NeonCopenhagen ApS (CVR 37138924) Company Profile

Ownership

STRI Holding ApS
CVR 37137340100% of capital and votessince 6 Feb 2022

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (1)

Lonny Hedengran
100% of capital and votesnotified 6 Feb 20227 Oct 2015 to 6 Feb 2022

Control Chain

Ultimate controller
Steen Trier Hansen
Holds 100% of capital and votes in STRI Holding ApS, since 7 Oct 2015
Capital100%
Votes100%
Holding company
STRI Holding ApS
CVR 37137340Private limited company (ApS)
Holds 100% of capital and votes in NeonCopenhagen ApS, since 6 Feb 2022
Capital100%
Votes100%
This company
NeonCopenhagen ApS
CVR 37138924

Each holds the one below it. Control follows votes: an owner with 50% or more controls. Each bar shows the registered band, solid to its lower bound and faint across the range CVR records, with a mark at 50%. Dandex estimate, computed 10 Nov 2026.

Owned Companies

NeonCopenhagen ApS holds no Danish company now.

Found by searching the CVR owner register (ejerregister) for NeonCopenhagen ApS as owner: Danish companies it holds 5% or more of, and their holdings one level down. Foreign holdings are not in CVR.

Former holdings (1)

Auktiondk ApS
CVR 3714095350% to under 66.7% of capital and votes8 Oct 2015 to 30 Jan 2020

Dandex Estimates

Legal ownership resolution (Ejerforholdenes opløsning): Ends at a personThe chain of majority owners ends at a person, through 1 company; legal owners in the CVR owner register only. Dandex estimate, rule v2, computed 10 Nov 2026.
Control tenure (Ejerskabsperiode): 2 to 10 yearsControlled by a person for 4.8 years, from the latest day an owner in the control chain took control. Dandex estimate, rule v2, computed 10 Nov 2026.
Group position (Koncernforhold): Has a parent, and no majority holding in a Danish companyControlled by a company in CVR; it holds 50% or more of no Danish company. Dandex estimate, rule v1, computed 10 Nov 2026.
Signing authority, structured (Tegningsregel, struktureret): One person can bind the companyThe registered signing rule lets one person bind the company; current members: executive board 1. Dandex estimate, rule v2, computed 10 Nov 2026.

Decided by Dandex with fixed rules from the CVR register and the filed annual reports, not registered by the company. Each label links to its definition.

People

Current (1)

Steen Trier HansenExecutive board since 6 Feb 2022

Founders (1)

Lonny HedengranFounded 7 Oct 2015

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (1)

Lonny HedengranExecutive board 7 Oct 2015 to 6 Feb 2022

Network

Roles Over Time

Steen Trier Hansen: Executive board, 6 Feb 2022 to today.

6 Feb 2022 to 10 Nov 2026.

Former (1)

Lonny Hedengran: Executive board, 7 Oct 2015 to 6 Feb 2022.

7 Oct 2015 to 10 Nov 2026.

Executive board (Direktion)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

CVR holds no employment figures for this company.

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Revenue	0	0	Not reported	Not reported	Not reported
Gross profit	Not reported	Not reported	Not reported	0	-1
Operating profit	0	0	0	Not reported	Not reported
Result for the year	-1	0	+2	-1	-14
Equity	-10	-10	-2	-13	-27
Total assets	0	0	8	8	7
Employees (average)	0	Not reported	Not reported	1	1
Credit metrics (Dandex calculations)
EBITDA	Not reported^{note 1}	Not reported^{note 1}	0	Not reported^{note 1}	Not reported^{note 1}
Employee growth (vækst i antal ansatte)	Not reported^{note 2}	Not reported^{note 3}	Not reported^{note 3}	0%	0%
Net interest-bearing debt (NIBD, nettorentebærende gæld)	0^{note 4}	0^{note 4}	-8^{note 4}	-8^{note 4}	-7^{note 4}
Interest coverage (rentedækning)	0x	n.m.^{note 5}	0x	0x^{note 6}	-0.4x^{note 7}
Adjusted equity ratio (justeret soliditetsgrad)	n.m.^{note 8}	n.m.^{note 8}	-19.2%^{note 9}	-156.4%^{note 9}	-370.2%^{note 9}
NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender)	10^{note 4}	10^{note 4}	2^{note 4}	12^{note 4}	15^{note 4}

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Definitions. No cash flow statement filed (class A and B are exempt).

