Primetime P/S (CVR 40416137) company profile

Ownership

General partner

Primetime Kommunikation Komplementar ApS
CVR 40408908since 1 Apr 2019

Fully liable participants (fuldt ansvarlige deltagere) in CVR: liable for the company's debts without limit.

Owners

Thomas Erik Rahbek Juul-Dam
50% to under 66.7% of capital and votesnotified 21 May 2026since 1 Apr 2019
Casper Hyldekvist
50% to under 66.7% of capital and votesnotified 21 May 2026since 1 Apr 2019

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (2)

Karsten Anker Petersen
10% to under 15% of capital and votesnotified 18 May 202613 Oct 2021 to 18 May 2026
STERUP HOLDING ApS
CVR 2567245350% to under 66.7% of capital and votesnotified 1 Apr 20261 Apr 2019 to 1 Apr 2026

Dandex estimates

Legal ownership resolution (ejerforholdenes opløsning): Jointly held, no single controllerTwo or more owners hold 50% or more each; legal owners in the CVR owner register only. Dandex estimate, rule v3, computed 14 Nov 2026.
Control tenure (ejerskabsperiode): Pro: Control tenure (ejerskabsperiode) is in the Pro plan, see pricingHow long the current ultimate controller has held control, from the CVR owner register.
Group position (koncernforhold): No parent, and no majority holding in a Danish companyJointly held: two or more owners hold 50% or more each; it holds 50% or more of no Danish company. Dandex estimate, rule v2, computed 14 Nov 2026.
Signing authority, structured (tegningsregel, struktureret): Not read: Dandex does not yet read rules worded this wayThe wording of the registered signing rule is not one the grammar reads; see the rule as registered. Dandex estimate, rule v2, computed 14 Nov 2026.
EU SME size class (SMV-kategori): Medium-sized enterprise51 average employees, turnover EUR 9.5M, balance sheet EUR 3.3M in the 2025 report, and the same class the year before. Dandex estimate, rule v2, computed 14 Nov 2026.
Long-run headcount growth (beskæftigelsesudvikling siden 1998): GrowingEmployees +3.5% a year over 5 years to Aug 2026, from 44.4 to 52.7 on average; the peak was 57.2 in 2024. Dandex estimate, rule v1, computed 14 Nov 2026.
Demand cyclicality (konjunkturfølsomhed): Pro: Demand cyclicality (konjunkturfølsomhed) is in the Pro plan, see pricingHow demand for its products moves with the economy, from its industry.
Registry and report headcount compared (ansatte i register og regnskab): Pro: Registry and report headcount compared (ansatte i register og regnskab) is in the Pro plan, see pricingThe report's average employees beside the registry's staff over the same year.
Auditor's report (revisorpåtegning): AuditTagged in the report (cmn:TypeOfAuditorAssistance). Dandex estimate, rules and decision model v1, computed 13 Nov 2026, from the annual report for the year ending 31 Dec 2025.
Auditor's report findings (revisorpåtegning): Pro: Auditor's report findings (revisorpåtegning) is in the Pro plan, see pricingThe auditor's findings: conclusion, going concern, emphasis, other matters, breaches.
Business model (forretningsmodel): Not determinedNot decided yet: Dandex has not read this company's annual reports for it. Dandex estimate, rules and decision model v1, computed 14 Nov 2026.
Revenue model (indtægtsmodel): Pro: Revenue model (indtægtsmodel) is in the Pro plan, see pricingThe kinds of revenue the accounting policies name, and the main one.

Decided by Dandex with fixed rules from CVR and the filed annual reports, and for the auditor's report, the business model and the revenue model a calibrated decision model reading the report's text and the purpose clause, not registered by the company. Each label links to its definition.

