PlentyPlay ApS (CVR 30283597) company profile

Ownership

MALTHE INVEST ApS
CVR 3008676733.3% to under 50% of capital and votesnotified 26 Mar 2021since 31 Dec 2011
MATHIAS INVEST ApS
CVR 3008684833.3% to under 50% of capital and votessince 26 Mar 2021
Terese Invest ApS
CVR 4224906833.3% to under 50% of capital and votessince 26 Mar 2021

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (8)

Hans Arne Lyhr
3 Jan 2007 to 14 Aug 2018
Jens Peder Bruun Ludvigsen
20% to under 25% of capital and votesnotified 14 Aug 201831 Dec 2011 to 14 Aug 2018
Malthe Bruun Ludvigsen
33.3% to under 50% of capital and votesnotified 1 Jan 202014 Aug 2018 to 26 Mar 2021
Erik Bjarne Bruun Ludvigsen
20% to under 25% of capital and votes31 Dec 2011 to 14 Aug 2018
Jørgen Bruun Ludvigsen
31 Dec 2011 to 14 Aug 2018
Poul Frits Bruun Ludvigsen
20% to under 25% of capital and votes31 Dec 2011 to 14 Aug 2018
Mathias Bruun Ludvigsen
33.3% to under 50% of capital and votesnotified 26 Mar 202131 Dec 2011 to 26 Mar 2021
Terese Bruun Ludvigsen Vilholm
33.3% to under 50% of capital and votesnotified 26 Mar 202131 Dec 2011 to 26 Mar 2021

Owned companies

2 Danish companies.

EJENDOMSSELSKABET FACKENBURGER ALLEE, LÜBECK ApS
CVR 3147367510% to under 15% of capital and votes
K/S FACKENBURGER ALLEE, LÜBECK
CVR 3147598810% to under 15% of capital and votes

Found by searching the CVR owner register (ejerregister) for PlentyPlay ApS as owner: Danish companies it holds 5% or more of, and their holdings one level down. Foreign holdings are not in CVR.

Former holdings (2)

K/S HAMBURGER STRASSE, BUCHHOLZ
CVR 2914819810% to under 15% of capital and votes1 Jan 2020 to 25 May 2023
EJENDOMSSELSKABET HAMBURGER STRASSE, BUCHHOLZ ApS
CVR 2914602010% to under 15% of capital and votes1 Jan 2020 to 24 May 2023

Dandex estimates

Legal ownership resolution (ejerforholdenes opløsning): No owner holds a majorityNo owner holds 50% or more; legal owners in the CVR owner register only. Dandex estimate, rule v3, computed 15 Nov 2026.
Control tenure (ejerskabsperiode): Pro: Control tenure (ejerskabsperiode) is in the Pro plan, see pricingHow long the current ultimate controller has held control, from the CVR owner register.
Group position (koncernforhold): No parent, and no majority holding in a Danish companyNo owner holds 50% or more; it holds 50% or more of no Danish company. Dandex estimate, rule v2, computed 15 Nov 2026.
Signing authority, structured (tegningsregel, struktureret): One person can bind the companyThe registered signing rule lets one person bind the company. Dandex estimate, rule v2, computed 15 Nov 2026.
EU SME size class (SMV-kategori): Micro enterprise0 average employees, balance sheet EUR 709.1K in the 2025 report, and the same class the year before. Dandex estimate, rule v2, computed 15 Nov 2026.
Long-run headcount growth (beskæftigelsesudvikling siden 1998): Not determinedNo employment figures since Dec 2013. Dandex estimate, rule v1, computed 15 Nov 2026.
Demand cyclicality (konjunkturfølsomhed): Pro: Demand cyclicality (konjunkturfølsomhed) is in the Pro plan, see pricingHow demand for its products moves with the economy, from its industry.
Registry and report headcount compared (ansatte i register og regnskab): Pro: Registry and report headcount compared (ansatte i register og regnskab) is in the Pro plan, see pricingThe report's average employees beside the registry's staff over the same year.
Auditor's report (revisorpåtegning): Assistance without assuranceTagged in the report (cmn:TypeOfAuditorAssistance). Dandex estimate, rules and decision model v1, computed 13 Nov 2026, from the annual report for the year ending 31 Dec 2025.
Business model (forretningsmodel): Not determinedUncertain: the decision model was below 0.8 and the registered industry did not settle it. Dandex estimate, rules and decision model v1, computed 14 Nov 2026, from the annual report for the year ending 31 Dec 2025.
Revenue model (indtægtsmodel): Pro: Revenue model (indtægtsmodel) is in the Pro plan, see pricingThe kinds of revenue the accounting policies name, and the main one.

