KEYWORD ApS (CVR 26608988) company profile

Ownership

Brian Østergaard
100% of capital and votessince 23 Jul 2012

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Dandex estimates

Legal ownership resolution (ejerforholdenes opløsning): Ends at a personThe chain of majority owners ends at a person, directly; legal owners in the CVR owner register only. Dandex estimate, rule v3, computed 15 Nov 2026.
Control tenure (ejerskabsperiode): Pro: Control tenure (ejerskabsperiode) is in the Pro plan, see pricingHow long the current ultimate controller has held control, from the CVR owner register.
Group position (koncernforhold): No parent, and no majority holding in a Danish companyControlled by a person; it holds 50% or more of no Danish company. Dandex estimate, rule v2, computed 15 Nov 2026.
Signing authority, structured (tegningsregel, struktureret): One person can bind the companyThe registered signing rule lets one person bind the company; current members: executive board 1. Dandex estimate, rule v2, computed 15 Nov 2026.
EU SME size class (SMV-kategori): Micro enterprise1 average employees, turnover EUR 973, balance sheet EUR 117.9K in the 2025 report; the year before cannot be read, so the two-year rule is not checked. Dandex estimate, rule v2, computed 15 Nov 2026.
Long-run headcount growth (beskæftigelsesudvikling siden 1998): Not determinedNo employment figures since Apr 2025. Dandex estimate, rule v1, computed 15 Nov 2026.
Demand cyclicality (konjunkturfølsomhed): Pro: Demand cyclicality (konjunkturfølsomhed) is in the Pro plan, see pricingHow demand for its products moves with the economy, from its industry.
Registry and report headcount compared (ansatte i register og regnskab): Pro: Registry and report headcount compared (ansatte i register og regnskab) is in the Pro plan, see pricingThe report's average employees beside the registry's staff over the same year.
Auditor's report (revisorpåtegning): No auditorTagged in the report (cmn:TypeOfAuditorAssistance). Dandex estimate, rules and decision model v1, computed 12 Nov 2026, from the annual report for the year ending 31 Dec 2025.
Business model (forretningsmodel): Professional services
"At drive konsulentvirksomhed indenfor økonomi, byggeri og IT." (activity text)
Decision model, probability 0.98. Dandex estimate, rules and decision model v1, computed 13 Nov 2026, from the annual report for the year ending 31 Dec 2025.
Revenue model (indtægtsmodel): Pro: Revenue model (indtægtsmodel) is in the Pro plan, see pricingThe kinds of revenue the accounting policies name, and the main one.

Decided by Dandex with fixed rules from CVR and the filed annual reports, and for the auditor's report, the business model and the revenue model a calibrated decision model reading the report's text and the purpose clause, not registered by the company. Each label links to its definition.

People

Current (1)

Brian ØstergaardExecutive board since 23 Jul 2012

Founders (2)

Eva HoltFounded 16 May 2002
Kell Bømler RasmussenFounded 16 May 2002

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (5)

Ib Tino FrankExecutive board 13 Mar 2006 to 1 Mar 2010
Claus NielsenExecutive board 15 Mar 2004 to 23 Jul 2012
Kell Bømler RasmussenExecutive board 16 May 2002 to 15 Mar 2004
Eva HoltExecutive board 16 May 2002 to 15 Mar 2004
Birger IacobsenAuditor 16 May 2002 to 1 Mar 2005

Network

Roles over time

Brian Østergaard: Executive board, 23 Jul 2012 to today.

23 Jul 2012 to 15 Nov 2026.

Former (5)

Claus Nielsen: Executive board, 15 Mar 2004 to 23 Jul 2012.
Ib Tino Frank: Executive board, 13 Mar 2006 to 1 Mar 2010.
Birger Iacobsen: Auditor, 16 May 2002 to 1 Mar 2005.
Kell Bømler Rasmussen: Executive board, 16 May 2002 to 15 Mar 2004.
Eva Holt: Executive board, 16 May 2002 to 15 Mar 2004.

16 May 2002 to 15 Nov 2026.

Executive board (direktion)Other rolesEach bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