People

Current (3)

Casper HyldekvistExecutive board since 1 Apr 2019, Board of directors since 1 Apr 2019
Thomas Erik Rahbek Juul-DamBoard of directors since 1 Apr 2019
Nils Thomas WeinckeBoard of directors since 19 May 2026

Founders (3)

Casper HyldekvistFounded 1 Apr 2019, holds a current role
STERUP HOLDING ApSFounded 1 Apr 2019
Thomas Erik Rahbek Juul-DamFounded 1 Apr 2019, holds a current role

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (3)

Niels Jørgen KornerupBoard of directors 1 May 2020 to 19 May 2026
Peter Johannes SterupBoard of directors 1 Apr 2019 to 26 May 2026
Eva Zeuthen BentsenBoard of directors 26 May 2023 to 31 Jan 2024

Network

Roles over time

Casper Hyldekvist: Executive board, 1 Apr 2019 to today; Board of directors, 1 Apr 2019 to today.
Thomas Erik Rahbek Juul-Dam: Board of directors, 1 Apr 2019 to today; Executive board, 1 May 2020 to 26 May 2026.
Nils Thomas Weincke: Board of directors, 19 May 2026 to today.

1 Apr 2019 to 14 Nov 2026.

Former (3)

Peter Johannes Sterup: Board of directors, 1 Apr 2019 to 26 May 2026.
Niels Jørgen Kornerup: Board of directors, 1 May 2020 to 19 May 2026.
Eva Zeuthen Bentsen: Board of directors, 26 May 2023 to 31 Jan 2024.

1 Apr 2019 to 14 Nov 2026.

Executive board (direktion)Board of directors (bestyrelse)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

EmployeesFTE

Aug 2026, monthly: 52 employees, 49 FTE

Show as table

Registry headcount, Sep 2019 to Aug 2026, oldest left to newest right
Period	Sep 2019	Oct 2019	Nov 2019	Dec 2019	Jan 2020	Feb 2020	Mar 2020	Apr 2020	May 2020	Jun 2020	Jul 2020	Aug 2020	Sep 2020	Oct 2020	Nov 2020	Dec 2020	Jan 2021	Feb 2021	Mar 2021	Apr 2021	May 2021	Jun 2021	Jul 2021	Aug 2021	Sep 2021	Oct 2021	Nov 2021	Dec 2021	Jan 2022	Feb 2022	Mar 2022	Apr 2022	May 2022	Jun 2022	Jul 2022	Aug 2022	Sep 2022	Oct 2022	Nov 2022	Dec 2022	Jan 2023	Feb 2023	Mar 2023	Apr 2023	May 2023	Jun 2023	Jul 2023	Aug 2023	Sep 2023	Oct 2023	Nov 2023	Dec 2023	Jan 2024	Feb 2024	Mar 2024	Apr 2024	May 2024	Jun 2024	Jul 2024	Aug 2024	Sep 2024	Oct 2024	Nov 2024	Dec 2024	Jan 2025	Feb 2025	Mar 2025	Apr 2025	May 2025	Jun 2025	Jul 2025	Aug 2025	Sep 2025	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026
Employees	39	42	47	42	42	42	41	38	38	40	37	43	43	41	45	46	46	44	42	43	46	45	44	48	54	50	86	89	48	44	44	46	48	49	51	56	63	52	52	52	51	53	54	55	54	57	53	59	63	62	59	59	58	56	55	61	56	56	52	60	63	58	55	56	54	58	56	53	53	54	51	54	56	53	54	54	53	54	51	51	53	52	49	52
FTE	34	33	38	38	35	38	37	33	34	35	31	35	36	36	41	40	39	40	36	38	40	39	40	42	44	44	47	47	38	40	39	42	42	42	39	45	49	47	46	46	42	47	47	50	46	51	45	51	54	55	55	55	52	52	51	53	51	53	45	54	56	52	50	53	49	52	51	48	47	50	44	50	50	49	51	50	45	49	44	44	47	49	43	49
Series	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly

The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Monthly Sep 2019 to Aug 2026.

CVR changed its monthly method in Oct 2019, so a step at that month need not be real.

