CVR 20663936Private limited company (ApS)Planlægning og design af reklamekampagner (731110)Secondary industries: Virksomhedsrådgivning og anden ledelsesrådgivning (702000)CharlottenlundFounded 1 Jan 1998
Dandex has recorded no changes to this company since it began following the register.
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about Sleeping Beauty ApS, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexEmployees
1
CVR registry, May 2026
0 (0%) over 12 months
Gross profit
-170.1K
DKK, annual report 2025
-443.6K on 2024
Result
+3.2M
DKK, annual report 2025
Equity
42.3M
DKK, annual report 2025
Peter Schmidt-Svejstrup50% to under 66.7% of capital and votes, since 1 Sep 1998
Natascha Schmidt-Svejstrup50% to under 66.7% of capital and votes, since 18 Feb 2022
Peter Schmidt-Svejstrupsince 18 Sep 1998
50% to under 66.7% of capital and votesnotified 18 Feb 2022since 1 Sep 1998
50% to under 66.7% of capital and votessince 18 Feb 2022
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
1 Danish company.
CVR 4156826710% to under 15% of capital and votes
Found by searching the CVR owner register (ejerregister) for Sleeping Beauty ApS as owner: Danish companies it holds 5% or more of, and their holdings one level down. Foreign holdings are not in CVR.
CVR 2738019010% to under 15% of capital and votes23 Dec 2013 to 18 Jun 2026
CVR 375074235% to under 10% of capital and votes3 Nov 2020 to 23 May 2023
CVR 3988494120% to under 25% of capital and votes24 Sep 2018 to 9 Sep 2021
CVR 3489906133.3% to under 50% of capital and votes7 Jan 2013 to 15 May 2019
CVR 3825560615% to under 20% of capital and votes1 Dec 2016 to 14 Jun 2017
CVR 3232073220% to under 25% of capital and votes2 Feb 2011 to 30 Mar 2017
CVR 3749073315% to under 20% of capital and votes19 Jan 2016 to 1 Dec 2016
CVR 2983873915% to under 20% of capital and votes19 Sep 2013 to 1 Dec 2016
CVR 279274245% to under 10% of capital and votes4 Nov 2009 to 9 Dec 2015
CVR records founders at incorporation. It does not record whether they are alive or still involved.
May 2026, monthly: 1 employee, 0 FTE
Arrow keys move through the periods, Home and End go to the first and the latest, Escape returns to the latest.
| Period | Q3 2017 | Dec 2017 | Q1 2018 | May 2018 | Jun 2018 | Q3 2018 | Nov 2018 | Dec 2018 | Oct 2019 | Nov 2019 | Dec 2019 | Jan 2020 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | Jun 2020 | Jul 2020 | Aug 2020 | Sep 2020 | Oct 2020 | Nov 2020 | Dec 2020 | Jan 2021 | Feb 2021 | Mar 2021 | Apr 2021 | May 2021 | Jun 2021 | Jan 2022 | Feb 2022 | Mar 2022 | Apr 2022 | May 2022 | Jun 2022 | Jul 2022 | Aug 2022 | Sep 2022 | Oct 2022 | Nov 2022 | Dec 2022 | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | Jun 2023 | May 2024 | Jan 2025 | Feb 2025 | Mar 2025 | Apr 2025 | May 2025 | Jun 2025 | Jul 2025 | Aug 2025 | Sep 2025 | Oct 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employees | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| FTE | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Series | Quarterly | Monthly | Quarterly | Monthly | Monthly | Quarterly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly | Monthly |
The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Quarterly Q3 2017 and Q1 2018 and Q3 2018; monthly Dec 2017 and May 2018 to Jun 2018 and Nov 2018 to May 2026.
CVR changed its monthly method in Oct 2019, so a step at that month need not be real.
