ATTENTION HOLDING ApS (CVR 33747063) company profile

Ownership

HELOMA ApS
CVR 2920305910% to under 15% of capital and votessince 22 Jun 2011
JESPER KOLIND LASSEN HOLDING ApS
CVR 2920363610% to under 15% of capital and votessince 22 Jun 2011
DR. SAN HOLDING ApS
CVR 2830175820% to under 25% of capital and votessince 9 Dec 2013
ARCTURUS HOLDING ApS
CVR 323576875% to under 10% of capital and votessince 22 Jun 2011
Johan Martin Pråme
5% to under 10% of capital and votessince 22 Jun 2011
JDNS Holding ApS
CVR 4341116025% to under 33.3% of capital and votessince 1 Jan 2023

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (3)

STARION GRUPPEN ApS
CVR 2714730525% to under 33.3% of capital and votesnotified 1 Jan 202322 Jun 2011 to 1 Jan 2023
Kalle Jon Nordbo
notified 5 Oct 201622 Jun 2011 to 5 Oct 2016
Mette Klein
notified 15 Sep 201422 Jun 2011 to 15 Sep 2014

Dandex estimates

Legal ownership resolution (ejerforholdenes opløsning): No owner holds a majorityNo owner holds 50% or more; legal owners in the CVR owner register only. Dandex estimate, rule v3, computed 12 Nov 2026.
Control tenure (ejerskabsperiode): Pro: Control tenure (ejerskabsperiode) is in the Pro plan, see pricingHow long the current ultimate controller has held control, from the CVR owner register.
Group position (koncernforhold): No parent, and no majority holding in a Danish companyNo owner holds 50% or more; it holds 50% or more of no Danish company. Dandex estimate, rule v2, computed 12 Nov 2026.
Holding company assets (holdingselskabets aktiver): Pro: Holding company assets (holdingselskabets aktiver) is in the Pro plan, see pricingFor a holding company, the kind of asset that makes up half its balance sheet or more.
Signing authority, structured (tegningsregel, struktureret): Two people must act togetherThe registered signing rule needs at least two people acting together. Dandex estimate, rule v2, computed 12 Nov 2026.
EU SME size class (SMV-kategori): Micro enterprise0 average employees, balance sheet EUR 286.6K in the 2025 report; the year before cannot be read, so the two-year rule is not checked. Dandex estimate, rule v2, computed 12 Nov 2026.
Demand cyclicality (konjunkturfølsomhed): Pro: Demand cyclicality (konjunkturfølsomhed) is in the Pro plan, see pricingHow demand for its products moves with the economy, from its industry.
Auditor's report (revisorpåtegning): Not determinedNot decided yet: Dandex has not read this company's annual reports for it. Dandex estimate, rules and decision model v1, computed 12 Nov 2026.
Auditor's report findings (revisorpåtegning): Pro: Auditor's report findings (revisorpåtegning) is in the Pro plan, see pricingThe auditor's findings: conclusion, going concern, emphasis, other matters, breaches.

Decided by Dandex with fixed rules from CVR and the filed annual reports, and for the auditor's report a calibrated decision model reading the auditor's text, not registered by the company. Each label links to its definition.

People

Current (4)

Henrik JeppesenExecutive board since 21 Sep 2011, Board of directors since 9 Jan 2013
Henrik MadsenBoard of directors since 21 Sep 2011
Jan HammerBoard of directors since 24 May 2011
Alistair David MortonBoard of directors since 21 Sep 2011

Founders (1)

STARION GRUPPEN ApSFounded 23 May 2011

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (3)

Peter GjerdingBoard of directors 19 Dec 2011 to 18 Jun 2012
Peter MinorBoard of directors 18 Jun 2012 to 30 Jun 2016
Jesper Kolind Poulsen LassenBoard of directors 24 May 2011 to 21 Sep 2011

Network

Roles over time

Henrik Madsen: Board of directors, 21 Sep 2011 to today; Executive board, 24 May 2011 to 21 Sep 2011.
Jan Hammer: Board of directors, 24 May 2011 to today.
Henrik Jeppesen: Executive board, 21 Sep 2011 to today; Board of directors, 9 Jan 2013 to today.
Alistair David Morton: Board of directors, 21 Sep 2011 to today.

