Purplefire ApS (CVR 33246196) Company Profile

Ownership

REIMER ASSET MANAGEMENT ApS
CVR 3335726510% to under 15% of capital and votessince 4 Dec 2025
FD Invest ApS
CVR 369848485% to under 10% of capital and votessince 4 Dec 2025
DCJP Holdings ApS
CVR 4289953466.7% to under 90% of capital and votesnotified 11 Mar 2025since 9 Dec 2021

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (3)

Stig Pfefferkorn
5% to under 10% of capital and votesnotified 9 Dec 20217 Dec 2014 to 9 Dec 2021
Daniel Chabert Pfefferkorn
90% to under 100% of capital and votesnotified 9 Dec 20217 Dec 2014 to 9 Dec 2021
REDO Invest ApS
CVR 4447215515% to under 20% of capital and votesnotified 4 Dec 202511 Mar 2025 to 4 Dec 2025

Control Chain

Ultimate controller
Daniel Chabert Pfefferkorn
Holds 90% to under 100% of capital and votes in DCJP Holdings ApS, since 9 Dec 2021
Capital90% to under 100%
Votes90% to under 100%
Holding company
DCJP Holdings ApS
CVR 42899534Private limited company (ApS)
Holds 66.7% to under 90% of capital and votes in Purplefire ApS, since 9 Dec 2021
Capital66.7% to under 90%
Votes66.7% to under 90%
This company
Purplefire ApS
CVR 33246196

Each holds the one below it. Control follows votes: an owner with 50% or more controls. Each bar shows the registered band, solid to its lower bound and faint across the range CVR records, with a mark at 50%. Dandex estimate, computed 6 Nov 2026.

Owned Companies

Purplefire ApS holds no Danish company now.

Found by searching the CVR owner register (ejerregister) for Purplefire ApS as owner: Danish companies it holds 5% or more of, and their holdings one level down. Foreign holdings are not in CVR.

Former holdings (1)

Gringo Media ApS
CVR 42023140100% of capital and votes14 Jan 2021 to 26 Jul 2024

People

Current (2)

Daniel Chabert PfefferkornExecutive board since 13 Oct 2010
Stig PfefferkornBoard of directors since 13 Oct 2010

Founders (2)

Daniel Chabert PfefferkornFounded 13 Oct 2010, holds a current role
Stig PfefferkornFounded 13 Oct 2010, holds a current role

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Network

Roles Over Time

Daniel Chabert Pfefferkorn: Executive board, 13 Oct 2010 to today.
Stig Pfefferkorn: Board of directors, 13 Oct 2010 to today.

13 Oct 2010 to 6 Nov 2026.

Executive board (Direktion)Board of directors (Bestyrelse)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

