N2R ApS (CVR 33755473) company profile

Ownership

Rainmakers 2024 ApS
CVR 4513157250% to under 66.7% of capital and votessince 1 Oct 2024
LEN 2024 Holding ApS
CVR 4513156433.3% to under 50% of capital and votessince 1 Oct 2024

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (3)

Torben Krogh
100% of capital and votes1 Jan 2012 to 1 Feb 2019
Christina Krogh
100% of capital and votesnotified 29 Dec 20231 Feb 2019 to 29 Dec 2023
MEFO Holding ApS
CVR 43730509100% of capital and votesnotified 1 Oct 202429 Dec 2023 to 1 Oct 2024

Control chain

Ultimate controller
Torben Krogh
Holds 100% of capital and votes in Rainmakers 2024 ApS, since 1 Oct 2024
Capital100%
Votes100%
Holding company
Rainmakers 2024 ApS
CVR 45131572Private limited company (ApS)
Holds 50% to under 66.7% of capital and votes in N2R ApS, since 1 Oct 2024
Capital50% to under 66.7%
Votes50% to under 66.7%
This company
N2R ApS
CVR 33755473

Each holds the one below it. Control follows votes: an owner with 50% or more controls. Each bar shows the registered band, solid to its lower bound and faint across the range CVR records, with a mark at 50%. Dandex estimate, computed 15 Nov 2026.

Dandex estimates

Legal ownership resolution (ejerforholdenes opløsning): Ends at a personThe chain of majority owners ends at a person, through 1 company; legal owners in the CVR owner register only. Dandex estimate, rule v3, computed 15 Nov 2026.
Control tenure (ejerskabsperiode): Pro: Control tenure (ejerskabsperiode) is in the Pro plan, see pricingHow long the current ultimate controller has held control, from the CVR owner register.
Group position (koncernforhold): Has a parent, and no majority holding in a Danish companyControlled by a company in CVR; it holds 50% or more of no Danish company. Dandex estimate, rule v2, computed 15 Nov 2026.
Signing authority, structured (tegningsregel, struktureret): One person can bind the companyThe registered signing rule lets one person bind the company. Dandex estimate, rule v2, computed 15 Nov 2026.
EU SME size class (SMV-kategori): Micro enterprise0 average employees, balance sheet EUR 264.9K in the 2025 report, and the same class the year before; its group's figures are not counted and could raise the class. Dandex estimate, rule v2, computed 15 Nov 2026.
Demand cyclicality (konjunkturfølsomhed): Pro: Demand cyclicality (konjunkturfølsomhed) is in the Pro plan, see pricingHow demand for its products moves with the economy, from its industry.
Registry and report headcount compared (ansatte i register og regnskab): Pro: Registry and report headcount compared (ansatte i register og regnskab) is in the Pro plan, see pricingThe report's average employees beside the registry's staff over the same year.
Auditor's report (revisorpåtegning): Extended reviewTagged in the report (cmn:TypeOfAuditorAssistance). Dandex estimate, rules and decision model v1, computed 13 Nov 2026, from the annual report for the year ending 31 Dec 2025.
Auditor's report findings (revisorpåtegning): Pro: Auditor's report findings (revisorpåtegning) is in the Pro plan, see pricingThe auditor's findings: conclusion, going concern, emphasis, other matters, breaches.
Business model (forretningsmodel): Retail
"1.Væsentligste aktiviteter" (activity text)
Decision model, probability 0.89. Dandex estimate, rules and decision model v1, computed 14 Nov 2026, from the annual report for the year ending 31 Dec 2025.
Revenue model (indtægtsmodel): Pro: Revenue model (indtægtsmodel) is in the Pro plan, see pricingThe kinds of revenue the accounting policies name, and the main one.

Decided by Dandex with fixed rules from CVR and the filed annual reports, and for the auditor's report, the business model and the revenue model a calibrated decision model reading the report's text and the purpose clause, not registered by the company. Each label links to its definition.

People

Current (1)

Torben KroghExecutive board since 6 Jun 2011

Founders (1)

NORDIC BUSINESS HOLDING ApSFounded 6 Jun 2011

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (1)

Christina KroghExecutive board 1 Feb 2019 to 8 Feb 2024

Network

Roles over time

Torben Krogh: Executive board, 6 Jun 2011 to today.

