CVR 37047171Private limited company (ApS)Planlægning og design af reklamekampagner (731110)KoldingFounded 1 Sep 2015
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about Asento Digital ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexEmployees
20
CVR registry, Aug 2026
-2 (-9.1%) over 12 months
Gross profit
11.9M
DKK, annual report 2025
-10.7% on 2024
Result
+1.7M
DKK, annual report 2025
Equity
1.1M
DKK, annual report 2025
MHM Holding, Kolding ApSCVR 38132008, 50% to under 66.7% of capital and votes, since 26 Oct 2016
Speedtsberg Holding ApSCVR 42714321, 15% to under 20% of capital and votes, since 30 Sep 2021
and 3 moreMarcus Havmøller Møberg Paysensince 20 Aug 2018
CVR 3813200850% to under 66.7% of capital and votesnotified 28 Sep 2023since 26 Oct 2016
CVR 416847715% to under 10% of capital and votesnotified 25 Sep 2023since 20 Nov 2020
CVR 4271432115% to under 20% of capital and votessince 30 Sep 2021
CVR 427143995% to under 10% of capital and votesnotified 10 Jul 2023since 30 Sep 2021
CVR 4611788315% to under 20% of capital and votesnotified 8 Jun 2026since 18 Dec 2025
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
10% to under 15% of capital and votes24 Aug 2018 to 26 Aug 2020
CVR 3704558650% to under 66.7% of capital and votesnotified 20 Aug 20181 Sep 2015 to 20 Aug 2018
15% to under 20% of capital and votesnotified 30 Sep 202124 Aug 2018 to 30 Sep 2021
10% to under 15% of capital and votes24 Aug 2018 to 15 Feb 2019
25% to under 33.3% of capital and votes24 Aug 2018 to 30 Sep 2021
10% to under 15% of capital and votesnotified 18 Dec 202515 Nov 2020 to 18 Dec 2025
Ultimate controller
Marcus Havmøller Møberg Paysen
Holds 100% of capital and votes in MHM Holding, Kolding ApS, since 20 Oct 2016
Holding company
CVR 38132008Private limited company (ApS)
Holds 50% to under 66.7% of capital and votes in Asento Digital ApS, since 26 Oct 2016
This company
Asento Digital ApS
CVR 37047171
2 Danish companies.
SubsidiaryCVR 4199319766.7% to under 90% of capital and votes
CVR 4383972120% to under 25% of capital and votes
Found by searching the CVR owner register (ejerregister) for Asento Digital ApS as owner: Danish companies it holds 5% or more of, and their holdings one level down. Foreign holdings are not in CVR.
CVR records founders at incorporation. It does not record whether they are alive or still involved.
Aug 2026, monthly: 20 employees, 18 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | Apr 2016 | May 2016 | Jun 2016 | Jul 2016 | Aug 2016 | Sep 2016 | Oct 2016 | Nov 2016 | Dec 2016 | Jan 2017 | Feb 2017 | Mar 2017 | Apr 2017 | May 2017 | Jun 2017 | Jul 2017 | Aug 2017 | Sep 2017 | Oct 2017 | Nov 2017 | Dec 2017 | Jan 2018 | Feb 2018 | Mar 2018 | Apr 2018 | May 2018 | Jun 2018 | Jul 2018 | Aug 2018 | Sep 2018 | Oct 2018 | Nov 2018 | Dec 2018 | Jan 2019 | Feb 2019 | Mar 2019 | Apr 2019 | May 2019 | Jun 2019 | Jul 2019 | Aug 2019 | Sep 2019 | Oct 2019 | Nov 2019 | Dec 2019 | Jan 2020 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | Jun 2020 | Jul 2020 | Aug 2020 | Sep 2020 | Oct 2020 | Nov 2020 | Dec 2020 | Jan 2021 | Feb 2021 | Mar 2021 | Apr 2021 | May 2021 | Jun 2021 | Jul 2021 | Aug 2021 | Sep 2021 | Oct 2021 | Nov 2021 | Dec 2021 | Jan 2022 | Feb 2022 | Mar 2022 | Apr 2022 | May 2022 | Jun 2022 | Jul 2022 | Aug 2022 | Sep 2022 | Oct 2022 | Nov 2022 | Dec 2022 | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | Feb 2024 | Mar 2024 | Apr 2024 | May 2024 | Jun 2024 | Jul 2024 | Aug 2024 | Sep 2024 | Oct 2024 | Nov 2024 | Dec 2024 | Jan 2025 | Feb 2025 | Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employees | 2 | 4 | 7 | 10 | 14 | 15 | 15 | 19 | 20 | 14 | 23 | 20 | 18 | 19 | 16 | 18 | 19 | 20 | 16 | 17 | 19 | 16 | 15 | 14 | 14 | 18 | 19 | 18 | 20 | 20 | 21 | 20 | 20 | 23 | 22 | 22 | 24 | 26 | 25 | 22 | 20 | 19 | 19 | 21 | 20 | 20 | 20 | 20 | 17 | 17 | 18 | 20 | 21 | 19 | 20 | 19 | 20 | 20 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 22 | 26 | 28 | 27 | 29 | 30 | 32 | 32 | 32 | 32 | 31 | 29 | 29 | 31 | 31 | 31 | 32 | 33 | 33 | 32 | 31 | 31 | 31 | 31 | 28 | 28 | 28 | 28 | 28 | 29 | 28 | 29 | 28 | 28 | 26 | 26 | 27 | 27 | 27 | 24 | 22 | 23 | 23 | 22 | 22 | 22 | 22 | 22 | 25 | 24 | 24 | 24 | 22 | 21 | 21 | 19 | 19 | 19 | 20 |
| FTE | 1 | 1 | 1 | 3 | 3 | 4 | 6 | 7 | 9 | 8 | 12 | 11 | 10 | 10 | 10 | 11 | 12 | 13 | 9 | 12 | 12 | 11 | 10 | 10 | 9 | 11 | 12 | 13 | 15 | 16 | 17 | 16 | 16 | 17 | 17 | 17 | 17 | 19 | 20 | 17 | 16 | 16 | 15 | 17 | 17 | 16 | 17 | 16 | 16 | 16 | 15 | 17 | 18 | 17 | 17 | 18 | 18 | 18 | 20 | 21 | 20 | 20 | 20 | 21 | 20 | 21 | 21 | 22 | 23 | 23 | 24 | 26 | 26 | 27 | 27 | 27 | 27 | 26 | 27 | 27 | 28 | 28 | 28 | 29 | 29 | 28 | 27 | 28 | 28 | 28 | 25 | 25 | 25 | 25 | 24 | 24 | 25 | 25 | 25 | 24 | 24 | 24 | 24 | 24 | 25 | 21 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 20 | 19 | 19 | 19 | 19 | 18 | 18 | 16 | 16 | 17 | 18 |
| Series | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Monthly Apr 2016 to Aug 2026.
