First Choice Partner ApS (CVR 37124125) Company Profile

Ownership

SIMP Holding ApS
CVR 37372013100% of capital and votesnotified 26 Jan 2016since 15 Jan 2016

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (1)

Rosenhøj Ejendomme ApS
CVR 35873074100% of capital and votes1 Oct 2015 to 14 Jan 2016

Control Chain

Ultimate controller
Mudassar Iqbal
Holds 100% of capital and votes in MIQ Holding ApS, since 10 Jul 2025
Capital100%
Votes100%
Holding company
MIQ Holding ApS
CVR 45743969Private limited company (ApS)
Holds 10% to under 15% of capital and 100% of votes in ZAKTY ApS, since 10 Jul 2025
Capital10% to under 15%
Votes100%
Holding company
ZAKTY ApS
CVR 37371807Private limited company (ApS)
Holds 100% of capital and votes in SIMP Holding ApS, since 15 Jan 2016
Capital100%
Votes100%
Holding company
SIMP Holding ApS
CVR 37372013Private limited company (ApS)
Holds 100% of capital and votes in First Choice Partner ApS, since 15 Jan 2016
Capital100%
Votes100%
This company
First Choice Partner ApS
CVR 37124125

Each holds the one below it. Control follows votes: an owner with 50% or more controls. Each bar shows the registered band, solid to its lower bound and faint across the range CVR records, with a mark at 50%. Dandex estimate, computed 8 Nov 2026.

People

Current (1)

Tauseef IqbalExecutive board since 12 Jan 2024

Founders (1)

Rosenhøj Ejendomme ApSFounded 1 Oct 2015

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (3)

Mudassar IqbalExecutive board 1 Oct 2015 to 5 Sep 2016
Michael LanngExecutive board 5 Sep 2016 to 14 Apr 2021
Jane Lykke JuhlExecutive board 14 Apr 2021 to 22 Dec 2023

Network

Roles Over Time

Tauseef Iqbal: Executive board, 12 Jan 2024 to today.

12 Jan 2024 to 8 Nov 2026.

Former (3)

Jane Lykke Juhl: Executive board, 14 Apr 2021 to 22 Dec 2023.
Michael Lanng: Executive board, 5 Sep 2016 to 14 Apr 2021.
Mudassar Iqbal: Executive board, 1 Oct 2015 to 5 Sep 2016.

1 Oct 2015 to 8 Nov 2026.

Executive board (Direktion)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

EmployeesFTE

Mar 2017, monthly: 1 employee, 1 FTE

Show as Table

Registry headcount, Mar 2016 to Mar 2017, oldest left to newest right
Period	Mar 2016	Apr 2016	May 2016	Jun 2016	Jul 2016	Aug 2016	Sep 2016	Oct 2016	Nov 2016	Dec 2016	Jan 2017	Feb 2017	Mar 2017
Employees	3	3	2	2	1	2	2	2	2	2	2	1	1
FTE	2	2	1	1	1	1	1	1	1	1	1	1	1
Series	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly

The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Monthly Mar 2016 to Mar 2017.

Latest Mar 2017, published 30 May 2017. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Gross profit	17	21	5	4	22
Result for the year	+15	+15	+4	+3	+18
Equity	167	82	70	73	91
Total assets	197	200	217	183	115
Employees (average)	Not reported	Not reported	Not reported	Not reported	0
Credit metrics (Dandex calculations)
Gross profit growth (vækst i bruttofortjeneste)	356.5%	23%	-73.9%	-33.3%	506.7%
Net interest-bearing debt (NIBD, nettorentebærende gæld)	-129^{note 1}	-92^{note 1}	-169^{note 1}	-108^{note 1}	-58^{note 1}
ROIC (afkast af investeret kapital)	13.9%^{note 2}	116%^{note 2}	n.m.^{note 3}	n.m.^{note 3}	n.m.^{note 3}
NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender)	-129^{note 1}	-90^{note 1}	-105^{note 1}	-53^{note 1}	-55^{note 1}

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).

1 no interest-bearing debt reported
2 Dandex estimate: EBIT rebuilt from profit before tax and financial items; no interest-bearing debt reported
3 n.m.: invested capital not positive

Annual Reports

Annual report 2025
1 Jul 2024 to 30 Jun 2025, published 29 Sep 2025
XHTML
Annual report 2024
1 Jul 2023 to 30 Jun 2024, published 18 Dec 2024
PDF
Annual report 2023
1 Jul 2022 to 30 Jun 2023, published 28 Nov 2023
PDF
Annual report 2022
1 Jul 2021 to 30 Jun 2022, published 28 Oct 2022
PDF
Annual report 2021
1 Jul 2020 to 30 Jun 2021, published 30 Nov 2021
PDF

Financials

Changes

All changes

6 May 2026
Ownership change
First Choice Partner ApS (CVR 37124125) har foretaget ejerskifte pr. 6. maj 2026: 1 indtrådt.
12 Jan 2024
Director change
First Choice Partner ApS (CVR 37124125) har foretaget direktørskifte pr. 12. januar 2024: 1 indtrådt.
14 Apr 2021
Director change
First Choice Partner ApS (CVR 37124125) har foretaget direktørskifte pr. 14. april 2021: 1 indtrådt.
5 Sep 2016
Director change
First Choice Partner ApS (CVR 37124125) har foretaget direktørskifte pr. 5. september 2016: 1 indtrådt.
15 Jan 2016
Ownership change
First Choice Partner ApS (CVR 37124125) har foretaget ejerskifte pr. 15. januar 2016: 1 indtrådt.
1 Oct 2015
Director change
First Choice Partner ApS (CVR 37124125) har foretaget direktørskifte pr. 1. oktober 2015: 1 indtrådt.

