adwonce ApS (CVR 38523562) Company Profile

Ownership

HOEJ.DK A/S
CVR 2919271590% to under 100% of capital and votesclass A Bnotified 7 Apr 2026since 27 Mar 2017

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (3)

MH HOLDING RINGKØBING ApS
CVR 291819265% to under 10% of capitalclass Bnotified 7 Apr 202630 Mar 2017 to 7 Apr 2026
INVESTERINGSSELSKABET SØNDERVIG ApS
CVR 129075835% to under 10% of capitalclass Bnotified 7 Apr 202630 Mar 2017 to 7 Apr 2026
Hoej Joint Holding ApS
CVR 385226635% to under 10% of capital and votesclass Anotified 29 Apr 202627 Mar 2017 to 29 Apr 2026

Dandex Estimates

Legal ownership resolution (Ejerforholdenes opløsning): No owner holds a majorityA company in the chain has no owner at 50% or more; legal owners in the CVR owner register only. Dandex estimate, rule v3, computed 11 Nov 2026.
Control tenure (Ejerskabsperiode): Pro: in the Pro plan, see pricingHow long the current ultimate controller has held control, from the CVR owner register.
Group position (Koncernforhold): Has a parent, and no majority holding in a Danish companyControlled by a company in CVR; it holds 50% or more of no Danish company. Dandex estimate, rule v2, computed 11 Nov 2026.
Holding company assets (Holdingselskabets aktiver): Pro: in the Pro plan, see pricingFor a holding company, the kind of asset that makes up half its balance sheet or more.
Signing authority, structured (Tegningsregel, struktureret): One person can bind the companyThe registered signing rule lets one person bind the company. Dandex estimate, rule v2, computed 11 Nov 2026.

Decided by Dandex with fixed rules from the CVR register and the filed annual reports, not registered by the company. Each label links to its definition.

People

Current (2)

Martin HøjExecutive board since 27 Mar 2017
Anne-Birgitte MathiassonExecutive board since 27 Mar 2017

Founders (2)

Hoej Joint Holding ApSFounded 27 Mar 2017
HOEJ.DK A/SFounded 27 Mar 2017, holds a current role

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (6)

Jesper SøndermarkBoard of directors 23 May 2023 to 14 Apr 2026
Thomas Kirk VilsbøllBoard of directors 27 Mar 2017 to 17 May 2022
Iben Spindborg Winther-SchmidtBoard of directors 27 Mar 2017 to 14 Apr 2026
Claus ChristensenBoard of directors 27 Mar 2017 to 14 Apr 2026
Jens Bundgaard PoulsenBoard of directors 17 May 2022 to 23 May 2023
Paul Roland RocheBoard of directors 18 Oct 2017 to 14 Apr 2026

Network

Roles Over Time

Martin Høj: Executive board, 27 Mar 2017 to today; Board of directors, 27 Mar 2017 to 14 Apr 2026.
Anne-Birgitte Mathiasson: Executive board, 27 Mar 2017 to today.

27 Mar 2017 to 11 Nov 2026.

Former (6)

Jesper Søndermark: Board of directors, 23 May 2023 to 14 Apr 2026.
Iben Spindborg Winther-Schmidt: Board of directors, 27 Mar 2017 to 14 Apr 2026.
Claus Christensen: Board of directors, 27 Mar 2017 to 14 Apr 2026.
Paul Roland Roche: Board of directors, 18 Oct 2017 to 14 Apr 2026.
Jens Bundgaard Poulsen: Board of directors, 17 May 2022 to 23 May 2023.
Thomas Kirk Vilsbøll: Board of directors, 27 Mar 2017 to 17 May 2022.

27 Mar 2017 to 11 Nov 2026.

Executive board (Direktion)Board of directors (Bestyrelse)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

CVR holds no employment figures for this company.

