easySure Forsikringsformidler A/S

CVR 34706905Public limited company (A/S)Forsikringsagenters og forsikringsmægleres aktiviteter (662200)SkanderborgFounded 19 Sep 2012

Employees

CVR registry, Jul 2026

+8 (+24,2%) over 12 months

Gross profit

-36,3M

DKK, annual report 2025

Result

-52,9M

DKK, annual report 2025

Equity

1,8M

DKK, annual report 2025

Who Is Behind It

Owner: Easysure Denmark A/SCVR 41710292, 100% of capital and votes, since 30 Oct 2020
Ultimate controller: BASILEIA INVESTMENT HOLDINGS (UK) LIMITEDthrough Easysure Denmark A/S, a Dandex estimate
Director: Søren Odgaard Johansensince 1 Apr 2024

Ownership

Easysure Denmark A/S
CVR 41710292100% of capital and votessince 30 Oct 2020

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (2)

SMIDT & KROMAND HOLDING A/S
CVR 3397149433,3% to under 50% of capital and votes1 Jan 2014 to 30 Oct 2020
NEM FORSIKRING A/S
CVR 2425638333,3% to under 50% of capital and votes1 Jan 2014 to 30 Oct 2020

Control Chain

Ultimate controller
BASILEIA INVESTMENT HOLDINGS (UK) LIMITED
Holds 100% of capital and votes in Easysure Denmark A/S, since 26 Aug 2022
Capital100%
Votes100%
Holding company
Easysure Denmark A/S
CVR 41710292Public limited company (A/S)
Holds 100% of capital and votes in easySure Forsikringsformidler A/S, since 30 Oct 2020
Capital100%
Votes100%
This company
easySure Forsikringsformidler A/S
CVR 34706905

Each holds the one below it. Control follows votes: an owner with 50% or more controls. Each bar shows the registered band, solid to its lower bound and faint across the range CVR records, with a mark at 50%. Dandex estimate, computed 20 Oct 2026.

Owned Companies

easySure Forsikringsformidler A/S holds no Danish company now.

Found by searching the CVR owner register (ejerregister) for easySure Forsikringsformidler A/S as owner: Danish companies it holds 5% or more of, and their holdings one level down. Foreign holdings are not in CVR.

Former holdings (1)

PI Applications A/S
CVR 34043027100% of capital and votes9 Oct 2020 to 13 Jun 2023

People

Current (6)

Søren Odgaard JohansenExecutive board since 1 Apr 2024
Eugene De MeillonBoard of directors since 27 Jun 2024
Henrik KleisBoard of directors since 30 Oct 2020
Kristian Bollerup JensenBoard of directors since 8 Jan 2026
Brynon Abid Hamid EwensBoard of directors since 30 Oct 2020
Kirsten Lendrick Richter SasadyBoard of directors since 22 Jun 2026

Founders (1)

SMIDT & KROMAND HOLDING A/SFounded 19 Sep 2012

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (12)

Pelle Martin SmidtExecutive board 19 Sep 2012 to 30 Oct 2020, Board of directors 19 Sep 2012 to 28 Jun 2022
Lars Ahlburg AagaardExecutive board 29 Nov 2012 to 8 Apr 2013
Ivar SperlingExecutive board 30 Oct 2020 to 29 Aug 2022, Board of directors 30 Oct 2020 to 29 Aug 2022
Preben LarsenExecutive board 29 Aug 2022 to 18 Apr 2024
Carsten Møller PedersenBoard of directors 19 Sep 2012 to 30 Oct 2020
Emmett PrexusBoard of directors 19 Sep 2012 to 24 Sep 2013
Lars KromandBoard of directors 19 Sep 2012 to 30 Oct 2020
Martin Nørholm BaltserBoard of directors 3 Apr 2017 to 30 Oct 2020
Michael Pirajá LarsenBoard of directors 19 Sep 2012 to 1 Dec 2013
Bjørn Skou PedersenBoard of directors 3 Apr 2017 to 30 Oct 2020
Eugene de MeillonBoard of directors 30 Oct 2020 to 29 Aug 2022
Jan Harm HuyserBoard of directors 29 Aug 2022 to 27 Jun 2024

Network

CompanyPersonShared by two or more of its peopleThicker lines are ownership+N: more companies of that personSource: CVR, read 20 Oct 2026. Each current person is followed to their other current roles, at most 10 companies each. Their own people are not drawn. 7 more of their companies are not drawn.

