Stratechmedia Aps (CVR 37937983) Company Profile

Ownership

Susanne Sperling Holding ApS
CVR 39709317100% of capital and votessince 15 Dec 2023

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (4)

Kresten Buch
66.7% to under 90% of capital and votes1 Jan 2017 to 1 Jan 2017
Denis Møberg Larsen
100% of capital and votesnotified 1 Jun 201731 Aug 2016 to 1 Jun 2017
Susanne Krogh Sperling
100% of capital and votesnotified 15 Dec 202330 Aug 2023 to 15 Dec 2023
Sport Publish OÜ
100% of capital and votes1 Jun 2017 to 30 Aug 2023

Control Chain

Ultimate controller
Susanne Krogh Sperling
Holds 100% of capital and votes in Susanne Sperling Holding ApS, since 15 Dec 2023
Capital100%
Votes100%
Holding company
Susanne Sperling Holding ApS
CVR 39709317Private limited company (ApS)
Holds 100% of capital and votes in Stratechmedia Aps, since 15 Dec 2023
Capital100%
Votes100%
This company
Stratechmedia Aps
CVR 37937983

Each holds the one below it. Control follows votes: an owner with 50% or more controls. Each bar shows the registered band, solid to its lower bound and faint across the range CVR records, with a mark at 50%. Dandex estimate, computed 10 Nov 2026.

Dandex Estimates

Legal ownership resolution (Ejerforholdenes opløsning): Ends at a personThe chain of majority owners ends at a person, through 1 company; legal owners in the CVR owner register only. Dandex estimate, rule v2, computed 10 Nov 2026.
Control tenure (Ejerskabsperiode): 2 to 10 yearsControlled by a person for 2.9 years, from the latest day an owner in the control chain took control. Dandex estimate, rule v2, computed 10 Nov 2026.
Group position (Koncernforhold): Has a parent, and no majority holding in a Danish companyControlled by a company in CVR; it holds 50% or more of no Danish company. Dandex estimate, rule v1, computed 10 Nov 2026.
Signing authority, structured (Tegningsregel, struktureret): One person can bind the companyThe registered signing rule lets one person bind the company; current members: executive board 1. Dandex estimate, rule v2, computed 10 Nov 2026.

Decided by Dandex with fixed rules from the CVR register and the filed annual reports, not registered by the company. Each label links to its definition.

People

Current (1)

Susanne Krogh SperlingExecutive board since 30 Aug 2023

Founders (1)

Denis Møberg LarsenFounded 4 Aug 2016

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (1)

Denis Møberg LarsenExecutive board 31 Aug 2016 to 30 Aug 2023

Network

Roles Over Time

Susanne Krogh Sperling: Executive board, 30 Aug 2023 to today.

30 Aug 2023 to 10 Nov 2026.

Former (1)

Denis Møberg Larsen: Executive board, 31 Aug 2016 to 30 Aug 2023.

31 Aug 2016 to 10 Nov 2026.

Executive board (Direktion)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

EmployeesFTE

Aug 2026, monthly: 1 employee, 1 FTE

Show as Table

Registry headcount, Jan 2024 to Aug 2026, oldest left to newest right
Period	Jan 2024	Feb 2024	Mar 2024	Apr 2024	May 2024	Jun 2024	Jul 2024	Aug 2024	Sep 2024	Oct 2024	Nov 2024	Dec 2024	Jan 2025	Feb 2025	Mar 2025	Apr 2025	May 2025	Jun 2025	Jul 2025	Aug 2025	Sep 2025	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026
Employees	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1
FTE	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1
Series	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly

The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Monthly Jan 2024 to Aug 2026.

Latest Aug 2026, published 21 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Gross profit	237	-25	164	680	342
Operating profit	Not reported	Not reported	Not reported	+18	-202
Result for the year	+182	-20	+128	+5	-158
Equity	223	203	331	275	117
Total assets	338	261	425	443	217
Employees (average)	1	1	1	1	1
Credit metrics (Dandex calculations)
Gross profit growth (vækst i bruttofortjeneste)	262.7%	-110.4%	n.m.^{note 1}	313.3%	-49.6%
Employee growth (vækst i antal ansatte)	0%	0%	0%	0%	0%
Net interest-bearing debt (NIBD, nettorentebærende gæld)	-318^{note 2}	-91^{note 2}	-234^{note 2}	-121^{note 2}	Not reported^{note 3}
Interest coverage (rentedækning)	66.8x^{note 4}	-17.3x^{note 4}	n.m.^{note 5}	n.m.^{note 5}	n.m.^{note 6}
Adjusted equity ratio (justeret soliditetsgrad)	66.1%^{note 7}	77.7%^{note 7}	77.9%^{note 7}	62%^{note 7}	53.8%^{note 7}
ROIC (afkast af investeret kapital)	n.m.^{note 8}	-227.1%^{note 9}	123.1%^{note 10}	11%^{note 11}	Not reported^{note 3}
NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender)	-212^{note 2}	-244^{note 2}	-235^{note 2}	-117^{note 2}	Not reported^{note 3}

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).

