FRIT VALG - SVANE PLEJE ApS

CVR 35681744Private limited company (ApS)Drift af hjemmehjælp (881010)NørresundbyFounded 11 Mar 2014

Employees

187

CVR registry, Jul 2026

+14 (+8,1%) over 12 months

Gross profit

63,6M

DKK, annual report 2025

+10,4% on 2024

Result

+847,6K

DKK, annual report 2025

Equity

1,7M

DKK, annual report 2025

Who Is Behind It

Owners

SVANE BOGDOL HOLDING ApSCVR 32300758, 66,7% to under 90% of capital and votes, since 7 Jun 2018

Frit Valg Holding ApSCVR 39216159, 20% to under 25% of capital and votes, since 22 Dec 2017

Ultimate controller

Poul Erik Petersenthrough SVANE BOGDOL HOLDING ApS, a Dandex estimate

Director

Tina Birgitte Jørgensensince 11 Mar 2014

Ownership

SVANE BOGDOL HOLDING ApS
CVR 3230075866,7% to under 90% of capital and votessince 7 Jun 2018
Frit Valg Holding ApS
CVR 3921615920% to under 25% of capital and votessince 22 Dec 2017

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (2)

JR SERVICE OG RÅDGIVNINGSCENTER ApS
CVR 3128559350% to under 66,7% of capital and votes11 Mar 2014 to 7 Jun 2018
SNEHOY HOLDING ApS
CVR 3489374820% to under 25% of capital and votes7 Jun 2018 to 21 Jun 2019

Control Chain

Ultimate controller
Poul Erik Petersen
Holds 100% of capital and votes in NEW MILESTONE HOLDING ApS, since 22 Dec 2005
Capital100%
Votes100%
Holding company
NEW MILESTONE HOLDING ApS
CVR 29179557Private limited company (ApS)
Holds 50% to under 66,7% of capital and votes in SVANE BOGDOL HOLDING ApS, since 1 Jun 2021
Capital50% to under 66,7%
Votes50% to under 66,7%
Holding company
SVANE BOGDOL HOLDING ApS
CVR 32300758Private limited company (ApS)
Holds 66,7% to under 90% of capital and votes in FRIT VALG - SVANE PLEJE ApS, since 7 Jun 2018
Capital66,7% to under 90%
Votes66,7% to under 90%
This company
FRIT VALG - SVANE PLEJE ApS
CVR 35681744

Each holds the one below it. Control follows votes: an owner with 50% or more controls. Each bar shows the registered band, solid to its lower bound and faint across the range CVR records, with a mark at 50%. Dandex estimate, computed 20 Oct 2026.

People

Current (4)

Tina Birgitte JørgensenExecutive board since 11 Mar 2014, Board of directors since 16 Jul 2018
Poul Erik PetersenBoard of directors since 16 Jul 2018
Henning Nørgaard BlaabjergBoard of directors since 16 Jul 2018
Per ButtenschønBoard of directors since 16 Jul 2018

Founders (1)

JR SERVICE OG RÅDGIVNINGSCENTER ApSFounded 11 Mar 2014

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (1)

Jacob Snedker HoydalBoard of directors 16 Jul 2018 to 21 Jun 2019

Network

CompanyPersonShared by two or more of its peopleThicker lines are ownership+N: more companies of that personSource: CVR, read 20 Oct 2026. Each current person is followed to their other current roles, at most 10 companies each. Their own people are not drawn. 25 more of their companies are not drawn.