Decided by Dandex with fixed rules from CVR and the filed annual reports, and for the auditor's report, the business model and the revenue model a calibrated decision model reading the report's text and the purpose clause, not registered by the company. Each label links to its definition.

People

Current (3)

Malthe Bruun LudvigsenExecutive board since 14 Aug 2018, Board of directors since 14 Aug 2018
Mathias Bruun LudvigsenBoard of directors since 14 Aug 2018
Terese Bruun Ludvigsen VilholmBoard of directors since 14 Aug 2018

Founders (2)

3L-LUDVIGSEN A/SFounded 3 Jan 2007
B. RASK HOLDING ApSFounded 3 Jan 2007

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (8)

Hans Arne LyhrExecutive board 3 Jan 2007 to 14 Aug 2018
Jørgen RaskBoard of directors 3 Jan 2007 to 11 Jan 2010
Jens Peder Bruun LudvigsenBoard of directors 11 Jan 2010 to 9 May 2018
Erik Bjarne Bruun LudvigsenBoard of directors 3 Jan 2007 to 14 Aug 2018
Jørgen Bruun LudvigsenBoard of directors 11 Jan 2010 to 14 Aug 2018
Poul Frits Bruun LudvigsenBoard of directors 3 Jan 2007 to 14 Aug 2018
Henriette Raahauge LudvigsenBoard of directors 9 May 2018 to 14 Aug 2018
Birte RaskBoard of directors 3 Jan 2007 to 11 Jan 2010

Network

Roles over time

Malthe Bruun Ludvigsen: Executive board, 14 Aug 2018 to today; Board of directors, 14 Aug 2018 to today.
Mathias Bruun Ludvigsen: Board of directors, 14 Aug 2018 to today.
Terese Bruun Ludvigsen Vilholm: Board of directors, 14 Aug 2018 to today.

14 Aug 2018 to 15 Nov 2026.

Former (8)

Hans Arne Lyhr: Executive board, 3 Jan 2007 to 14 Aug 2018.
Erik Bjarne Bruun Ludvigsen: Board of directors, 3 Jan 2007 to 14 Aug 2018.
Jørgen Bruun Ludvigsen: Board of directors, 11 Jan 2010 to 14 Aug 2018.
Poul Frits Bruun Ludvigsen: Board of directors, 3 Jan 2007 to 14 Aug 2018.
Henriette Raahauge Ludvigsen: Board of directors, 9 May 2018 to 14 Aug 2018.
Jens Peder Bruun Ludvigsen: Board of directors, 11 Jan 2010 to 9 May 2018.
Jørgen Rask: Board of directors, 3 Jan 2007 to 11 Jan 2010.
Birte Rask: Board of directors, 3 Jan 2007 to 11 Jan 2010.

3 Jan 2007 to 15 Nov 2026.

Executive board (direktion)Board of directors (bestyrelse)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

EmployeesFTE

2013, annual: 0 employees, 1 FTE

Show as table

Registry headcount, 2007 to 2013, oldest left to newest right
Period	2007	2008	2009	Q1 2010	Q2 2010	Q3 2010	Q4 2010	2011	2012	2013
Employees	1	1	2	No count	No count	No count	No count	7	1	0
FTE	1	1	1	2	2	2	2	2	1	1
Series	Annual	Annual	Annual	Quarterly	Quarterly	Quarterly	Quarterly	Annual	Annual	Annual

The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 2007 to 2009 and 2011 to 2013; quarterly Q1 2010 to Q4 2010.

