CVR 35240721Private limited company (ApS)Planlægning og design af reklamekampagner (731110)Aarhus CFounded 1 May 2013
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about Adlead ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexEmployees
9
CVR registry, Aug 2026
+1 (+12.5%) over 12 months
Gross profit
3.8M
DKK, annual report 2025
Result
+911.8K
DKK, annual report 2025
Equity
991.8K
DKK, annual report 2025
Bygballe Enemark Holding ApSCVR 40547657, 100% of capital and votes, since 1 Jan 2023
Iben Marie Poulsensince 30 Sep 2025
CVR 40547657100% of capital and votesnotified 30 Sep 2025since 1 Jan 2023
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
CVR 3357748650% to under 66.7% of capital and votesnotified 30 Sep 20251 May 2013 to 30 Sep 2025
Ultimate controller
Holds 100% of capital and votes in Bygballe Enemark Holding ApS, since 24 May 2019
Holding company
CVR 40547657Private limited company (ApS)
Holds 100% of capital and votes in Adlead ApS, since 1 Jan 2023
This company
Adlead ApS
CVR 35240721
Adlead ApS holds no Danish company now.
Found by searching the CVR owner register (ejerregister) for Adlead ApS as owner: Danish companies it holds 5% or more of, and their holdings one level down. Foreign holdings are not in CVR.
CVR 43725815100% of capital and votes21 Dec 2022 to 26 Dec 2022
CVR records founders at incorporation. It does not record whether they are alive or still involved.
1 Jan 2023 to 7 Nov 2026.
1 May 2013 to 7 Nov 2026.
Aug 2026, monthly: 9 employees, 7 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | 2013 | 2014 | Sep 2018 | Q4 2018 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | Jun 2020 | Jul 2020 | Aug 2020 | Sep 2020 | Oct 2020 | Nov 2020 | Dec 2020 | Jan 2021 | Feb 2021 | Mar 2021 | Apr 2021 | May 2021 | Jun 2021 | Jul 2021 | Aug 2021 | Sep 2021 | Oct 2021 | Nov 2021 | Dec 2021 | Jan 2022 | Feb 2022 | Mar 2022 | Apr 2022 | May 2022 | Jun 2022 | Jul 2022 | Aug 2022 | Sep 2022 | Oct 2022 | Nov 2022 | Dec 2022 | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | Feb 2024 | Mar 2024 | Apr 2024 | May 2024 | Jun 2024 | Jul 2024 | Aug 2024 | Sep 2024 | Oct 2024 | Nov 2024 | Dec 2024 | Jan 2025 | Feb 2025 | Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employees | 1 | 0 | 1 | 0 | 3 | 3 | 4 | 3 | 3 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 3 | 4 | 3 | 3 | 4 | 4 | 3 | 3 | 3 | 4 | 4 | 5 | 6 | 7 | 5 | 5 | 5 | 4 | 4 | 6 | 6 | 6 | 6 | 7 | 7 | 7 | 6 | 7 | 6 | 7 | 7 | 7 | 8 | 8 | 9 | 9 | 9 | 9 | 9 | 11 | 11 | 10 | 9 | 9 | 9 | 9 | 9 | 9 | 9 | 9 | 8 | 8 | 8 | 8 | 8 | 7 | 7 | 8 | 7 | 9 | 9 | 9 | 9 | 9 | 9 | 9 |
| FTE | 1 | 1 | 1 | 0 | 2 | 2 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 5 | 4 | 4 | 4 | 3 | 4 | 5 | 4 | 5 | 5 | 6 | 6 | 6 | 6 | 6 | 5 | 6 | 6 | 7 | 7 | 7 | 8 | 8 | 8 | 8 | 8 | 9 | 9 | 7 | 7 | 7 | 6 | 7 | 7 | 6 | 7 | 7 | 6 | 6 | 7 | 6 | 6 | 6 | 6 | 7 | 7 | 8 | 8 | 8 | 8 | 8 | 8 | 7 |
| Series | Annual | Annual | Monthly | Quarterly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 2013 to 2014; quarterly Q4 2018; monthly Sep 2018 and Feb 2020 to Aug 2026.
CVR changed its monthly method in Oct 2019, so a step at that month need not be real.