1 no depreciation line filed
2 no average employee figure for the year before
3 no average employee figure in the annual report (ESEF reports carry none); the registry's monthly headcount is in company-profile
4 no interest-bearing debt reported
5 n.m.: finance expenses are 0
6 Dandex estimate: EBIT rebuilt from profit before tax and financial items; 48% of finance expenses are to group enterprises
7 Dandex estimate: EBIT rebuilt from profit before tax and financial items; 28.1% of finance expenses are to group enterprises
8 n.m.: total assets less deductions not positive
9 Dandex estimate: no intangible or deferred tax assets to deduct

Annual Reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 16 Jun 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 29 Jun 2025
XHTML
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 24 May 2024
XHTML
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 3 May 2023
XHTML
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 3 Feb 2022
XHTML

Financials

Changes

All changes

19 Oct 2026
NeonCopenhagen ApS has changed ownership. A new strategy and new needs can be expected.
Signal, a Dandex estimate. Lapses 28 Jan 2027.
19 Oct 2026
NeonCopenhagen ApS has moved to a new address, with a potential need for new suppliers.
Signal, a Dandex estimate. Lapses 14 Jan 2027.
19 Oct 2026
NeonCopenhagen ApS has changed industry. A new direction may mean new needs.
Signal, a Dandex estimate. Lapses 6 Jan 2027.
16 Oct 2026
Address change
NeonCopenhagen ApS (CVR 37138924) har ændret adresse fra "Elmosevej 66 8330 Beder" til "Vesterbrogade 74 1620 København V" pr. 16. oktober 2026.
8 Oct 2026
Industry change
NeonCopenhagen ApS (CVR 37138924) har ændret branche fra "Detailhandel med blomster og planter" (477610) til "Andet specialiseret designarbejde" (741400) pr. 8. oktober 2026.
30 Sep 2026
Name change
NeonCopenhagen ApS (CVR 37138924) har skiftet navn fra "ShopShop ApS" til "NeonCopenhagen ApS" pr. 30. september 2026.
30 Sep 2026
Ownership change
NeonCopenhagen ApS (CVR 37138924) har foretaget ejerskifte pr. 30. september 2026: 2 indtrådt.
6 Feb 2022
Director change
NeonCopenhagen ApS (CVR 37138924) har foretaget direktørskifte pr. 6. februar 2022: 1 indtrådt.
7 Oct 2015
Director change
NeonCopenhagen ApS (CVR 37138924) har foretaget direktørskifte pr. 7. oktober 2015: 1 indtrådt.

Changes

Registry Facts

Signing rule (Tegningsregel): Selskabet tegnes af direktionen.since 7 Oct 2015
Purpose (Formål): Selskabets formål er drift af webshop, udvikling samt produktion af egne varer samt anden hermed beslægtet aktivitet efter ledelsens skønsince 15 Feb 2023
Audit opted out (Revision fravalgt): Yessince 25 Jun 2019
Articles of association last changed (Seneste vedtægtsdato): 30 Sep 2026
Share classes (Kapitalklasser): Nosince 7 Oct 2015
Owners under 5% registered (Ejerregistrering under 5 procent): Nosince 7 Oct 2015

Share Capital

Each registered value from the day it took effect, newest first.