Latest Aug 2026, published 21 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Revenue	58,464	69,079	72,095	74,007	71,212
Gross profit	40,691	45,790	49,766	50,003	48,117
Operating profit	+85	+67	+108	+90	+38
Result for the year	0	0	0	0	0
Equity	450	450	450	450	450
Total assets	17,283	23,019	27,211	22,644	24,909
Employees (average)	44	46	53	54	51
Credit metrics (Dandex calculations)
Revenue growth (omsætningsvækst)	48.2%	18.2%	4.4%	2.7%	-3.8%
EBIT margin (overskudsgrad)	0.2%	0.1%	0.2%	0.1%	0.1%
EBITDA	385	388	466	471	392
EBITDA margin (EBITDA-margin)	0.7%	0.6%	0.7%	0.6%	0.5%
Employee growth (vækst i antal ansatte)	12.8%	4.6%	15.2%	1.9%	-5.6%
Net interest-bearing debt (NIBD, nettorentebærende gæld)Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash.	Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash.
Gearing, NIBD / EBITDAPro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes.	Pro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes.
Interest coverage (rentedækning)Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest.	Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest.
Adjusted equity ratio (justeret soliditetsgrad)Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis.	Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis.
ROIC (afkast af investeret kapital)Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt.	Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt.
Capex (investeringer i anlægsaktiver)	293^{note 1}	30^{note 1}	518^{note 1}	47^{note 1}	0^{note 1}
Capex % of sales (investeringer i procent af omsætningen)Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue.	Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue.
FCFF / EBITDA (pengestrømskonvertering)Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA.	Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA.

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Rows marked Pro hold a value in the Pro plan. Definitions.

1 Dandex estimate: capex from the balance sheet change plus D&A

Credit rating (kreditvurdering): Pro: Credit rating (kreditvurdering) is in the Pro plan, see pricingA score from 0 to 100 with a grade from A to F, from the latest annual reports.
Capital loss (kapitaltab): Pro: Capital loss (kapitaltab) is in the Pro plan, see pricingNegative equity, or equity below half the share capital, in the latest report.
Filing deadline and punctuality (indsendelsesfrist): Pro: Filing deadline and punctuality (indsendelsesfrist) is in the Pro plan, see pricingThe next annual report deadline.

Annual reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 17 Mar 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 10 Mar 2025
PDF
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 20 Mar 2024
PDF
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 2 Jun 2023
PDF
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 4 May 2022
PDF

Financials

Changes

All changes

20 May 2026
Name change
Primetime P/S (CVR 40416137) har skiftet navn fra "Primetime Kommunikation P/S" til "Primetime P/S" pr. 20. maj 2026.
19 May 2026
Director change
Primetime P/S (CVR 40416137) har foretaget direktørskifte pr. 19. maj 2026: 1 indtrådt.
6 May 2026
Ownership change
Primetime Kommunikation P/S (CVR 40416137) har foretaget ejerskifte pr. 6. maj 2026: 1 indtrådt.
1 Apr 2026
Ownership change
Primetime Kommunikation P/S (CVR 40416137) har foretaget ejerskifte pr. 1. april 2026: 2 indtrådt.
26 May 2023
Director change
Primetime Kommunikation P/S (CVR 40416137) har foretaget direktørskifte pr. 26. maj 2023: 1 indtrådt.
13 Oct 2021
Ownership change
Primetime Kommunikation P/S (CVR 40416137) har foretaget ejerskifte pr. 13. oktober 2021: 1 indtrådt.
1 May 2020
Director change
Primetime Kommunikation P/S (CVR 40416137) har foretaget direktørskifte pr. 1. maj 2020: 1 indtrådt.
1 May 2020
Director change
Primetime Kommunikation P/S (CVR 40416137) har foretaget direktørskifte pr. 1. maj 2020: 1 indtrådt.
1 Apr 2019
Director change
Primetime Kommunikation P/S (CVR 40416137) har foretaget direktørskifte pr. 1. april 2019: 1 indtrådt.
1 Apr 2019
Director change
Primetime Kommunikation P/S (CVR 40416137) har foretaget direktørskifte pr. 1. april 2019: 1 indtrådt.

Signals (signaler)

Pro: Signals (signaler) are in the Pro plan, see pricingChanges worth a look, raised from the registry and new annual reports.

New leadership (nyt lederskab), New company (ny virksomhed), Ownership change (ejerskifte), Relocation (flytning), Growth surge (vækstspurt), Headcount decline (nedgang i ansatte), Restructuring (omstrukturering), Industry change (brancheskift), Board change (bestyrelsesændring), Dissolution (ophør), Distress warning (risikoadvarsel), Fund investment (fondsinvestering), Fund exit (fondsexit), Fund board seat (fondsbestyrelsespost).