Latest 2013, published 13 May 2016. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Gross profit	-29	-53	-15	-85	18
Operating profit	-29	-53	-15	-85	+18
Result for the year	+3	+5,821	-4	-18	+69
Equity	-267	4,204	2,100	2,082	2,150
Total assets	1,230	6,342	6,328	6,322	5,290
Employees (average)	Not reported	Not reported	Not reported	Not reported	0
Credit metrics (Dandex calculations)
EBITDA	-29	Not reported^{note 1}	Not reported^{note 1}	Not reported^{note 1}	Not reported^{note 1}
EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)Pro: EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) is in the Pro plan, see pricingEBITDA as a share of gross profit.	Pro: EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) is in the Pro plan, see pricingEBITDA as a share of gross profit.
Net interest-bearing debt (NIBD, nettorentebærende gæld)Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash.	Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash.
Gearing, NIBD / EBITDAPro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes.	Pro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes.
Interest coverage (rentedækning)Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest.	Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest.
Adjusted equity ratio (justeret soliditetsgrad)Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis.	Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis.
ROIC (afkast af investeret kapital)Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt.	Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt.
Capex % of sales (investeringer i procent af omsætningen)Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue.	Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue.
FCFF / EBITDA (pengestrømskonvertering)Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA.	Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA.

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Rows marked Pro hold a value in the Pro plan. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may.

1 no depreciation line filed

Credit rating (kreditvurdering): Pro: Credit rating (kreditvurdering) is in the Pro plan, see pricingA score from 0 to 100 with a grade from A to F, from the latest annual reports.
Capital loss (kapitaltab): Pro: Capital loss (kapitaltab) is in the Pro plan, see pricingNegative equity, or equity below half the share capital, in the latest report.
Filing deadline and punctuality (indsendelsesfrist): Pro: Filing deadline and punctuality (indsendelsesfrist) is in the Pro plan, see pricingThe next annual report deadline.

Annual reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 12 Jun 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 10 Jun 2025
PDF
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 1 Jul 2024
PDF
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 2 Jul 2023
PDF
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 26 Jun 2022
PDF

Financials

Changes

All changes

18 Jun 2026
Industry change
PlentyPlay ApS (CVR 30283597) har ændret branche fra "Fremstilling af spil og legetøj" (324000) til "Investering for egen regning" (649910) pr. 18. juni 2026.
18 Jun 2026
Ownership change
PlentyPlay ApS (CVR 30283597) har foretaget ejerskifte pr. 18. juni 2026: 11 indtrådt.
14 Aug 2018
Director change
PlentyPlay ApS (CVR 30283597) har foretaget direktørskifte pr. 14. august 2018: 3 indtrådt.
9 May 2018
Director change
PlentyPlay ApS (CVR 30283597) har foretaget direktørskifte pr. 9. maj 2018: 1 indtrådt.
11 Jan 2010
Director change
PlentyPlay ApS (CVR 30283597) har foretaget direktørskifte pr. 11. januar 2010: 2 indtrådt.
3 Jan 2007
Director change
PlentyPlay ApS (CVR 30283597) har foretaget direktørskifte pr. 3. januar 2007: 5 indtrådt.

Signals (signaler)

Pro: Signals (signaler) are in the Pro plan, see pricingChanges worth a look, raised from the registry and new annual reports.

New leadership (nyt lederskab), New company (ny virksomhed), Ownership change (ejerskifte), Relocation (flytning), Growth surge (vækstspurt), Headcount decline (nedgang i ansatte), Restructuring (omstrukturering), Industry change (brancheskift), Board change (bestyrelsesændring), Dissolution (ophør), Distress warning (risikoadvarsel), Fund investment (fondsinvestering), Fund exit (fondsexit), Fund board seat (fondsbestyrelsespost).