6 Jun 2011 to 15 Nov 2026.

Former (1)

Christina Krogh: Executive board, 1 Feb 2019 to 8 Feb 2024.

1 Feb 2019 to 15 Nov 2026.

Executive board (direktion)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

CVR holds no employment figures for this company.

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Gross profit	199	97	544	396	337
Operating profit	+199	+97	Not reported	Not reported	Not reported
Result for the year	+154	+68	+423	+303	+259
Equity	308	376	679	982	1,241
Total assets	368	587	1,055	1,757	1,976
Employees (average)	0	0	1	1	0
Credit metrics (Dandex calculations)
Gross profit growth (vækst i bruttofortjeneste)	n.m.^{note 1}	-51.4%	n.m.^{note 1}	-27.3%	-14.9%
EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)Pro: EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) is in the Pro plan, see pricingEBITDA as a share of gross profit.	Pro: EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) is in the Pro plan, see pricingEBITDA as a share of gross profit.
Employee growth (vækst i antal ansatte)	Not reported^{note 2}	Not reported^{note 2}	0%	0%	n.m.^{note 1}
Net interest-bearing debt (NIBD, nettorentebærende gæld)Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash.	Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash.
Gearing, NIBD / EBITDAPro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes.	Pro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes.
Interest coverage (rentedækning)Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest.	Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest.
Adjusted equity ratio (justeret soliditetsgrad)Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis.	Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis.
ROIC (afkast af investeret kapital)Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt.	Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt.
Capex % of sales (investeringer i procent af omsætningen)Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue.	Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue.
FCFF / EBITDA (pengestrømskonvertering)Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA.	Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA.

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Rows marked Pro hold a value in the Pro plan. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may.

1 n.m.: the year before is not positive
2 no average employee figure for the year before

Credit rating (kreditvurdering): Pro: Credit rating (kreditvurdering) is in the Pro plan, see pricingA score from 0 to 100 with a grade from A to F, from the latest annual reports.
Capital loss (kapitaltab): Pro: Capital loss (kapitaltab) is in the Pro plan, see pricingNegative equity, or equity below half the share capital, in the latest report.
Filing deadline and punctuality (indsendelsesfrist): Pro: Filing deadline and punctuality (indsendelsesfrist) is in the Pro plan, see pricingThe next annual report deadline.

Annual reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 4 Jun 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 8 May 2025
PDF
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 3 Jun 2024
PDF
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 6 Jun 2023
XHTML
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 14 Jun 2022
XHTML

Financials

Changes

No changes since Dandex began following this company. For announcements from before then, see Registrations.

Signals (signaler)

Pro: Signals (signaler) are in the Pro plan, see pricingChanges worth a look, raised from the registry and new annual reports.

New leadership (nyt lederskab), New company (ny virksomhed), Ownership change (ejerskifte), Relocation (flytning), Growth surge (vækstspurt), Headcount decline (nedgang i ansatte), Restructuring (omstrukturering), Industry change (brancheskift), Board change (bestyrelsesændring), Dissolution (ophør), Distress warning (risikoadvarsel), Fund investment (fondsinvestering), Fund exit (fondsexit), Fund board seat (fondsbestyrelsespost).

Changes

Pro for this company

The rows marked Pro on this page hold values in the Pro plan. For N2R ApS, that is:

Credit and debt: Net interest-bearing debt, gearing, NIBD / EBITDA, interest coverage and adjusted equity ratio, for 2021 to 2025.Credit rating, capital loss and filing deadline and punctuality.
Returns and cash flow: EBITDA / gross profit, ROIC, capex % of sales and FCFF / EBITDA, for 2021 to 2025.
Advanced estimates: Control tenure, demand cyclicality, registry and report headcount compared, auditor's report findings and revenue model.
Signals and monitoring: Signals on this company, as Dandex raises them.

See the Pro plan

Have Pro? Sign in to see the values on this page.