EmployeesFTE

Apr 2025, monthly: 1 employee, 1 FTE

Show as table

Registry headcount, 2002 to Apr 2025, oldest left to newest right
Period	2002	Q1 2003	Q2 2003	2004	2005	2006	2007	Q1 2009	2011	2013	2014	Q1 2015	May 2015	Jun 2015	Q3 2015	Nov 2015	Dec 2015	Mar 2016	Apr 2016	Q3 2016	Oct 2016	Nov 2016	Dec 2016	Q3 2017	Oct 2017	Nov 2017	Dec 2017	Q3 2018	Nov 2018	Dec 2018	Jan 2019	Feb 2019	Mar 2019	Apr 2019	Aug 2019	Sep 2019	Oct 2019	Nov 2019	Dec 2019	Nov 2020	Dec 2020	Jan 2021	Feb 2021	Mar 2021	Sep 2021	Oct 2021	Nov 2021	Dec 2021	Jan 2022	Feb 2022	Mar 2022	Apr 2022	Oct 2022	Nov 2022	Dec 2022	Jan 2023	Feb 2023	Sep 2023	Oct 2023	Nov 2023	Dec 2023	Jan 2024	Feb 2024	Mar 2024	Apr 2024	Dec 2024	Jan 2025	Feb 2025	Mar 2025	Apr 2025
Employees	2	No count	No count	2	1	2	2	No count	0	1	2	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1
FTE	1	0	0	1	1	2	1	0	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1	1	1	1	1	1	1	1	1	1	1	1	1	1
Series	Annual	Quarterly	Quarterly	Annual	Annual	Annual	Annual	Quarterly	Annual	Annual	Annual	Quarterly	Monthly	Monthly	Quarterly	Monthly	Monthly	Monthly	Monthly	Quarterly	Monthly	Monthly	Monthly	Quarterly	Monthly	Monthly	Monthly	Quarterly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly	Monthly

The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 2002 and 2004 to 2007 and 2011 to 2014; quarterly Q1 2003 to Q2 2003 and Q1 2009 and Q1 2015 and Q3 2015 and Q3 2016 and Q3 2017 and Q3 2018; monthly May 2015 to Jun 2015 and Nov 2015 to Apr 2016 and Oct 2016 to Dec 2016 and Oct 2017 to Dec 2017 and Nov 2018 to Apr 2025.

CVR changed its monthly method in Oct 2019, so a step at that month need not be real.

Latest Apr 2025, published 20 Jun 2025. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Revenue	337	Not reported	Not reported	Not reported	7
Gross profit	Not reported	400	192	225	Not reported
Operating profit	+126	+185	+29	+33	-162
Result for the year	+98	+143	+25	+291	-162
Equity	38	181	206	566	404
Total assets	285	654	742	1,107	880
Employees (average)	Not reported	Not reported	Not reported	1	1
Credit metrics (Dandex calculations)
Revenue growth (omsætningsvækst)	196.6%	Not reported	Not reported	Not reported	Not reported
EBIT margin (overskudsgrad)	37.5%	Not reported	Not reported	Not reported	-2,232.3%
EBITDA	Not reported^{note 1}	226	29	Not reported^{note 1}	Not reported^{note 1}
EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)Pro: EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) is in the Pro plan, see pricingEBITDA as a share of gross profit.	Pro: EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) is in the Pro plan, see pricingEBITDA as a share of gross profit.
Net interest-bearing debt (NIBD, nettorentebærende gæld)Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash.	Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash.
Gearing, NIBD / EBITDAPro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes.	Pro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes.
Interest coverage (rentedækning)Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest.	Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest.
Adjusted equity ratio (justeret soliditetsgrad)Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis.	Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis.
ROIC (afkast af investeret kapital)Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt.	Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt.
Capex % of sales (investeringer i procent af omsætningen)Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue.	Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue.
FCFF / EBITDA (pengestrømskonvertering)Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA.	Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA.

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Rows marked Pro hold a value in the Pro plan. Definitions.

1 no depreciation line filed

Credit rating (kreditvurdering): Pro: Credit rating (kreditvurdering) is in the Pro plan, see pricingA score from 0 to 100 with a grade from A to F, from the latest annual reports.
Capital loss (kapitaltab): Pro: Capital loss (kapitaltab) is in the Pro plan, see pricingNegative equity, or equity below half the share capital, in the latest report.
Filing deadline and punctuality (indsendelsesfrist): Pro: Filing deadline and punctuality (indsendelsesfrist) is in the Pro plan, see pricingThe next annual report deadline.

Annual reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 2 Feb 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 8 Apr 2025
XHTML
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 4 Jul 2024
XHTML
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 30 Jun 2023
XHTML
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 18 Feb 2022
XHTML

Financials

Changes

No changes since Dandex began following this company. For announcements from before then, see Registrations.

Signals (signaler)

Pro: Signals (signaler) are in the Pro plan, see pricingChanges worth a look, raised from the registry and new annual reports.

New leadership (nyt lederskab), New company (ny virksomhed), Ownership change (ejerskifte), Relocation (flytning), Growth surge (vækstspurt), Headcount decline (nedgang i ansatte), Restructuring (omstrukturering), Industry change (brancheskift), Board change (bestyrelsesændring), Dissolution (ophør), Distress warning (risikoadvarsel), Fund investment (fondsinvestering), Fund exit (fondsexit), Fund board seat (fondsbestyrelsespost).