1 n.m.: the year before is not positive
2 no interest-bearing debt reported
3 debt not itemised
4 Dandex estimate: EBIT rebuilt from profit before tax and financial items
5 n.m.: finance expenses under 0.1% of total assets
6 n.m.: finance expenses are 0
7 Dandex estimate: no intangible or deferred tax assets to deduct
8 n.m.: invested capital not positive
9 Dandex estimate: EBIT rebuilt from profit before tax and financial items; statutory 22% used: profit before tax not positive; no interest-bearing debt reported
10 Dandex estimate: EBIT rebuilt from profit before tax and financial items; no interest-bearing debt reported
11 Dandex estimate: statutory 22% used: effective rate outside 0 to 40%; no interest-bearing debt reported

Annual Reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 23 Jun 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 5 May 2025
PDF
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 19 Mar 2024
PDF
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 24 Mar 2023
PDF
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 19 May 2022
PDF

Financials

Changes

Dandex has recorded no changes to this company since it began following the register.

Registry Facts

Signing rule (Tegningsregel): Selskabet tegnes af direktionen.since 4 Aug 2016
Purpose (Formål): 1.1 Keppet Aps. Har til formål at drive et Native Advertising netværk baseret på proprietærteknologi og i den forbindelse at varetage beslægtede opgaver hertil.since 4 Aug 2016
Audit opted out (Revision fravalgt): Yessince 4 Aug 2016
Articles of association last changed (Seneste vedtægtsdato): 7 Apr 2025
Share classes (Kapitalklasser): Nosince 4 Aug 2016

Share Capital

Each registered value from the day it took effect, newest first.

4 Aug 201650,000 DKKEarliest in CVR

From CVR, read 10 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry Facts

Registrations (Registreringer)

5 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

8 Apr 2025
Other
Vedtægter ændret: 07.04.2025
Nyt navn: Stratechmedia Aps
12 Sep 2023
Address change
Ny adresse: Mariendalsvej 65, st. tv, 2000 Frederiksberg
Ny kommune: Frederiksberg
6 Sep 2023
People change
Direktion:
Fratrådte:
Denis Møberg Larsen, (adm. dir), den 30.08.2023.
Tiltrådte:
Susanne Krogh Sperling, (adm. dir), den 30.08.2023.
4 Mar 2021
Address change
Ny adresse: c/o bold.dk danmark, Njalsgade 21E, 1., 2300 København S
17 Aug 2016
New company
Stiftelsesdato: 04.08.2016.
Virkningsdato: 31.08.2016.
Seneste vedtægtsdato: 04.08.2016.
Kapital:
kr. 50.000,00.
Kapitalklasser: Nej
Show the full announcement
Indbetalingsmåde: Indbetalt kontant kr. 50.000,00 til kurs 100,00, fuldt indbetalt.
Stifter:
Denis Møberg Larsen, den 31.08.2016.
Direktion:
Denis Møberg Larsen (adm. dir), den 31.08.2016.
Selskabet tegnes af direktionen..
Første regnskabsår:
31.08.2016 - 31.12.2016.
Regnskabsår:
01.01 - 31.12.
Formål:
1.1 Keppet Aps. Har til formål at drive et Native Advertising netværk baseret på proprietærteknologi og i den forbindelse at varetage beslægtede opgaver hertil.

Registrations (Registreringer)

Registration

Address: Mariendalsvej 65
2000 Frederiksberg
Frederiksberg Municipality
CVR record last changed: 23 May 2025
Data read: 10 Nov 2026

Production Units

1 registered in CVR.

Stratechmedia Aps
P-number 1021670355Mariendalsvej 65, 2000 Frederiksberg

Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Financials

Changes

Registry Facts

Registrations (Registreringer)

Registration

Dandex in Your Own Tools

Ownership

People

Financials

Who Is Behind It

Ownership

Control Chain

Dandex Estimates

People

Current (1)

Founders (1)

Network

Roles Over Time

Network

Headcount

Financials

Annual Reports

Financials

Changes

Registry Facts

Share Capital

Registry Facts

Registrations (Registreringer)

Registrations (Registreringer)

Registration

Production Units

Dandex in Your Own Tools

Who Is Behind It

Control Chain

Dandex Estimates

Current (1)

Founders (1)

Network

Owners and the control chain

Its people and their other companies

Network

Roles Over Time

Headcount

Financials

Annual Reports

Registry Facts

Share Capital

Registrations (Registreringer)

Production Units

Network

Owners and the control chain

Its people and their other companies