CVR 37835463Private limited company (ApS)Engroshandel med ure og smykker (464800)NivåFounded 28 Jun 2016
Dandex has recorded no changes to this company since it began following the register.
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about Anni Lu ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexEmployees
7
CVR registry, Aug 2026
-1 (-12.5%) over 12 months
Gross profit
8.6M
DKK, annual report 2025
+31.3% on 2024
Result
+2.6M
DKK, annual report 2025
Equity
7.1M
DKK, annual report 2025
Luella Holding ApSCVR 40000089, 100% of capital and votes, since 5 Nov 2018
Fie Rimmen Jensensince 3 Jul 2023
CVR 40000089100% of capital and votessince 5 Nov 2018
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
50% to under 66.7% of capital and votesnotified 22 Mar 201828 Jun 2016 to 5 Nov 2018
50% to under 66.7% of capital and votes22 Mar 2018 to 5 Nov 2018
CVR records founders at incorporation. It does not record whether they are alive or still involved.
28 Jun 2016 to 5 Nov 2026.
Aug 2026, monthly: 7 employees, 4 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | Oct 2016 | Nov 2016 | Dec 2016 | Jan 2017 | Feb 2017 | Mar 2017 | Apr 2017 | May 2017 | Jun 2017 | Jul 2017 | Aug 2017 | Sep 2017 | Oct 2017 | Nov 2017 | Dec 2017 | Jan 2018 | Feb 2018 | Mar 2018 | Apr 2018 | May 2018 | Jun 2018 | Jul 2018 | Aug 2018 | Sep 2018 | Oct 2018 | Nov 2018 | Dec 2018 | Jan 2019 | Feb 2019 | Mar 2019 | Apr 2019 | May 2019 | Jun 2019 | Jul 2019 | Aug 2019 | Sep 2019 | Oct 2019 | Nov 2019 | Dec 2019 | Jan 2020 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | Jun 2020 | Jul 2020 | Aug 2020 | Sep 2020 | Oct 2020 | Nov 2020 | Dec 2020 | Jan 2021 | Feb 2021 | Mar 2021 | Apr 2021 | May 2021 | Jun 2021 | Jul 2021 | Aug 2021 | Sep 2021 | Oct 2021 | Nov 2021 | Dec 2021 | Jan 2022 | Feb 2022 | Mar 2022 | Apr 2022 | May 2022 | Jun 2022 | Jul 2022 | Aug 2022 | Sep 2022 | Oct 2022 | Nov 2022 | Dec 2022 | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | Feb 2024 | Mar 2024 | Apr 2024 | May 2024 | Jun 2024 | Jul 2024 | Aug 2024 | Sep 2024 | Oct 2024 | Nov 2024 | Dec 2024 | Jan 2025 | Feb 2025 | Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 |
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| Employees | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 4 | 3 | 2 | 2 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 6 | 7 | 7 | 6 | 6 | 6 | 6 | 7 | 8 | 8 | 8 | 8 | 8 | 8 | 8 | 8 | 9 | 9 | 9 | 9 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 8 | 8 | 8 | 8 | 8 | 7 | 8 | 8 | 7 | 6 | 7 | 7 | 8 | 8 | 8 | 8 | 8 | 9 | 9 | 8 | 8 | 7 | 8 | 8 | 7 | 7 | 7 | 8 | 9 | 8 | 9 | 9 | 9 | 7 | 7 |
| FTE | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 3 | 2 | 2 | 2 | 2 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 4 | 4 | 4 | 4 | 5 | 6 | 6 | 6 | 6 | 6 | 6 | 6 | 6 | 6 | 6 | 7 | 6 | 7 | 7 | 8 | 7 | 8 | 8 | 7 | 7 | 7 | 7 | 5 | 5 | 6 | 5 | 5 | 5 | 6 | 5 | 5 | 3 | 4 | 5 | 5 | 5 | 6 | 5 | 5 | 5 | 6 | 5 | 5 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 6 | 5 | 6 | 6 | 6 | 4 | 4 |
| Series | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Monthly Oct 2016 to Aug 2026.