EmployeesFTE

Aug 2026, monthly: 3 employees, 2 FTE

Show as Table

Registry headcount, 2011 to Aug 2026, oldest left to newest right
Period	2011	2012	2013	2014	Jan 2015	Feb 2015	Mar 2015	Apr 2015	May 2015	Jun 2015	Jul 2015	Aug 2015	Sep 2015	Oct 2015	Nov 2015	Dec 2015	Jan 2016	Feb 2016	Mar 2016	Apr 2016	May 2016	Jun 2016	Jul 2016	Aug 2016	Sep 2016	Oct 2016	Nov 2016	Dec 2016	Jan 2017	Feb 2017	Mar 2017	Apr 2017	May 2017	Jun 2017	Jul 2017	Aug 2017	Sep 2017	Oct 2017	Nov 2017	Dec 2017	Jan 2018	Feb 2018	Mar 2018	Apr 2018	May 2018	Jun 2018	Jul 2018	Aug 2018	Sep 2018	Oct 2018	Nov 2018	Dec 2018	Jan 2019	Feb 2019	Mar 2019	Apr 2019	May 2019	Jun 2019	Jul 2019	Aug 2019	Sep 2019	Oct 2019	Nov 2019	Dec 2019	Jan 2020	Feb 2020	Mar 2020	Apr 2020	May 2020	Jun 2020	Jul 2020	Aug 2020	Sep 2020	Oct 2020	Nov 2020	Dec 2020	Jan 2021	Feb 2021	Mar 2021	Apr 2021	May 2021	Jun 2021	Jul 2021	Aug 2021	Sep 2021	Oct 2021	Nov 2021	Dec 2021	Jan 2022	Feb 2022	Mar 2022	Apr 2022	May 2022	Jun 2022	Jul 2022	Aug 2022	Sep 2022	Oct 2022	Nov 2022	Dec 2022	Jan 2023	Feb 2023	Mar 2023	Apr 2023	May 2023	Jun 2023	Jul 2023	Aug 2023	Sep 2023	Oct 2023	Nov 2023	Dec 2023	Jan 2024	Feb 2024	Mar 2024	Apr 2024	May 2024	Jun 2024	Jul 2024	Aug 2024	Sep 2024	Oct 2024	Nov 2024	Dec 2024	Jan 2025	Feb 2025	Mar 2025	Apr 2025	May 2025	Jun 2025	Jul 2025	Aug 2025	Sep 2025	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026
Employees	1	2	3	1	1	1	1	1	1	1	1	1	2	2	2	2	1	2	2	2	2	2	2	3	2	2	2	3	4	4	4	4	4	4	4	4	4	4	4	4	4	4	4	4	4	4	4	4	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	4	5	5	6	6	6	7	6	9	9	9	9	10	11	8	8	8	7	9	9	8	9	8	9	8	6	5	3	4	4	4	3	3	2	2	2	2	2	2	2	2	2	2	2	2	3	3	3	3	3	3	3	3	3	4	4	4	4	4	4	4	4	4	4	4	4	4	4	3	3	3	3	3	3	3	3	3	3	3	3
FTE	1	1	1	1	1	1	1	1	1	1	1	1	2	2	2	2	1	1	1	1	1	1	1	1	1	1	1	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	3	4	4	4	4	5	5	5	8	7	8	8	8	9	8	7	7	7	8	7	8	7	7	7	6	6	4	2	3	3	3	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	3	3	3	3	3	3	3	3	3	3	3	3	3	3	2	2	2	2	2	2	2	2	2	2	2	2
Series	Annual	Annual	Annual	Annual	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly

The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 2011 to 2014; monthly Jan 2015 to Aug 2026.

CVR changed its monthly method in Oct 2019, so a step at that month need not be real.

Latest Aug 2026, published 21 Oct 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Gross profit	4,881	-7,956	7,065	5,402	-1,262
Operating profit	-2,221	-5,666	+5,070	+3,645	-2,919
Result for the year	-9,035	-2,297	+4,818	+3,062	-3,304
Equity	2,906	609	5,427	4,489	1,185
Total assets	11,480	800	5,739	6,387	3,208
Employees (average)	7	3	3	3	3
Credit metrics (Dandex calculations)
Gross profit growth (vækst i bruttofortjeneste)	27%	-263%	n.m.^{note 1}	-21.4%	-123.4%
EBITDA	-2,160	-5,653	5,092	3,645	Not reported^{note 2}
EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)	-44.3%	n.m.^{note 3}	72.1%	67.5%	n.m.^{note 3}
Employee growth (vækst i antal ansatte)	16.7%	-66.7%	-66.7%	0%	0%
Net interest-bearing debt (NIBD, nettorentebærende gæld)	-680	-437	-4,954	-4,635^{note 4}	-2,056^{note 4}
Gearing, NIBD / EBITDA	n.m.^{note 5}	n.m.^{note 5}	Net cash	Net cash^{note 4}	Not reported^{note 2}
ROIC (afkast af investeret kapital)	-32%^{note 6}	-368.6%^{note 6}	1,226.1%^{note 7}	1,889%^{note 4}	n.m.^{note 8}
Capex (investeringer i anlægsaktiver)	Not reported^{note 9}	Not reported^{note 9}	0^{note 10}	Not reported^{note 11}	Not reported^{note 11}
NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender)	-4,881	-437	-4,976	-4,649^{note 4}	-1,490^{note 4}

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).