Registry facts

Signing rule (tegningsregel): Selskabet tegnes af direktøren.since 18 Apr 2012
Purpose (formål): Selskabets formål er - direkte eller via besiddelse af kapitalandele i andre selskaber - at drive internet handel samt anden virksomhed, der efter det centrale ledelsesorgans skøn er forbundet hermed.since 18 Apr 2012
Audit opted out (revision fravalgt): Nosince 29 Dec 2023
Articles of association last changed (seneste vedtægtsdato): 1 Jan 2023
Anti-money-laundering act (hvidvaskloven): Not covered (Ikke omfattet)since 31 Aug 2026

Share capital

Each registered value from the day it took effect, newest first.

6 Jun 2011DKK 80,000Earliest in CVR

From CVR, read 15 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry facts

History (historik)

Name changes: 2 in all, 1 in the last 5 years; latest 1 Jan 2023
Address changes: 3 in all, none in the last 5 years; latest 31 Aug 2017At the current address for 9.2 years
Status changes: None recorded
Auditor changes: 4 in all, 2 in the last 5 years; latest 14 May 2025With the current audit firm for 1.5 years

Names (navne)

1 Jan 2023 to now
N2R ApS
28 Aug 2015 to 31 Dec 2022
USEDMOBILE APS
6 Jun 2011 to 27 Aug 2015
3STEPSHOP.DK ApS

Addresses (adresser)

31 Aug 2017 to now
Lindenovsvej 36, 9330 Dronninglund
18 May 2012 to 30 Aug 2017
Slotsgade 94, 9330 Dronninglund
15 Nov 2011 to 17 May 2012
Vesterbro 18, 9000 Aalborg
6 Jun 2011 to 14 Nov 2011
Gasværksvej 5, 1., 9000 Aalborg

Audit firms (revision)

14 May 2025 to now
Beierholm Godkendt Revisionspartnerselskab
29 Dec 2023 to 14 May 2025
BDO Holding VII, statsautoriseret revisionsaktieselskab
21 Sep 2012 to 31 May 2014
Investeringsselskabet af 20. september 2008 ApS
23 May 2012 to 21 Sep 2012
EY Godkendt Revisionspartnerselskab
6 Jun 2011 to 23 May 2012
Beierholm Godkendt Revisionspartnerselskab

From CVR, read 15 Nov 2026. A change is counted each time the registry records a new value, so a corrected address or an audit firm under a new entity counts too.

History (historik)

Registrations (registreringer)

18 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

16 May 2025
Audit change
Revision:
Fratrådte:
BDO STATSAUTORISERET REVISIONSAKTIESELSKAB, den 14.05.2025.
Tiltrådte:
CVR-NR. 32895468 Beierholm Godkendt Revisionspartnerselskab, Parallelvej 10, 9900 Frederikshavn, den 14.05.2025.
3 Jun 2024
Audit change
Revision:
Tiltrådte:
CVR-NR. 20222670 BDO STATSAUTORISERET REVISIONSAKTIESELSKAB, Sæbygårdvej 25, 9300 Sæby, den 29.12.2023.
14 Feb 2024
People change
Direktion:
Fratrådte:
Christina Krogh, (adm. dir), den 08.02.2024.
Tiltrådte:
Torben Krogh, den 08.02.2024.
20 Jan 2023
Other
Vedtægter ændret: 01.01.2023
Nyt navn: N2R ApS
Slettet binavn: N2R ApS
6 Jan 2021
Other
Vedtægter ændret: 17.12.2020
Slettet binavn: Medarbejderfordele.dk ApS
18 Dec 2019
Other
Vedtægter ændret: 17.12.2019
Nyt binavn: N2R ApS
28 Mar 2019
People change
Vedtægter ændret: 31.01.2019
Slettet binavn: 3stepshop.dk ApS
Direktion:
Fratrådte:
Torben Krogh, den 01.02.2019.
Tiltrådte:
Christina Krogh, (adm. dir), den 01.02.2019.
26 Nov 2018
Other
Vedtægter ændret: 26.11.2018
Nyt binavn: Medarbejderfordele.dk ApS
31 Aug 2017
Address change
Ny adresse: Lindenovsvej 36, 9330 Dronninglund
28 Aug 2015
Other
CVR-nummer:
33755473.
NAVN:
3STEPSHOP.DK ApS.
Adresse: Slotsgade 94, 9330 Dronninglund.
Kommune: Brønderslev-Dronninglund.
Show the full announcement
Vedtægter ændret: 28.08.2015
Nyt navn: USEDMOBILE APS
Nyt binavn: 3stepshop.dk ApS