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Gross profit	-1,676	-1,997	-1,660	-1,311	-814
Operating profit	-3,277	-2,454	-2,118	-1,871	-1,408
Result for the year	-2,725	-2,121	-1,893	-1,518	-1,186
Equity	3,115	994	5,351	3,833	2,555
Total assets	8,094	6,744	6,231	5,746	5,376
Employees (average)	Not reported	Not reported	Not reported	Not reported	0
Credit metrics (Dandex calculations)
EBITDA	-1,676	-1,997	-1,660	-1,311	-814
EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)	Pro: in the Pro plan, see pricingEBITDA as a share of gross profit.
Net interest-bearing debt (NIBD, nettorentebærende gæld)	Pro: in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash.
Gearing, NIBD / EBITDA	Pro: in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes.
Interest coverage (rentedækning)	Pro: in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest.
Adjusted equity ratio (justeret soliditetsgrad)	Pro: in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis.
ROIC (afkast af investeret kapital)	Pro: in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt.
Capex (investeringer i anlægsaktiver)	0^{note 1}	0^{note 1}	0^{note 1}	239^{note 2}	0^{note 1}
Capex % of sales (investeringer i procent af omsætningen)	Pro: in the Pro plan, see pricingCapex as a share of revenue.
FCFF / EBITDA (pengestrømskonvertering)	Pro: in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA.

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Rows marked Pro hold a value in the Pro plan. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may.

1 Dandex estimate: capex from the balance sheet change plus D&A
2 additions per the fixed asset notes

Credit rating (kreditvurdering): Pro: in the Pro plan, see pricingA score from 0 to 100.
Capital loss (kapitaltab): Pro: in the Pro plan, see pricingNegative equity, or equity below half the share capital, in the latest report.
Filing deadline and punctuality (indsendelsesfrist): Pro: in the Pro plan, see pricingThe next annual report deadline.

Annual Reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 2 Jun 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 28 May 2025
PDF
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 9 Apr 2024
PDF
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 25 May 2023
PDF
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 18 May 2022
PDF

Financials

Changes

All changes

6 May 2026
Name change
adwonce ApS (CVR 38523562) har skiftet navn fra "adwonce A/S" til "adwonce ApS" pr. 6. maj 2026.
6 May 2026
Legal form change
adwonce ApS (CVR 38523562) har ændret virksomhedsform fra "Aktieselskab" til "Anpartsselskab" pr. 6. maj 2026.
6 May 2026
Ownership change
adwonce ApS (CVR 38523562) har foretaget ejerskifte pr. 6. maj 2026: 4 indtrådt.
23 May 2023
Director change
adwonce ApS (CVR 38523562) har foretaget direktørskifte pr. 23. maj 2023: 1 indtrådt.
17 May 2022
Director change
adwonce ApS (CVR 38523562) har foretaget direktørskifte pr. 17. maj 2022: 1 indtrådt.
18 Oct 2017
Director change
adwonce ApS (CVR 38523562) har foretaget direktørskifte pr. 18. oktober 2017: 1 indtrådt.
27 Mar 2017
Director change
adwonce ApS (CVR 38523562) har foretaget direktørskifte pr. 27. marts 2017: 5 indtrådt.

Signals (signaler)

Pro: in the Pro plan, see pricingChanges worth a look, raised from the registry and new annual reports.

New leadership (Nyt lederskab), New company (Ny virksomhed), Ownership change (Ejerskifte), Relocation (Flytning), Growth surge (Vækstspurt), Headcount decline (Nedgang i ansatte), Restructuring (Omstrukturering), Industry change (Brancheskift), Board change (Bestyrelsesændring), Dissolution (Ophør), Distress warning (Risikoadvarsel), Fund investment (Fondsinvestering), Fund exit (Fondsexit), Fund board seat (Fondsbestyrelsespost).

Changes

Pro for This Company

The rows marked Pro on this page hold values in the Pro plan. For adwonce ApS, that is:

Credit and debt: Net interest-bearing debt, gearing, NIBD / EBITDA, interest coverage and adjusted equity ratio, for 2021 to 2025.Credit rating, capital loss and filing deadline and punctuality.
Returns and cash flow: EBITDA / gross profit, ROIC, capex % of sales and FCFF / EBITDA, for 2021 to 2025.
Advanced estimates: Control tenure and holding company assets.
Signals and monitoring: Signals on this company, as Dandex raises them.

See the Pro plan

Have Pro? Sign in to see the values on this page.