Changes

Pro for this company

The rows marked Pro on this page hold values in the Pro plan. For Primetime P/S, that is:

Credit and debt: Net interest-bearing debt, gearing, NIBD / EBITDA, interest coverage and adjusted equity ratio, for 2021 to 2025.Credit rating, capital loss and filing deadline and punctuality.
Returns and cash flow: ROIC, capex % of sales and FCFF / EBITDA, for 2021 to 2025.
Advanced estimates: Control tenure, demand cyclicality, registry and report headcount compared, auditor's report findings and revenue model.
Signals and monitoring: Signals on this company, as Dandex raises them.

See the Pro plan

Have Pro? Sign in to see the values on this page.

Registry facts

Signing rule (tegningsregel): Selskabet tegnes af bestyrelsesformanden i forening med et bestyrelsesmedlem, en direktør, komplementaren eller af den samlede bestyrelse.since 1 Apr 2019
Purpose (formål): Selskabets formål er at drive analysevirksomhed samt medie- og kommunikationsrådgivning og dermed beslægtet virksomhed.since 1 Apr 2019
Audit opted out (revision fravalgt): Nosince 1 Apr 2019
Articles of association last changed (seneste vedtægtsdato): 19 May 2026
Share classes (kapitalklasser): Nosince 1 Apr 2019
Owners under 5% registered (ejerregistrering under 5 procent): Nosince 1 Apr 2019

Share capital

Each registered value from the day it took effect, newest first.

1 Apr 2019DKK 450,000Earliest in CVR

From CVR, read 14 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry facts

History (historik)

Name changes: 1 in all, 1 in the last 5 years; latest 19 May 2026
Address changes: None recordedAt the current address for 7.6 years
Status changes: None recorded
Auditor changes: 1 in all, 1 in the last 5 years; latest 19 May 2026With the current audit firm for 0.5 years

Names (navne)

19 May 2026 to now
Primetime P/S
1 Apr 2019 to 18 May 2026
Primetime Kommunikation P/S

Addresses (adresser)

1 Apr 2019 to now
Nørrebrogade 45, 2200 København N

Audit firms (revision)

19 May 2026 to now
DANSK REVISION SØBORG, STATSAUTORISERET REVISIONSAKTIESELSKAB
1 Apr 2019 to 19 May 2026
inforevision statsautoriseret revisionsaktieselskab

From CVR, read 14 Nov 2026. A change is counted each time the registry records a new value, so a corrected address or an audit firm under a new entity counts too.

History (historik)

Registrations (registreringer)