1 n.m.: the year before is not positive
2 no depreciation line filed
3 n.m.: gross profit not positive
4 no interest-bearing debt reported
5 n.m.: EBITDA not positive
6 Dandex estimate: statutory 22% used: profit before tax not positive
7 Dandex estimate: statutory 22% used: no profit before tax filed
8 n.m.: invested capital not positive
9 disposals exceed investment
10 Dandex estimate: capex from the balance sheet change plus D&A
11 no capex filed

Annual Reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 2 Jul 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 9 Jul 2025
PDF
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 25 Apr 2024
PDF
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 15 Apr 2023
PDF
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 19 Jul 2022
PDF

Financials

Changes

All changes

27 May 2026
Ownership change
Purplefire ApS (CVR 33246196) har foretaget ejerskifte pr. 27. maj 2026: 2 indtrådt.
6 May 2026
Address change
Purplefire ApS (CVR 33246196) har ændret adresse fra "Lammekær 48 2600 Glostrup" til "Bukkeballevej 44 2960 Rungsted Kyst" pr. 6. maj 2026.
6 May 2026
Ownership change
Purplefire ApS (CVR 33246196) har foretaget ejerskifte pr. 6. maj 2026: 2 indtrådt.
11 Mar 2025
Ownership change
Purplefire ApS (CVR 33246196) har foretaget ejerskifte pr. 11. marts 2025: 2 indtrådt.
13 Oct 2010
Director change
Purplefire ApS (CVR 33246196) har foretaget direktørskifte pr. 13. oktober 2010: 2 indtrådt.

Changes

Registry Facts

Signing rule (Tegningsregel): Selskabet tegnes af direktøren eller af den samlede bestyrelse.since 7 Dec 2014
Purpose (Formål): Selskabets formål er at drive konsulentvirksomhed indenfor online salg og hermed efter ledelsens skøn beslægtet virksomhed.since 13 Apr 2023
Audit opted out (Revision fravalgt): Nosince 12 Sep 2018
Articles of association last changed (Seneste vedtægtsdato): 13 Apr 2023

Share Capital

Each registered value from the day it took effect, newest first.

13 Oct 201080,000 DKKEarliest in CVR

From CVR, read 6 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry Facts

Registrations (Registreringer)

23 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

5 Aug 2026
Audit change
Revision:
Fratrådte:
Beierholm Godkendt Revisionspartnerselskab, den 03.08.2026.
Tiltrådte:
CVR-NR. 46110099 Counted ApS, Falkoner Alle 19, 1. th, 2000 Frederiksberg, den 03.08.2026.
6 Apr 2026
Address change
Ny adresse: Bukkeballevej 44A, 2960 Rungsted Kyst
Ny kommune: Hørsholm
3 Mar 2025
Address change
Ny adresse: Lammekær 48, Glostrup, 2600 Glostrup
Ny kommune: Glostrup
13 Apr 2023
Other
Vedtægter ændret: 13.04.2023
Formål ændret: Selskabets formål er at drive konsulentvirksomhed indenfor online salg og hermed efter ledelsens skøn beslægtet virksomhed.
2 Jan 2023
Other
Vedtægter ændret: 02.01.2023
Nyt navn: Purplefire ApS
Nyt binavn: Rockay ApS
Slettede binavne: PurpleFire ApS, Rockay.com ApS
5 Oct 2022
Other
Vedtægter ændret: 05.10.2022
Nyt binavn: PurpleFire ApS
Slettet binavn: VEKSØ E-HANDEL ApS
9 Sep 2022
Address change
Ny adresse: Fjeldhammervej 15, 2610 Rødovre
Ny kommune: Rødovre
3 Feb 2022
Address change
Ny adresse: Værkstedsvej 26, 4600 Køge
Ny kommune: Køge
4 Jun 2020
Address change Other
Vedtægter ændret: 04.06.2020
Nyt navn: Rockay ApS
Ny adresse: Fjeldhammervej 15, 2610 Rødovre
Nye binavne: Gringo Group ApS, Rockay.com ApS
Slettet binavn: Rockay ApS
9 Dec 2019
Other
Vedtægter ændret: 09.12.2019
Slettede binavne: Sleeklens ApS, Sleeklens.com ApS