Changes

Registry Facts

Signing rule (Tegningsregel): Selskabet tegnes af direktøren.since 1 Oct 2015
Purpose (Formål): Selskabets formål er salg af serviceydelser, herunder formidling af serviceydelser, og dermed beslægtet virksomhed.since 8 Jun 2017
Audit opted out (Revision fravalgt): Nosince 21 Nov 2019
Articles of association last changed (Seneste vedtægtsdato): 22 Nov 2019
Share classes (Kapitalklasser): Nosince 29 Dec 2017
Owners under 5% registered (Ejerregistrering under 5 procent): Nosince 26 Jan 2016
Anti-money-laundering act (Hvidvaskloven): Not covered (Ikke omfattet)since 8 Jun 2017

Share Capital

Each registered value from the day it took effect, newest first.

29 Dec 201750,000 DKK+49,999
1 Oct 20151 DKKEarliest in CVR

From CVR, read 8 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry Facts

Registrations (Registreringer)

11 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

24 Apr 2026
Audit change
Revision:
Fratrådte:
PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 24.04.2026.
Tiltrådte:
CVR-NR. 25492145 RSM DANMARK STATSAUTORISERET REVISIONSPARTNERSELSKAB, Prinsessegade 60, 2., 7000 Fredericia, den 24.04.2026.
12 Jan 2024
People change
Direktion:
Tiltrådte:
Tauseef Iqbal, (adm. dir), den 12.01.2024.
22 Dec 2023
People change
Direktion:
Fratrådte:
Jane Lykke Juhl, (adm. dir), den 22.12.2023.
18 Apr 2021
People change
Direktion:
Fratrådte:
Michael Lanng, den 14.04.2021.
Tiltrådte:
Jane Lykke Juhl, (adm. dir), den 14.04.2021.
13 Dec 2019
Audit change
Revision:
Tiltrådte:
CVR-NR. 33771231 PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB, Herredsvej 32, 7100 Vejle, den 21.11.2019.
27 Nov 2019
Other
Vedtægter ændret: 22.11.2019
Nyt navn: First Choice Partner ApS
8 Jan 2018
Capital change Conversion
Virksomheden er omregistreret fra Iværksætterselskab til Anpartsselskab
Vedtægter ændret: 29.12.2017
Nyt navn: Food Services ApS
Kapitalforhøjelsen er besluttet den 29.12.2017.
kr. 49.999,00, indbetalt ved overførte reserver / overskud, kurs 100,00.
Kapitalen udgør herefter kr. 50.000,00.
10 Oct 2017
Other
Vedtægter ændret: 06.10.2017
Nyt navn: Food Services IVS
8 Jun 2017
Other
Vedtægter ændret: 07.06.2017
Nyt navn: LINK Services IVS
Formål ændret: Selskabets formål er salg af serviceydelser, herunder formidling af serviceydelser, og dermed beslægtet virksomhed.
5 Sep 2016
People change
Direktion:
Fratrådte:
Mudassar Iqbal, den 05.09.2016.
Tiltrådte:
Michael Lanng, den 05.09.2016.

Show 1 more

1 Oct 2015
New company
Stiftelsesdato: 01.10.2015.
Virkningsdato: 01.10.2015.
Seneste vedtægtsdato: 01.10.2015.
Kapital:
kr. 1,00.
Kapitalklasser: Nej
Show the full announcement
Indbetalingsmåde: Indbetalt kontant kr. 1,00 til kurs 100,00, fuldt indbetalt.
Stifter:
CVR-NR. 35873074 MA HOLDING FREDERICIA ApS, Stensgårdvej 4, 5500 Middelfart, den 01.10.2015.
Direktion:
Mudassar Iqbal, den 01.10.2015.
Selskabet tegnes af direktøren..
Første regnskabsår:
01.10.2015 - 30.06.2016.
Regnskabsår:
01.07 - 30.06.
Formål:
Selskabets formål er at drive call-center og dermed beslægtet virksomhed.

Registrations (Registreringer)

Registration

Address: Stensgårdvej 4
5500 Middelfart
Middelfart Municipality
CVR record last changed: 27 Apr 2026
Data read: 8 Nov 2026

Production Units

1 registered in CVR.

First Choice Partner ApS
P-number 1020774513Stensgårdvej 4, 5500 Middelfart

Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Financials

Changes

Registry Facts

Registrations (Registreringer)

Registration

Dandex in Your Own Tools

Ownership

People

Financials

Who Is Behind It

Ownership

Control Chain

People

Current (1)

Founders (1)

Network

Roles Over Time

Network

Headcount

Financials

Annual Reports

Financials

Changes

Changes

Registry Facts

Share Capital

Registry Facts

Registrations (Registreringer)

Registrations (Registreringer)

Registration

Production Units

Dandex in Your Own Tools

Who Is Behind It

Control Chain

Current (1)

Founders (1)

Network

Owners and the control chain

Its people and their other companies

Network

Roles Over Time

Headcount

Financials

Annual Reports

Changes

Registry Facts

Share Capital

Registrations (Registreringer)

Production Units

Network

Owners and the control chain

Its people and their other companies