8 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

12 Jun 2026
Other
Erhvervsstyrelsen skal hermed meddele, at der den 12.06.2026 er foretaget ændringer i selskabets legale- og reelle ejerforhold.
Ændringerne vedrører datoen for afhændelse og erhvervelse af ejerandele og stemmerettigheder, samt størrelsen af ejerandele og antallet af stemmerettigheder.
2 Jun 2026
People change
Bestyrelse:
Fratrådte:
Peter Johannes Sterup, den 26.05.2026.
Tiltrådte:
Thomas Erik Rahbek Juul-Dam, den 26.05.2026.
Direktion:
Fratrådte:
Thomas Erik Rahbek Juul-Dam, den 26.05.2026.
20 May 2026
Audit change People change
Vedtægter ændret: 19.05.2026
Nyt navn: Primetime P/S
Bestyrelse:
Fratrådte:
Niels Jørgen Kornerup, (formand), den 19.05.2026.
Tiltrådte:
Show the full announcement
Nils Thomas Weincke, (formand), den 19.05.2026.
Revision:
Fratrådte:
inforevision statsautoriseret revisionsaktieselskab, den 19.05.2026.
Tiltrådte:
CVR-NR. 14649905 DANSK REVISION SØBORG, STATSAUTORISERET REVISIONSAKTIESELSKAB, Generatorvej 8D, 1. tv, 2860 Søborg, den 19.05.2026.
20 Mar 2024
People change
Bestyrelse:
Tiltrådte:
Peter Johannes Sterup, den 12.03.2024.
8 Mar 2024
People change
Bestyrelse:
Fratrådte:
Eva Zeuthen Bentsen, den 31.01.2024.
13 Jun 2023
People change
Bestyrelse:
Fratrådte:
Niels Jørgen Kornerup, den 26.05.2023, Peter Johannes Sterup, (formand), den 26.05.2023.
Tiltrådte:
Eva Zeuthen Bentsen, den 26.05.2023, Niels Jørgen Kornerup, (formand), den 26.05.2023.
27 May 2020
People change
Bestyrelse:
Fratrådte:
Thomas Erik Rahbek Juul-Dam, den 01.05.2020.
Tiltrådte:
Niels Jørgen Kornerup, den 01.05.2020.
Direktion:
Tiltrådte:
Thomas Erik Rahbek Juul-Dam, den 01.05.2020.
4 Apr 2019
New company
Stiftelsesdato: 01.04.2019.
Virkningsdato: 01.04.2019.
Seneste vedtægtsdato: 01.04.2019.
Kapital:
kr. 450.000,00.
Kapitalklasser: Nej
Show the full announcement
Indbetalingsmåde: Indbetalt kontant kr. 450.000,00 til kurs 100,00, fuldt indbetalt.
Stiftere:
Casper Hyldekvist, den 01.04.2019, Thomas Erik Rahbek Juul-Dam, den 01.04.2019, CVR-NR. 25672453 STERUP HOLDING ApS, c/o Peter Johannes Sterup, Tuborg Boulevard 15, 2. tv, 2900 Hellerup, den 01.04.2019.
Komplementar:
CVR-NR. 40408908 Primetime Kommunikation Komplementar ApS, Nørrebrogade 45, 2200 København N, den 01.04.2019.
Bestyrelse:
Peter Johannes Sterup, (formand), den 01.04.2019, Casper Hyldekvist, den 01.04.2019, Thomas Erik Rahbek Juul-Dam, den 01.04.2019.
Direktion:
Casper Hyldekvist, den 01.04.2019.
Selskabet tegnes af bestyrelsesformanden i forening med et bestyrelsesmedlem, en direktør, komplementaren eller af den samlede bestyrelse..
Revision:
CVR-NR. 19263096 inforevision statsautoriseret revisionsaktieselskab, Buddingevej 312, 2860 Søborg, den 01.04.2019.
Første regnskabsår:
01.04.2019 - 31.12.2019.
Regnskabsår:
01.01 - 31.12.
Formål:
Selskabets formål er at drive analysevirksomhed samt medie- og kommunikationsrådgivning og dermed beslægtet virksomhed.

Registrations (registreringer)

Registration

Address: Nørrebrogade 45
2200 København N
København Municipality
CVR record last changed: 4 Nov 2026
Data read: 14 Nov 2026

Production units

1 registered in CVR.

Primetime P/S
P-number 1024586150Nørrebrogade 45, 2200 København N

Compiled by Dandex from the Danish Business Registry (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Financials

Changes

Registry facts

History (historik)

Registrations (registreringer)

Registration

Dandex in your own tools

Ownership

People

Financials

Who is behind it

Ownership

General partner

Owners

Dandex estimates

People

Current (3)

Founders (3)

Network

Roles over time

Network

Headcount

Financials

Annual reports

Financials

Changes

Signals (signaler)

Changes

Pro for this company

Registry facts

Share capital

Registry facts

History (historik)

Names (navne)

Addresses (adresser)

Audit firms (revision)

History (historik)

Registrations (registreringer)

Registrations (registreringer)

Registration

Production units

Dandex in your own tools

Who is behind it

General partner

Owners

Dandex estimates

Current (3)

Founders (3)

Network

Shared by two or more of its people

Owners and the control chain

Its people and their other companies

Network

Roles over time

Headcount

Financials

Annual reports

Changes

Signals (signaler)

Pro for this company

Registry facts

Share capital

History (historik)

Names (navne)

Addresses (adresser)

Audit firms (revision)

Registrations (registreringer)

Production units

Network

Shared by two or more of its people

Owners and the control chain

Its people and their other companies