FEELSGOOD ApS (CVR 20240547) company profile

Ownership

PCK HOLDING ApS
CVR 20240504100% of capital and votessince 1 Aug 1997

Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.

Former owners (1)

Sofie Keller
50% to under 66.7% of capital and votesnotified 31 Dec 201631 Dec 2009 to 31 Dec 2016

Control chain

Ultimate controller
Peter Claus Keller
Holds 100% of capital and votes in PCK HOLDING ApS, since 1 Aug 1997
Capital100%
Votes100%
Holding company
PCK HOLDING ApS
CVR 20240504Private limited company (ApS)
Holds 100% of capital and votes in FEELSGOOD ApS, since 1 Aug 1997
Capital100%
Votes100%
This company
FEELSGOOD ApS
CVR 20240547

Each holds the one below it. Control follows votes: an owner with 50% or more controls. Each bar shows the registered band, solid to its lower bound and faint across the range CVR records, with a mark at 50%. Dandex estimate, computed 15 Nov 2026.

Dandex estimates

Legal ownership resolution (ejerforholdenes opløsning): Ends at a personThe chain of majority owners ends at a person, through 1 company; legal owners in the CVR owner register only. Dandex estimate, rule v3, computed 15 Nov 2026.
Control tenure (ejerskabsperiode): Pro: Control tenure (ejerskabsperiode) is in the Pro plan, see pricingHow long the current ultimate controller has held control, from the CVR owner register.
Group position (koncernforhold): Has a parent, and no majority holding in a Danish companyControlled by a company in CVR; it holds 50% or more of no Danish company. Dandex estimate, rule v2, computed 15 Nov 2026.
Signing authority, structured (tegningsregel, struktureret): One person can bind the companyThe registered signing rule lets one person bind the company. Dandex estimate, rule v2, computed 15 Nov 2026.
EU SME size class (SMV-kategori): Micro enterprise1 average employees, balance sheet EUR 35.8K in the 2025 report; the year before cannot be read, so the two-year rule is not checked; its group's figures are not counted and could raise the class. Dandex estimate, rule v2, computed 15 Nov 2026.
Long-run headcount growth (beskæftigelsesudvikling siden 1998): Not determinedNo employment figures since Dec 2013. Dandex estimate, rule v1, computed 15 Nov 2026.
Demand cyclicality (konjunkturfølsomhed): Pro: Demand cyclicality (konjunkturfølsomhed) is in the Pro plan, see pricingHow demand for its products moves with the economy, from its industry.
Registry and report headcount compared (ansatte i register og regnskab): Pro: Registry and report headcount compared (ansatte i register og regnskab) is in the Pro plan, see pricingThe report's average employees beside the registry's staff over the same year.
Auditor's report (revisorpåtegning): Assistance without assuranceTagged in the report (cmn:TypeOfAuditorAssistance). Dandex estimate, rules and decision model v1, computed 12 Nov 2026, from the annual report for the year ending 31 Dec 2025.
Business model (forretningsmodel): Not determinedUncertain: the decision model was below 0.8 and the registered industry did not settle it. Dandex estimate, rules and decision model v1, computed 13 Nov 2026, from the annual report for the year ending 31 Dec 2025.
Revenue model (indtægtsmodel): Pro: Revenue model (indtægtsmodel) is in the Pro plan, see pricingThe kinds of revenue the accounting policies name, and the main one.

Decided by Dandex with fixed rules from CVR and the filed annual reports, and for the auditor's report, the business model and the revenue model a calibrated decision model reading the report's text and the purpose clause, not registered by the company. Each label links to its definition.

People

Current (1)

Peter Claus KellerExecutive board since 13 Jan 1998

Founders (1)

PREBEN BANG HENRIKSEN. AALBORG ApSFounded 1 Aug 1997

CVR records founders at incorporation. It does not record whether they are alive or still involved.

Former (2)

Preben Bang HenriksenExecutive board 1 Aug 1997 to 13 Jan 1998
Søren Stolt AsklyAuditor 13 Jan 1998 to 24 Aug 1998

Network

Roles over time

Peter Claus Keller: Executive board, 13 Jan 1998 to today.

13 Jan 1998 to 15 Nov 2026.

Former (2)

Søren Stolt Askly: Auditor, 13 Jan 1998 to 24 Aug 1998.
Preben Bang Henriksen: Executive board, 1 Aug 1997 to 13 Jan 1998.

1 Aug 1997 to 15 Nov 2026.

Executive board (direktion)Other rolesEach bar is one role, from its start to its end or today. Bars in a group share one scale. Source: CVR.