24 May 2011 to 12 Nov 2026.

Former (3)

Peter Minor: Board of directors, 18 Jun 2012 to 30 Jun 2016.
Peter Gjerding: Board of directors, 19 Dec 2011 to 18 Jun 2012.
Jesper Kolind Poulsen Lassen: Board of directors, 24 May 2011 to 21 Sep 2011.

24 May 2011 to 12 Nov 2026.

Executive board (direktion)Board of directors (bestyrelse)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

CVR holds no employment figures for this company.

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Gross profit	-69	1,965	-91	-29	-27
Operating profit	-69	+1,965	-91	-29	-27
Result for the year	-69	+1,956	+197	+141	+375
Equity	1,290	3,246	3,443	2,733	2,008
Total assets	2,741	4,712	3,742	2,776	2,138
Employees (average)	0	0	0	0	0
Credit metrics (Dandex calculations)
Gross profit growth (vækst i bruttofortjeneste)	n.m.^{note 1}	n.m.^{note 1}	-104.6%	n.m.^{note 1}	n.m.^{note 1}
EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)Pro: EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) is in the Pro plan, see pricingEBITDA as a share of gross profit.	Pro: EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) is in the Pro plan, see pricingEBITDA as a share of gross profit.
Net interest-bearing debt (NIBD, nettorentebærende gæld)Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash.	Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash.
Gearing, NIBD / EBITDAPro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes.	Pro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes.
Interest coverage (rentedækning)Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest.	Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest.
Adjusted equity ratio (justeret soliditetsgrad)Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis.	Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis.
ROIC (afkast af investeret kapital)Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt.	Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt.
Capex % of sales (investeringer i procent af omsætningen)Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue.	Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue.
FCFF / EBITDA (pengestrømskonvertering)Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA.	Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA.

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Rows marked Pro hold a value in the Pro plan. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may.

1 n.m.: the year before is not positive

Credit rating (kreditvurdering): Pro: Credit rating (kreditvurdering) is in the Pro plan, see pricingA score from 0 to 100 with a grade from A to F, from the latest annual reports.
Capital loss (kapitaltab): Pro: Capital loss (kapitaltab) is in the Pro plan, see pricingNegative equity, or equity below half the share capital, in the latest report.
Filing deadline and punctuality (indsendelsesfrist): Pro: Filing deadline and punctuality (indsendelsesfrist) is in the Pro plan, see pricingThe next annual report deadline.

Annual reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 10 Jun 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 12 Jun 2025
PDF
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 29 Apr 2024
PDF
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 26 Jan 2023
PDF
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 9 Jun 2022
PDF

Financials

Changes

All changes

6 May 2026
Ownership change
ATTENTION HOLDING ApS (CVR 33747063) har foretaget ejerskifte pr. 6. maj 2026: 3 indtrådt.
1 Jan 2023
Ownership change
ATTENTION HOLDING ApS (CVR 33747063) har foretaget ejerskifte pr. 1. januar 2023: 1 indtrådt.
9 Dec 2013
Ownership change
ATTENTION HOLDING ApS (CVR 33747063) har foretaget ejerskifte pr. 9. december 2013: 1 indtrådt.
18 Jun 2012
Director change
ATTENTION HOLDING ApS (CVR 33747063) har foretaget direktørskifte pr. 18. juni 2012: 1 indtrådt.
19 Dec 2011
Director change
ATTENTION HOLDING ApS (CVR 33747063) har foretaget direktørskifte pr. 19. december 2011: 1 indtrådt.
21 Sep 2011
Director change
ATTENTION HOLDING ApS (CVR 33747063) har foretaget direktørskifte pr. 21. september 2011: 2 indtrådt.
22 Jun 2011
Ownership change
ATTENTION HOLDING ApS (CVR 33747063) har foretaget ejerskifte pr. 22. juni 2011: 4 indtrådt.
24 May 2011
Director change
ATTENTION HOLDING ApS (CVR 33747063) har foretaget direktørskifte pr. 24. maj 2011: 2 indtrådt.
24 May 2011
Director change
ATTENTION HOLDING ApS (CVR 33747063) har foretaget direktørskifte pr. 24. maj 2011: 1 indtrådt.