CVR changed its monthly method in Oct 2019, so a step at that month need not be real.
Latest Aug 2026, published 21 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Gross profit | 7,988 | 10,718 | 12,750 | 13,363 | 11,936 |
| Operating profit | -166 | -409 | +814 | +1,813 | +2,070 |
| Result for the year | -194 | -599 | +310 | +1,786 | +1,746 |
| Equity | -1,441 | -2,705 | -2,394 | -608 | 1,137 |
| Total assets | 3,135 | 2,897 | 2,647 | 3,418 | 3,895 |
| Employees (average) | 21 | 26 | 27 | 24 | 19 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | 24.6% | 33.3% | 19% | 4.8% | -10.7% |
| EBITDA | 255 | -10 | 1,046 | 1,989 | 2,150 |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) | 3.2% | -0.1% | 8.2% | 14.9% | 18% |
| Employee growth (vækst i antal ansatte) | 31.3% | 23.8% | 3.9% | -11.1% | -20.8% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | -245note 1 | 42 | 33 | 283 | -574 |
| Gearing, NIBD / EBITDA | Net cashnote 1 | n.m.note 2 | 0x | 0.1x | Net cash |
| ROIC (afkast af investeret kapital) | n.m.note 3 | n.m.note 3 | n.m.note 3 | n.m.note 3 | 1,401.3% |
| Capex (investeringer i anlægsaktiver) | 168note 4 | 254note 4 | 92note 4 | 0note 5 | 0note 5 |
| NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender) | -602note 1 | 43 | 347 | 536 | -574 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).
Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 18 Feb 2026
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 5 Mar 2025
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 27 Jun 2024
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 3 Jul 2023
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 27 Jun 2022
Each registered value from the day it took effect, newest first.
From CVR, read 9 Nov 2026. Text such as the signing rule and purpose is shown as registered.
6 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Revision:
Tiltrådte:
CVR-NR. 32285201 MARTINSEN STATSAUTORISERET REVISIONSPARTNERSELSKAB, Dandyvej 3B, 7100 Vejle, den 05.07.2021.
Virksomheden er omregistreret fra Iværksætterselskab til Anpartsselskab
Vedtægter ændret: 30.09.2021
Nyt navn: Asento Digital ApS
Nyt binavn: Seo-Service.dk ApS
Slettet binavn: Seo-Service.dk IVS
Kapitalforhøjelsen er besluttet den 30.09.2021.
kr. 37.000,00, indbetalt kontant, kurs 100,00.
Kapitalen udgør herefter kr. 40.000,00.
Direktion:
Fratrådte:
Casper Klein Edens, den 20.08.2018.
Tiltrådte:
Marcus Havmøller Møberg, den 20.08.2018.
Vedtægter ændret: 28.05.2018
Nyt navn: Asento Digital IVS
Nyt binavn: Seo-Service.dk IVS
Ny adresse: Pakhustorvet 4, 2. tv., 6000 Kolding
CVR-nummer:
37047171.
NAVN:
Seo-Service.dk IVS.
Adresse: Jernbanegade 27, 6000 Kolding.
Kommune: Kolding.
Stiftelsesdato: 01.09.2015.
Virkningsdato: 01.09.2015.
Seneste vedtægtsdato: 01.09.2015.
Kapital:
kr. 3.000,00.
Kapitalklasser: Nej
Indbetalingsmåde: Indbetalt kontant kr. 3.000,00 til kurs 100,00, fuldt indbetalt.
Stifter:
CVR-NR. 37045586 Casper Edens Holding IVS, Jernbanegade 27, 6000 Kolding, den 01.09.2015.
Direktion:
Casper Klein Edens, den 01.09.2015.
Selskabet tegnes af en direktør alene..
Første regnskabsår:
01.09.2015 - 31.12.2016.
Regnskabsår:
01.01 - 31.12.
Formål:
Selskabets formål er at drive virksomhed med online marketing samt anden hermed forbundetaktivitet.
1 registered in CVR.
P-number 1020685715Pakhustorvet 4, 6000 Kolding
