CVR 38696726Private limited company (ApS)Drift af callcentre (822000)København SFounded 1 Jun 2017
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about Bluebird ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexEmployees
8
CVR registry, Aug 2026
-1 (-11.1%) over 12 months
Gross profit
3M
DKK, annual report 2025
+58.2% on 2024
Result
-121.4K
DKK, annual report 2025
Equity
-967.3K
DKK, annual report 2025
J. WESTI-HENRIKSEN HOLDING ApSCVR 36417552, 66.7% to under 90% of capital and votes, since 9 Jun 2017
Otto Mickey Madsen25% to under 33.3% of capital and votes, since 9 Sep 2022
Operating company
Dandex estimate: 8 employees registered in 2026Jesper Westi-Henriksensince 9 Jun 2017
25% to under 33.3% of capital and votesnotified 5 Jan 2023since 9 Sep 2022
CVR 3641755266.7% to under 90% of capital and votesnotified 9 Sep 2022since 9 Jun 2017
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
66.7% to under 90% of capital and votesnotified 23 Dec 20221 Jun 2017 to 23 Dec 2022
50% to under 66.7% of capital and votesnotified 30 Jun 20219 Jun 2017 to 30 Jun 2021
CVR 4313990810% to under 15% of capital and votesnotified 23 Dec 202221 Mar 2022 to 23 Dec 2022
Ultimate controller
Holds 100% of capital and votes in J. WESTI-HENRIKSEN HOLDING ApS, since 20 Oct 2014
Holding company
J. WESTI-HENRIKSEN HOLDING ApS
CVR 36417552Private limited company (ApS)
Holds 66.7% to under 90% of capital and votes in Bluebird ApS, since 9 Jun 2017
This company
Bluebird ApS
CVR 38696726
Decided by Dandex with fixed rules from the CVR register and the filed annual reports, not registered by the company. Each label links to its definition.
CVR records founders at incorporation. It does not record whether they are alive or still involved.
Aug 2026, monthly: 8 employees, 6 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | Jan 2022 | Feb 2022 | Mar 2022 | Apr 2022 | May 2022 | Jun 2022 | Jul 2022 | Aug 2022 | Sep 2022 | Oct 2022 | Nov 2022 | Dec 2022 | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | Feb 2024 | Mar 2024 | Apr 2024 | May 2024 | Jun 2024 | Jul 2024 | Aug 2024 | Sep 2024 | Oct 2024 | Nov 2024 | Dec 2024 | Jan 2025 | Feb 2025 | Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employees | 3 | 4 | 5 | 6 | 7 | 4 | 4 | 6 | 4 | 5 | 5 | 5 | 6 | 3 | 4 | 4 | 3 | 3 | 5 | 5 | 4 | 5 | 4 | 1 | 5 | 8 | 6 | 6 | 6 | 6 | 6 | 6 | 6 | 10 | 13 | 9 | 9 | 8 | 10 | 9 | 12 | 11 | 10 | 9 | 9 | 9 | 9 | 9 | 8 | 10 | 10 | 10 | 11 | 11 | 10 | 8 |
| FTE | 2 | 5 | 5 | 7 | 6 | 4 | 4 | 5 | 3 | 5 | 5 | 5 | 5 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 4 | 1 | 3 | 8 | 6 | 6 | 6 | 5 | 5 | 5 | 5 | 9 | 11 | 8 | 7 | 7 | 9 | 8 | 11 | 10 | 9 | 8 | 7 | 7 | 8 | 7 | 7 | 9 | 9 | 9 | 10 | 10 | 8 | 6 |
| Series | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Monthly Jan 2022 to Aug 2026.