Signals (signaler)

Pro: Signals (signaler) are in the Pro plan, see pricingChanges worth a look, raised from the registry and new annual reports.

New leadership (nyt lederskab), New company (ny virksomhed), Ownership change (ejerskifte), Relocation (flytning), Growth surge (vækstspurt), Headcount decline (nedgang i ansatte), Restructuring (omstrukturering), Industry change (brancheskift), Board change (bestyrelsesændring), Dissolution (ophør), Distress warning (risikoadvarsel), Fund investment (fondsinvestering), Fund exit (fondsexit), Fund board seat (fondsbestyrelsespost).

Changes

Pro for this company

The rows marked Pro on this page hold values in the Pro plan. For ATTENTION HOLDING ApS, that is:

Credit and debt: Net interest-bearing debt, gearing, NIBD / EBITDA, interest coverage and adjusted equity ratio, for 2021 to 2025.Credit rating, capital loss and filing deadline and punctuality.
Returns and cash flow: EBITDA / gross profit, ROIC, capex % of sales and FCFF / EBITDA, for 2021 to 2025.
Advanced estimates: Control tenure, holding company assets, demand cyclicality and auditor's report findings.
Signals and monitoring: Signals on this company, as Dandex raises them.

See the Pro plan

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Registry facts

Signing rule (tegningsregel): Selskabet forpligtes ved aftaler, som indgås på selskabets vegne af den samlede bestyrelse eller af en direktør i forening med et bestyrelsesmedlem.since 31 Dec 2013
Purpose (formål): Selskabets formål er at drive holdingvirksomhed, investering samt anden virksomhed i naturlig tilknytning hertilsince 31 Dec 2013
Audit opted out (revision fravalgt): Nosince 23 May 2011
Articles of association last changed (seneste vedtægtsdato): 31 Dec 2013

Share capital

Each registered value from the day it took effect, newest first.

31 Dec 2013DKK 148,750-26,250
22 Jun 2011DKK 175,000+95,000
23 May 2011DKK 80,000Earliest in CVR

From CVR, read 12 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry facts

Registrations (registreringer)

14 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

13 Dec 2019
Audit change
Revision:
Fratrådte:
AAEN & CO. STATSAUTORISEREDE REVISORER P/S, den 12.12.2019.
Tiltrådte:
CVR-NR. 30195264 KALLERMANN REVISION A/S STATSAUTORISERET REVISIONSFIRMA, Stationspladsen 1, 3000 Helsingør, den 12.12.2019.
10 Apr 2019
Address change
Ny adresse: c/o Jan Hammer, Damgårdsvej 83, Niverød, 2990 Nivå
Ny kommune: Fredensborg
29 Mar 2019
Audit change
Revision:
Fratrådte:
BEIERHOLM, STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 27.03.2019.
Tiltrådte:
CVR-NR. 33241763 AAEN & CO. STATSAUTORISEREDE REVISORER P/S, Kongevejen 3, 3000 Helsingør, den 27.03.2019.
9 Mar 2017
Address change
Ny adresse: Lergravsvej 57, 2300 København S
30 Jun 2016
People change
Bestyrelse:
Fratrådte:
Jan Hammer, den 30.06.2016, Peter Minor (formand), den 30.06.2016.
Tiltrådte:
Jan Hammer (formand), den 30.06.2016.
21 Mar 2014
Other Capital change
Vedtægter ændret:
31.12.2013.
Kapitalnedsættelse besluttet 31.12.2013 er gennemført 21.03.2014.
Kapitalen udgør herefter kr. 148.750,00.
10 Jan 2014
Other Capital change
Kapitalnedsættelse besluttet 31.12.2013 henlæggelse til særlig reserve kr. 26.250,00 til kurs 1.135,00.
Selskabets kreditorer opfordres til at anmelde deres krav til selskabet. Kreditorerne kan kræve betryggende sikkerhed for uforfaldne krav og betaling af forfaldne krav. Krav skal anmeldes senest 4 uger fra dags dato.
21 Jan 2013
Other People change
Vedtægter ændret:
09.01.2013.
Bestyrelse:
Indtrådt i bestyrelsen:
Partner Jan Hammer, den 09.01.2013, Direktør Henrik Jeppesen, den 09.01.2013.
20 Jun 2012
Other People change
Bestyrelse:
Udtrådt af bestyrelsen:
Peter Gjerding, den 18.06.2012.
Indtrådt i bestyrelsen:
Peter Minor (formand), den 18.06.2012.
20 Dec 2011
Other People change
Bestyrelse:
Tiltrådt som formand:
Peter Gjerding, den 19.12.2011.