CVR changed its monthly method in Oct 2019, so a step at that month need not be real.
Latest Aug 2026, published 21 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Gross profit | 9,926 | 7,987 | 8,018 | 6,533 | 8,578 |
| Operating profit | Not reported | +3,003 | +3,048 | +1,503 | +3,830 |
| Result for the year | +3,493 | +2,173 | +2,157 | +925 | +2,643 |
| Equity | 11,196 | 6,369 | 8,526 | 9,451 | 7,094 |
| Total assets | 13,422 | 12,774 | 13,661 | 13,692 | 11,945 |
| Employees (average) | 4 | 6 | 6 | 5 | 4 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | 75.2% | -19.5% | 0.4% | -17.2% | 31.3% |
| EBITDA | 4,879note 1 | 3,226 | 3,268 | 1,723 | 4,050 |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) | 49.2%note 1 | 40.4% | 40.8% | 26.4% | 47.2% |
| Employee growth (vækst i antal ansatte) | -20% | 20% | 0% | -16.7% | -20% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | Not reportednote 2 | -6,140note 3 | -6,982note 3 | -8,904 | -7,962 |
| Gearing, NIBD / EBITDA | Not reportednote 2 | Net cashnote 3 | Net cashnote 3 | Net cash | Net cash |
| ROIC (afkast af investeret kapital) | Not reportednote 2 | 93%note 3 | 267.9%note 3 | 112% | n.m.note 4 |
| Capex (investeringer i anlægsaktiver) | 100note 5 | 0note 5 | 0note 5 | 0note 5 | 0note 5 |
| NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender) | Not reportednote 2 | -2,568note 3 | -4,077note 3 | -5,905 | -5,819 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).
Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 26 May 2026
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 25 Apr 2025
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 25 Apr 2024
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 23 Feb 2023
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 28 Jan 2022
Each registered value from the day it took effect, newest first.
From CVR, read 5 Nov 2026. Text such as the signing rule and purpose is shown as registered.
6 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Direktion:
Fratrådte:
Helle Vestergaard Poulsen, den 03.07.2023, Morten Trøst Poulsen, den 03.07.2023.
Tiltrådte:
Fie Rimmen Jensen, den 03.07.2023.
Ny adresse: Gammel Strandvej 18, 2990 Nivå
Ny adresse: Gammel Strandvej 18A, 2990 Nivå
Ny adresse: Gammel Strandvej 22C, 2990 Nivå
Vedtægter ændret: 18.11.2019
Direktion:
Tiltrådte:
Morten Trøst Poulsen, den 18.11.2019.
Selskabet tegnes af direktionen.
Stiftelsesdato: 28.06.2016.
Virkningsdato: 28.06.2016.
Seneste vedtægtsdato: 28.06.2016.
Kapital:
kr. 50.000,00.
Kapitalklasser: Nej
Indbetalingsmåde: Indbetalt ved indskud af bestående virksomhed kr. 50.000,00 til kurs 6.465,53, fuldt indbetalt.
Stifter:
Helle Vestergaard Poulsen, den 28.06.2016.
Direktion:
Helle Vestergaard Poulsen, den 28.06.2016.
Selskabet tegnes af direktøren.
Revision:
CVR-NR. 14649905 DANSK REVISION CHARLOTTENLUND, STATSAUTORISERET REVISIONSAKTIESELSKAB, c/o Postboks 18, Hyldegårdsvej 2, 1., 2920 Charlottenlund, den 28.06.2016.
Første regnskabsår:
01.01.2016 - 31.12.2016.
Regnskabsår:
01.01 - 31.12.
Formål:
Selskabets formål er fremstilling af smykker i ædle metaller og relaterede produkter samt anden tilknyttet virksomhed efter direktionens beslutning.
1 registered in CVR.
P-number 1021550945Gammel Strandvej 18, 2990 Nivå