Latest Aug 2026, published 21 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Gross profit | 3,030 | 6,853 | 4,839 | 5,680 | 3,846 |
| Operating profit | +1,714 | +5,218 | +2,076 | +1,669 | +1,163 |
| Result for the year | +1,206 | +4,303 | +1,619 | +1,313 | +912 |
| Equity | 3,205 | 7,495 | 919 | 660 | 992 |
| Total assets | 9,019 | 9,348 | 2,381 | 1,402 | 1,654 |
| Employees (average) | 3 | 4 | 6 | 8 | 6 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | 38.3% | 120.5% | -29.4% | 17.4% | Not reportednote 1 |
| EBITDA | 1,909 | 5,218 | Not reportednote 2 | 1,681 | 1,188 |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) | 63% | 76.1% | Not reportednote 2 | 29.6% | 30.9% |
| Employee growth (vækst i antal ansatte) | 0% | 33.3% | 50% | 33.3% | Not reportednote 1 |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | 2,104 | -223 | -644note 3 | -284note 3 | -481note 3 |
| Gearing, NIBD / EBITDA | 1.1x | Net cash | Not reportednote 2 | Net cashnote 3 | Not reportednote 1 |
| ROIC (afkast af investeret kapital) | 25.5% | 69.5% | 42.9%note 3 | 400.6%note 3 | Not reportednote 1 |
| Capex (investeringer i anlægsaktiver) | 198note 4 | Not reportednote 5 | Not reportednote 6 | 100note 4 | 0note 4 |
| NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender) | 3,644 | -8,195 | -1,217note 3 | -284note 3 | -533note 3 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group. Not every period is a full year: 2025 covers 9 months (1 Jan to 30 Sep 2025). Changes against it compare periods of different length.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).
Annual report 2025
1 Jan 2025 to 30 Sep 2025, published 26 Dec 2025
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 20 Feb 2025
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 4 Jun 2024
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 6 Jul 2023
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 5 Jul 2022
Each registered value from the day it took effect, newest first.
From CVR, read 7 Nov 2026. Text such as the signing rule and purpose is shown as registered.
14 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Bestyrelse:
Fratrådte:
Michael Spottiswoode Perry, den 26.05.2026.
Vedtægter ændret: 30.09.2025
Bestyrelse:
Fratrådte:
Mads Bygballe Christiansen, den 30.09.2025, Michael Spottiswoode Perry, (formand), den 30.09.2025.
Tiltrådte:
Mads Bygballe Christiansen, (formand), den 30.09.2025, Michael Spottiswoode Perry, den 30.09.2025.
Direktion:
Fratrådte:
Michael Spottiswoode Perry, (adm. dir), den 30.09.2025.
Tiltrådte:
Iben Marie Poulsen, (adm. dir), den 30.09.2025.
Regnskabsår ændret til: 01.10 - 30.09
Omlægningsperiode: 01.01.2025 - 30.09.2025
Vedtægter ændret: 01.01.2023
Nyt navn: Adlead ApS
Nyt binavn: Perry & Co ApS
Slettet binavn: Adlead ApS
Bestyrelse:
Tiltrådte:
Mads Bygballe Christiansen, den 01.01.2023.
Ny adresse: c/o Adlead ApS, Europaplads 16, 1., 8000 Aarhus C
Vedtægter ændret: 13.01.2022
Nyt binavn: Adlead ApS
Slettede binavne: PERRY CO ApS, PERRY COMPANY ApS, PERRY & COMPANY ApS, PERRY-CO ApS, Adlead ved Michael Perry ApS
Revision:
Fratrådte:
LEIF MIKKELSEN & PARTNERE A/S, den 09.07.2021.
Vedtægter ændret: 04.08.2021
Selskabet tegnes af direktøren.
Vedtægter ændret: 22.01.2020
Nyt binavn: Adlead ved Michael Perry ApS
Ny adresse: c/o Michael Perry, Frederiks Plads 8, 6. 2, 8000 Aarhus C
CVR-nummer:
35240721.
NAVN:
PERRY & CO ApS.
Adresse: c/o Michael Perry, Åhusene 7, 8000 Aarhus C.
Kommune: Århus.
Revision:
Tiltrådte:
CVR-NR. 32676421 LEIF MIKKELSEN & PARTNERE A/S, Høegh Guldbergs Gade 36, 8700 Horsens, den 03.12.2014.
CVR-nummer
35240721.
NAVN:
PERRY & CO ApS.
Adresse: c/o Michael Perry, Kiddesvej 30, 7100 Vejle.
Kommune: Vejle.
Ny adresse: c/o Michael Perry, Åhusene 7, 8000 Aarhus C
Ny kommune: Århus
Ny adresse:
c/o Michael Perry, Kiddesvej 30, 7100 Vejle.
Ny kommune:
Vejle.
Selskabet tegnes af selskabet direktion.
Binavne:
PERRY CO ApS, PERRY COMPANY ApS, PERRY & COMPANY ApS, PERRY-CO ApS.
Stiftelsesdato:
01.05.2013.
Seneste vedtægtsdato:
01.05.2013.
Kapital:
kr. 80.000,00.
Indbetalingsmåde:
Indbetalt kontant kr. 80.000,00 til kurs 100,00.
Stifter:
CVR-NR. 33577486 MIPER ApS, Fredensgade 38, 1., 8000 Aarhus C, den 01.05.2013.
Bestyrelse:
Michael Perry, (formand), den 01.05.2013.
Direktion:
Michael Perry, (adm. dir), den 01.05.2013.
Selskabet tegnes af selskabet direktion.
Første regnskabsår:
01.05.2013 - 31.12.2013.
Regnskabsår:
01.01 - 31.12.
1 registered in CVR.
P-number 1018480367Europaplads 16, 8000 Aarhus C
No other current company drawn.