Network

Headcount

EmployeesFTE

2013, annual: 0 employees, 1 FTE

Show as table

Registry headcount, Q3 2010 to 2013, oldest left to newest right
Period	Q3 2010	Q4 2010	2011	2012	2013
Employees	No count	No count	1	1	0
FTE	1	1	1	1	1
Series	Quarterly	Quarterly	Annual	Annual	Annual

The legal entity's own headcount as CVR records it, not the annual report's average, which may cover a group. Annual 2011 to 2013; quarterly Q3 2010 to Q4 2010.

Latest 2013, published 14 May 2016. Source: CVR employment series (Årsbeskæftigelse, Kvartalsbeskæftigelse, Månedsbeskæftigelse).

Financials

Annual report figures by year, DKK thousands
Metric	2021	2022	2023	2024	2025
Gross profit	0	10	-1	-1	-1
Operating profit	0	+10	-1	-1	-1
Result for the year	0	+10	0	+1	0
Equity	143	153	154	155	154
Total assets	290	205	236	268	267
Employees (average)	Not reported	0	0	1	1
Credit metrics (Dandex calculations)
Gross profit growth (vækst i bruttofortjeneste)	n.m.^{note 1}	n.m.^{note 1}	-107.9%	n.m.^{note 1}	n.m.^{note 1}
EBITDA	0	Not reported^{note 2}	Not reported^{note 2}	Not reported^{note 2}	Not reported^{note 2}
EBITDA / gross profit (EBITDA i procent af bruttofortjenesten)Pro: EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) is in the Pro plan, see pricingEBITDA as a share of gross profit.	Pro: EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) is in the Pro plan, see pricingEBITDA as a share of gross profit.
Net interest-bearing debt (NIBD, nettorentebærende gæld)Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash.	Pro: Net interest-bearing debt (NIBD, nettorentebærende gæld) is in the Pro plan, see pricingInterest-bearing debt less cash and current securities; negative is net cash.
Gearing, NIBD / EBITDAPro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes.	Pro: Gearing, NIBD / EBITDA is in the Pro plan, see pricingNet interest-bearing debt over EBITDA: the years of earnings the debt takes.
Interest coverage (rentedækning)Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest.	Pro: Interest coverage (rentedækning) is in the Pro plan, see pricingEBIT over finance expenses: how many times earnings cover the interest.
Adjusted equity ratio (justeret soliditetsgrad)Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis.	Pro: Adjusted equity ratio (justeret soliditetsgrad) is in the Pro plan, see pricingAdjusted equity as a share of total assets on the same basis.
ROIC (afkast af investeret kapital)Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt.	Pro: ROIC (afkast af investeret kapital) is in the Pro plan, see pricingReturn on invested capital: EBIT after tax over equity plus net debt.
Capex % of sales (investeringer i procent af omsætningen)Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue.	Pro: Capex % of sales (investeringer i procent af omsætningen) is in the Pro plan, see pricingCapex as a share of revenue.
FCFF / EBITDA (pengestrømskonvertering)Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA.	Pro: FCFF / EBITDA (pengestrømskonvertering) is in the Pro plan, see pricingFree cash flow to the firm as a share of EBITDA.

DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.

Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages. Gearing and interest coverage are multiples. Rows marked Pro hold a value in the Pro plan. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may.

1 n.m.: the year before is not positive
2 no depreciation line filed

Credit rating (kreditvurdering): Pro: Credit rating (kreditvurdering) is in the Pro plan, see pricingA score from 0 to 100 with a grade from A to F, from the latest annual reports.
Capital loss (kapitaltab): Pro: Capital loss (kapitaltab) is in the Pro plan, see pricingNegative equity, or equity below half the share capital, in the latest report.
Filing deadline and punctuality (indsendelsesfrist): Pro: Filing deadline and punctuality (indsendelsesfrist) is in the Pro plan, see pricingThe next annual report deadline.

Annual reports

Annual report 2025
1 Jan 2025 to 31 Dec 2025, published 30 Jun 2026
XHTML
Annual report 2024
1 Jan 2024 to 31 Dec 2024, published 21 Jun 2025
XHTML
Annual report 2023
1 Jan 2023 to 31 Dec 2023, published 29 Jun 2024
XHTML
Annual report 2022
1 Jan 2022 to 31 Dec 2022, published 3 Jul 2023
XHTML
Annual report 2021
1 Jan 2021 to 31 Dec 2021, published 7 Jul 2022
XHTML

Financials

Changes

No changes since Dandex began following this company. For announcements from before then, see Registrations.

Signals (signaler)

Pro: Signals (signaler) are in the Pro plan, see pricingChanges worth a look, raised from the registry and new annual reports.

New leadership (nyt lederskab), New company (ny virksomhed), Ownership change (ejerskifte), Relocation (flytning), Growth surge (vækstspurt), Headcount decline (nedgang i ansatte), Restructuring (omstrukturering), Industry change (brancheskift), Board change (bestyrelsesændring), Dissolution (ophør), Distress warning (risikoadvarsel), Fund investment (fondsinvestering), Fund exit (fondsexit), Fund board seat (fondsbestyrelsespost).

