Selume ApS (CVR 33884893) Company Profile

Ownership

SELUME Invest ApS
CVR 46018176100% of capital and votessince 10 Dec 2025

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (1)

PUA INVEST ApS
CVR 21162337100% of capital and votesnotified 10 Dec 20251 Sep 2011 to 10 Dec 2025

Control Chain

Ultimate controller
Per Ulrik Andersen
Holds 100% of capital and votes in PER ULRIK ANDERSEN HOLDING ApS, since 22 Jan 2007
Capital100%
Votes100%
Holding company
PER ULRIK ANDERSEN HOLDING ApS
CVR 30240529Private limited company (ApS)
Holds 100% of capital and votes in SELUME Holding ApS, since 8 Oct 2025
Capital100%
Votes100%
Holding company
SELUME Holding ApS
CVR 45947203Private limited company (ApS)
Holds 100% of capital and votes in SELUME Invest ApS, since 5 Nov 2025
Capital100%
Votes100%
Holding company
SELUME Invest ApS
CVR 46018176Private limited company (ApS)
Holds 100% of capital and votes in Selume ApS, since 10 Dec 2025
Capital100%
Votes100%
This company
Selume ApS
CVR 33884893

Each holds the one below it. Control follows votes: an owner with 50% or more controls. Each bar shows the registered band, solid to its lower bound and faint across the range CVR records, with a mark at 50%. Dandex estimate, computed 8 Nov 2026.

People

Current (1)

Per Ulrik AndersenExecutive board since 1 Sep 2011, Board of directors since 1 Sep 2011

Founders (1)

PUA INVEST ApSFounded 1 Sep 2011

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Network

Roles Over Time

Per Ulrik Andersen: Executive board, 1 Sep 2011 to today; Board of directors, 1 Sep 2011 to today.

1 Sep 2011 to 8 Nov 2026.

Executive board (Direktion)Board of directors (Bestyrelse)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

EmployeesFTE

Aug 2026, monthly: 2 employees, 2 FTE

Show as Table

Registry headcount, 2011 to Aug 2026, oldest left to newest right
Period	2011	2012	2013	2014	Jan 2015	Feb 2015	Mar 2015	Apr 2015	May 2015	Jun 2015	Jul 2015	Aug 2015	Sep 2015	Oct 2015	Nov 2015	Dec 2015	Jan 2016	Feb 2016	Mar 2016	Apr 2016	May 2016	Jun 2016	Jul 2016	Aug 2016	Sep 2016	Oct 2016	Nov 2016	Dec 2016	Jan 2017	Feb 2017	Mar 2017	Apr 2017	May 2017	Jun 2017	Jul 2017	Aug 2017	Sep 2017	Oct 2017	Nov 2017	Dec 2017	Jan 2018	Feb 2018	Mar 2018	Apr 2018	May 2018	Jun 2018	Jul 2018	Aug 2018	Sep 2018	Oct 2018	Nov 2018	Dec 2018	Jan 2019	Jul 2024	Aug 2024	Sep 2024	Oct 2024	Nov 2024	Dec 2024	Jan 2025	Feb 2025	Mar 2025	Apr 2025	May 2025	Jun 2025	Jul 2025	Aug 2025	Sep 2025	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026
Employees	3	2	4	4	1	3	5	4	3	3	3	3	3	3	4	3	4	2	2	3	3	5	4	5	5	5	5	3	4	4	3	3	3	5	3	3	2	2	2	3	3	3	3	3	3	3	3	3	3	3	3	2	1	2	2	3	3	3	3	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2
FTE	1	2	1	2	1	1	2	2	2	2	1	1	1	1	1	1	1	1	1	1	1	2	1	2	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	2	2	3	3	3	3	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2
Series	Annual	Annual	Annual	Annual	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly

The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 2011 to 2014; monthly Jan 2015 to Aug 2026.

CVR changed its monthly method in Oct 2019, so a step at that month need not be real.

Latest Aug 2026, published 21 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Gross profit	14	-7	-8	-1,004	-1,239
Operating profit	+14	-7	-8	-1,578	-2,090
Result for the year	+16	-4	-5	-1,639	-2,252
Equity	83	78	73	-1,565	-3,818
Total assets	149	145	147	1,287	2,432
Employees (average)	Not reported	Not reported	Not reported	1	2
Credit metrics (Dandex calculations)
Gross profit growth (vækst i bruttofortjeneste)	n.m.^{note 1}	-149.1%	n.m.^{note 1}	n.m.^{note 1}	n.m.^{note 1}
Employee growth (vækst i antal ansatte)	Not reported^{note 2}	Not reported^{note 2}	Not reported^{note 2}	n.m.^{note 1}	100%
Net interest-bearing debt (NIBD, nettorentebærende gæld)	-13^{note 3}	-4^{note 3}	1	-386	2,313
ROIC (afkast af investeret kapital)	20.1%^{note 4}	-7.7%^{note 5}	-8.3%^{note 6}	n.m.^{note 7}	n.m.^{note 7}
NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender)	-149^{note 3}	-145^{note 3}	-146	2,203	5,889

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).