Changes

Pro for this company

The rows marked Pro on this page hold values in the Pro plan. For KEYWORD ApS, that is:

Credit and debt: Net interest-bearing debt, gearing, NIBD / EBITDA, interest coverage and adjusted equity ratio, for 2021 to 2025.Credit rating, capital loss and filing deadline and punctuality.
Returns and cash flow: EBITDA / gross profit, ROIC, capex % of sales and FCFF / EBITDA, for 2021 to 2025.
Advanced estimates: Control tenure, demand cyclicality, registry and report headcount compared and revenue model.
Signals and monitoring: Signals on this company, as Dandex raises them.

See the Pro plan

Have Pro? Sign in to see the values on this page.

Registry facts

Signing rule (tegningsregel): Selskabet tegnes af direktionen.since 3 May 2012
Purpose (formål): Selskabets formål er konsulentvirksomhed indenfor økonomi, byggeri og IT.since 3 May 2012
Audit opted out (revision fravalgt): Yessince 16 May 2002
Articles of association last changed (seneste vedtægtsdato): 3 May 2012
Owners under 5% registered (ejerregistrering under 5 procent): Nosince 16 Dec 2015
Resumed after compulsory dissolution (genoptagelse efter tvangsopløsning): 1 Nov 2011

Share capital

Each registered value from the day it took effect, newest first.

26 Oct 2011DKK 80,000-45,000
16 May 2002DKK 125,000Earliest in CVR

From CVR, read 15 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry facts

History (historik)

Name changes: 1 in all, none in the last 5 years; latest 3 May 2012
Address changes: 5 in all, none in the last 5 years; latest 28 Jun 2012At the current address for 14.4 years
Status changes: 2 in all, none in the last 5 years; latest 1 Nov 2011
Auditor changes: None recorded

Names (navne)

3 May 2012 to now
KEYWORD ApS
16 May 2002 to 2 May 2012
HOLT ApS

Addresses (adresser)

28 Jun 2012 to now
Ordrup Jagtvej 52A, 1. tv, 2920 Charlottenlund
8 May 2012 to 27 Jun 2012
Viborggade 13, kl. th, 2100 København Ø
31 May 2010 to 7 May 2012
Olfert Fischers Gade 4, kl. th, 1311 København K
11 May 2004 to 30 May 2010
Studiestræde 13, 1., 1455 København K
15 Apr 2004 to 10 May 2004
Olfert Fischers Gade 4, 1311 København K

Earlier entries (1)

16 May 2002 to 14 Apr 2004
Rudolph Berghs Gade 11, 2100 København Ø

Statuses (virksomhedsstatus)

1 Nov 2011 to now
Active (normal)
24 Aug 2011 to 31 Oct 2011
Under compulsory dissolution (under tvangsopløsning)
16 May 2002 to 23 Aug 2011
Active (normal)

Audit firms (revision)

1 Mar 2005 to 31 May 2010
Revisorfirma Gregersen v/revisor Lars Gregersen

From CVR, read 15 Nov 2026. A change is counted each time the registry records a new value, so a corrected address or an audit firm under a new entity counts too.

History (historik)

Registrations (registreringer)

15 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

23 Jul 2012
People change Other
Direktion:
Udtrådt af direktionen:
Claus Nielsen, den 23.07.2012.
Indtrådt i direktionen:
Cand.Polit. Brian Østergaard (adm. dir), den 23.07.2012.
28 Jun 2012
Other
Ny adresse:
Ordrup Jagtvej 52A, 1. tv., 2920 Charlottenlund.
Ny kommune:
Gentofte.
8 May 2012
Other
Ny adresse:
Viborggade 13, kl. th., 2100 København Ø.
8 May 2012
Other
Vedtægter ændret:
03.05.2012.
Nyt navn:
KEYWORD ApS.
Nye binavne:
BEST PRACTICE MARKETING ApS, HOLT ApS, KEEYWORD ApS, KEEYWORD.COM ApS.
Slettede binavne:
FRANK BYG ApS, SNEDKER- OG DESIGNVÆRKSTEDET ApS, TEGNESTUEN FRIHAVN ApS.
1 Nov 2011
Status change People change Capital change
Vedtægter ændret:
26.10.2011.
Den under 24.08.2011 fremsendte anmodning til Sø- og Handelsretten Skifteretten om opløsning af selskabet, er tilbagetaget.
Kapitalforhøjelse:
kr. 23.614,00 indbetalt kontant, kurs 100,00.
Kapitalnedsættelse besluttet og gennemført 26.10.2011 dækning af underskud kr. 68.614,00 til kurs 100,00.
Show the full announcement
Kapitalen udgør herefter kr. 80.000,00.
Direktion:
Udtrådt af direktionen:
Ib Tino Frank, den 01.03.2010.
24 Aug 2011
Status change
Anmodning om opløsning, jf. selskabslovens § 225 sendt til Sø- og Handelsretten Skifteretten den 24.08.2011.
20 Jun 2011
Other Audit change
Vedtægter ændret:
31.05.2010.
Ny adresse:
c/o Immolina ApS, Olfert Fischers Gade 4, kl. th., 1311 København K.
Revision:
Udtrådt af revisionen:
REVISIONSFIRMA GREGERSEN REG. REVISOR L.GREGERSEN, den 31.05.2010.
23 Jan 2008
Other
Vedtægter ændret:
15.11.2007.
Slettede binavne:
TINO FRANK VVS ApS (HOLT ApS), EU BYG ApS (HOLT ApS).
31 Mar 2006
People change Other
Direktion:
Indtrådt i direktionen:
Tino Frank, 4700 Næstved, den 13.03.2006.
20 May 2005
Other
Vedtægter ændret:
26.04.2005.
Nyt binavn: TEGNESTUEN FRIHAVN ApS (HOLT ApS).