Registry Facts

Signing rule (Tegningsregel): Selskabet tegnes af en direktørsince 14 Apr 2026
Purpose (Formål): Selskabets formål er drive virksomhed med salg og drift af en annoncegenerator samt hermed beslægtet virksomhed.since 27 Mar 2017
Audit opted out (Revision fravalgt): Nosince 27 Mar 2017
Articles of association last changed (Seneste vedtægtsdato): 29 Apr 2026
Share classes (Kapitalklasser): Yessince 29 Apr 2026
Owners under 5% registered (Ejerregistrering under 5 procent): Nosince 27 Mar 2017

Share Capital

Each registered value from the day it took effect, newest first.

29 Apr 202613,112,000 DKK+462,000
20 Dec 202312,650,000 DKK+2,500,000
24 Aug 202010,150,000 DKK-225,000
18 Oct 201710,375,000 DKK+100,000
28 Mar 201710,275,000 DKK+7,075,000
27 Mar 20173,200,000 DKKEarliest in CVR

Mergers and Demergers

29 Apr 2026
Merger (Fusion), as the continuing company (Fortsættende selskab)
- Hoej Joint Holding ApSCVR 38522663, ceasing company, dissolved after merger

From CVR, read 11 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry Facts

Registrations (Registreringer)

12 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

29 Apr 2026
Merger or demerger completed
Erhvervsstyrelsen har modtaget oplysning om, at der er truffet beslutning om nedenstående fusion. Kapitalejerne har i enighed besluttet, at der ikke skal udarbejdes en fusionsplan. Der er endvidere modtaget erklæring fra vurderingsmændene om, at kreditorerne i de deltagende selskaber må antages at være tilstrækkeligt sikrede efter fusionen.
Virksomheden er fusioneret med CVR-nummer: 38522663 Hoej Joint Holding ApS, der samtidigt er opløst.
Vedtægter ændret: 29.04.2026
Kapitalforhøjelsen er besluttet den 29.04.2026.
kr. 462.000,00, indbetalt ved fusion, kurs 100,00.
Kapitalen udgør herefter kr. 13.112.000,00.
14 Apr 2026
People change Conversion
Virksomheden er omdannet til et anpartsselskab med CVR-NR. 38523562
Vedtægter ændret: 14.04.2026
Nyt navn: adwonce ApS
Bestyrelse:
Fratrådte:
Claus Christensen, (formand), den 14.04.2026, Martin Høj, den 14.04.2026, Jesper Søndermark, den 14.04.2026, Iben Spindborg Winther-Schmidt, den 14.04.2026, Paul Roland Roche, den 14.04.2026.
Selskabet tegnes af en direktør
23 Feb 2026
Audit change
Revision:
Fratrådte:
Partner Revision statsautoriseret revisionsaktieselskab, den 01.12.2021.
Tiltrådte:
CVR-NR. 15807776 Partner Revision statsautoriseret revisionsaktieselskab, Birkmosevej 20A, st., 6950 Ringkøbing, den 01.12.2021.
18 Mar 2024
Address change
Ny adresse: Falkoner Alle 2, 2., 2000 Frederiksberg
Ny kommune: Frederiksberg
28 Dec 2023
Capital change
Vedtægter ændret: 20.12.2023
Kapitalforhøjelsen er besluttet den 20.12.2023.
kr. 2.500.000,00, indbetalt ved konvertering af gæld, kurs 250,00.
Kapitalen udgør herefter kr. 12.650.000,00.
2 Jun 2023
People change
Bestyrelse:
Fratrådte:
Jens Bundgaard Poulsen, den 23.05.2023.
Tiltrådte:
Jesper Søndermark, den 23.05.2023.
1 Jun 2022
People change
Bestyrelse:
Fratrådte:
Thomas Kirk Vilsbøll, den 17.05.2022.
Tiltrådte:
Kommerciel direktør Jens Bundgaard Poulsen, den 17.05.2022.
11 Mar 2021
Audit change
Revision:
Fratrådte:
EY Godkendt Revisionspartnerselskab, den 03.03.2021.
Tiltrådte:
CVR-NR. 15807776 PARTNER REVISION. STATSAUTORISERETREVISIONSAKTIESELSKAB, Rindumgaards Allé 3, 6950 Ringkøbing, den 03.03.2021.
31 Aug 2020
Capital change
Vedtægter ændret: 24.08.2020
Kapitalforhøjelsen er besluttet den 24.08.2020.
kr. 6.000.000,00, indbetalt ved konvertering af gæld, kurs 160,00.
Kapitalnedsættelse besluttet 24.08.2020 og gennemført 31.08.2020 dækning af underskud kr. 6.225.000,00 til kurs 100,00.
Kapitalen udgør herefter kr. 10.150.000,00.
7 Nov 2017
Capital change People change
Vedtægter ændret: 18.10.2017
Kapitalforhøjelsen er besluttet den 18.10.2017.
kr. 100.000,00, indbetalt kontant, kurs 100,00.
Kapitalen udgør herefter kr. 10.375.000,00.
Bestyrelse:
Tiltrådte:
Paul Roland Roche, Drumanuey House, den 18.10.2017.

