CVR 26648610Private limited company (ApS)Markedsanalyse og offentlig meningsmåling (732000)SlagelseFounded 6 Jun 2002
Compiled by Dandex from the Danish Business Registry (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish Company Data. Connect it once and ask about SONAR ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set up DandexEmployees
1
CVR, 2013
Gross profit
-8.9K
DKK, annual report 2025
Result
-9K
DKK, annual report 2025
Equity
84.5K
DKK, annual report 2025
Kristina Skalberg100% of capital and votes, since 22 Feb 2024
Kristina Skalbergsince 21 Jul 2013
100% of capital and votesnotified 10 Aug 2024since 22 Feb 2024
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
90% to under 100% of capital and votesnotified 27 Oct 202321 Feb 2005 to 22 Feb 2024
50% to under 66.7% of capital and votes22 Feb 2024 to 10 Aug 2024
Decided by Dandex with fixed rules from CVR and the filed annual reports, not registered by the company. Each label links to its definition.
CVR records founders at incorporation. It does not record whether they are alive or still involved.
21 Jul 2013 to 12 Nov 2026.
6 Jun 2002 to 12 Nov 2026.
2013, annual: 1 employee, 1 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | Q1 2010 | Q2 2010 | Q3 2010 | 2011 | 2012 | 2013 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employees | 4 | 3 | 3 | 2 | 1 | 1 | 0 | 1 | No count | No count | No count | 1 | 1 | 1 |
| FTE | 1 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 |
| Series | Annual | Annual | Annual | Annual | Annual | Annual | Annual | Annual | Quarterly | Quarterly | Quarterly | Annual | Annual | Annual |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 2002 to 2009 and 2011 to 2013; quarterly Q1 2010 to Q3 2010.
Latest 2013, published 13 May 2016. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Gross profit | -13 | -44 | -239 | -204 | -9 |
| Result for the year | +29 | -75 | -165 | -149 | -9 |
| Equity | 483 | 408 | 243 | 93 | 84 |
| Total assets | 491 | 421 | 606 | 163 | 155 |
| Employees (average) | 1 | 1 | 1 | 0 | 0 |
| Credit metrics (Dandex calculations) | |||||
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)Pro: EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) is in the Pro plan, see pricingEBITDA as a share of gross profit. | Pro: EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) is in the Pro plan, see pricingEBITDA as a share of gross profit. | ||||
| Employee growth (vækst i antal ansatte) | 0% | 0% | 0% | -100% | n.m.note 1 |
| Net interest-bearing debt (NIBD, nettorentebærende gæld)Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash. | Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash. | ||||
| Gearing, NIBD / EBITDAPro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes. | Pro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes. | ||||
| Interest coverage (rentedækning)Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest. | Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest. | ||||
| Adjusted equity ratio (justeret soliditetsgrad)Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis. | Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis. | ||||
| ROIC (afkast af investeret kapital)Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt. | Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt. | ||||
| Capex % of sales (investeringer i procent af omsætningen)Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue. | Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue. | ||||
| FCFF / EBITDA (pengestrømskonvertering)Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA. | Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA. | ||||
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Rows marked Pro hold a value in the Pro plan. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may.
Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 20 Feb 2026
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 27 Jun 2025
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 23 Feb 2024
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 4 Apr 2023
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 6 Apr 2022
No changes since Dandex began following this company. For announcements from before then, see Registrations.
Pro: Signals (signaler) are in the Pro plan, see pricingChanges worth a look, raised from the registry and new annual reports.
New leadership (nyt lederskab), New company (ny virksomhed), Ownership change (ejerskifte), Relocation (flytning), Growth surge (vækstspurt), Headcount decline (nedgang i ansatte), Restructuring (omstrukturering), Industry change (brancheskift), Board change (bestyrelsesændring), Dissolution (ophør), Distress warning (risikoadvarsel), Fund investment (fondsinvestering), Fund exit (fondsexit), Fund board seat (fondsbestyrelsespost).
The rows marked Pro on this page hold values in the Pro plan. For SONAR ApS, that is:
Have Pro? Sign in to see the values on this page.
Each registered value from the day it took effect, newest first.
From CVR, read 12 Nov 2026. Text such as the signing rule and purpose is shown as registered.
11 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Vedtægter ændret: 17.09.2025
Kapitalnedsættelse besluttet 17.09.2025 og gennemført 17.09.2025 dækning af underskud kr. 105.000,00 til kurs 100,00.
Kapitalen udgør herefter kr. 20.000,00.
