CVR 40671870Private limited company (ApS)Computerprogrammering (621000)Aarhus CFounded 20 Jul 2019
Employees
85
CVR registry, Aug 2026
-12 (-12.4%) over 12 months
Gross profit
48.6M
DKK, annual report 2025
+48.4% on 2024
Result
-12.3M
DKK, annual report 2025
Equity
3.1M
DKK, annual report 2025
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about PriceShape ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexPolaris BidCo ApSCVR 44987554, 100% of capital and votes, since 16 Aug 2024
Kasper Rittig Strandsince 2 Apr 2024
Frederik Christiansensince 20 Jul 2019
CVR 44987554100% of capital and votessince 16 Aug 2024
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
20% to under 25% of capital and votes20 Oct 2019 to 12 May 2021
CVR 2993060020% to under 25% of capital and votes20 Jul 2019 to 20 Oct 2019
CVR 2993074020% to under 25% of capital and votes20 Jul 2019 to 16 Aug 2024
CVR 3489370520% to under 25% of capital and votes12 May 2021 to 16 Aug 2024
CVR 3396158810% to under 15% of capital and votes25 Jun 2020 to 16 Aug 2024
CVR 3897073920% to under 25% of capital and votes20 Jul 2019 to 16 Aug 2024
CVR 4060028020% to under 25% of capital and votes20 Jul 2019 to 16 Aug 2024
Ultimate controller
Polestar UK HoldCo Limited
Holds 100% of capital and votes in Polaris TopCo ApS, since 29 Jul 2024
Holding company
CVR 44984504Private limited company (ApS)
Holds 100% of capital and votes in Polaris BidCo ApS, since 29 Jul 2024
Holding company
CVR 44987554Private limited company (ApS)
Holds 100% of capital and votes in PriceShape ApS, since 16 Aug 2024
This company
PriceShape ApS
CVR 40671870
PriceShape ApS holds no Danish company now.
Found by searching the CVR owner register (ejerregister) for PriceShape ApS as owner: Danish companies it holds 5% or more of, and their holdings one level down. Foreign holdings are not in CVR.
CVR 39008955100% of capital and votes20 Jul 2019 to 17 May 2021
CVR records founders at incorporation. It does not record whether they are alive or still involved.
20 Jul 2019 to 2 Nov 2026.
20 Jul 2019 to 2 Nov 2026.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Gross profit | 6,751 | 14,406 | 23,175 | 32,774 | 48,631 |
| Operating profit | -2,153 | -2,402 | +811 | -10,539 | -5,770 |
| Result for the year | -1,543 | -1,486 | +136 | -8,717 | -12,292 |
| Equity | 4,544 | 3,058 | 3,194 | 4,476 | 3,098 |
| Total assets | 9,234 | 18,990 | 22,275 | 32,391 | 47,432 |
| Employees (average) | 13 | 26 | 35 | 68 | 92 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | Not reportednote 1 | 113.4% | 60.9% | 48.6% | 48.4% |
| EBITDA | -1,580 | -1,507 | 2,367 | -8,159 | -3,390 |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) | -23.4% | -10.5% | 10.2% | -24.9% | -7% |
| Employee growth (vækst i antal ansatte) | Not reportednote 1 | 100% | 34.6% | 94.3% | 35.3% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | 506 | 9,891 | 9,294 | -5,368 | 23,530 |
| Gearing, NIBD / EBITDA | n.m.note 2 | n.m.note 2 | 3.9x | n.m.note 2 | n.m.note 2 |
| ROIC (afkast af investeret kapital) | -39.5%note 3 | -20.8%note 3 | 5%note 4 | -141.8%note 3 | -35%note 3 |
| Capex (investeringer i anlægsaktiver) | 3,526note 5 | 8,689note 5 | 6,471note 5 | 0note 6 | Not reportednote 7 |
| NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender) | 506 | 9,891 | 9,294 | 5,768 | 2,301 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).
Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 8 Jun 2026
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 23 May 2025
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 8 Apr 2024
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 14 Apr 2023
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 28 Mar 2022
1 registered in CVR.
P-number 1024887053Åboulevarden 37, 8000 Aarhus C
No other current company drawn.
No other current company drawn.
