Dandex

STATE OF WOW ApS

CVR 27631355Private limited company (ApS)Engroshandel med beklædning (464210)HvidovreFounded 4 Mar 2004

Employees

4

CVR registry, Jul 2026

-8 (-66,7%) over 12 months

Gross profit

4,2M

DKK, annual report 2025

-5,7% on 2024

Result

-4,9M

DKK, annual report 2025

Equity

1,9M

DKK, annual report 2025

Who Is Behind It

Owners

ALLAN MUFF HOLDING ApSCVR 30924711, 66,7% to under 90% of capital and votes, since 22 Oct 2007

Haaen ApSCVR 36944366, 15% to under 20% of capital and votes, since 1 Oct 2023

and 1 more
Ultimate controller
Allan Muffthrough ALLAN MUFF HOLDING ApS, a Dandex estimate, owner-managed
Director

Allan Muffsince 4 Mar 2004

  • Equity of 1,9M DKK was below half the share capital of 4M DKK at 31 Dec 2025. Under the Companies Act (selskabsloven § 119) management must then account for the company's finances at a general meeting. Dandex estimate, computed 20 Oct 2026.

Ownership

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (2)
  • Jan Werner Møllbach

    10% to under 15% of capital13 Aug 2018 to 13 Aug 2018

  • SOS Company AB

    25% to under 33,3% of capital and votes6 Jan 2021 to 1 Oct 2023

Control Chain

  1. Ultimate controller

    Allan Muff

    Holds 100% of capital and votes in ALLAN MUFF HOLDING ApS, since 22 Oct 2007

    Capital100%
    Votes100%

  2. Holding company

    ALLAN MUFF HOLDING ApS

    CVR 30924711Private limited company (ApS)

    Holds 66,7% to under 90% of capital and votes in STATE OF WOW ApS, since 22 Oct 2007

    Capital66,7% to under 90%
    Votes66,7% to under 90%

  3. This company

    STATE OF WOW ApS

    CVR 27631355

Each holds the one below it. Control follows votes: an owner with 50% or more controls. Each bar shows the registered band, solid to its lower bound and faint across the range CVR records, with a mark at 50%. Dandex estimate, computed 20 Oct 2026.

Owned Companies

1 Danish company.

Found by searching the CVR owner register (ejerregister) for STATE OF WOW ApS as owner: Danish companies it holds 5% or more of, and their holdings one level down. Foreign holdings are not in CVR.

Former holdings (2)

People

Current (5)

Founders (1)

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (5)

Network

Roles Over Time

  • Allan Muff: Executive board, 4 Mar 2004 to today; Board of directors, 12 Jan 2005 to 4 May 2006; Board of directors, 18 Sep 2017 to 2 Jan 2026.
  • Glenn Michael Helmuth: Board of directors, 18 Sep 2017 to today; Board of directors, 12 Jan 2005 to 4 May 2006.
  • Henrik Aaen Kastberg: Board of directors, 2 Jan 2026 to today; Executive board, 1 Sep 2023 to 2 Jan 2026.
  • Lone Ogård Rasmussen: Board of directors, 1 Oct 2023 to today.
  • Kasper Høj Rasmussen: Board of directors, 2 Jan 2026 to today.

4 Mar 2004 to 20 Oct 2026.

Former (5)

12 Jan 2005 to 20 Oct 2026.

Executive board (Direktion)Board of directors (Bestyrelse)Each bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Financials

Annual report figures by year, DKK thousands
Metric20212022202320242025
Gross profit10.3394.5195.0714.4004.151
Operating profit+3.812-2.839-1.088-1.854-4.942
Result for the year+4.561+419-2.761-924-4.859
Equity9.41310.4487.6746.7491.897
Total assets29.43730.48225.74628.29720.621
Employees (average)12129813

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Annual Reports

  • Annual report 2025

    1 Jan 2025 to 31 Dec 2025, published 26 Jun 2026

    XHTML

  • Annual report 2024

    1 Jan 2024 to 31 Dec 2024, published 20 Jun 2025

    PDF

  • Annual report 2023

    1 Jan 2023 to 31 Dec 2023, published 30 May 2024

    PDF

  • Annual report 2022

    1 Jan 2022 to 31 Dec 2022, published 11 May 2023

    PDF

  • Annual report 2021

    1 Jan 2021 to 31 Dec 2021, published 6 Apr 2022

    PDF

Changes

All changes
  1. Ownership change

    STATE OF WOW ApS (CVR 27631355) har foretaget ejerskifte pr. 6. maj 2026: 2 indtrådt.

  2. Director change

    STATE OF WOW ApS (CVR 27631355) har foretaget direktørskifte pr. 2. januar 2026: 2 indtrådt.

  3. Director change

    STATE OF WOW ApS (CVR 27631355) har foretaget direktørskifte pr. 1. marts 2025: 1 indtrådt.

  4. Ownership change

    STATE OF WOW ApS (CVR 27631355) har foretaget ejerskifte pr. 1. oktober 2023: 3 indtrådt.

  5. Director change

    STATE OF WOW ApS (CVR 27631355) har foretaget direktørskifte pr. 1. oktober 2023: 1 indtrådt.

  6. Director change

    STATE OF WOW ApS (CVR 27631355) har foretaget direktørskifte pr. 30. december 2022: 1 indtrådt.

  7. Director change

    STATE OF WOW ApS (CVR 27631355) har foretaget direktørskifte pr. 7. januar 2021: 1 indtrådt.

  8. Director change

    STATE OF WOW ApS (CVR 27631355) har foretaget direktørskifte pr. 18. september 2017: 2 indtrådt.

  9. Director change

    STATE OF WOW ApS (CVR 27631355) har foretaget direktørskifte pr. 18. september 2017: 1 indtrådt.

  10. Director change

    STATE OF WOW ApS (CVR 27631355) har foretaget direktørskifte pr. 12. januar 2005: 1 indtrådt.

Registration

Address
Filmbyen 16
2650 Hvidovre
Hvidovre Municipality
CVR record last changed
1 Sep 2026
Data read
20 Oct 2026

Production Units

1 registered in CVR.

  • STATE OF WOW ApS

    P-number 1010438213Filmbyen 16, 2650 Hvidovre

Source: the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen. Annual reports via XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

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