The Network as a List

Shared by two or more of its people

Easysure Denmark A/S CVR 41710292, 5 people
PI Applications A/S CVR 34043027, 4 people

Its people and their other companies

Henrik Kleis Board of directors
- Avia Blue A/S CVR 44818795, Board of directors
- BRUGSFORENINGEN 'TRYG' CVR 37904228, Board of directors
- DBB Dredging A/S CVR 31850002, Board of directors
- DISSING A/S CVR 15085479, Board of directors
- Easysure Denmark A/S CVR 41710292, Board of directors
- FINN ALLAN ERIKSEN AUTOMOBILER A/S CVR 52953413, Board of directors
- Global Reach Aviation A/S CVR 36719761, Board of directors
- H. DAUGAARD A/S CVR 27460313, Board of directors
- H. DAUGAARD HOLDING A/S CVR 27220169, Board of directors
- I & N Vest Holding A/S CVR 39984334, Board of directors
Søren Odgaard Johansen Executive board
- Easysure Denmark A/S CVR 41710292, Executive board
- FREDNIKO APS CVR 41592680, Owner, Executive board, Registret til bekæmpelse af hvidvask
- Gl. Skanderborg Fonden CVR 42928283, Board of directors
- GSF ENGHOLM SØVEJ 75 ApS CVR 44525941, Executive board
- GSF Erhvervsbyvej 2 ApS CVR 45112810, Executive board
- PI Applications A/S CVR 34043027, Executive board
Kirsten Lendrick Richter Sasady Board of directors
- Easysure Denmark A/S CVR 41710292, Board of directors
- HIGH PERFORMANCE INSTITUTE ApS CVR 31892686, Executive board
- Kirsten Sasady Holding ApS CVR 46210654, Owner, Executive board
- PI Applications A/S CVR 34043027, Board of directors
- Sasady ApS CVR 43720341, Executive board
Kristian Bollerup Jensen Board of directors
- Easysure Denmark A/S CVR 41710292, Board of directors
- Grundejerforeningen Skovsbjergvej CVR 41580232, Repræsentanter
- K Bollerup Holding ApS CVR 41414057, Owner, Executive board
- PI Applications A/S CVR 34043027, Board of directors
Eugene De Meillon Board of directors
- Easysure Denmark A/S CVR 41710292, Board of directors
- PI Applications A/S CVR 34043027, Board of directors
Brynon Abid Hamid Ewens Board of directors
No other current company drawn.

Network

Roles Over Time

Henrik Kleis: Board of directors, 30 Oct 2020 to today.
Brynon Abid Hamid Ewens: Board of directors, 30 Oct 2020 to today.
Eugene De Meillon: Board of directors, 27 Jun 2024 to today; Executive board, 29 Aug 2022 to 27 Jun 2024.
Søren Odgaard Johansen: Executive board, 1 Apr 2024 to today.
Kristian Bollerup Jensen: Board of directors, 8 Jan 2026 to today.
Kirsten Lendrick Richter Sasady: Board of directors, 22 Jun 2026 to today.