Show 8 more

17 Jun 2014
Other Audit change
Revision:
Udtrådt af revisionen:
CVR-NR. 31611520 REVIPOINT STATSAUTORISEREDE REVISORER A/S, den 31.05.2014.
5 Feb 2013
Other Audit change
Revision:
Udtrådt af revisionen:
KPMG STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 21.09.2012.
Indtrådt i revisionen:
CVR-NR. 31611520 REVIPOINT STATSAUTORISEREDE REVISORER A/S, Ragnagade 7, 3., 2100 København Ø, den 21.09.2012.
6 Jun 2012
Other Audit change
Revision:
Udtrådt af revisionen:
CVR-NR. 32895468 BEIERHOLM, STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 23.05.2012.
Indtrådt i revisionen:
KPMG STATSAUTORISERET REVISIONSPARTNERSELSKAB, Vestre Havnepromenade 1A, 9000 Aalborg, den 23.05.2012.
18 May 2012
Other
Ny adresse:
Slotsgade 94, 9330 Dronninglund.
Ny kommune:
Brønderslev.
20 Apr 2012
Other
Vedtægter ændret:
18.04.2012.
Opdeling i kapitalklasser er ophævet.
19 Feb 2012
Other
Vedtægter ændret:
03.12.2011.
Kapitalen er opdelt i klasser:
MichaelVistisen kr. 40.000,00. NBH kr. 40.000,00.
15 Nov 2011
Other
Ny adresse:
Vesterbro 18, 9000 Aalborg.
8 Jun 2011
New company
Stiftelsesdato:
06.06.2011.
Seneste vedtægtsdato:
06.06.2011.
Kapital:
kr. 80.000,00.
Show the full announcement
Indbetalingsmåde:
Indbetalt kontant kr. 80.000,00 til kurs 100,00.
Stifter:
CVR-NR. 32092608 NORDIC BUSINESS HOLDING ApS, Slotsgade 94, 9330 Dronninglund, den 06.06.2011.
Direktion:
Torben Krogh, den 06.06.2011.
Selskabet tegnes af direktøren.
Revision:
CVR-NR. 32895468 BEIERHOLM, STATSAUTORISERET REVISIONSPARTNERSELSKAB, Voergårdvej 2, 9200 Aalborg SV, den 06.06.2011.
Første regnskabsår:
06.06.2011 - 31.12.2011.
Regnskabsår:
01.01 - 31.12.

Registrations (registreringer)

Registration

Address: Lindenovsvej 36
9330 Dronninglund
Brønderslev Municipality
CVR record last changed: 7 Sep 2026
Data read: 15 Nov 2026

Production units

1 registered in CVR.

N2R ApS
P-number 1016910828Lindenovsvej 36, 9330 Dronninglund

Compiled by Dandex from the Danish Business Registry (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Headcount

Financials

Changes

Registry facts

History (historik)

Registrations (registreringer)

Registration

Dandex in your own tools

Ownership

People

Financials

Who is behind it

Ownership

Control chain

Dandex estimates

People

Current (1)

Founders (1)

Network

Roles over time

Network

Headcount

Financials

Annual reports

Financials

Changes

Signals (signaler)

Changes

Pro for this company

Registry facts

Share capital

Registry facts

History (historik)

Names (navne)

Addresses (adresser)

Audit firms (revision)

History (historik)

Registrations (registreringer)

Registrations (registreringer)

Registration

Production units

Dandex in your own tools

Who is behind it

Control chain

Dandex estimates

Current (1)

Founders (1)

Network

Owners and the control chain

Its people and their other companies

Network

Roles over time

Financials

Annual reports

Changes

Signals (signaler)

Pro for this company

Registry facts

Share capital

History (historik)

Names (navne)

Addresses (adresser)

Audit firms (revision)

Registrations (registreringer)

Production units

Network

Owners and the control chain

Its people and their other companies