The Network as a List

Shared by two or more of its people

DANREN HJEMMESERVICE ApS CVR 32938949, 3 people
SVANE BOGDOL HOLDING ApS CVR 32300758, 2 people
Svane Pleje, Øst ApS CVR 32839398, 2 people
Svane Pleje, Syd ApS CVR 35837876, 2 people
Svane Pleje, Sydvest ApS CVR 46130081, 2 people
Svane Pleje, Vest ApS CVR 30496027, 2 people

Its people and their other companies

Poul Erik Petersen Board of directors
- DANISH CARE WORLD ApS CVR 36409398, Executive board
- DANREN HJEMMESERVICE ApS CVR 32938949, Board of directors
- mile-stone CVR 16639281, Partner
- NEW MILESTONE ApS CVR 28326106, Executive board
- NEW MILESTONE HOLDING ApS CVR 29179557, Executive board, Owner
- SVANE BOGDOL HOLDING ApS CVR 32300758, Board of directors
- Svane Pleje, Øst ApS CVR 32839398, Board of directors
- Svane Pleje, Syd ApS CVR 35837876, Board of directors
- Svane Pleje, Sydvest ApS CVR 46130081, Board of directors
- Svane Pleje, Vest ApS CVR 30496027, Board of directors
Per Buttenschøn Board of directors
- Buttenschøn Advokatanpartsselskab CVR 37661929, Executive board
- Buttenschøn Advokatanpartsselskab Holding CVR 37661503, Executive board, Owner
- Dalibra ApS CVR 38024612, Executive board
- DANREN HJEMMESERVICE ApS CVR 32938949, Board of directors
- IKMM ApS CVR 31612926, Executive board, Owner
- JYSKE BANKS ALMENNYTTIGE FOND CVR 27547036, Board of directors
- JYSKE BANKS ALMENNYTTIGE FONDS HOLDINGSELSKAB A/S CVR 27489885, Board of directors
- NM Jysk Holding ApS CVR 43196561, Executive board
- Reliable ApS CVR 40992030, Executive board
- Rene Gulve ApS CVR 34353506, Executive board
Henning Nørgaard Blaabjerg Board of directors
- DANREN HJEMMESERVICE ApS CVR 32938949, Board of directors
- SVANE BOGDOL HOLDING ApS CVR 32300758, Board of directors, Executive board, Owner
- Svane Pleje, Øst ApS CVR 32839398, Board of directors
- Svane Pleje, Syd ApS CVR 35837876, Board of directors
- Svane Pleje, Sydvest ApS CVR 46130081, Board of directors
- Svane Pleje, Vest ApS CVR 30496027, Board of directors
Tina Birgitte Jørgensen Executive board, Board of directors
- Frit Valg Holding ApS CVR 39216159, Owner, Executive board

Network

Roles Over Time

Tina Birgitte Jørgensen: Executive board, 11 Mar 2014 to today; Board of directors, 16 Jul 2018 to today.
Poul Erik Petersen: Board of directors, 16 Jul 2018 to today.
Henning Nørgaard Blaabjerg: Board of directors, 16 Jul 2018 to today.
Per Buttenschøn: Board of directors, 16 Jul 2018 to today.

11 Mar 2014 to 20 Oct 2026.

Former (1)

Jacob Snedker Hoydal: Board of directors, 16 Jul 2018 to 21 Jun 2019.

16 Jul 2018 to 20 Oct 2026.

Executive board (Direktion)Board of directors (Bestyrelse)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Gross profit	23.124	49.909	56.664	57.600	63.572
Operating profit	+133	-1.184	+1.743	+2.414	+1.141
Result for the year	+15	-994	+1.278	+1.808	+848
Equity	-685	-1.679	-401	1.407	1.654
Total assets	11.611	11.508	12.282	9.667	11.283
Employees (average)	54	122	130	120	114

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Annual Reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 19 May 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 24 Apr 2025
PDF
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 6 May 2024
PDF
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 19 Apr 2023
PDF
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 1 May 2022
PDF

Changes

Dandex has recorded no changes to this company since it began following the register.

Registration

Address: Stigsborgvej 36
9400 Nørresundby
Aalborg Municipality
CVR record last changed: 4 Sep 2026
Data read: 20 Oct 2026

Production Units

2 registered in CVR.

Frit Valg - Svane Pleje ApS
P-number 1027922739Hobrovej 775, 9230 Svenstrup J
FRIT VALG - SVANE PLEJE ApS
P-number 1019204045Stigsborgvej 36, 9400 Nørresundby

Source: the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen. Annual reports via XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

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