Strøm Retail A/S (CVR 31349516) Company Profile

Ownership

BLR ApS
CVR 25845846100% of capital and votessince 1 Dec 2025

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (3)

KHL ApS
CVR 25843436100% of capital and votes31 Dec 2011 to 1 Jan 2016
3 Space Holding ApS
CVR 3713839890% to under 100% of capital, 100% of votes2 Jan 2016 to 1 Dec 2025
Wellander Holding ApS
CVR 4337296310% to under 15% of capital12 Jul 2022 to 1 Dec 2025

Control Chain

Ultimate controller
Helle Wagner Pedersen
Holds 100% of capital and votes in HWAP A/S, since 22 Dec 1999
Capital100%
Votes100%
Holding company
HWAP A/S
CVR 25099362Public limited company (A/S)
Holds 100% of capital and votes in Wagner Copenhagen ApS, since 15 Jul 2019
Capital100%
Votes100%
Holding company
Wagner Copenhagen ApS
CVR 40663010Private limited company (ApS)
Holds 100% of capital and votes in BLR ApS, since 15 Jul 2019
Capital100%
Votes100%
Holding company
BLR ApS
CVR 25845846Private limited company (ApS)
Holds 100% of capital and votes in Strøm Retail A/S, since 1 Dec 2025
Capital100%
Votes100%
This company
Strøm Retail A/S
CVR 31349516

Each holds the one below it. Control follows votes: an owner with 50% or more controls. Each bar shows the registered band, solid to its lower bound and faint across the range CVR records, with a mark at 50%. Dandex estimate, computed 2 Nov 2026.

People

Current (3)

Viktor Doktor PlougmandExecutive board since 1 Dec 2025, Board of directors since 1 Dec 2025
Helle Wagner PedersenBoard of directors since 1 Dec 2025
Thomas JensenBoard of directors since 21 Oct 2026

Founders (1)

DANFRUGT SKÆLSKØR A/SFounded 1 Apr 2008

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (7)

Karina Harboe LaursenExecutive board 28 Feb 2020 to 11 Jul 2022, Board of directors 2 Apr 2008 to 23 Jan 2026
Bernhard GrieseExecutive board 1 Apr 2008 to 28 Feb 2020, Board of directors 1 Apr 2008 to 28 Feb 2020
Jørgen LaursenExecutive board 11 Jul 2022 to 1 Dec 2025, Board of directors 1 Apr 2008 to 1 Dec 2025
Anders NielsenBoard of directors 1 Apr 2008 to 31 May 2017
Søren Bjerg SøgaardBoard of directors 28 Feb 2020 to 1 Dec 2025
Martin Doktor PlougmandBoard of directors 23 Jan 2026 to 21 Oct 2026
Hannes Gunnar Carl WellanderBoard of directors 11 Jul 2022 to 6 Aug 2025

Network

Roles Over Time

Viktor Doktor Plougmand: Executive board, 1 Dec 2025 to today; Board of directors, 1 Dec 2025 to today.
Helle Wagner Pedersen: Board of directors, 1 Dec 2025 to today.
Thomas Jensen: Board of directors, 21 Oct 2026 to today.

1 Dec 2025 to 2 Nov 2026.

Former (7)

Martin Doktor Plougmand: Board of directors, 23 Jan 2026 to 21 Oct 2026.
Karina Harboe Laursen: Board of directors, 2 Apr 2008 to 23 Jan 2026; Executive board, 28 Feb 2020 to 11 Jul 2022.
Jørgen Laursen: Board of directors, 1 Apr 2008 to 1 Dec 2025; Executive board, 11 Jul 2022 to 1 Dec 2025.
Søren Bjerg Søgaard: Board of directors, 28 Feb 2020 to 1 Dec 2025.
Hannes Gunnar Carl Wellander: Board of directors, 11 Jul 2022 to 6 Aug 2025.
Bernhard Griese: Executive board, 1 Apr 2008 to 28 Feb 2020; Board of directors, 1 Apr 2008 to 28 Feb 2020.
Anders Nielsen: Board of directors, 1 Apr 2008 to 31 May 2017.