Show 13 more

28 Aug 2019
Audit change
Revision:
Fratrådte:
RIR REVISION STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 01.08.2019.
Tiltrådte:
CVR-NR. 32895468 BEIERHOLM, STATSAUTORISERET REVISIONSPARTNERSELSKAB, Himmelev Bygade 70, 4000 Roskilde, den 01.08.2019.
14 Sep 2018
Audit change
Revision:
Tiltrådte:
CVR-NR. 33780524 RIR REVISION STATSAUTORISERET REVISIONSPARTNERSELSKAB, Himmelev Bygade 70, Himmelev, 4000 Roskilde, den 12.09.2018.
16 Jul 2018
Other
Vedtægter ændret: 16.07.2018
Nyt navn: GRINGO GROUP ApS
Nye binavne: Gringo Marketing ApS, Rockay ApS
Slettet binavn: Gringo Group ApS
12 Oct 2017
Address change
Ny adresse: Kaffevej 41, 5. th, 2610 Rødovre
Ny kommune: Rødovre
8 Feb 2016
Other
Vedtægter ændret: 08.02.2016
Nyt binavn: Gringo Group ApS
6 Jan 2016
Other
Vedtægter ændret: 06.01.2016
Nye binavne: Sleeklens ApS, Sleeklens.com ApS
7 Dec 2014
Other
Vedtægter ændret:
07.12.2014.
Nyt navn:
GRINGO MARKETING ApS.
Nyt binavn: VEKSØ E-HANDEL ApS.
7 Dec 2014
Other
Ny adresse:
Valby Langgade 16, 2. 306., 2500 Valby.
Ny kommune:
København.
30 May 2014
Other
Vedtægter ændret:
30.05.2014.
Slettet binavn: DANIELS SERVICEUDLEJNING ApS.
2 May 2014
Other
Ny adresse:
Fåreager 42, Karlstrup, 2680 Solrød Strand.
Ny kommune:
Solrød.
1 Feb 2014
Other
Vedtægter ændret:
01.02.2014.
Slettede binavne:
DRINKWORLD.DK ApS, DRINKSHOP.DK ApS.
20 Feb 2011
Other
Vedtægter ændret:
01.02.2011.
Nyt binavn: DANIELS SERVICEUDLEJNING ApS (VEKSØ E-HANDEL ApS).
14 Oct 2010
New company
Binavne:
DRINKWORLD.DK ApS (VEKSØ E-HANDEL ApS), DRINKSHOP.DK ApS (VEKSØ E-HANDEL ApS).
Stiftelsesdato:
13.10.2010.
Seneste vedtægtsdato:
13.10.2010.
Show the full announcement
Kapital:
kr. 80.000,00.
Indbetalingsmåde:
kontant kr. 80.000,00 til kurs 100,00.
Stiftere:
Kontorass Stig Pfefferkorn, den 13.10.2010, Daniel Chabert Pfefferkorn, den 13.10.2010.
Bestyrelse:
Kontorass Stig Pfefferkorn (formand), den 13.10.2010.
Direktion:
Daniel Chabert Pfefferkorn, den 13.10.2010.
Selskabet tegnes af direktøren eller af den samlede bestyrelse.
Første regnskabsår:
13.10.2010 - 31.12.2011.
Regnskabsår:
01.01 - 31.12.

Registrations (Registreringer)

Registration

Address: Bukkeballevej 44
2960 Rungsted Kyst
Hørsholm Municipality
CVR record last changed: 5 Aug 2026
Data read: 6 Nov 2026

Production Units

3 registered in CVR.

Rockay ApS
P-number 1016374233Fjeldhammervej 15, 2610 Rødovre
Veksø E-Handel ApS (lager)
P-number 1018390171Kirkestræde 6, 3670 Veksø Sjælland
Purplefire ApS
P-number 1027385644Bukkeballevej 44, 2960 Rungsted Kyst

Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Financials

Changes

Registry Facts

Registrations (Registreringer)

Registration

Dandex in Your Own Tools

Ownership

People

Financials

Who Is Behind It

Ownership

Control Chain

Owned Companies

People

Current (2)

Founders (2)

Network

Roles Over Time

Network

Headcount

Financials

Annual Reports

Financials

Changes

Changes

Registry Facts

Share Capital

Registry Facts

Registrations (Registreringer)

Registrations (Registreringer)

Registration

Production Units

Dandex in Your Own Tools

Who Is Behind It

Control Chain

Owned Companies

Current (2)

Founders (2)

Network

Shared by two or more of its people

Owners and the control chain

Its people and their other companies

Network

Roles Over Time

Headcount

Financials

Annual Reports

Changes

Registry Facts

Share Capital

Registrations (Registreringer)

Production Units

Network

Shared by two or more of its people

Owners and the control chain

Its people and their other companies