Changes

Pro for this company

The rows marked Pro on this page hold values in the Pro plan. For PlentyPlay ApS, that is:

Credit and debt: Net interest-bearing debt, gearing, NIBD / EBITDA, interest coverage and adjusted equity ratio, for 2021 to 2025.Credit rating, capital loss and filing deadline and punctuality.
Returns and cash flow: EBITDA / gross profit, ROIC, capex % of sales and FCFF / EBITDA, for 2021 to 2025.
Advanced estimates: Control tenure, demand cyclicality, registry and report headcount compared and revenue model.
Signals and monitoring: Signals on this company, as Dandex raises them.

See the Pro plan

Have Pro? Sign in to see the values on this page.

Registry facts

Signing rule (tegningsregel): Selskabet tegnes af en direktør eller af den samlede bestyrelse.since 11 Jan 2010
Purpose (formål): Selskabets formål er at udvikling og salg af produkter og hermed beslægtet virksomhed.since 11 Jan 2010
Audit opted out (revision fravalgt): Yessince 14 Aug 2018
Articles of association last changed (seneste vedtægtsdato): 14 Aug 2018

Share capital

Each registered value from the day it took effect, newest first.

28 May 2009DKK 1,250,000+1,000,000
3 Jan 2007DKK 250,000Earliest in CVR

From CVR, read 15 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry facts

History (historik)

Name changes: 2 in all, none in the last 5 years; latest 14 Aug 2018
Address changes: 1 in all, none in the last 5 years; latest 14 Aug 2018At the current address for 8.3 years
Status changes: None recorded
Auditor changes: None recorded

Names (navne)

14 Aug 2018 to now
PlentyPlay ApS
11 Jan 2010 to 13 Aug 2018
3L PLENTYPLAY ApS
3 Jan 2007 to 10 Jan 2010
3L - RASK ApS

Addresses (adresser)

14 Aug 2018 to now
Skovvej 30, 5690 Tommerup
3 Jan 2007 to 13 Aug 2018
Vibækvej 100, 5690 Tommerup

Audit firms (revision)

23 May 2008 to 14 Aug 2018
EY Godkendt Revisionspartnerselskab

From CVR, read 15 Nov 2026. A change is counted each time the registry records a new value, so a corrected address or an audit firm under a new entity counts too.

History (historik)

Registrations (registreringer)

