% of capital and votesnotified 20 Mar 20269 Dec 2020 to 20 Mar 2026
William Achton-Boel
33.3% to under 50% of capital and votesnotified 3 Jan 202519 Oct 2021 to 20 Mar 2026
Rasmus Vinberg Pedersen
33.3% to under 50% of capital and votesnotified 20 Mar 202619 Sep 2020 to 20 Mar 2026
Wakey Holding ApS
CVR 46352688100% of capital and votesnotified 25 Mar 202620 Mar 2026 to 25 Mar 2026

People

Current (3)

Sofus Johannes LundgaardExecutive board since 9 Dec 2020
William Achton-BoelExecutive board since 1 May 2026
Rasmus Vinberg PedersenExecutive board since 19 Sep 2020

Founders (2)

Mikael LundgaardFounded 19 Sep 2020
Rasmus Vinberg PedersenFounded 19 Sep 2020, holds a current role

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (1)

Mikael LundgaardExecutive board 19 Sep 2020 to 9 Dec 2020

Network

Roles Over Time

Rasmus Vinberg Pedersen: Executive board, 19 Sep 2020 to today.
Sofus Johannes Lundgaard: Executive board, 9 Dec 2020 to today.
William Achton-Boel: Executive board, 1 May 2026 to today.

19 Sep 2020 to 5 Nov 2026.

Former (1)

Mikael Lundgaard: Executive board, 19 Sep 2020 to 9 Dec 2020.

19 Sep 2020 to 5 Nov 2026.

Executive board (Direktion)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

EmployeesFTE

Aug 2026, monthly: 3 employees, 3 FTE

Show as Table

Registry headcount, Mar 2023 to Aug 2026, oldest left to newest right
Period	Mar 2023	Apr 2023	May 2023	Jun 2023	Jul 2023	Aug 2023	Sep 2023	Oct 2023	Nov 2023	Dec 2023	Jan 2024	Feb 2024	Mar 2024	Apr 2024	May 2024	Jun 2024	Jul 2024	Aug 2024	Sep 2024	Oct 2024	Nov 2024	Dec 2024	Jan 2025	Feb 2025	Mar 2025	Apr 2025	May 2025	Jun 2025	Jul 2025	Aug 2025	Sep 2025	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026
Employees	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	3	3	3	3	3
FTE	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	3	3	3	3	3
Series	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly

The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Monthly Mar 2023 to Aug 2026.

Latest Aug 2026, published 21 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Gross profit	18	138	247	291	488
Operating profit	Not reported	Not reported	+97	+119	+234
Result for the year	+13	+106	+76	+93	+170
Equity	53	159	236	329	499
Total assets	143	378	649	598	1,310
Credit metrics (Dandex calculations)
Gross profit growth (vækst i bruttofortjeneste)	Not reported^{note 1}	Not reported^{note 2}	79.4%	18%	67.6%
EBITDA	Not reported^{note 3}	Not reported^{note 3}	Not reported^{note 3}	Not reported^{note 3}	234
EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)	Not reported^{note 3}	Not reported^{note 3}	Not reported^{note 3}	Not reported^{note 3}	48%
Net interest-bearing debt (NIBD, nettorentebærende gæld)	-105^{note 4}	-138^{note 4}	-131^{note 4}	-84^{note 4}	-228^{note 4}
Gearing, NIBD / EBITDA	Not reported^{note 2}	Not reported^{note 3}	Not reported^{note 3}	Not reported^{note 3}	Net cash^{note 4}
ROIC (afkast af investeret kapital)	Not reported^{note 2}	n.m.^{note 5}	119.6%^{note 4}	52.6%^{note 4}	68.8%^{note 4}
Capex (investeringer i anlægsaktiver)	Not reported^{note 6}	Not reported^{note 6}	Not reported^{note 6}	Not reported^{note 6}	6^{note 7}

DKK thousands. Annual reports via XBRL. Not every period is a full year: 2021 covers 15 months (19 Sep 2020 to 31 Dec 2021). Changes against it compare periods of different length.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).

1 no figures for the year before
2 period length differs
3 no depreciation line filed
4 no interest-bearing debt reported
5 n.m.: invested capital not positive
6 no capex filed
7 Dandex estimate: capex from the balance sheet change plus D&A

Annual Reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 19 Jun 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 23 Jun 2025
XHTML
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 11 Jun 2024
XHTML
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 21 Jun 2023
XHTML
Annual report 2021
19 Sep 2020 to 31 Dec 2021, published 5 Jul 2022
PDF

Financials

Changes

All changes

1 May 2026
Ownership change
Wakey ApS (CVR 41704780) har foretaget ejerskifte pr. 1. maj 2026: 5 indtrådt.
1 May 2026
Director change
Wakey ApS (CVR 41704780) har foretaget direktørskifte pr. 1. maj 2026: 1 indtrådt.
1 May 2026
Director change
Wakey ApS (CVR 41704780) har foretaget direktørskifte pr. 1. maj 2026: 1 indtrådt.
25 Mar 2026
Ownership change
Wakey ApS (CVR 41704780) har foretaget ejerskifte pr. 25. marts 2026: 3 indtrådt.
9 Dec 2020
Director change
Wakey ApS (CVR 41704780) har foretaget direktørskifte pr. 9. december 2020: 1 indtrådt.
19 Sep 2020
Director change
Wakey ApS (CVR 41704780) har foretaget direktørskifte pr. 19. september 2020: 1 indtrådt.