30 Oct 2020 to 20 Oct 2026.

Former (12)

Jan Harm Huyser: Board of directors, 29 Aug 2022 to 27 Jun 2024.
Preben Larsen: Executive board, 29 Aug 2022 to 18 Apr 2024.
Ivar Sperling: Executive board, 30 Oct 2020 to 29 Aug 2022; Board of directors, 30 Oct 2020 to 29 Aug 2022.
Eugene de Meillon: Board of directors, 30 Oct 2020 to 29 Aug 2022.
Pelle Martin Smidt: Executive board, 19 Sep 2012 to 30 Oct 2020; Board of directors, 19 Sep 2012 to 28 Jun 2022.
Carsten Møller Pedersen: Board of directors, 19 Sep 2012 to 30 Oct 2020.
Lars Kromand: Board of directors, 19 Sep 2012 to 30 Oct 2020.
Martin Nørholm Baltser: Board of directors, 3 Apr 2017 to 30 Oct 2020.
Bjørn Skou Pedersen: Board of directors, 3 Apr 2017 to 30 Oct 2020.
Michael Pirajá Larsen: Board of directors, 19 Sep 2012 to 1 Dec 2013.
Emmett Prexus: Board of directors, 19 Sep 2012 to 24 Sep 2013.
Lars Ahlburg Aagaard: Executive board, 29 Nov 2012 to 8 Apr 2013.

19 Sep 2012 to 20 Oct 2026.

Executive board (Direktion)Board of directors (Bestyrelse)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Gross profit	2.041	3.034	-3.188	-40.963	-36.321
Operating profit	-5.220	-4.177	-11.146	-51.641	-52.115
Result for the year	-3.842	-24.658	-10.735	-51.500	-52.895
Equity	26.761	2.103	-10	1.732	1.778
Total assets	34.854	25.117	14.966	18.327	22.964
Employees (average)	9	9	11	17	28

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Annual Reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 23 Jun 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 3 Jul 2025
PDF
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 8 Jul 2024
PDF
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 19 Jun 2023
PDF
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 1 Jul 2022
PDF

Changes

All changes

19 Oct 2026
easySure Forsikringsformidler A/S has changed ownership. A new strategy and new needs can be expected.
Signal, a Dandex estimate. Lapses 21 Oct 2026.
23 Jun 2026
Ownership change
easySure Forsikringsformidler A/S (CVR 34706905) har foretaget ejerskifte pr. 23. juni 2026: 3 indtrådt.
23 Jun 2026
A person associated with ERL ApS joined the board/management of easySure Forsikringsformidler A/S.
Signal, a Dandex estimate. Lapses 21 Oct 2026.
22 Jun 2026
Director change
easySure Forsikringsformidler A/S (CVR 34706905) har foretaget direktørskifte pr. 22. juni 2026: 1 indtrådt.
8 Jan 2026
Director change
easySure Forsikringsformidler A/S (CVR 34706905) har foretaget direktørskifte pr. 8. januar 2026: 1 indtrådt.
1 Apr 2024
Director change
easySure Forsikringsformidler A/S (CVR 34706905) har foretaget direktørskifte pr. 1. april 2024: 1 indtrådt.
29 Aug 2022
Director change
easySure Forsikringsformidler A/S (CVR 34706905) har foretaget direktørskifte pr. 29. august 2022: 3 indtrådt.
30 Oct 2020
Director change
easySure Forsikringsformidler A/S (CVR 34706905) har foretaget direktørskifte pr. 30. oktober 2020: 4 indtrådt.
3 Apr 2017
Director change
easySure Forsikringsformidler A/S (CVR 34706905) har foretaget direktørskifte pr. 3. april 2017: 2 indtrådt.
29 Nov 2012
Director change
easySure Forsikringsformidler A/S (CVR 34706905) har foretaget direktørskifte pr. 29. november 2012: 1 indtrådt.
19 Sep 2012
Director change
easySure Forsikringsformidler A/S (CVR 34706905) har foretaget direktørskifte pr. 19. september 2012: 5 indtrådt.

Registration

Address: Godthåbsvej 21
8660 Skanderborg
Skanderborg Municipality
CVR record last changed: 9 Sep 2026
Data read: 20 Oct 2026

Production Units

1 registered in CVR.

easySure Forsikringsformidler A/S
P-number 1017941816Godthåbsvej 21, 8660 Skanderborg

Source: the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen. Annual reports via XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

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