Changes

Pro for this company

The rows marked Pro on this page hold values in the Pro plan. For FEELSGOOD ApS, that is:

Credit and debt: Net interest-bearing debt, gearing, NIBD / EBITDA, interest coverage and adjusted equity ratio, for 2021 to 2025.Credit rating, capital loss and filing deadline and punctuality.
Returns and cash flow: EBITDA / gross profit, ROIC, capex % of sales and FCFF / EBITDA, for 2021 to 2025.
Advanced estimates: Control tenure, demand cyclicality, registry and report headcount compared and revenue model.
Signals and monitoring: Signals on this company, as Dandex raises them.

See the Pro plan

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Registry facts

Signing rule (tegningsregel): Selskabet tegnes af en direktør.since 19 Jan 2009
Purpose (formål): Selskabets formål er handel og investering og dermed beslægtet virksomhed.since 19 Jan 2009
Audit opted out (revision fravalgt): Yessince 1 Aug 1997
Articles of association last changed (seneste vedtægtsdato): 19 Jan 2009

Share capital

Each registered value from the day it took effect, newest first.

1 Aug 1997DKK 125,000Earliest in CVR

From CVR, read 15 Nov 2026. Text such as the signing rule and purpose is shown as registered.

Registry facts

History (historik)

Name changes: 3 in all, none in the last 5 years; latest 29 May 2008
Address changes: 3 in all, none in the last 5 years; latest 19 Jan 2009At the current address for 17.8 years
Status changes: None recorded
Auditor changes: 1 in all, none in the last 5 years; latest 20 Dec 1999

Names (navne)

29 May 2008 to now
FEELSGOOD ApS
20 Feb 2002 to 28 May 2008
PS & CO. ApS
14 Jan 1998 to 19 Feb 2002
GLOBAL SHOPPING SYSTEMS ApS
1 Aug 1997 to 13 Jan 1998
PBH 25.659 ApS

Addresses (adresser)

19 Jan 2009 to now
Gardes Alle 29, 2900 Hellerup
4 May 2006 to 18 Jan 2009
Ny Østergade 9, 4., 1101 København K
3 Sep 2001 to 3 May 2006
Gardes Alle 29, 2900 Hellerup
1 Aug 1997 to 2 Sep 2001
Grønningen 3A, 6. th, 1270 København K

Audit firms (revision)

20 Dec 1999 to 31 May 2014
REV af 22/12 1989 ApS
1 Aug 1997 to 20 Dec 1999
Green IV ApS
1 Aug 1997 to 13 Jan 1998
DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB

From CVR, read 15 Nov 2026. A change is counted each time the registry records a new value, so a corrected address or an audit firm under a new entity counts too.

History (historik)

Registrations (registreringer)

13 registrations, newest first. As published by Erhvervsstyrelsen, in Danish, with people's street addresses cut to postcode and city.

14 Aug 2014
Audit change Other
Revision:
Udtrådt af revisionen:
CVR-NR. 10741092 REVISIONSFIRMAET SØREN ASKLY, REGISTRERET REVISIONSANPARTSSELSKAB, den 31.05.2014.
19 Jan 2009
Other
Vedtægter ændret:
19.01.2009.
Ny adresse:
Gardes Alle 29, 2900 Hellerup.
Ny kommune:
Gentofte.
13 Aug 2008
Other
Vedtægter ændret:
13.08.2008.
Slettet binavn: COOLAID ApS (FEELSGOOD ApS).
21 Jun 2008
Other
Vedtægter ændret:
20.06.2008.
Nye binavne:
COOLAID ApS (FEELSGOOD ApS), SIGN ApS (FEELSGOOD ApS).
Slettede binavne:
GSS ApS (FEELSGOOD ApS), GLOBAL SHOPPING SYSTEMS ApS (FEELSGOOD ApS), COOL-AID ApS (FEELSGOOD ApS).
29 May 2008
Other
Vedtægter ændret:
29.05.2008.
Nyt navn:
FEELSGOOD ApS.
Binavne:
GSS ApS (FEELSGOOD ApS), GLOBAL SHOPPING SYSTEMS ApS (FEELSGOOD ApS).
Nye binavne:
COOL-AID ApS (FEELSGOOD ApS), PS & CO. ApS (FEELSGOOD ApS).
1 Jun 2006
Address change Other
Vedtægter ændret:
04.05.2006.
Ny adresse:
Ny Østergade 9, 4., 1101 København K.
Ny kommune:
København.
8 Mar 2002
Other
Vedtægter ændret:
20.02.2002.
Nyt navn:
PS & CO. ApS.
Binavn:
GSS ApS (PS & CO. ApS).
Nyt binavn: GLOBAL SHOPPING SYSTEMS ApS (PS & CO. ApS).
6 Sep 2001
Other Address change
Vedtægter ændret:
03.09.2001.
Ny adresse:
Gardes Allé 29, 2900 Hellerup.
Ny kommune:
Gentofte.
27 Dec 1999
Other Audit change
Revision:
Udtrådt af revisionen:
CVR-NR. 12523246 GROTHEN & PERREGAARD, STATSAUTORISERET REVISIONSAKTIESELSKAB, den 20.12.1999.
Indtrådt i revisionen:
CVR-NR. 10741092 REVISIONSFIRMAET SØREN ASKLY, REGISTRERET REVISIONSANPARTSSELSKAB, c/o Søren Askly, Tjørnestien 5, 2820 Gentofte, den 20.12.1999.
2 Sep 1998
Address change Other Audit change
Ny adresse:
c/o Peter Keller, Grønningen 3 A, 6. th., 1270 København K.
Revision:
Udtrådt af revisionen:
Søren Stolt Askly, den 24.08.1998.
Indtrådt i revisionen:
REG.NR. A/S174296 GROTHEN & PERREGAARD, STATSAUTORISERET REVISIONSAKTIESELSKAB, Stockholmsgade 45, 2100 København Ø, den 01.08.1997.