Bestyrelse:
Fratrådte:
Søren Horn Petersen, den 17.09.2025, Kristina Skalberg, den 17.09.2025, Niels Jørgen Thornedahl, (formand), den 17.09.2025.
Selskabet tegnes af en direktør
Formål ændret: Selskabets formål er at drive holding- og investeringsvirksomhed samt konsulentvirksomhed inden for produkt- og markedsanalyse, specialiseret forretningsudvikling, marketing og reklamevirksomhed samt hermed beslægtede aktiviteter.
Bestyrelse:
Fratrådte:
Thomas Felix Sehested-Larsen, den 10.08.2024.
Vedtægter ændret: 23.05.2024
Nyt binavn: SONAR PULS ApS
Slettet binavn: SONAR PARTNER ApS
Vedtægter ændret: 22.02.2024
Ny adresse: Slotsalleen 36, 4200 Slagelse
Ny kommune: Slagelse
Nye binavne: SONAR PARTNER ApS, SONAR FORUM ApS, SONAR EXCHANGE ApS, ANALYSEINSTITUTTET SONAR ApS
Slettet binavn: SONAR INSTITUTTET ApS
Bestyrelse:
Tiltrådte:
Søren Horn Petersen, den 22.02.2024, Thomas Felix Sehested-Larsen, den 22.02.2024, Kristina Skalberg Sejersen, den 22.02.2024, Niels Jørgen Thornedahl, (formand), den 22.02.2024.
Direktion:
Fratrådte:
Gunnar Sehested-Larsen, den 22.02.2024.
Selskabet tegnes af en direktør, eller af den samlede bestyrelse.
Formål ændret: Selskabets formål er at drive virksomhed inden for produkt- og markedsanalyse, specialiseret forretningsudvikling, marketing og reklamevirksomhed samt hermed beslægtede aktiviteter
Vedtægter ændret: 08.11.2016
Direktion:
Fratrådte:
Kristina Skalberg Sejersen, den 08.11.2016.
Formål ændret: Selskabets formål at udføre markedsanalyser samt, efter direktionens skøn, hermed beslægtet virksomhed
Vedtægter ændret:
01.01.2014.
Nyt navn:
SONAR ApS.
Binavne:
SONAR INSTITUTTET ApS, SONAR INSTITUTTET FOR MARKEDS- OG OPINIONSANALYSER ApS.
Slettet binavn: SONAR ApS.
Vedtægter ændret:
21.07.2013.
Nyt navn:
SKALBERG SELSKABER ApS.
Binavne:
SONAR INSTITUTTET ApS, SONAR INSTITUTTET FOR MARKEDS- OG OPINIONSANALYSER ApS.
Nyt binavn: SONAR ApS.
Direktion:
Indtrådt i direktionen:
Direktør Kristina Skalberg, den 21.07.2013.
Revision:
Udtrådt af revisionen:
CVR-NR. 26580595 REVISION KØBENHAVN REGISTRERET REVISIONSAKTIESELSKAB, den 21.07.2013.
Ved kommunalreformen den 1. januar 2007 er hjemstedskommunen ændret.
Revision:
Udtrådt af revisionen:
DELOITTE & TOUCHE STATSAUTORISERET REVISIONSAKTIESELSKAB, den 17.03.2003.
Indtrådt i revisionen:
CVR-NR. 26580595 ND REVISION KØBENHAVN REGISTRERET REVISIONSAKTIESELSKAB, Lersø Parkalle 42 - 44, 4., 2100 København Ø, den 17.03.2003.
Binavne:
SONAR INSTITUTTET ApS (SONAR ApS), SONAR INSTITUTTET FOR MARKEDS- OG OPINIONSANALYSER ApS (SONAR ApS).
Stiftelsesdato:
06.06.2002.
Seneste vedtægtsdato:
06.06.2002.
Kapital:
kr. 125.000,00.
Indbetalingsmåde:
i værdier kr. 125.000,00 til kurs 903,37.
Stiftere:
Gunnar Sehested-Larsen, den 06.06.2002, Elisabeth Skalberg, den 06.06.2002.
Direktion:
Gunnar Sehested-Larsen, den 06.06.2002.
Selskabet tegnes af en direktør.
Revision:
DELOITTE & TOUCHE STATSAUTORISERET REVISIONSAKTIESELSKAB, Datavej 58, 3460 Birkerød, den 06.06.2002.
Første regnskabsår:
01.01.2002 - 31.12.2002.
Regnskabsår:
01.01 - 31.12.
1 registered in CVR.
P-number 1009156573Slotsalleen 36, 4200 Slagelse