Latest Aug 2026, published 21 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Gross profit | -10 | 1,289 | 1,220 | 1,902 | 3,009 |
| Result for the year | -10 | -148 | -35 | -693 | -121 |
| Equity | 30 | -118 | -153 | -846 | -967 |
| Total assets | 40 | 436 | 463 | 393 | 609 |
| Employees (average) | Not reported | 4 | 3 | 9 | 12 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | Not reportednote 1 | n.m.note 2 | -5.4% | 55.9% | 58.2% |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) | Pro: in the Pro plan, see pricingEBITDA as a share of gross profit. | ||||
| Employee growth (vækst i antal ansatte) | Not reportednote 3 | n.m.note 2 | -25% | 125% | 33.3% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | Pro: in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash. | ||||
| Gearing, NIBD / EBITDA | Pro: in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes. | ||||
| Interest coverage (rentedækning) | Pro: in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest. | ||||
| Adjusted equity ratio (justeret soliditetsgrad) | Pro: in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis. | ||||
| ROIC (afkast af investeret kapital) | Pro: in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt. | ||||
| Capex % of sales (investeringer i procent af omsætningen) | Pro: in the Pro plan, see pricingCapex as a share of revenue. | ||||
| FCFF / EBITDA (pengestrømskonvertering) | Pro: in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA. | ||||
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group. Not every period is a full year: 2021 covers 7 months (1 Jun to 31 Dec 2021). Changes against it compare periods of different length.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Rows marked Pro hold a value in the Pro plan. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may.
Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 30 Jun 2026
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 25 Jun 2025
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 4 Jul 2024
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 8 Jun 2023
Annual report 2021
1 Jun 2021 to 31 Dec 2021, published 30 Jun 2022
Pro: in the Pro plan, see pricingChanges worth a look, raised from the registry and new annual reports.
New leadership (Nyt lederskab), New company (Ny virksomhed), Ownership change (Ejerskifte), Relocation (Flytning), Growth surge (Vækstspurt), Headcount decline (Nedgang i ansatte), Restructuring (Omstrukturering), Industry change (Brancheskift), Board change (Bestyrelsesændring), Dissolution (Ophør), Distress warning (Risikoadvarsel), Fund investment (Fondsinvestering), Fund exit (Fondsexit), Fund board seat (Fondsbestyrelsespost).
The rows marked Pro on this page hold values in the Pro plan. For Bluebird ApS, that is:
Have Pro? Sign in to see the values on this page.
Each registered value from the day it took effect, newest first.
From CVR, read 10 Nov 2026. Text such as the signing rule and purpose is shown as registered.
11 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Ny adresse: c/o Debtia A/S, Ørestads Boulevard 73, 7., 2300 København S
Vedtægter ændret: 11.06.2024
Nyt binavn: AI Digital Sales ApS
Ny adresse: Digevej 114, 4. tv, 2300 København S
Vedtægter ændret: 14.02.2022
Nyt navn: Bluebird ApS
Nyt binavn: Compound Effect ApS
Vedtægter ændret: 09.12.2021
Regnskabsår ændret til: 01.01 - 31.12
Omlægningsperiode: 01.06.2021 - 31.12.2021
Vedtægter ændret: 03.11.2021
Formål ændret: Virksomhedens formål er handels-, rådgivnings- og servicevirksomhed.
Ny adresse: c/o Hornskov Vindberg A/S, Vestergade 18E, st., 1456 København K
Virksomheden er omregistreret fra Iværksætterselskab til Anpartsselskab
Vedtægter ændret: 11.10.2021
Nyt navn: Compound Effect ApS
Kapitalforhøjelsen er besluttet den 11.10.2021.
kr. 39.999,00, indbetalt kontant, kurs 100,00.
Kapitalen udgør herefter kr. 40.000,00.
Vedtægter ændret: 16.05.2018
Nyt navn: Compound Effect IVS
Ny adresse: Amaliegade 24, 2., 1256 København K
Ny kommune: København
Stiftelsesdato: 01.06.2017.
Virkningsdato: 09.06.2017.
Seneste vedtægtsdato: 01.06.2017.
Kapital:
kr. 1,00.
Kapitalklasser: Nej
Indbetalingsmåde: Indbetalt kontant kr. 1,00 til kurs 100,00, fuldt indbetalt.
Stifter:
CVR-NR. 36417552 J. WESTI-HENRIKSEN HOLDING ApS, c/o HornskovVindberg A/S, Vestergade 18, e, 1456 København K, den 09.06.2017.
Direktion:
Jesper Westi-Henriksen (adm. dir), den 09.06.2017.
Virksomheden tegnes af direktionen.
Første regnskabsår:
09.06.2017 - 31.05.2018.
Regnskabsår:
01.06 - 31.05.
Formål:
Virksomhedens formål er at indsamle penge til politiske organisationer samt assistere og rådgive disse indenfor kommunikation og fundraising.
2 registered in CVR.
P-number 1022507091Digevej 114, 2300 København S
P-number 1030419177Ørestads Boulevard 73, 2300 København S