6 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

20 Aug 2018
Address change People change Audit change
Vedtægter ændret: 14.08.2018
Nyt navn: PlentyPlay ApS
Ny adresse: Skovvej 30, Nårup, 5690 Tommerup
Bestyrelse:
Fratrådte:
Erik Bjarne Bruun Ludvigsen, den 14.08.2018, Henriette Raahauge Ludvigsen, den 14.08.2018, Jørgen Bruun Ludvigsen, den 14.08.2018, Poul Frits Bruun Ludvigsen, den 14.08.2018.
Show the full announcement
Tiltrådte:
Malthe Bruun Ludvigsen, den 14.08.2018, Mathias Bruun Ludvigsen (formand), den 14.08.2018, Terese Bruun Ludvigsen Vilholm, den 14.08.2018.
Direktion:
Fratrådte:
Hans Arne Lyhr, den 14.08.2018.
Tiltrådte:
Malthe Bruun Ludvigsen, den 14.08.2018.
Revision:
Fratrådte:
ERNST & YOUNG Godkendt Revisionspartnerselskab, den 14.08.2018.
9 May 2018
People change
Bestyrelse:
Fratrådte:
Jens Peder Bruun Ludvigsen, den 09.05.2018.
Tiltrådte:
Henriette Raahauge Ludvigsen, den 09.05.2018.
14 Jan 2010
People change Other
Vedtægter ændret:
11.01.2010.
Nyt navn:
3L PLENTYPLAY ApS.
Bestyrelse:
Udtrådt af bestyrelsen:
Show the full announcement
Jørgen Rask, den 11.01.2010, Birte Rask, den 11.01.2010.
Indtrådt i bestyrelsen:
Direktør Jørgen Bruun Ludvigsen, den 11.01.2010, Jens Peder Bruun Ludvigsen, den 11.01.2010.
4 Jun 2009
Capital change Other
Vedtægter ændret:
28.05.2009.
Kapitalforhøjelse:
kr. 1.000.000,00 indbetalt ved konvertering af gæld, kurs 100,00.
Kapitalen udgør herefter kr. 1.250.000,00.
24 Sep 2008
Other Audit change
Revision:
Udtrådt af revisionen:
KPMG C. Jespersen, Statsautoriseret Revisionsinteressentskab, den 23.05.2008.
Indtrådt i revisionen:
KPMG STATSAUTORISERET REVISIONSPARTNERSELSKAB, Havnegade 33, 6700 Esbjerg, den 23.05.2008.
27 Feb 2007
New company
Stiftelsesdato:
03.01.2007.
Seneste vedtægtsdato:
03.01.2007.
Kapital:
kr. 250.000,00.
Show the full announcement
Indbetalingsmåde:
kontant kr. 125.000,00 til kurs 100,00, i værdier kr. 125.000,00 til kurs 100,00.
Stiftere:
CVR-NR. 16314005 3L-LUDVIGSEN A/S, Vibækvej 100, 5690 Tommerup, den 03.01.2007, CVR-NR. 30283449 B. RASK HOLDING ApS, Hindsløkken 39, Verninge, 5690 Tommerup, den 03.01.2007.
Bestyrelse:
Poul Frits Bruun Ludvigsen, den 03.01.2007, Direktør Erik Bjarne Bruun Ludvigsen, den 03.01.2007, Ingeniør Jørgen Rask, den 03.01.2007, Soc pædagog Birte Rask, den 03.01.2007.
Direktion:
Direktør Hans Arne Lyhr, den 03.01.2007.
Selskabet tegnes af en direktør eller af den samlede bestyrelse.
Revision:
KPMG C. Jespersen, Statsautoriseret Revisionsinteressentskab, Havnegade 33, postboks 371, 6701 Esbjerg, den 03.01.2007.
Første regnskabsår:
03.01.2007 - 31.12.2007.
Regnskabsår:
01.01 - 31.12.

Registrations (registreringer)

Registration

Address: Skovvej 30
5690 Tommerup
Assens Municipality
CVR record last changed: 28 Oct 2026
Data read: 15 Nov 2026

Production units

1 registered in CVR.

PlentyPlay ApS
P-number 1013063474Skovvej 30, 5690 Tommerup

Compiled by Dandex from the Danish Business Registry (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Financials

Changes

Registry facts

History (historik)

Registrations (registreringer)

Registration

Dandex in your own tools

Ownership

People

Financials

Who is behind it

Ownership

Owned companies

Dandex estimates

People

Current (3)

Founders (2)

Network

Roles over time

Network

Headcount

Financials

Annual reports

Financials

Changes

Signals (signaler)

Changes

Pro for this company

Registry facts

Share capital

Registry facts

History (historik)

Names (navne)

Addresses (adresser)

Audit firms (revision)

History (historik)

Registrations (registreringer)

Registrations (registreringer)

Registration

Production units

Dandex in your own tools

Who is behind it

Owned companies

Dandex estimates

Current (3)

Founders (2)

Network

Shared by two or more of its people

Owners and the control chain

Companies it owns

Its people and their other companies

Network

Roles over time

Headcount

Financials

Annual reports

Changes

Signals (signaler)

Pro for this company

Registry facts

Share capital

History (historik)

Names (navne)

Addresses (adresser)

Audit firms (revision)

Registrations (registreringer)

Production units

Network

Shared by two or more of its people

Owners and the control chain

Companies it owns

Its people and their other companies