7 Oct 201550,000 DKKEarliest in CVR

From CVR, read 10 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry Facts

Registrations (Registreringer)

10 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

16 Oct 2026
Address change
Ny adresse: Vesterbrogade 74, 1620 København V
Ny kommune: København
30 Sep 2026
Other
Vedtægter ændret: 30.09.2026
Nyt navn: NeonCopenhagen ApS
29 Feb 2024
Address change
Ny adresse: Elmosevej 66, 8330 Beder
15 Feb 2023
Address change
Ny adresse: Axel Kiers Vej 26, 8270 Højbjerg
15 Feb 2023
Other
Vedtægter ændret: 15.02.2023
Nyt navn: ShopShop ApS
Nye binavne: Wooden ApS, Acrylic ApS
Formål ændret: Selskabets formål er drift af webshop, udvikling samt produktion af egne varer samt anden hermed beslægtet aktivitet efter ledelsens skøn
7 Feb 2022
Address change
Ny adresse: c/o Steen Trier, Lerdalen 60, 8270 Højbjerg
Ny kommune: Århus
7 Feb 2022
People change
Vedtægter ændret: 06.02.2022
Nyt navn: STRI 2 ApS
Direktion:
Fratrådte:
Lonny Hedengran, (adm. dir), den 06.02.2022.
Tiltrådte:
Steen Trier Hansen, (adm. dir), den 06.02.2022.
Formål ændret: Selskabets formål er drift af webshop, udvikling samt produktion af egne varer samt anden hermed beslægtet aktivitet efter ledelsens skønSelskabets formål er at fungere som holdingselskab og i øvrigt drive investeringsvirksomhed
3 Feb 2022
Address change
Ny adresse: c/o Lonny Hedengran, Moesgården 7, Vindinge, 4000 Roskilde
Ny kommune: Roskilde
11 Dec 2019
Audit change
Revision:
Fratrådte:
REDMARK, STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 25.06.2019.
7 Oct 2015
New company
Stiftelsesdato: 07.10.2015.
Virkningsdato: 07.10.2015.
Seneste vedtægtsdato: 07.10.2015.
Kapital:
kr. 50.000,00.
Kapitalklasser: Nej
Show the full announcement
Indbetalingsmåde: Indbetalt kontant kr. 50.000,00 til kurs 100,00, fuldt indbetalt.
Stifter:
Lonny Hedengran, den 07.10.2015.
Direktion:
Lonny Hedengran (adm. dir), den 07.10.2015.
Selskabet tegnes af direktionen..
Revision:
CVR-NR. 29442789 REDMARK, STATSAUTORISERET REVISIONSPARTNERSELSKAB, Sommervej 31, 2., 8210 Aarhus V, den 07.10.2015.
Første regnskabsår:
07.10.2015 - 31.12.2016.
Regnskabsår:
01.01 - 31.12.
Formål:
Selskabets formål er at fungere som holdingselskab og i øvrigt drive investeringsvirksomhed

Registrations (Registreringer)

Registration

Address: Vesterbrogade 74
1620 København V
København Municipality
CVR record last changed: 16 Oct 2026
Data read: 10 Nov 2026

Production Units

1 registered in CVR.

NeonCopenhagen ApS
P-number 1020792260Vesterbrogade 74, 1620 København V

Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Headcount

Financials

Changes

Registry Facts

Registrations (Registreringer)

Registration

Dandex in Your Own Tools

Ownership

People

Financials

Who Is Behind It

Ownership

Control Chain

Owned Companies

Dandex Estimates

People

Current (1)

Founders (1)

Network

Roles Over Time

Network

Headcount

Financials

Annual Reports

Financials

Changes

Changes

Registry Facts

Share Capital

Registry Facts

Registrations (Registreringer)

Registrations (Registreringer)

Registration

Production Units

Dandex in Your Own Tools

Who Is Behind It

Control Chain

Owned Companies

Dandex Estimates

Current (1)

Founders (1)

Network

Owners and the control chain

Its people and their other companies

Network

Roles Over Time

Financials

Annual Reports

Changes

Registry Facts

Share Capital

Registrations (Registreringer)

Production Units

Network

Owners and the control chain

Its people and their other companies