Show 2 more

31 Mar 2017
Capital change
Vedtægter ændret: 28.03.2017
Kapitalforhøjelsen er besluttet den 28.03.2017.
kr. 7.075.000,00, indbetalt kontant, kurs 100,00.
Kapitalen udgør herefter kr. 10.275.000,00.
Kapitalen er opdelt i klasser.
27 Mar 2017
New company
Stiftelsesdato: 27.03.2017.
Virkningsdato: 27.03.2017.
Seneste vedtægtsdato: 27.03.2017.
Kapital:
kr. 3.200.000,00.
Kapitalklasser: Nej
Show the full announcement
Indbetalingsmåde: Indbetalt kontant kr. 3.200.000,00 til kurs 100,00, fuldt indbetalt.
Stiftere:
CVR-NR. 29192715 HOEJ.DK A/S, Borupvang 3, 2750 Ballerup, den 27.03.2017, CVR-NR. 38522663 Hoej Joint Holding ApS, Borupvang 3, 2750 Ballerup, den 27.03.2017.
Bestyrelse:
Claus Christensen (formand), den 27.03.2017, Martin Høj, den 27.03.2017, Thomas Kirk Vilsbøll, den 27.03.2017, Iben Spindborg Winther-Schmidt, den 27.03.2017.
Direktion:
Martin Høj (adm. dir), den 27.03.2017, Anne-Birgitte Mathiasson, den 27.03.2017.
Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem eller af den samlede bestyrelse..
Revision:
CVR-NR. 30700228 ERNST & YOUNG Godkendt Revisionspartnerselskab, Havnepladsen 3, 6950 Ringkøbing, den 27.03.2017.
Første regnskabsår:
27.03.2017 - 31.12.2017.
Regnskabsår:
01.01 - 31.12.
Formål:
Selskabets formål er drive virksomhed med salg og drift af en annoncegenerator samt hermed beslægtet virksomhed.

Registrations (Registreringer)

Registration

Address: Falkoner Alle 2
2000 Frederiksberg
Frederiksberg Municipality
CVR record last changed: 7 Sep 2026
Data read: 11 Nov 2026

Production Units

1 registered in CVR.

adwonce ApS
P-number 1022310654Falkoner Alle 2, 2000 Frederiksberg

Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Headcount

Financials

Changes

Registry Facts

Registrations (Registreringer)

Registration

Dandex in Your Own Tools

Ownership

People

Financials

Who Is Behind It

Ownership

Dandex Estimates

People

Current (2)

Founders (2)

Network

Roles Over Time

Network

Headcount

Financials

Annual Reports

Financials

Changes

Signals (signaler)

Changes

Pro for This Company

Registry Facts

Share Capital

Mergers and Demergers

Registry Facts

Registrations (Registreringer)

Registrations (Registreringer)

Registration

Production Units

Dandex in Your Own Tools

Who Is Behind It

Dandex Estimates

Current (2)

Founders (2)

Network

Shared by two or more of its people

Owners and the control chain

Its people and their other companies

Network

Roles Over Time

Financials

Annual Reports

Changes

Signals (signaler)

Pro for This Company

Registry Facts

Share Capital

Mergers and Demergers

Registrations (Registreringer)

Production Units

Network

Shared by two or more of its people

Owners and the control chain

Its people and their other companies