CVR 32552943Private limited company (ApS)Reklamebureauer (731110)Odense CFounded 22 Oct 2009
Dandex has recorded no changes to this company since it began following the register.
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about SMPLR ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexEmployees
1
CVR registry, 2021
Gross profit
71.5K
DKK, annual report 2021
-69% on 2020
Result
-125.2K
DKK, annual report 2021
Equity
62.1K
DKK, annual report 2021
GJØDE HOLDING ApSCVR 28676204, 100% of capital and votes, until 12 Aug 2022
Daniel Gjødeuntil 12 Aug 2022
Equity of 62.1K DKK was below half the share capital of 125K DKK at 30 Sep 2021. Under the Companies Act (selskabsloven § 119) management must then account for the company's finances at a general meeting. Dandex estimate, computed 6 Nov 2026.
No current owner is registered.
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
CVR 28676204100% of capital and votesnotified 3 May 20171 Dec 2011 to 12 Aug 2022
CVR 3338009733.3% to under 50% of capital and votesnotified 3 May 20171 Dec 2011 to 7 Apr 2017
CVR lists no current officers for this company.
CVR records founders at incorporation. It does not record whether they are alive or still involved.
22 Oct 2009 to 6 Nov 2026.
Sep 2021, monthly: 1 employee, 0 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | Q1 2010 | Q2 2010 | Q3 2010 | Q4 2010 | 2011 | 2012 | Aug 2017 | Sep 2017 | Oct 2017 | Nov 2017 | Dec 2017 | Jan 2018 | Feb 2018 | Mar 2018 | Apr 2018 | Dec 2018 | Jan 2019 | Feb 2019 | Mar 2019 | Apr 2019 | May 2019 | Jun 2019 | Jul 2019 | Aug 2019 | Sep 2019 | Oct 2019 | Jan 2020 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | Jun 2020 | Jul 2020 | Aug 2020 | Sep 2020 | Oct 2020 | Nov 2020 | Dec 2020 | Jan 2021 | Feb 2021 | Mar 2021 | Apr 2021 | May 2021 | Jun 2021 | Jul 2021 | Aug 2021 | Sep 2021 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employees | No count | No count | No count | No count | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| FTE | 2 | 2 | 2 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Series | Quarterly | Quarterly | Quarterly | Quarterly | Annual | Annual | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 2011 to 2012; quarterly Q1 2010 to Q4 2010; monthly Aug 2017 to Sep 2021.
CVR changed its monthly method in Oct 2019, so a step at that month need not be real.
Latest Sep 2021, published 19 Nov 2021. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2017 | 2018 | 2019 | 2020 | 2021 |
|---|---|---|---|---|---|
| Gross profit | 227 | 254 | 255 | 230 | 71 |
| Operating profit | Not reported | +99 | +81 | +12 | -151 |
| Result for the year | +147 | +75 | +56 | +2 | -125 |
| Equity | 276 | 205 | 185 | 187 | 62 |
| Total assets | 456 | 329 | 489 | 482 | 308 |
| Employees (average) | Not reported | 1 | 1 | 1 | 1 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | -7.5% | 12.2% | 0.3% | -9.7% | -69% |
| EBITDA | Not reportednote 1 | Not reportednote 1 | 129 | 95 | -68 |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) | Not reportednote 1 | Not reportednote 1 | 50.8% | 41.2% | -95.6% |
| Employee growth (vækst i antal ansatte) | Not reportednote 2 | 0% | 0% | 0% | 0% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | Not reportednote 3 | -305note 4 | -82note 4 | -194note 4 | Not reportednote 3 |
| Gearing, NIBD / EBITDA | Not reportednote 3 | Not reportednote 1 | Net cashnote 4 | Net cashnote 4 | Not reportednote 3 |
| ROIC (afkast af investeret kapital) | Not reportednote 3 | n.m.note 5 | 3,566.5%note 4 | 18.8%note 4 | Not reportednote 3 |
| Capex (investeringer i anlægsaktiver) | Not reportednote 6 | Not reportednote 6 | 415note 7 | 0note 7 | Not reportednote 8 |
| NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender) | Not reportednote 3 | -292note 4 | 91note 4 | -14note 4 | Not reportednote 3 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).
Annual report 2021
1 Oct 2020 to 30 Sep 2021, published 22 Dec 2021
Annual report 2020
1 Oct 2019 to 30 Sep 2020, published 23 Dec 2020
Annual report 2019
1 Oct 2018 to 30 Sep 2019, published 20 Dec 2019
Annual report 2018
1 Oct 2017 to 30 Sep 2018, published 15 Jan 2019
Annual report 2017
1 Oct 2016 to 30 Sep 2017, published 3 Jan 2018
Each registered value from the day it took effect, newest first.
From CVR, read 6 Nov 2026. Text such as the signing rule and purpose is shown as registered.
10 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Virksomheden er opløst ved erklæring efter selskabslovens § 216, jf. lov om erhvervsdrivende virksomheder § 20
Direktion:
Fratrådte:
Daniel Gjøde, den 12.08.2022.
Revision:
Fratrådte:
PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 12.08.2022.
Revision:
Fratrådte:
DANSK REVISION ODENSE GODKENDT REVISIONSAKTIESELSKAB, den 09.05.2018.
Tiltrådte:
CVR-NR. 33771231 PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB, Rytterkasernen 21, 5000 Odense C, den 09.05.2018.
Vedtægter ændret: 09.02.2016
Selskabet tegnes af en direktør.
Ny adresse:
Brandts Passage 15, 2., 5000 Odense C.
Vedtægter ændret:
19.12.2011.
Nyt navn:
SMPLR ApS.
Selskabet tegnes af den samlede direktion.
Ny adresse:
Ryttergade 12, st. tv., 5000 Odense C.
Stiftelsesdato:
22.10.2009.
Seneste vedtægtsdato:
22.10.2009.
Kapital:
kr. 125.000,00.
Indbetalingsmåde:
kontant kr. 125.000,00 til kurs 100,00.
Stifter:
CVR-NR. 28676204 GJØDE HOLDING ApS, Vesterbro 13, 1., 5000 Odense C, den 22.10.2009.
Direktion:
Daniel Gjøde, den 22.10.2009.
Selskabet tegnes af en direktør.
Revision:
CVR-NR. 82218912 DANSK REVISION ODENSE REGISTRERET REVISIONSAKTIESELSKAB, Langelinie 79, 5230 Odense M, den 22.10.2009.
Første regnskabsår:
22.10.2009 - 30.09.2010.
Regnskabsår:
01.10 - 30.09.
1 registered in CVR.
P-number 1015602089Brandts Passage 15, 5000 Odense C