Show 4 more

7 Oct 2011
Other
Ny adresse:
Adelgade 15, 3., 1304 København K.
Ny kommune:
København.
5 Oct 2011
People change Other
Bestyrelse:
Udtrådt af bestyrelsen:
Jan Hammer, den 21.09.2011, Jesper Kolind Poulsen Lassen, den 21.09.2011.
Indtrådt i bestyrelsen:
Direktør Henrik Madsen, den 21.09.2011, Alistair David Morton, den 21.09.2011.
Direktion:
Show the full announcement
Udtrådt af direktionen:
Henrik Madsen, den 21.09.2011.
Indtrådt i direktionen:
Direktør Henrik Jeppesen (adm. dir), den 21.09.2011.
24 Jun 2011
Other Capital change
Vedtægter ændret:
22.06.2011.
Kapitalforhøjelse kr. 95.000,00: kr. 94.500,00 indbetalt kontant, kurs 222,63. kr. 500,00 indbetalt kontant, kurs 1.922,07.
Kapitalen udgør herefter kr. 175.000,00.
24 May 2011
New company
Stiftelsesdato:
23.05.2011.
Virkningsdato: 24.05.2011.
Der kan i perioden fra selskabets stiftelse til dato for retsvirkning ikke erhverves rettigheder eller indgås forpligtelser på selskabets vegne.
Seneste vedtægtsdato:
23.05.2011.
Show the full announcement
Kapital:
kr. 80.000,00.
Indbetalingsmåde:
Indbetalt kontant kr. 80.000,00 til kurs 100,00.
Stifter:
CVR-NR. 27147305 STARION GRUPPEN ApS, Mågevej 7, 2970 Hørsholm, den 23.05.2011.
Bestyrelse:
Direktør Peter Gjerding, den 24.05.2011, Jan Hammer, den 24.05.2011, Direktør Jesper Kolind Poulsen Lassen, den 24.05.2011.
Direktion:
Direktør Henrik Madsen, den 24.05.2011.
Selskabet forpligtes ved aftaler, som indgås på selskabets vegne af den samlede bestyrelse eller af en direktør i forening med et bestyrelsesmedlem.
Revision:
BEIERHOLM, STATSAUTORISERET REVISIONSPARTNERSELSKAB, Handelsskolevej 1, 4700 Næstved, den 24.05.2011.
Første regnskabsår:
24.05.2011 - 31.12.2011.
Regnskabsår:
01.01 - 31.12.

Registrations (registreringer)

Registration

Address: Damgårdsvej 83
2990 Nivå
Fredensborg Municipality
CVR record last changed: 21 May 2026
Data read: 12 Nov 2026

Production units

1 registered in CVR.

ATTENTION HOLDING ApS
P-number 1016879653Damgårdsvej 83, 2990 Nivå

Compiled by Dandex from the Danish Business Registry (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Headcount

Financials

Changes

Registry facts

Registrations (registreringer)

Registration

Dandex in your own tools

Ownership

People

Financials

Who is behind it

Ownership

Dandex estimates

People

Current (4)

Founders (1)

Network

Roles over time

Network

Headcount

Financials

Annual reports

Financials

Changes

Signals (signaler)

Changes

Pro for this company

Registry facts

Share capital

Registry facts

Registrations (registreringer)

Registrations (registreringer)

Registration

Production units

Dandex in your own tools

Who is behind it

Dandex estimates

Current (4)

Founders (1)

Network

Shared by two or more of its people

Owners and the control chain

Its people and their other companies

Network

Roles over time

Financials

Annual reports

Changes

Signals (signaler)

Pro for this company

Registry facts

Share capital

Registrations (registreringer)

Production units

Network

Shared by two or more of its people

Owners and the control chain

Its people and their other companies