Latest May 2026, published 20 Jul 2026. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | Not reported | 212 | Not reported | Not reported | Not reported |
| Gross profit | Not reported | Not reported | 203 | 274 | -170 |
| Operating profit | +59 | -1,499 | +73 | Not reported | -501 |
| Result for the year | +4,607 | +13,900 | +2,905 | +9,722 | +3,208 |
| Equity | 26,841 | 36,541 | 38,246 | 43,968 | 42,276 |
| Total assets | 27,677 | 36,929 | 38,419 | 44,003 | 43,225 |
| Employees (average) | 0 | 0 | 1 | 1 | 1 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | Not reportednote 1 | Not reportednote 1 | n.m.note 2 | 34.4% | -162.2% |
| EBIT margin (overskudsgrad) | Not reported | -708% | Not reported | Not reported | Not reported |
| Employee growth (vækst i antal ansatte) | Not reportednote 3 | Not reportednote 3 | 0% | 0% | 0% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | -24,446note 4 | -31,648note 4 | -29,848note 4 | -31,516note 4 | -27,791note 4 |
| ROIC (afkast af investeret kapital) | 2.3%note 4 | -32.1%note 5 | 1.1%note 4 | 1.7%note 6 | -3.7%note 4 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. No cash flow statement filed (class A and B are exempt).
Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 8 May 2026
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 27 Apr 2025
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 26 Apr 2024
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 21 Jun 2023
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 20 May 2022
Each registered value from the day it took effect, newest first.
From CVR, read 5 Nov 2026. Text such as the signing rule and purpose is shown as registered.
11 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.
Revision:
Fratrådte:
DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB, den 27.03.2024.
Tiltrådte:
CVR-NR. 32895468 BEIERHOLM, STATSAUTORISERET REVISIONSPARTNERSELSKAB, Knud Højgaards Vej 9, 2860 Søborg, den 27.03.2024.
Vedtægter ændret: 17.02.2022
Vedtægter ændret: 19.08.2021
Nyt navn: Sleeping Beauty ApS
Ny adresse:
c/o Peter Schmidt-Svejstrup, Heilsmindevej 3, 2920 Charlottenlund.
Ny adresse:
c/o Peter Schmidt, Heilsmindevej 3, 2920 Charlottenlund.
Vedtægter ændret:
09.12.1999.
Regnskabsår ændret til:
01.01 - 31.12.
Omlægningsperiode:
01.04.1999 - 31.12.1999.
Vedtægter ændret:
02.10.1998.
Kapitalforhøjelse:
kr. 10.000,00 indbetalt kontant, kurs 264,31.
Kapitalen udgør herefter kr. 135.000,00.
Nyt navn:
SCHMIDT HOLDING ApS AF SEPTEMBER 1998.
Regnskabsår ændret til:
01.04 - 31.03.
Første regnskabsår:
01.01.1998 - 31.03.1999.
Vedtægter ændret:
18.09.1998.
Ny adresse:
c/o Peter Schmidt, Hellerupvej 84, 2. th., 2900 Hellerup.
Ny kommune:
Gentofte.
Direktion:
Udtrådt af direktionen:
Indtrådt i direktionen:
Direktør Peter Schmidt.
Revision:
Udtrådt af revisionen:
ERNST & YOUNG STATSAUTORISERET REVISIONSAKTIESELSKAB.
Indtrådt i revisionen:
DELOITTE & TOUCHE STATSAUTORIS REVISIONSAKTIESELSKAB, KLædemålet 9, 2100 København Ø.
Stiftelsesdato:
01.01.1998.
Seneste vedtægtsdato:
01.01.1998.
Kapital:
kr. 125.000,00.
Kapitalen er opdelt i klasser:
ingen kr. 0,00.
Indbetalingsmåde:
kontant kr. 125.000,00 til kurs 100,00.
Stifter:
REG.NR. ApS25040 MEDIMEX ApS, c/o lrs. Per Stakemann, Kronprinsessegade 18, 1306 København K, den 01.01.1998.
Direktion:
Peter Andreas Stakemann, den 01.01.1998.
Selskabet tegnes af en direktør.
Revision:
ERNST & YOUNG STATSAUTORISERET REVISIONSAKTIESELSKAB, Østergade 11, 4000 Roskilde, den 01.01.1998.
Første regnskabsår:
01.01.1998 - 30.06.1999.
Regnskabsår:
01.07 - 30.06.
1 registered in CVR.
P-number 1004510042Heilsmindevej 3, 2920 Charlottenlund
No other current company drawn.