Show 5 more

17 Mar 2005
Other Audit change
Revision:
Udtrådt af revisionen:
Birger Iacobsen, den 01.03.2005.
Indtrådt i revisionen:
Revisionsfirma Gregersen Lars Gregersen Registreret revisor FRR, 4700 Næstved, den 01.03.2005.
23 Sep 2004
Other
Vedtægter ændret:
15.09.2004.
Nyt binavn: SNEDKER- OG DESIGNVÆRKSTEDET ApS (HOLT ApS).
11 May 2004
Address change
Ny adresse:
Studiestræde 13, 1., 1455 København K.
20 Apr 2004
People change Other Address change
Vedtægter ændret:
15.04.2004.
Ny adresse:
Olfert Fischers Gade 4, 1311 København K.
Nye binavne:
TINO FRANK VVS ApS (HOLT ApS), FRANK BYG ApS (HOLT ApS), EU BYG ApS (HOLT ApS).
Show the full announcement
Direktion:
Udtrådt af direktionen:
Eva Holt, den 15.03.2004, Kell Bømler Rasmussen, den 15.03.2004.
Indtrådt i direktionen:
Direktør Claus Nielsen, den 15.03.2004.
Selskabet tegnes af direktionen.
23 May 2002
New company
Stiftelsesdato:
16.05.2002.
Seneste vedtægtsdato:
16.05.2002.
Kapital:
kr. 125.000,00.
Show the full announcement
Indbetalingsmåde:
kontant kr. 125.000,00 til kurs 100,00.
Stiftere:
Direktør Eva Holt, den 16.05.2002, Direktør Kell Bømler Rasmussen, den 16.05.2002.
Direktion:
Direktør Eva Holt, den 16.05.2002, Direktør Kell Bømler Rasmussen, den 16.05.2002.
Selskabet tegnes af en direktør.
Revision:
Reg. revisor Birger Iacobsen, 2820 Gentofte, den 16.05.2002.
Første regnskabsår:
16.05.2002 - 31.12.2002.
Regnskabsår:
01.01 - 31.12.

Registrations (registreringer)

Registration

Address: Ordrup Jagtvej 52
2920 Charlottenlund
Gentofte Municipality
CVR record last changed: 1 Apr 2026
Data read: 15 Nov 2026

Production units

1 registered in CVR.

KEYWORD ApS
P-number 1009109044Ordrup Jagtvej 52, 2920 Charlottenlund

Compiled by Dandex from the Danish Business Registry (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Financials

Changes

Registry facts

History (historik)

Registrations (registreringer)

Registration

Dandex in your own tools

Ownership

People

Financials

Who is behind it

Ownership

Dandex estimates

People

Current (1)

Founders (2)

Network

Roles over time

Network

Headcount

Financials

Annual reports

Financials

Changes

Signals (signaler)

Changes

Pro for this company

Registry facts

Share capital

Registry facts

History (historik)

Names (navne)

Addresses (adresser)

Statuses (virksomhedsstatus)

Audit firms (revision)

History (historik)

Registrations (registreringer)

Registrations (registreringer)

Registration

Production units

Dandex in your own tools

Who is behind it

Dandex estimates

Current (1)

Founders (2)

Network

Owners and the control chain

Its people and their other companies

Network

Roles over time

Headcount

Financials

Annual reports

Changes

Signals (signaler)

Pro for this company

Registry facts

Share capital

History (historik)

Names (navne)

Addresses (adresser)

Statuses (virksomhedsstatus)

Audit firms (revision)

Registrations (registreringer)

Production units

Network

Owners and the control chain

Its people and their other companies