1 Apr 2008 to 2 Nov 2026.

Executive board (Direktion)Board of directors (Bestyrelse)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2026
Gross profit	343	1,285	2,521	2,754	2,517
Operating profit	+343	-198	-334	-124	-1,044
Result for the year	+367	-187	-365	-168	-1,088
Equity	1,584	1,398	1,032	864	497
Total assets	1,595	5,876	5,420	4,907	5,069
Employees (average)	Not reported	3	6	6	7
Credit metrics (Dandex calculations)
Gross profit growth (vækst i bruttofortjeneste)	320%	274.1%	96.2%	9.3%	Not reported^{note 1}
EBITDA	343	-85	-107	109	-687
EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)	100%	-6.6%	-4.3%	4%	-27.3%
Employee growth (vækst i antal ansatte)	Not reported^{note 2}	n.m.^{note 3}	100%	0%	Not reported^{note 1}
Net interest-bearing debt (NIBD, nettorentebærende gæld)	-1^{note 4}	-809^{note 4}	-522^{note 4}	-563^{note 4}	-381
Gearing, NIBD / EBITDA	Net cash^{note 4}	n.m.^{note 5}	n.m.^{note 5}	Net cash^{note 4}	Not reported^{note 1}
ROIC (afkast af investeret kapital)	21.6%^{note 6}	-14.2%^{note 7}	-47.5%^{note 7}	-23.8%^{note 7}	Not reported^{note 1}
Capex (investeringer i anlægsaktiver)	Not reported^{note 8}	1,875^{note 9}	40^{note 9}	104^{note 9}	0^{note 10}
NIBD incl. group and owner balances (NIBD inkl. koncern- og ejermellemværender)	-1,148^{note 4}	1,863^{note 4}	2,156^{note 4}	2,274^{note 4}	2,976

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group. Not every period is a full year: 2026 covers 16 months (1 Jan 2025 to 30 Apr 2026). Changes against it compare periods of different length.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).

1 period length differs
2 no average employee figure in the annual report (ESEF reports carry none); the registry's monthly headcount is in company-profile
3 n.m.: the year before is not positive
4 no interest-bearing debt reported
5 n.m.: EBITDA not positive
6 Dandex estimate: statutory 22% used: effective rate outside 0 to 40%; no interest-bearing debt reported
7 Dandex estimate: statutory 22% used: profit before tax not positive; no interest-bearing debt reported
8 no capex filed
9 additions per the fixed asset notes
10 Dandex estimate: capex from the balance sheet change plus D&A

Annual Reports

Annual report 2026
1 Jan 2025 to 30 Apr 2026, published 8 Jul 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 10 Apr 2025
PDF
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 24 Jun 2024
PDF
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 10 May 2023
PDF
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 25 Apr 2022
PDF

Financials

Changes

All changes

6 May 2026
Ownership change
Strøm Retail A/S (CVR 31349516) har foretaget ejerskifte pr. 6. maj 2026: 3 indtrådt.
23 Jan 2026
Director change
Strøm Retail A/S (CVR 31349516) har foretaget direktørskifte pr. 23. januar 2026: 1 indtrådt.
1 Dec 2025
Ownership change
Strøm Retail A/S (CVR 31349516) har foretaget ejerskifte pr. 1. december 2025: 1 indtrådt.
1 Dec 2025
Director change
Strøm Retail A/S (CVR 31349516) har foretaget direktørskifte pr. 1. december 2025: 2 indtrådt.
11 Jul 2022
Director change
Strøm Retail A/S (CVR 31349516) har foretaget direktørskifte pr. 11. juli 2022: 2 indtrådt.
28 Feb 2020
Director change
Strøm Retail A/S (CVR 31349516) har foretaget direktørskifte pr. 28. februar 2020: 2 indtrådt.
1 Apr 2008
Director change
Strøm Retail A/S (CVR 31349516) har foretaget direktørskifte pr. 1. april 2008: 2 indtrådt.

Changes

Registration

Address: Strandvejen 169
2900 Hellerup
Gentofte Municipality
CVR record last changed: 24 Oct 2026
Data read: 2 Nov 2026

Production Units

1 registered in CVR.

Strøm Retail A/S
P-number 1014325391Strandvejen 169, 2900 Hellerup

Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Financials

Changes

Registration

Dandex in Your Own Tools

Ownership

People

Financials

Who Is Behind It

Ownership

Control Chain

People

Current (3)

Founders (1)

Network

Roles Over Time

Network

Financials

Annual Reports

Financials

Changes

Changes

Registration

Production Units

Dandex in Your Own Tools

Who Is Behind It

Control Chain

Current (3)

Founders (1)

Network

Its people and their other companies

Network

Roles Over Time

Financials

Annual Reports

Changes

Production Units

Network

Its people and their other companies