Show 3 more

2 Apr 1998
Other Address change
Ny adresse:
Hornemansgade 1A, 2100 København Ø.
Ny kommune:
København.
24 Mar 1998
Audit change People change Other
Vedtægter ændret:
13.01.1998.
Nyt navn:
GLOBAL SHOPPING SYSTEMS ApS.
Nyt binavn: GSS ApS (GLOBAL SHOPPING SYSTEMS ApS).
Direktion:
Show the full announcement
Udtrådt af direktionen:
Preben Bang Henriksen, den 13.01.1998.
Indtrådt i direktionen:
direktør Peter Claus Keller, den 13.01.1998.
Revision:
Udtrådt af revisionen:
DELOITTE & TOUCHE STATSAUTORISERET REVISIONSAKTIESELSKAB, den 13.01.1998.
Indtrådt i revisionen:
Regnskabschef, reg. revisor Søren Stolt Askly, 2840 Holte, den 13.01.1998.
6 Nov 1997
New company
Stiftelsesdato:
01.08.1997.
Seneste vedtægtsdato:
01.08.1997.
Kapital:
kr. 125.000,00.
Show the full announcement
Indbetalingsmåde:
kontant kr. 125.000,00 til kurs 100,00.
Stifter:
REG.NR. ApS176548 PREBEN BANG HENRIKSEN, AALBORG ApS, c/o adv. Preben Bang Henriksen, Slotspladsen 2, 9000 Aalborg, den 01.08.1997.
Direktion:
Advokat Preben Bang Henriksen, den 01.08.1997.
Selskabet tegnes af en direktør.
Revision:
DELOITTE & TOUCHE STATSAUTORISERET REVISIONSAKTIESELSKAB, Gøteborgvej 18, postboks 7012, 9200 Aalborg SV, den 01.08.1997.
Første regnskabsår:
01.08.1997 - 31.12.1998.
Regnskabsår:
01.01 - 31.12.

Registrations (registreringer)

Registration

Address: Gardes Alle 29
2900 Hellerup
Gentofte Municipality
CVR record last changed: 1 Nov 2026
Data read: 15 Nov 2026

Production units

2 registered in CVR.

FEELSGOOD ApS
P-number 1004392047Gardes Alle 29, 2900 Hellerup
GLOBAL SHOPPING SYSTEMS ApS
P-number 10061574323, 9999 Ukendt

Compiled by Dandex from the Danish Business Registry (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.

Ownership

People

Network

Financials

Changes

Registry facts

History (historik)

Registrations (registreringer)

Registration

Dandex in your own tools

Ownership

People

Financials

Who is behind it

Ownership

Control chain

Dandex estimates

People

Current (1)

Founders (1)

Network

Roles over time

Network

Headcount

Financials

Annual reports

Financials

Changes

Signals (signaler)

Changes

Pro for this company

Registry facts

Share capital

Registry facts

History (historik)

Names (navne)

Addresses (adresser)

Audit firms (revision)

History (historik)

Registrations (registreringer)

Registrations (registreringer)

Registration

Production units

Dandex in your own tools

Who is behind it

Control chain

Dandex estimates

Current (1)

Founders (1)

Network

Owners and the control chain

Its people and their other companies

Network

Roles over time

Headcount

Financials

Annual reports

Changes

Signals (signaler)

Pro for this company

Registry facts

Share capital

History (historik)

Names (navne)

Addresses (adresser)

Audit firms (revision)

Registrations (registreringer)

Production units

Network

Owners and the control chain

Its people and their other companies