Changes

Registry Facts

Signing rule (Tegningsregel): Selskabet tegnes af direktionen i foreningsince 19 Sep 2020
Purpose (Formål): Selskabets formål er produktion og salg af produkt til afhjælpning af forbrugeres nikotinafhængighed og dermed beslægtede aktivitetersince 19 Sep 2020
Audit opted out (Revision fravalgt): Yessince 14 Oct 2022
Articles of association last changed (Seneste vedtægtsdato): 25 Sep 2024
Share classes (Kapitalklasser): Nosince 19 Sep 2020
Owners under 5% registered (Ejerregistrering under 5 procent): Nosince 19 Sep 2020
Anti-money-laundering act (Hvidvaskloven): Not covered (Ikke omfattet)since 25 Sep 2020

Share Capital

Each registered value from the day it took effect, newest first.

19 Sep 202040,000 DKKEarliest in CVR

From CVR, read 5 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry Facts

Registrations (Registreringer)

8 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

4 May 2026
People change
Direktion:
Tiltrådte:
William Achton-Boel, den 01.05.2026.
2 Dec 2024
Other
Vedtægter ændret: 25.09.2024
Nyt binavn: Kraft ApS
12 Feb 2024
Address change
Ny adresse: Sivlandvænget 7, Hjallese, 5260 Odense S
31 Oct 2022
Address change
Ny adresse: Wichmandsgade 8B, 5000 Odense C
17 Oct 2022
Audit change
Vedtægter ændret: 14.10.2022
Revision:
Fratrådte:
PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 14.10.2022.
15 Dec 2021
Address change
Ny adresse: Havnegade 29, st., 5000 Odense C
Ny kommune: Odense
14 Dec 2020
People change
Direktion:
Fratrådte:
Mikael Lundgaard, den 09.12.2020.
Tiltrådte:
Sofus Johannes Lundgaard, den 09.12.2020.
25 Sep 2020
New company
Stiftelsesdato: 19.09.2020.
Virkningsdato: 19.09.2020.
Seneste vedtægtsdato: 19.09.2020.
Kapital:
kr. 40.000,00.
Kapitalklasser: Nej
Show the full announcement
Indbetalingsmåde: Indbetalt kontant kr. 40.000,00 til kurs 100,00, fuldt indbetalt.
Stiftere:
Mikael Lundgaard, den 19.09.2020, Rasmus Vinberg Pedersen, den 19.09.2020.
Direktion:
Mikael Lundgaard, den 19.09.2020, Rasmus Vinberg Pedersen, den 19.09.2020.
Selskabet tegnes af direktionen i forening
Revision:
CVR-NR. 33771231 PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB, Herredsvej 32, 7100 Vejle, den 19.09.2020.
Første regnskabsår:
19.09.2020 - 31.12.2021.
Regnskabsår:
01.01 - 31.12.
Formål:
Selskabets formål er produktion og salg af produkt til afhjælpning af forbrugeres nikotinafhængighed og dermed beslægtede aktiviteter

Registrations (Registreringer)

Registration

Address: Sivlandvænget 7
5260 Odense S
Odense Municipality
CVR record last changed: 21 Sep 2026
Data read: 5 Nov 2026

Production Units

1 registered in CVR.

Wakey ApS
P-number 1026296834Sivlandvænget 7, 5260 Odense S

Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Financials

Changes

Registry Facts

Registrations (Registreringer)

Registration

Dandex in Your Own Tools

Ownership

People

Financials

Who Is Behind It

Ownership

People

Current (3)

Founders (2)

Network

Roles Over Time

Network

Headcount

Financials

Annual Reports

Financials

Changes

Changes

Registry Facts

Share Capital

Registry Facts

Registrations (Registreringer)

Registrations (Registreringer)

Registration

Production Units

Dandex in Your Own Tools

Who Is Behind It

Current (3)

Founders (2)

Network

Owners and the control chain

Its people and their other companies

Network

Roles Over Time

Headcount

Financials

Annual Reports

Changes

Registry Facts

Share Capital

Registrations (Registreringer)

Production Units

Network

Owners and the control chain

Its people and their other companies