1 n.m.: the year before is not positive
2 no average employee figure in the annual report (ESEF reports carry none); the registry's monthly headcount is in company-profile
3 no interest-bearing debt reported
4 Dandex estimate: statutory 22% used: effective rate outside 0 to 40%; no interest-bearing debt reported
5 Dandex estimate: statutory 22% used: profit before tax not positive; no interest-bearing debt reported
6 Dandex estimate: statutory 22% used: profit before tax not positive
7 n.m.: invested capital not positive

Annual Reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 10 Jul 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 4 Jul 2025
PDF
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 28 Jun 2024
PDF
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 4 Jul 2023
PDF
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 28 Jun 2022
PDF

Financials

Changes

Dandex has recorded no changes to this company since it began following the register.

Registry Facts

Signing rule (Tegningsregel): Selskabet tegnes af Per Ulrik Andersensince 8 May 2013
Purpose (Formål): Selskabets formål er at drive løbe og helsevirksomhed omfattende detailhandel med løbeudstyr, samt foredrag, fysioterapi og sundhedstest.since 8 May 2013
Audit opted out (Revision fravalgt): Yessince 15 Jun 2018
Articles of association last changed (Seneste vedtægtsdato): 13 May 2024
Owners under 5% registered (Ejerregistrering under 5 procent): Nosince 30 May 2016

Share Capital

Each registered value from the day it took effect, newest first.

1 Sep 201180,000 DKKEarliest in CVR

From CVR, read 8 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry Facts

Registrations (Registreringer)

7 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

13 May 2024
Address change
Vedtægter ændret: 13.05.2024
Nyt navn: Selume ApS
Ny adresse: Ahlmanns Alle 36, 2900 Hellerup
Ny kommune: Gentofte
4 Jul 2018
Audit change
Vedtægter ændret: 15.06.2018
Revision:
Fratrådte:
BUUS JENSEN I/S STATSAUTORISEREDE REVISORER, den 15.06.2018.
24 Nov 2015
Address change People change
Ny adresse: Trianglen 3, st., 2100 København Ø
Ny kommune: København
26 Jan 2015
Other
Ny adresse:
c/o Pua invest ApS, Trianglen 3, st., 2100 København Ø.
Ny kommune:
København.
8 May 2013
Other
Vedtægter ændret:
08.05.2013.
Nyt binavn: RUNNERS LAB TRIANGLEN ApS.
Slettet binavn: LØBEKOMPAGNIET ØSTERBRO ApS.
10 Sep 2012
Other
Vedtægter ændret:
10.09.2012.
Nyt binavn: LØBEKOMPAGNIET ØSTERBRO ApS.
13 Sep 2011
New company
Binavn:
LØBEAKADEMIET ApS.
Stiftelsesdato:
01.09.2011.
Seneste vedtægtsdato:
01.09.2011.
Show the full announcement
Kapital:
kr. 80.000,00.
Indbetalingsmåde:
Indbetalt kontant kr. 80.000,00 til kurs 100,00.
Stifter:
CVR-NR. 21162337 PUA INVEST ApS, Allegade 12, 2000 Frederiksberg, den 01.09.2011.
Bestyrelse:
Direktør Per Ulrik Andersen (formand), den 01.09.2011.
Direktion:
Direktør Per Ulrik Andersen (adm. dir), den 01.09.2011.
Selskabet tegnes af Per Ulrik Andersen.
Revision:
Buus Jensen Statsautoriserede Revisorer, 2100 København Ø, den 01.09.2011.
Første regnskabsår:
01.09.2011 - 31.12.2011.
Regnskabsår:
01.01 - 31.12.

Registrations (Registreringer)

Registration

Address: Ahlmanns Alle 36
2900 Hellerup
Gentofte Municipality
CVR record last changed: 18 Dec 2025
Data read: 8 Nov 2026

Production Units

1 registered in CVR.

Selume ApS
P-number 1017117196Ahlmanns Alle 36, 2900 Hellerup

Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Financials

Changes

Registry Facts

Registrations (Registreringer)

Registration

Dandex in Your Own Tools

Ownership

People

Financials

Who Is Behind It

Ownership

Control Chain

People

Current (1)

Founders (1)

Network

Roles Over Time

Network

Headcount

Financials

Annual Reports

Financials

Changes

Registry Facts

Share Capital

Registry Facts

Registrations (Registreringer)

Registrations (Registreringer)

Registration

Production Units

Dandex in Your Own Tools

Who Is Behind It

Control Chain

Current (1)

Founders (1)

Network

Owners and the control chain

Its people and their other companies

Network

Roles Over Time

Headcount

Financials

Annual Reports

Registry Facts

Share Capital

Registrations (Registreringer)

Production Units

Network

Owners and the control chain

Its people and their other companies