CVR 10633397Public limited company (A/S)Planlægning og design af reklamekampagner (731110)Aarhus CFounded 10 Feb 1987
Employees
28
CVR registry, Aug 2026
-1 (-3.4%) over 12 months
Gross profit
22.6M
DKK, annual report 2026
+17% on 2025
Result
+2.7M
DKK, annual report 2026
Equity
7.2M
DKK, annual report 2026
Compiled by Dandex from the Central Business Register (CVR, datacvr.virk.dk), Erhvervsstyrelsen, and annual reports filed in XBRL. Values marked Dandex estimate are computed by Dandex from that data, not registered.
Dandex is Danish company data. Connect it once and ask about PRAVDA A/S, or any Danish company, from your assistant, the API or the command line. Answers come from the current record: owners and the ownership network, financials year by year, and the latest registered changes.
Set Up DandexMETTE HEJL HOLDING ApSCVR 29428069, 66.7% to under 90% of capital and votes, since 22 Sep 2014
MEM HOLDING 2010 ApSCVR 33147759, 10% to under 15% of capital and votes, since 30 Aug 2010
and 2 moreMette Hejlsince 5 Mar 2007
CVR 2942806966.7% to under 90% of capital and votessince 22 Sep 2014
CVR 3314775910% to under 15% of capital and votessince 30 Aug 2010
CVR 4263556110% to under 15% of capital and votessince 30 Sep 2021
CVR 4264801910% to under 15% of capital and votessince 30 Sep 2021
Holders of 5% or more, from the owner register. CVR records shares in bands, not exact figures.
CVR 3639256810% to under 15% of capital24 Sep 2014 to 31 Aug 2017
CVR 3935234610% to under 15% of capital and votes1 Mar 2018 to 12 Dec 2022
CVR 4422883110% to under 15% of capital and votes1 Sep 2023 to 25 Mar 2024
Ultimate controller
Holds 100% of capital and votes in METTE HEJL HOLDING ApS, since 29 Mar 2006
Holding company
CVR 29428069Private limited company (ApS)
Holds 66.7% to under 90% of capital and votes in PRAVDA A/S, since 22 Sep 2014
This company
PRAVDA A/S
CVR 10633397
CVR records founders at incorporation. It does not record whether they are alive or still involved.
4 Apr 2006 to 2 Nov 2026.
10 Feb 1987 to 2 Nov 2026.
| Metric | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| Gross profit | 19,006 | 23,506 | 19,823 | 19,361 | 22,649 |
| Operating profit | +4,772 | +4,771 | -2,031 | +1,095 | +3,622 |
| Result for the year | +3,630 | +3,681 | -1,645 | +744 | +2,735 |
| Equity | 8,170 | 8,851 | 4,206 | 4,949 | 7,184 |
| Total assets | 12,503 | 14,735 | 8,515 | 8,019 | 11,483 |
| Employees (average) | 25 | 31 | 34 | 27 | 27 |
| Credit metrics (Dandex calculations) | |||||
| Gross profit growth (vækst i bruttofortjeneste) | 5.4% | 23.7% | -15.7% | -2.3% | 17% |
| EBITDA | 4,810 | 4,809 | -1,915 | 1,273 | 3,892 |
| EBITDA / gross profit (EBITDA i procent af bruttofortjenesten) | 25.3% | 20.5% | -9.7% | 6.6% | 17.2% |
| Employee growth (vækst i antal ansatte) | 19.1% | 24% | 9.7% | -20.6% | 0% |
| Net interest-bearing debt (NIBD, nettorentebærende gæld) | Not reportednote 1 | -4,390note 2 | -1,607note 2 | -460note 2 | -2,340note 2 |
| Gearing, NIBD / EBITDA | Not reportednote 1 | Net cashnote 2 | n.m.note 3 | Net cashnote 2 | Net cashnote 2 |
| ROIC (afkast af investeret kapital) | Not reportednote 1 | 99.9%note 2 | -44.9%note 4 | 22.7%note 2 | 59.2%note 2 |
| Capex (investeringer i anlægsaktiver) | 0note 5 | 0note 5 | 706note 6 | 0note 5 | 100note 5 |
DKK thousands. Annual reports via XBRL. Employees are the annual report's average and may cover a group.
Credit metrics are Dandex calculations from the filed figures, not filed values; estimates are in grey with a note. Ratios are percentages and gearing a multiple. Definitions. Revenue-based rows are empty: the company reports gross profit only (bruttofortjeneste), which class B filers may. No cash flow statement filed (class A and B are exempt).
Annual report 2026
1 Jul 2025 to 30 Jun 2026, published 4 Sep 2026
Annual report 2025
1 Jul 2024 to 30 Jun 2025, published 3 Sep 2025
Annual report 2024
1 Jul 2023 to 30 Jun 2024, published 17 Dec 2024
Annual report 2023
1 Jul 2022 to 30 Jun 2023, published 31 Aug 2023
Annual report 2022
1 Jul 2021 to 30 Jun 2022, published 26 Sep 2022
1 registered in CVR.
P-number 1000109491Nørreport 19, 8000 Aarhus C